Permalatt Products, Inc
Permalatt Products, Inc. is a privately held, Bremen, Indiana-based manufacturer founded in 1997 that produces premium 3D vinyl and aluminum lattice panels for residential and commercial outdoor projects, selling direct-to-consumer, to contractors, and through distributors and lumberyards.
- Company typePrivate
- Founded1997
- HeadquartersBremen, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Permalatt Products, Inc does
Permalatt Products, Inc. is a privately held manufacturer of premium 3D lattice panels for residential and commercial outdoor applications, headquartered in Bremen, Indiana and operating since 1997. The company produces true three-dimensional lattice using a proprietary strip-over-strip construction method with solid cellular core strips, distinguishing its products from commodity molded or pressed lattice sold at big-box retailers. Its core product lines are DuraShell® (1/2-inch solid-core vinyl lattice), Decorative 3D (1/4-inch solid-core vinyl lattice), and a patent-pending Aluminum 3D Lattice – Hidden Weld line introduced in 2018; supporting offerings include Gentle Glow™ low-voltage and solar deck lighting and color-matched U- and H-channel accessories.
Revenue is generated through one-time sales of lattice panels and accessories across multiple customer segments: DIY homeowners, professional contractors/builders, architects and engineers, commercial and hospitality properties, and wholesale distributors and lumberyards. Pricing is quote-based with no public disclosure, and the company operates a hybrid go-to-market combining direct factory sales, a distributor/lumberyard network (with credit-application onboarding), website-driven quote and sample-kit funnels, and trade-show presence (e.g., International Builders' Show 2025). The company is founder-owned and bootstrapped with 1–10 employees, no disclosed institutional funding, and no acquisition history; products carry a Lifetime Limited Warranty and multiple ASTM fire/smoke certifications, with aluminum products meeting AAMA 2604 powder-coat standards.
Permalatt Products, Inc firmographics
Firmographics- Name
- Permalatt Products, Inc
- Legal name
- Permalatt Products, Inc.
- Website
- https://permalatt.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Permalatt Products, Inc. is a privately held, Bremen, Indiana-based manufacturer founded in 1997 that produces premium 3D vinyl and aluminum lattice panels for residential and commercial outdoor projects, selling direct-to-consumer, to contractors, and through distributors and lumberyards.
- Ownership category
- akta.pro rank
Where Permalatt Products, Inc is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Permalatt Products, Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Lattice Panel Sales: Permalatt Products generates revenue through the sale of premium 3D lattice panels, including DuraShell® vinyl lattice, Decorative 3D vinyl lattice, and aluminum hidden weld lattice. Products are sold directly to distributors, lumberyards, contractors, architects, and homeowners. Standard sheet sizes (4'x6', 4'x8', 12"x6'/8', 16"x6'/8') are offered along with custom sheet manufacturing capabilities.
- Accessories (U-Channel, H-Channel): Sale of complementary channel accessories for framing and connecting lattice sheets, available in matching colors for DuraShell® products.
- Gentle Glow™ Deck Lighting: Permalatt offers a complete line of Low Voltage and Solar Deck Lighting under the Gentle Glow™ brand, including transformers, 12-2GA wire, pigtail connectors, and LED bulbs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Permalatt Products, Inc product offering
Product offeringCore offering
Permalatt Products, Inc. is a Bremen, Indiana-based manufacturer founded in 1997 that designs and produces vinyl and aluminum lattice panels for outdoor decks, porches, fences, and architectural applications. The company manufactures DuraShell® Vinyl Lattice, Decorative 3D Vinyl Lattice, and Aluminum 3D Lattice (with patent-pending Hidden Weld technology), along with complementary U-Channel and H-Channel accessories and Gentle Glow™ Deck Lighting.
Product overview
Permalatt Products, Inc. is a manufacturer of premium 3D lattice panels, operating since 1997. The company offers two main vinyl lattice product lines: DuraShell® (1/2 inch thick, heavy-duty solid core) and Decorative 3D (1/4 inch thick, decorative solid core), both featuring strip-over-strip construction. Additionally, the company offers Aluminum 3D Lattice with hidden weld construction (patent pending). All products are virtually maintenance-free, resistant to insects/mold/mildew, and come with Lifetime Limited Warranty. Supporting products include Gentle Glow™ deck lighting (solar and low voltage options) and U/H-channel accessories for installation.
