MedEOR Medtech

What MedEOR Medtech does

MedEOR Medtech is a Brazilian medical technology company founded in 2019 and headquartered in Florianópolis, Santa Catarina. The company develops hardware and software solutions for objective biomechanical measurement, pain assessment, and clinical performance data management, with its primary customer base consisting of physiotherapists, sports medicine physicians, and physical training professionals in Brazil. Its flagship product, SP Tech, is a handheld 2-in-1 device that combines an isometric dynamometer and a digital pressure algometer, using a compression-based load cell (strain gauge) sensor paired with Bluetooth connectivity to iOS and Android applications under the Medeor Cloud platform. The system generates real-time graphs, evolution reports, agonist/antagonist ratios, predicted 1RM values, and classifies pain according to current neuroscience parameters (nociceptive, neuropathic, and nociplastic), positioning the company as a provider of evidence-based, quantitative clinical assessment tools rather than consumer wellness hardware.

MedEOR operates on a one-time purchase (perpetual license) hardware revenue model with no monthly or annual subscription fees, differentiating itself from competitors that require recurring payments. Pricing positions SP Tech as an accessible alternative to isokinetic dynamometers that retail above US$100,000, with the company's own payback analysis indicating ROI in less than one year at two evaluations per month at typical Brazilian physiotherapy rates (R$150–R$300). The company monetizes primarily through direct sales via its website, WhatsApp contact, and exhibition stands at physiotherapy and sports medicine conferences (SONAFE, CIOST, COBRAF), supported by a content-led marketing strategy including a scientific blog, social media presence, and a free e-book funnel.

The company has reached over 1,800 healthcare professional users in Brazil, and reports an active operating status with content published as recently as August 2025. It is privately held by six co-founders (including a CEO with 20 years of executive experience at Intelbras, a medical tech lead who is also a Google for Startups Resident and senior manager at Memed, and engineering leadership from UFSC), appears to be bootstrapped with no disclosed external funding, and articulates a stated ambition to expand from the domestic Brazilian market to the global market. No formal revenue, headcount growth, or institutional funding data has been disclosed.

Name

MedEOR Medtech

Legal name

MedEOR Medtech

Website

https://medeor.cc

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MedEOR Medtech is a Brazilian MedTech company that develops the SP Tech handheld isometric dynamometer and digital algometer, providing physiotherapists, sports medicine physicians, and fitness professionals with objective biomechanical measurement, pain classification, and patient evolution tracking via Bluetooth-connected apps.

Ownership category

akta.pro rank

Product category

Biomechanical Measurement Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

akta.pro secondary industry

SaMD – Digital Biomarkers & Algorithmic Endpoints (HLACANAF)

Keywords

• Biomechanical measurement devices
• Isometric dynamometry equipment
• Pain assessment technology
• Physiotherapy evaluation tools
• Medical measurement devices

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. SP Tech Hardware Sales: One-time purchase model where customers buy the SP Tech device once and own the equipment and software permanently. No monthly subscription fees. Includes app access without additional charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

MedEOR Medtech develops and sells SP Tech, a 2-in-1 handheld isometric dynamometer and digital pressure algometer that measures muscle force of virtually any muscle group and quantifies pain thresholds according to neuroscience parameters. The device uses compression-based load cell (strain gauge) technology, connects via Bluetooth to the Medeor Cloud mobile application (iOS/Android) for real-time data visualization, report generation, and patient evolution tracking, and is sold as a one-time perpetual purchase with no recurring subscription fees.

Product overview

MedEOR Medtech offers a unified product ecosystem centered on the SP Tech device — a handheld isometric dynamometer and digital algometer that provides objective biomechanical measurements for healthcare professionals. The system includes the hardware device and a complementary mobile application (Medeor Cloud) for data visualization, real-time metrics, and patient evolution tracking. Additionally, the company provides Universidade Medeor, an EAD training platform offering courses on objective force and pain assessment.

Differentiator

Problem solved

Functional benefit

Brands

• SP Tech: Handheld isometric dynamometer and digital pressure algometer device that measures muscle strength and pain threshold, integrated with a mobile application for health professionals.

