Loulette Bride

What Loulette Bride does

Loulette Bride is an independent, privately-held bridal boutique founded by designer Marteal Mayer in 2015 and headquartered at 67 West Street, Suite 325 in Brooklyn, New York. The company designs and sells made-to-order bridal gowns, jumpsuits, veils, capes, jackets, shoes, and accessories, with each garment produced in-house in its Brooklyn studio on a 12-week production timeline. All styles are customizable to individual measurements and can be transformed into jumpsuit alternatives, with inclusive sizing spanning XS to XXXL and designs engineered to flatter every skin tone. The company also operates an Upcycle a Gown program and runs an ongoing Sample Sale channel for previous-collection inventory.

The business operates primarily through direct-to-consumer channels: appointment-based fittings at the Brooklyn studio, e-commerce with international shipping, and a curated wholesale network of six authorized retailers across the US (Fleurish L.A., Honey Bridal, Be In Bridal, The Frock, Gemma Bridal, Miss Ruby Bridal Boutique). Pricing is positioned at the premium tier, with bridal gowns ranging from approximately $3,200 to $4,895, jumpsuits from $2,995 to $3,650, and accessories from $275 to $1,550. The company cultivates earned media presence in publications including The New York Times, NYC Tourism, NY Mag | The Cut, Canvas Rebel, and Bridal Musings.

Loulette Bride's value proposition rests on three pillars: inclusive design (size, skin tone, gender expression), sustainability (recycled fabrics, organic cotton, natural materials, and a One Tree Planted partnership that plants a tree per gown sold), and community-driven positioning through seasonal charity partnerships with organizations including GLSEN, Sunrise Movement, Pretty Brown Girls, Women Deliver, Restore NYC, and The Center for Constitutional Rights. The company is bootstrapped, with no external funding, parent company, or public listing.

Name

Loulette Bride

Legal name

Loulette Bride

Website

https://loulettebride.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Loulette Bride is an independent Brooklyn-based bridal boutique that designs and sells made-to-order, customizable, sustainably produced bridal gowns, jumpsuits, veils, and accessories through its studio, e-commerce, and a US wholesale network, serving inclusive, sustainability-conscious, and LGBTQ+ brides.

Ownership category

akta.pro rank

Product category

Bridal Wear & Wedding Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Bridal gowns
• Made-to-order bridalwear
• Sustainable wedding dresses
• Inclusive bridal fashion
• Wedding jumpsuits

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bridal Gown Sales: Custom bridal gowns and wedding attire sold directly to consumers through studio appointments and online. Made to order with 12-week production timeline. Includes sample sale inventory from previous collections at discounted prices.
2. Bridal Accessories and Shoes: Co-designed footwear with Alterre (sustainable shoe brand), including heels ($395), veils, capes, jackets, and bridal separates sold alongside gowns
3. Wholesale/Retail Distribution: Products distributed through select retailer partners across the US including Fleurish L.A., Honey Bridal, Be In Bridal, The Frock, Gemma Bridal, and Miss Ruby Bridal Boutique

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Loulette Bride designs and sells made-to-order bridal gowns, wedding jumpsuits, and bridal accessories (veils, capes, jackets, shoes) from its Brooklyn studio. Each garment is produced on a 12-week made-to-order timeline with customization to the buyer's measurements, using recycled and natural fabrics, French laces, and unique textures. The company emphasizes inclusive sizing (XS to XXXL), designs that work on any skin tone, and a genderless bridal collection.

