Freschi Service Experts

What Freschi Service Experts does

Freschi Service Experts is a privately held residential home-services franchise location operating as Service Experts East Bay out of Concord, California, where the local entity Freschi Air Systems LLC holds California HVAC contractor license #1077999. Founded in 1980 as Freschi Service Experts and rebranded under the national Service Experts franchise system in 2024, the location serves East Bay, Northern California, and Sacramento Valley homeowners with HVAC (heating, cooling, heat pumps), plumbing, water heater, water treatment, indoor air quality, electrical, ductwork, and solar power services. Service delivery is direct-to-consumer and field-based: customers schedule appointments via 24/7 phone or online, and licensed technicians perform work in-home. The local operation sits inside the larger Service Experts LLC franchise network, which operates 75+ locations across 31 states with 3,000+ employees and claims 800,000+ homes served and 200,000+ 5-star reviews since its 1996 founding.

The business model combines transactional service revenue with two subscription products. Transactional revenue is generated through one-time service-and-repair work (e.g., $99 HVAC precision tune-ups, $99 drain cleaning specials, $179 bundled tune-up plus drain cleaning) and equipment sales with installation. Recurring revenue comes from the Service Experts Advantage Program, which leases new HVAC, IAQ, water heater, and water treatment equipment starting at $155/month with installation, maintenance, parts, and labor included, and from the Maintenance+ Membership, an annual service agreement providing priority scheduling, $0 diagnostic fees, and 15% discounts on repairs. Promotional activity is heavy: a 'No Payments Until 2027' Advantage Program lease promotion ran from July to September 2026, and a bundled promotion offered up to $500 off new HVAC systems when paired with qualifying water or air quality upgrades. Partnerships with Lennox (key equipment supplier, up to $1,300 in rebates) and Go Solar Power (solar installation referral) extend the product surface.

Competitive positioning rests on four pillars: (1) 40+ years of local operating history in the East Bay under the Freschi brand, now reinforced by national Service Experts brand recognition; (2) the proprietary ACE (Advanced Certified Expert) technician certification program; (3) preferred-vendor pricing and shared procurement through the 75-location franchise network; and (4) recurring-revenue membership products that lock customers into multi-year service relationships. Go-to-market is multi-channel: local SEO and city-specific service pages, an extensive content-marketing blog library covering HVAC/plumbing/electrical/alternative-energy topics, promotional coupons, 24/7 phone scheduling, and customer testimonials highlighting long-tenure relationships. Franchise growth is driven both by corporate expansion of the Service Experts system and by recruiting independent owners into the franchise model, with a disclosed franchise investment requirement of $350,000+ net worth and $150,000+ liquid capital.

Name

Freschi Service Experts

Legal name

Freschi Air Systems LLC

Website

https://freschiserviceexperts.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Freschi Service Experts is a privately held residential HVAC, plumbing, electrical, and indoor air quality contractor serving East Bay, California homeowners as part of the 75-location Service Experts franchise network, with recurring-revenue equipment-leasing and membership programs.

Ownership category

akta.pro rank

Product category

Residential HVAC and Home Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Services-To Dwellings & Other Buildings (7340), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Compressor, Condenser & Evaporator Service (HSAOAJAG)

akta.pro secondary industries

Refrigeration Systems Maintenance (Commercial/Industrial) (BPABACAI), Refrigeration & Cold-Chain Equipment Service (IMAIABAE)

Keywords

• Residential HVAC services
• Plumbing services
• Home electrical services
• Indoor air quality
• HVAC equipment leasing

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Service and Repair: One-time fees for HVAC repair, plumbing, electrical services, and maintenance. Revenue generated from diagnostic fees, labor charges, and parts markup.
2. Equipment Sales and Installation: Sales of new HVAC systems, water heaters, and related equipment with professional installation.
3. Advantage Program Leasing: Equipment leasing solution that transforms large one-time sales into manageable monthly payments. Includes new equipment plus maintenance, repairs, and parts coverage. Creates recurring monthly revenue stream.
4. Maintenance+ Membership: Annual service memberships providing priority scheduling, exclusive discounts on repairs, and routine system maintenance. Members receive 15% discount on repairs and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Freschi Service Experts (operating as Service Experts East Bay) is a residential and light commercial home services company that installs, repairs, and maintains HVAC, plumbing, electrical, and indoor air quality systems for homeowners in the East Bay area. The company also sells and leases HVAC, water heater, water treatment, and indoor air quality equipment through subscription-style membership programs (the Advantage Program and Maintenance+ Membership).

