Koju Film Company

What Koju Film Company does

Koju Film Company Oy is a Finnish privately-held boutique agency operating under the trading name Koju, self-described as "Finland's only marketing entertainment agency" (Suomen ainoa markkinointiviihteen toimisto). The company produces bespoke branded entertainment content — multi-episode branded TV series (sarjat), documentary films (elokuvat), and short films — for B2B clients, positioning marketing deliverables as narrative entertainment rather than traditional advertising designed to be skipped. Its core conceptual technology is the proprietary "Markkinointiviihde" methodology (paired with the "Yksisarviset" unicorn-creative framework), which treats branded campaigns like compelling TV programming, leveraging emotional hooks (laughter, love, courage) to generate voluntary viewing, organic sharing, and earned media.

The agency runs a sales-led, project-based go-to-market: prospective clients are invited to free ideation meetings (ideointipalaveri) to scope challenges before receiving project quotes; revenue is generated through one-time project licenses for custom content production rather than recurring SaaS or media buys. Distribution of finished content occurs through clients' own channels — social media, websites, event screenings, and notably cinema advertising for insurance campaigns. Koju serves a heterogeneous mix of Finnish enterprise and public-sector clients across at least ten named industries, including fast food (Hesburger), banking (Säästöpankki), insurance (Pohjantähti), dairy/consumer goods (Suominen Maito / Jymy), automation/robotics (Cimcorp), municipal government (City of Pori), museums (Museokeskus Vapriikki), and adult and higher education (TAKK, HAMK, XAMK). Two producers — Heikki Oinonen and Matias Vihko — are publicly visible as core delivery leads, while the broader creative network (including actors such as Armi Toivanen) is referenced on a project-by-project basis. The company operates only in Finland and discloses no funding, M&A activity, parent company, or app/API surface.

Name

Koju Film Company

Legal name

Koju Film Company Oy

Website

https://kojufilm.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Koju Film Company is a Finnish boutique agency that produces branded entertainment content — TV series, documentaries, and short films — as marketing for B2B and public-sector clients, positioning itself as Finland's only dedicated marketing entertainment agency under the methodology "markkinointiviihde."

Ownership category

akta.pro rank

Product category

Branded Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Branded entertainment production
• Marketing entertainment agency
• Corporate video production
• Branded content creation
• Documentary film production

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Entertainment Production: Project-based production of marketing entertainment content including TV series, short films, and documentaries for corporate clients. Revenue is generated through custom content creation projects for brands seeking differentiated marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Koju Film Company is Finland's only marketing entertainment agency, producing branded TV series (sarjat), documentary films (elokuvat), and short-form video content for corporate clients. Each project is a custom-produced entertainment piece designed to function like compelling television programming that audiences choose to watch, share, and discuss rather than skip. The agency handles the full production lifecycle from concept ideation through scriptwriting, filming, and post-production, with content delivered for distribution through the client's own marketing channels.

Product overview

Koju Film Company is Finland's only marketing entertainment agency, operating as a single unified service offering. The company specializes in creating branded TV series (sarjat) and documentary films (elokuvat) that function like compelling entertainment content rather than traditional advertising. Their portfolio includes branded mini-series such as TAKKi Auki!, Porisuhdeneuvoja, Jymyn Jäljillä, Taru Säästöjen Hoitajasta, and Kovien totuuksien laukoja, as well as documentary films including The Future of Automation for Cimcorp and 112 – Tehtävä Luminaryssa for Museokeskus Vapriikki. They also offer complimentary ideation meetings (ideointipalaveri) to develop custom content strategies for clients. All deliverables are produced as marketing entertainment that audiences choose to watch, generating measurable results across social media, cinema, and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Entertainment Agency Services

Quantifiable outcome

• TAKKi auki campaign: Over 5 million impressions, 31,000+ visitors, 18,217+ likes
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mother: Independent global creative agency producing branded film and entertainment-led campaigns; overlaps with Koju on entertainment-as-marketing philosophy but operates at enterprise scale across multiple markets.
• Bob the Robot: Nordic creative and content agency producing brand films, series and campaigns; most comparable Nordic geography peer competing for Finnish and Nordic brand film budgets, though operating across the broader Nordics rather than Finland-only.
• Wieden+Kennedy: Independent global creative agency with deep experience in branded entertainment and long-form branded film/series; the canonical incumbent whose branded-content playbook Koju's marketing-entertainment thesis implicitly competes with at a Nordic-local scale.
• Hasan & Partners: One of Finland's largest independent creative agencies, producing TV, film, and digital campaigns for major Finnish brands; comparable client overlap (e.g., consumer and financial sectors) but operating as a generalist agency rather than entertainment-first.
• 72andSunny: Global creative agency known for entertainment-driven brand campaigns and branded film/series work; competes with Koju for clients seeking entertainment-led brand storytelling, but with significantly larger scale and global footprint.
• Folk Finland: Finnish creative agency producing integrated campaigns including film and branded content; targets the same mid-to-large Finnish enterprise clients as Koju but from a broader full-service agency model.
• TBWA\Helsinki: Helsinki-based creative agency within the TBWA global network; competes with Koju for the same Finnish B2B brand budgets on film/content production, but offers a full generalist advertising portfolio rather than a marketing-entertainment niche.
• Anomaly: Independent creative agency producing brand-led entertainment and content-driven campaigns for global brands; comparable in producing narrative brand content, but as a multi-discipline agency rather than a marketing-entertainment specialist.

Direct peers

• Branded Entertainment Network (BEN): Branded-entertainment company that produces and places brand-funded entertainment content; closest direct peer in business model (entertainment-as-marketing production) though operating at a significantly larger global scale.
• Tool of North America: Independent production and branded-entertainment agency in Los Angeles producing short films, branded series and campaigns for global brands; most direct international analogue to Koju's 'marketing entertainment' model of brand-funded narrative content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kojufilmcompany
• Instagraminstagram.com/wearekoju
• TikToktiktok.com/@wearekoju

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koju Film Company