Product overview

Loulette Bride is an independent designer bridal boutique offering made-to-order bridal gowns, jumpsuits, and accessories. The core product portfolio centers on bridal gowns featuring unique textures, recycled and natural fabrics, and fine French laces in sophisticated yet playful silhouettes. Key product lines include: Wedding Gowns (available in A-line, fitted, backless, and pocket styles), Wedding Jumpsuits (including Jade, Morgan, Elana, and Jade Jumpsuit variations), Wedding Veils & Capes (such as Charlie Veil, Blondie Veil, Lola Cape, Samantha Cape), Bridal Tops & Jackets (including Kai Topper, Salma Jacket, Willow Jacket), Bridal Accessories (Malva Sweater, Ryan Pant), and Getting Ready Apparel (ifuckingdo Collection). The company also offers a Sample Sale section for previous collection items and distributes through a retail partner network across the US. All garments are customizable to measurements and can be transformed into jumpsuit options. The boutique emphasizes inclusive sizing, sustainability (using recycled fabrics and planting trees for each gown sold), and LGBTQ+ support.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridal Gowns Made-to-order bridal gowns featuring unique textures, recycled and natural fabrics, and fine French laces in various silhouettes (A-line, fitted, backless, pockets). Each gown is customizable to any measurement. Examples include Stevie Gown, Maya Gown, Heidi Gown, Isadora Gown, ranging $3,200-$4,895.
• Wedding Jumpsuits and Pants Bridal jumpsuits and pantsuits including Morgan, Jade, Bowie, May, and Layli Jumpsuits. Pricing $2,995-$3,650. Any gown style can be transformed into a jumpsuit option on request.
• Wedding Veils and Capes Cathedral-length tulle veils and silk wedding capes including Charlie Veil, Blondie Veil, Moira Pleated Veil, Lola Cape, and Samantha Cape. Pricing $330-$990.
• Bridal Shoes (Loulette X Alterre) Co-designed bridal heels with Alterre including Daisy Heel and Hibiscus Heel at $395. Hibiscus Heel made with recycled plastic, pleated silk charmeuse, and Brazilian leather; 5% of profits donated to Restore NYC.
• Bridal Tops and Jackets Bridal cover-ups including Salma Jacket (velvet with fringe, $695-$990), Samantha Cape, Kai Topper (lace t-shirt style), Jenna Jacket (vegan fur/feather), and Malva Sweater. Pricing $275-$1,550.
• Bunny Flower Girl Dress Custom flower girl dress designed to match any Loulette gown fabric, featuring elastic back waist, adjustable snap closure straps, and a bow tie.
• Sample Sale Gowns Previous collection gowns and discontinued styles sold off-the-rack at discounted prices, ranging $500-$1,000 (e.g., Carmen Gown originally $4,025, Stevie Gown originally $3,750).
• Getting Ready Apparel (ifuckingdo Collection) Casual bridal getting ready apparel including cropped hoodie, matching shorts, and crewneck sweatshirt featuring signature attitude chain stitch embroidery. Pricing $50-$115.

Quantifiable outcome

• Tree planted in bride's name for every gown sold through One Tree Planted partnership
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship, seasonal, collection-specific and product-specific.