Differentiator
Problem solved
Functional benefit
Brands
- DuraShell®: Premium 1/2 inch solid core vinyl lattice with 1/2 inch thickness at join point, the strongest and most durable vinyl lattice product.
- Decorative 3D
- Gentle Glow™
Quantifiable outcome
- Will not warp, expand, or contract (dimensional stability)
- +5 more outcomes
Companies that use Permalatt Products, Inc
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Permalatt Products, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Permalatt Products, Inc partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Permalatt Products, Inc competitors and assessment
Company assessmentDirect peers
- Walpole Outdoors: Premium manufacturer of outdoor structures including fence, pergola, and lattice panels. Competes with Permalatt directly in the premium outdoor lattice and structures market serving residential and commercial customers with high-end materials.
- Master Halco: Largest wholesale distributor and manufacturer of fence, railing, and outdoor security products in North America. Competes with Permalatt for distributor shelf space at lumberyards and serves overlapping contractor and DIY customer segments.
- Digger Specialties: Manufacturer of aluminum railing, fencing, and outdoor living products. Permalatt specifically boothed across from Digger Specialties at IBS 2025, indicating direct overlap in the aluminum outdoor products specification market with contractors and builders.
- VEKA Outdoor Living: Manufacturer of PVC/vinyl outdoor building products including fence and lattice components. Direct competitor in the vinyl lattice category with overlapping customer base of contractors, distributors, and lumberyards.
- Barrette Outdoor Living: Manufacturer of vinyl and aluminum fencing, railing, and outdoor living products. Competes with Permalatt in the lattice and fencing category serving both retail/DIY and contractor channels across the U.S.
Broad incumbents
- TimberTech (AZEK): Manufacturer of composite decking, railing, and outdoor living products. Competes in the premium outdoor living category and serves overlapping contractor and architect segments with comparable low-maintenance value proposition.
- Trex Company: Largest manufacturer of composite decking and railing in North America. Operates in the adjacent premium outdoor living category with overlapping architect, contractor, and DIY customer base.
- CertainTeed: Major building products manufacturer offering fence, railing, decking, and exterior accessories. Overlaps with Permalatt's outdoor living product category but as part of a much broader building products portfolio.
- Royal Building Products: Manufacturer of vinyl and PVC exterior building products including siding, fence, and trim. Competes in adjacent vinyl/PVC outdoor products categories and serves overlapping lumberyard and contractor channels.
- Fiberon: Manufacturer of composite decking and PVC/pergola outdoor products. Operates in the adjacent outdoor living space and serves overlapping contractor, distributor, and homeowner channels with low-maintenance exterior products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Permalatt Products, Inc social profiles
Digital presencePermalatt Products, Inc compliance and trust
Trust signalCompliance3 records
Permalatt Products, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Permalatt Products, Inc leadership team
Management profileNumber of profiles
Permalatt Products, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Permalatt Products, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Permalatt Products, Inc
What does Permalatt Products, Inc do?
Permalatt Products, Inc. is a Bremen, Indiana-based manufacturer founded in 1997 that designs and produces vinyl and aluminum lattice panels for outdoor decks, porches, fences, and architectural applications. The company manufactures DuraShell® Vinyl Lattice, Decorative 3D Vinyl Lattice, and Aluminum 3D Lattice (with patent-pending Hidden Weld technology), along with complementary U-Channel and H-Channel accessories and Gentle Glow™ Deck Lighting.
Is Permalatt Products, Inc a public or private company?
Permalatt Products, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Permalatt Products, Inc founded?
Permalatt Products, Inc was founded in 1997. It employs 1 to 10 people.
Where is Permalatt Products, Inc based?
Permalatt Products, Inc is headquartered in Bremen, United States, in the North America region.
How does Permalatt Products, Inc make money?
Three revenue lines are on record. Lattice Panel Sales are the primary driver. The others are accessories (U-Channel, H-Channel) and gentle Glow™ Deck Lighting.
Who are Permalatt Products, Inc's main competitors?
Direct peers on record are Walpole Outdoors, Master Halco, Digger Specialties, VEKA Outdoor Living and Barrette Outdoor Living. Broad incumbents are TimberTech (AZEK), Trex Company, CertainTeed, Royal Building Products and Fiberon.
Does Permalatt Products, Inc have an API?
No public API is recorded for Permalatt Products, Inc.