MacKays Marketing (MBM)

What MacKays Marketing (MBM) does

MacKays Marketing is an Australian B2B produce marketing and distribution business founded in 2001 as a subsidiary of Mackays Farming Group, Australia's largest banana grower. The company manages marketing, logistics, and sales on behalf of a cooperative of large-scale farming families in Far North Queensland, supplying fresh bananas, avocados, and its proprietary Ruby Rise papayas to major retail chains (Coles, Woolworths) and food service operators nationwide, 365 days a year. Its core product portfolio is fresh tropical produce, supplemented by a value-added frozen banana line (pureed, diced, and whole peeled formats) processed in a HACCP-certified facility and sold to smoothie manufacturers, bakeries, food service operators, and cereal producers, including private label and custom specification options.

The business operates a vertically integrated supply chain with 90 ripening rooms across three owned facilities in Tully, Brisbane, and Melbourne, providing controlled ripening and nationwide cold-chain reach. Farming operations use precision irrigation with soil moisture probes, solar-powered packing and pump sheds, Supplant tree monitoring technology, and drone-based spraying. The company holds HARPS, SEDEX, Freshcare, and Reef Guardian certifications, supporting approved-supplier status with major Australian retailers.

Revenue is generated through direct B2B sales of fresh produce and value-added frozen products under transactional, contract-based commercial terms, with no public pricing or financial disclosures. The go-to-market is enterprise field sales into retailers and food manufacturers, supported by a company website, LinkedIn presence, and direct contact channels. No headcount, revenue, or external funding figures are disclosed; the company is privately held within the Mackays Farming Group corporate structure.

Name

MacKays Marketing (MBM)

Legal name

Mackays Marketing

Website

https://mackaysmarketing.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fruit and Tree Nut Farming (1113), Frozen Food Manufacturing (31141), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

akta.pro secondary industries

Frozen Fruits & Vegetables Manufacturing (AFAKACAF), Frozen Fruits & Vegetables Wholesale (AFAIAHAE)

Keywords

• Fresh produce supply
• Tropical fruit distribution
• Frozen banana processing
• Produce marketing services
• Farm cooperative logistics

Headquarters

HQ city

Tully

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fresh Produce Sales: Sale of fresh bananas, avocados, and Ruby Rise papayas to major retail chains and customers nationwide. The company manages the complete marketing, logistics, and sales process for a cooperative of large-scale farming families, supplying produce 365 days a year.
2. Frozen Value-Added Products: Processing and sale of frozen banana products (pureed, diced, whole peeled) to commercial customers including smoothie manufacturers, bakeries, food service operators, and cereal producers. Offers custom specifications, packaging, and private label solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MacKays Marketing manages the marketing, logistics, and sales on behalf of a cooperative of large-scale farming families in Far North Queensland, supplying fresh bananas, avocados, and Ruby Rise papayas to major Australian retail chains and food service operators nationwide 365 days a year. The company also operates value-added frozen banana processing (pureed, diced, whole peeled) in a HACCP-certified facility for commercial customers.

Product overview

MacKays Marketing (MBM) is an agricultural marketing cooperative that offers fresh produce and value-added frozen products. The core offering consists of fresh bananas, avocados, and Ruby Rise papayas sourced from Far North Queensland growers. The company has expanded into value-added products through its frozen banana line, which includes pureed, diced, and whole peeled formats. The vertically integrated supply chain spans from farming through ripening facilities to processing, giving the company complete control from farm to finished product.

Differentiator

Problem solved

Functional benefit

Brands

• Ruby Rise Papayas: A unique red flesh papaya brand developed by the Mackays Marketing team, known for its sweet tropical flavor and smooth texture.

Products and services

• Fresh Bananas Fresh Cavendish bananas grown in Far North Queensland, available year-round for retail and food service customers. Provides dietary fibre, vitamin C, potassium, and vitamin B6. Distributed 365 days a year across Australia.
• Fresh Avocados Fresh avocados rich in monounsaturated fats, fibre, and vitamins K, E, and C, sourced from Far North Queensland growers and distributed nationwide.
• Ruby Rise Papayas Proprietary red-flesh papaya brand developed by Mackays Marketing, known for sweet tropical flavour and smooth texture. Rich in vitamin C, vitamin A, folate, and fibre. Marketed as a differentiated tropical fruit offering in the Australian market.
• Frozen Bananas (Pureed, Diced, Whole Peeled) Premium frozen banana products processed in a HACCP-certified facility from Cavendish bananas grown in Far North Queensland. Available in pureed, diced, and whole peeled formats, frozen at peak ripeness to retain natural sweetness and nutrition. Targets smoothie manufacturers, bakeries, food service operators, and cereal producers, with custom specifications, packaging, and private label solutions available.

Quantifiable outcome

• 60 tonnes of bananas per week saved from waste through freezing operations
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• EftsurecoreTechnology or IntegrationEftsure provides B2B payment protection services used by Mackays Marketing to streamline and protect their supplier onboarding process. The platform helps prevent payment fraud, error, and cyber-crime by verifying supplier details including ABN, trading name, company address, and bank account information through phone verification or direct bank linking via Illion.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Costa Group: Australia's largest horticultural company producing berries, mushrooms, citrus, avocados, and tomatoes. Comparable as a major integrated Australian produce supplier with national retail relationships and category diversification well beyond MBM's tropical fruit focus.
• OneHarvest: Major Australian fresh produce company supplying value-added salads, vegetables, and fruits to retailers and foodservice. Comparable supply-chain model and national retailer footprint, though with broader vegetable and packaged-salad focus rather than tropical fruit.

Regional players

• T&G Global: New Zealand-headquartered fresh produce company with significant Australian operations across apples, berries, and other categories. Comparable vertically integrated produce model with retail relationships; primarily a regional peer operating across Australasia.

Emerging players

• Pinata Farms: Australian family-owned tropical fruit producer (pineapples, mangoes, papayas) and marketer. Comparable niche producer-marketer of tropical fruits in Australia, with similar focus on tropical categories and supplying major retailers.
• The Avolution: Australian avocado specialist producer, packer, and marketer. Comparable as a category-focused Australian fresh produce supplier with ripening and distribution to major retailers, though narrower in scope than MBM's multi-fruit portfolio.

Direct peers

• Perfection Fresh: Australian family-owned grower, packer, and marketer of fresh produce supplying major supermarket chains. Directly comparable as a vertically integrated Australian fresh produce supplier with multi-category portfolios and national retailer relationships.
• Freshmax Group: Australian fresh produce marketer and distributor with national reach across multiple fruit and vegetable categories. Comparable integrated supply-chain model supplying major Australian retailers.
• Nutrano Produce Group: Australian vertically integrated fresh produce grower, packer, and distributor serving retail and wholesale channels. Directly comparable as a national multi-category produce supplier with ripening and distribution infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mackays-marketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacKays Marketing (MBM)