Product overview

Freschi Service Experts (now operating as Service Experts East Bay) is a home services company offering a comprehensive suite of HVAC, plumbing, and electrical services through a network of 75+ locations across 31 states. The company operates on a service-based model centered around two membership programs: the Service Experts Advantage Program for equipment leasing (covering HVAC, indoor air quality, water heaters, and water treatment systems with zero upfront costs and all-inclusive maintenance) and the Maintenance+ Membership for annual service agreements providing priority scheduling and repair discounts. Core service offerings include heating services (furnaces, boilers, heat pumps), AC services (installation, maintenance, repair, ductless systems), plumbing services (emergency plumbing, drain/sewer, leak detection), water heaters (tank and tankless systems), water treatment (filtration, softening, reverse osmosis), indoor air quality services, electrical services, solar power, ductwork services, and commercial HVAC. The company was formerly known as Freschi Service Experts, rebranded under the Service Experts national franchise brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Experts Advantage Program Equipment leasing program that allows homeowners to lease new high-efficiency HVAC, indoor air quality, water heater, and water treatment systems with zero upfront costs, including all repairs and maintenance in monthly payments. Designed for residential homeowners who want to convert large capital outlays into predictable monthly expenses.
• Maintenance+ Membership Annual service membership program providing priority scheduling, a $0 diagnostic fee, 15% discounts on repairs, services, and air purification products, plus routine system maintenance to extend equipment longevity. Designed for residential homeowners seeking preventive HVAC, plumbing, and electrical care.
• Heating Services Installation, maintenance, and repair of furnaces, boilers, heat pumps, and gas fireplaces for residential homes. Targeted at homeowners needing heating system service or replacement.
• AC Services Air conditioning installation, replacement, maintenance, and repair services, including ductless mini-split systems, for residential homeowners.
• Plumbing Services Comprehensive plumbing services covering emergency plumbing, drain and sewer line clearing, leak detection, water line services, septic services, sump pumps, and gas line repair and replacement for residential customers.
• Water Heater Services Installation, replacement, maintenance, and repair of tank and tankless water heaters, including gas, heat pump, and power vent models, for residential homeowners.
• Water Treatment Services Water testing and installation of reverse osmosis systems, whole-house water filtration systems, and water softeners for residential customers seeking improved water quality.
• Indoor Air Quality Services Air purification, ventilation systems, UV lights, humidifiers, and MERV-rated filtration solutions to improve residential indoor air quality.
• Electrical Services Residential electrical services including emergency electrician response, electrical panel work, rewiring, washer and dryer hookups, and whole-home generator installation.
• Solar Power Services Solar panel installation and solar AC system services for residential customers seeking energy-efficient home solutions.
• Ductwork Services Duct cleaning, repair, and installation services, plus basement encapsulation and attic insulation, for residential customers.
• Heat Pump Services Installation, repair, and maintenance of heat pump systems for efficient residential heating and cooling.
• Energy Efficient Solutions Installation of geothermal systems, smart home automation, thermostats, and home zoning solutions to improve residential energy efficiency.
• Commercial HVAC Services Commercial heating, ventilation, and air conditioning services for light commercial and small business properties.

Quantifiable outcome

• Save $90 on HVAC Precision Tune-Up (from $189 to $99)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LennoxcoreTechnology or IntegrationLennox is a key equipment supplier for Service Experts. They offer promotional rebates for customers purchasing qualifying Lennox systems. Service Experts promotes Lennox equipment through their Advantage Program and offers system rebates up to $1,300 for qualifying purchases.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Coolray Heating & Cooling: Major Southeastern U.S. residential HVAC services brand owned by HVAC Holdings. Comparable in residential HVAC service delivery, membership/maintenance programs, and 24/7 emergency response, though regional in footprint rather than nationally franchised.
• Horizon Services: Mid-Atlantic residential HVAC, plumbing, and electrical home services company serving Pennsylvania, Delaware, Maryland, and New Jersey. Comparable in multi-trade residential services and membership-driven service model, but geographically constrained to the U.S. Northeast rather than California.

Direct peers

• One Hour Heating & Air Conditioning: National residential HVAC franchise brand owned by Neighborly, offering heating, cooling, and indoor air quality services through independently owned and operated locations. Directly comparable to Service Experts East Bay in franchise structure, residential HVAC focus, and recurring-service membership programs.
• Roto-Rooter: Largest North American provider of plumbing and drain cleaning services, with residential and commercial plumbing, water restoration, and HVAC offerings. Comparable in residential service focus, multi-trade capability, and 24/7 dispatch model — though operated under a corporate (non-franchise) model at scale.
• Benjamin Franklin Plumbing: National residential plumbing franchise brand also under Neighborly, providing plumbing repair, replacement, and maintenance through franchised local operators. Comparable in franchise model, residential-only service orientation, and the use of national brand backing to drive local lead generation.
• Mr. Sparky: National residential electrical services franchise brand owned by Neighborly. Operates under the same franchise-system playbook as Service Experts and is directly comparable in service scope (electrical only) and franchise-driven local marketing.
• ARS / Rescue Rooter: Large multi-state residential HVAC, plumbing, and electrical services operator (American Residential Services). Comparable in service breadth across HVAC + plumbing + electrical, residential customer base, and emergency/24-7 service positioning, though ARS is a corporate-owned platform rather than a franchise system.

Broad incumbents

• Carrier Corporation: Global HVAC equipment manufacturer (part of Carrier Global) with a Factory Authorized Dealer network across the U.S. providing residential HVAC sales, installation, and service. Comparable in residential HVAC service delivery and the manufacturer-dealer relationship that underpins Service Experts' equipment supply economics.
• HomeServe USA: Largest U.S. provider of home warranty and emergency home services plans, covering plumbing, HVAC, electrical, and appliance repairs through a contracted technician network. Comparable in residential home services scope and the recurring/membership revenue model, though operates as a warranty network rather than a directly-delivered service brand.

Others

• Neighborly, Inc. Parent company that owns multiple national home services franchise brands including One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, and Mr. Sparky. Comparable as a multi-brand home services franchisor with overlapping franchise economics to Service Experts LLC's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freschi-service-experts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freschi Service Experts