• One Tree PlantedcoreStrategic or Co-development PartnerFor every gown sold, Loulette Bride plants a tree in that bride's name through partnership with One Tree Planted. This is a core sustainability initiative tied directly to each sale, making every purchase environmentally positive.
• AlterreflagshipStrategic or Co-development PartnerCo-designed the Loulette X Alterre bridal shoe collection, including Daisy Heel and Hibiscus Heel ($395 each). Shoes feature silk organza flower petals, hand beading, and drop crystals. Hibiscus Heel made with recycled plastic, pleated silk charmeuse, and Brazilian leather, with 5% of profits donated to Restore NYC.
• The Center for Constitutional RightsseasonalStrategic or Co-development Partner2026 season charity partner receiving portion of sales from the La Résistance collection. Organization fights for justice and liberation through litigation, advocacy, and strategic communications.
• Pretty Brown Girlscollection-specificStrategic or Co-development Partner5% of proceeds from Gold Dust Womxn Collection (Stevie Gown) donated to organization dedicated to educating and empowering Black and Brown girls.
• GLSENcollection-specificStrategic or Co-development Partner5% of proceeds from Rebel Rebel Collection (Sasha Pant, Styles Top, Elana Jumpsuit, Luca Pant, Skylar Gown) donated to nonprofit ensuring LGBTQ+ students can learn in safe environments.
• Sunrise Movementcollection-specificStrategic or Co-development Partner5% of proceeds from Dancing Barefoot Collection (Bowie Jumpsuit, Ariana Gown) donated to organization dedicated to making climate change an urgent priority.
• Women Delivercollection-specificStrategic or Co-development Partner5% of proceeds from The Art Department Collection (Rochelle Gown, Lea Gown) donated to nonprofit protecting and promoting bodily autonomy of girls, women, and gender-diverse people.
• Restore NYCproduct-specificStrategic or Co-development Partner5% of profits from the Hibiscus Heel donated to non-profit providing rehabilitation to victims of sex-trafficking in New York.
• Như May Fashionsproduct-specificStrategic or Co-development PartnerCollaboration with designer May in Hoi An, Vietnam for the May Jumpsuit - 100% linen jumpsuit made in Vietnam, sold as an any-bridal-occasion piece.
• Fleurish L.A.coreChannel Partner/ Reseller/ DistributorAuthorized retailer at 2211 Corinth Ave #303, Los Angeles, California.
• Honey BridalcoreChannel Partner/ Reseller/ DistributorAuthorized retailer at 5135 N Clark, Chicago, Illinois.
• Be In BridalcoreChannel Partner/ Reseller/ DistributorAuthorized retailer at 20 Seminole Road, Atlantic Beach, Florida.
• The FrockcoreChannel Partner/ Reseller/ DistributorAuthorized retailer at 118 S College Ave, Bloomington, Indiana.
• Gemma BridalcoreChannel Partner/ Reseller/ DistributorAuthorized retailer at 4614 Liberty Ave Floor #2, Pittsburgh, Pennsylvania.
• Miss Ruby Bridal BoutiquecoreChannel Partner/ Reseller/ DistributorAuthorized retailer at 313 N. Plankinton Ave #203, Milwaukee, Wisconsin.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BHLDN: BHLDN (part of Anthropologie Group) is a major bridal retailer carrying wedding gowns and accessories across price points. It competes with Loulette in the modern, romantic-bride segment but with far broader assortment and brand reach.
• Amsale: Amsale is an established bridal designer offering made-to-order gowns through trunk shows and retailers nationwide. It overlaps with Loulette's made-to-order bridal model at a broader, more traditional price and positioning.

Emerging players

• Reformation: Reformation is a sustainable fashion brand offering bridal and occasionwear with strong DTC positioning. It shares Loulette's sustainability narrative and modern bride customer, though at lower price points and broader assortment.
• Mira Zwillinger: Mira Zwillinger is a contemporary bridal designer producing made-to-order gowns with couture-level detailing. It overlaps with Loulette's customizable, design-forward bridal offering for modern brides.
• Leanne Marshall: Leanne Marshall is an independent bridal designer known for sustainable, made-in-the-US gowns. It is comparable to Loulette's emphasis on sustainability, local production, and an independent designer identity.

Direct peers

• Over The Moon: Over The Moon is a bridal editorial platform and curated retailer featuring independent designer gowns. It serves a similar modern, design-savvy bride and overlaps with Loulette on contemporary bridal aesthetics and discovery.
• Anomalie: Anomalie is a made-to-order bridal gown company that lets brides customize silhouettes and fabrics online. It directly competes with Loulette Bride on the customizable, DTC bridal proposition and targets a similar modern bride.
• Floravere: Floravere is a DTC bridal brand offering customizable, contemporary wedding gowns with an in-person and online experience. It competes head-to-head with Loulette in the modern, customizable bridal segment.
• Lovely Bride: Lovely Bride is a multi-location bridal boutique carrying curated designer gowns with a contemporary, inclusive positioning. It overlaps with Loulette's boutique-led, modern-bride customer experience.
• Indochino: Indochino is a made-to-order apparel brand offering custom suits and wedding attire online and through showrooms. It is comparable to Loulette on the made-to-order, custom-fit apparel model and the appointment/showroom-plus-DTC hybrid channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LouletteBride
• Instagraminstagram.com/loulettebride
• Pinterestpin.it/65gKKDv
• LinkedInlinkedin.com/company/loulette-bride

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loulette Bride