Products and services

• SP Tech Handheld Isometric Dynamometer and Digital Pressure Algometer

Quantifiable outcome

• Investment payback in less than 1 year with 2 evaluations per month at standard Brazilian physiotherapy rates (R$ 150-300 per evaluation)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Universidade Federal de Santa Catarina (UFSC)coreStrategic or Co-development PartnerThe company was founded by professionals from UFSC, including engineers and computer scientists. Fabio Tabalipa is pursuing a Master's in Health Informatics at UFSC. The company maintains ties to the academic community for product development and validation.
• Universidade Federal do Ceará (UFC) - Department of PhysiotherapycoreStrategic or Co-development PartnerCollaboration with UFC's Department of Physiotherapy and Knee Research Group in developing the HipSIT (Hip Strength Isometric Test) methodology. Study approved by the university's Ethics Committee and supported by CNPq.
• SONAFE (Sociedade Nacional de Fisioterapia Esportiva)coreStrategic or Co-development PartnerEx-partner and current supporter Fabio Sprada served as ex-president of SONAFE. Company participates in SONAFE regional and national events. Coordinator of physiotherapy sector at IRONMAN Brasil.
• CIOST - CongressminorGTM or Marketing PartnerCompany participates in CIOST (International Physical Therapy Congress) with exhibition stand for product demonstrations.
• COBRAF - Brazilian Physical Therapy CongressminorGTM or Marketing PartnerCompany participates in COBRAF (Brazilian Physical Therapy Congress) with exhibition stand.
• NoHarm - Healthcare AdvisoryminorStrategic or Co-development PartnerTech Lead Fabio Tabalipa serves as Board Member at NoHarm healthcare advisory.
• HIMSS (Healthcare Information and Management Systems Society)minorOthersTech Lead Fabio Tabalipa is a member of HIMSS, a global advisor supporting transformation of health through information and technology.
• SBIS (Brazilian Health Informatics Society)minorOthersTech Lead Fabio Tabalipa is a member of SBIS (Brazilian Society of Health Informatics).
• Saúde Digital Brasil (Brazilian Digital Health)minorOthersTech Lead Fabio Tabalipa serves as Group Leader (Líder de GT) at Saúde Digital Brasil industry association.
• CORAL - Regional Engineering and Biomedical Council of Latin AmericaminorOthersCTO Vinicius Zanon is a member of the Regional Council of Biomedical Engineering for Latin America (CORAL).

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• VALD Performance: VALD Performance builds connected sensors (ForceDecks, NordBord, HumanTrak) for objective strength, balance, and movement assessment in sports and rehabilitation — overlapping in connected biomechanical measurement but targeting elite sports rather than physiotherapy clinics.

Direct peers

• JTECH Medical: JTECH Medical manufactures handheld dynamometers, algometers, and inclinometers used by clinicians for objective muscle strength and pain assessment — directly comparable product category and customer base to MedEOR's SP Tech.
• Lafayette Instrument Company: Lafayette Instrument supplies handheld dynamometers, pressure algometers, and evaluation instruments used in physiotherapy and research — competing in the same clinical assessment category as SP Tech.
• Biometrics Ltd: Biometrics Ltd designs force, torque, and motion sensors plus dynamometers for biomechanical research and clinical use — overlapping technology (load-cell sensors) and comparable clinical/sports applications.
• Hoggan Scientific (MicroFET): Hoggan Scientific produces the MicroFET line of handheld dynamometers and algometers for physical therapy and rehabilitation — the closest direct competitor in form factor, clinical use case, and target customer.

Broad incumbents

• Biodex Medical Systems: Biodex manufactures the high-end isokinetic dynamometers (US$100K+) that MedEOR positions against — represents the incumbent, more expensive alternative for objective biomechanical assessment in rehabilitation.
• CSMi (Computer Sports Medicine Inc): CSMi produces the HUMAC NORM isokinetic dynamometer and other sports-medicine/orthopedic rehabilitation devices — the established high-cost incumbent in biomechanical assessment that MedEOR disrupts on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookpt-br.facebook.com/medeormedtech
• LinkedInlinkedin.com/company/medeor-medtech
• Instagraminstagram.com/medeor.medtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedEOR Medtech