Lily & Lime

What Lily & Lime does

Lily & Lime, LLC is a privately held, Illinois-domiciled online wedding photography and videography marketplace founded in 2013 and headquartered in Chicago. The company operates a self-serve web platform that matches couples with local photographers and videographers across 42 major US cities, allowing 24/7 browsing of portfolios, customization of hourly packages (4, 6, 8, and 10 hours), and direct online booking with a $200 refundable deposit. Its core products are tiered photography packages, video-only packages, multi-day wedding packages, photo albums, engagement sessions, and an Inspiration Board planning tool.

The platform's technology is a consumer-facing web booking system with online package customization and photographer matching by location and date; no public API, SDK, or AI/ML capabilities are documented. The go-to-market is product-led growth with digital content marketing, organic social (Instagram, Facebook, Twitter, Pinterest), SEO-optimized blog content, referral programs, and promotional pricing (including a Summer Sale of up to $300 off). Revenue is generated on a one-time/per-transaction basis per wedding booking, with add-on revenue from albums and engagement sessions.

The company is founder-operated with no disclosed venture or institutional funding, no parent company, no subsidiaries, and no M&A activity. It has accumulated consecutive annual recognition from The Knot Best of Weddings (2019-2026) and WeddingWire Couples Choice Awards (2018-2026), providing third-party validated brand credibility in the consumer wedding services category.

Name

Lily & Lime

Legal name

Lily & Lime, LLC

Website

https://lilyandlime.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Lily & Lime is a privately held, Chicago-based online marketplace founded in 2013 that connects engaged couples with local wedding photographers and videographers across 42 major US cities through a self-serve booking platform offering tiered hourly packages starting at $895.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Wedding Photography Packages: One-time service fees for wedding photography and video coverage with customizable hourly packages (4, 6, 8, 10 hours) plus video-only options. Packages include digital negatives, unlimited locations, and lead photographer selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Lily & Lime is an online wedding photography and videography booking platform that connects couples with a hand-selected network of photographers and videographers across 42 major US cities. It sells tiered, hour-based photography and videography packages (starting at $895) with standardized deliverables, plus add-ons such as engagement sessions, multi-day coverage, and photo albums, all booked through a self-serve online experience.

Product overview

Lily & Lime is an online wedding photography and videography booking platform that connects couples with local photographers and videographers across 42 cities in the US. The core offering consists of tiered photography packages (4, 6, 8, and 10 hours) and video-only packages (8 and 10 hours), which can be combined for photo and video coverage. Additional services include multi-day wedding packages for extended events, photo albums with print credits, and engagement sessions. The platform also provides a free Inspiration Board tool for wedding visualization. All services are bookable online from the comfort of the couple's home, with a $200 refundable deposit and a Summer Sale offering up to $300 off.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Photography Packages

Quantifiable outcome

• $200 deposit refundable for 7 days (unless wedding within 90 days)
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Knot Worldwide: Dominant wedding planning platform and vendor marketplace including The Knot and WeddingWire. Provides vendor discovery, planning tools, and registry — overlapping directly with Lily & Lime's customer acquisition channel.
• WeddingWire: Major wedding vendor marketplace now part of The Knot Worldwide. Primary discovery and review platform for couples seeking wedding photographers — directly competes for visibility with Lily & Lime.
• Zola: Wedding planning platform with registry, vendor marketplace, and website tools. Competes for the same budget-conscious couples' wedding planning journey and vendor selection decisions.
• Thumbtack: Large-scale marketplace connecting consumers with local professionals including event photographers. Broader services marketplace but directly competes for wedding photography customer acquisition.

Others

• Joy: Wedding planning platform offering websites, apps, and registry. While not a photography marketplace, it competes for the same couples' planning workflow and vendor connections.
• Aisle Planner: Wedding planning software platform serving wedding professionals with planning tools. Adjacent ecosystem participant in the wedding vendor stack.
• HoneyBook: Business management platform for event and wedding professionals including photographers. Adjacent ecosystem player serving the supply side of the same market Lily & Lime operates in.

Direct peers

• Flytographer: Photography marketplace specializing in vacation, engagement, and proposal photography across global destinations. Similar curated photographer network with online booking and standardized packages.
• Snappr: On-demand photography marketplace that connects customers with professional photographers for events and personal sessions. Directly comparable marketplace model targeting consumers with package-based pricing.

Emerging players

• Bark: Professional services marketplace operating across multiple countries including the US. Includes photography services among many categories, representing a broader marketplace entrant into wedding photography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lilylimephoto
• Facebookfacebook.com/lilyandlimephoto
• Instagraminstagram.com/lilyandlimephoto
• Pinterestpinterest.com/lilylimephoto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lily & Lime