Luan East West International Trade Co., Ltd.
EastWest Sleep is a Chinese OEM/ODM manufacturer of functional bedding (mattress toppers, pillows, eye masks, weighted duvets, Bluetooth sleep masks, pet bedding) serving DTC sleep brands, Amazon FBA sellers, wellness startups, and boutique retailers across 40+ countries.
- Company typePrivate
- Founded-
- HeadquartersLuan, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Luan East West International Trade Co., Ltd. does
Luan East West International Trade Co., Ltd., operating under the trade name EastWest Sleep, is a Chinese OEM/ODM manufacturer of functional bedding headquartered in Lu'an City, Anhui Province. The company operates with a headcount of 11–50 employees and produces a portfolio of sleep-focused products including mattress toppers, pillows, eye masks, weighted duvets, and a Bluetooth-enabled sleep mask, with stated materials expertise spanning phase-change materials (PCM), copper-infused fibers, graphene-infused textiles, and memory foam composites. Adjacent categories such as pet bedding extend the offering beyond human sleep applications.
The company targets a downstream customer base composed of direct-to-consumer sleep brands, Amazon FBA sellers, wellness startups, and boutique retailers, claiming engagement with 300+ partners across 40+ countries, 50+ brands it states have scaled past $10M in client-side revenue, and 2,000+ end customers. Its operating model emphasizes low minimum order quantities (starting at 100 pieces) and a 20-day concept-to-prototype cycle, positioning it as an accessible manufacturing partner for emerging and scaling brands rather than a high-MOQ industrial supplier.
Geographically, the company markets itself internationally through a multilingual website deployed in English, French, and Spanish, indicating active channel development across North American, EMEA, and Latin American markets. No funding events, acquisitions, leadership changes, or revenue disclosures were identified in the available input.
Luan East West International Trade Co., Ltd. firmographics
Firmographics- Name
- Luan East West International Trade Co., Ltd.
- Legal name
- Luan East West International Trade Co., Ltd.
- Website
- https://eastwestsleep.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EastWest Sleep is a Chinese OEM/ODM manufacturer of functional bedding (mattress toppers, pillows, eye masks, weighted duvets, Bluetooth sleep masks, pet bedding) serving DTC sleep brands, Amazon FBA sellers, wellness startups, and boutique retailers across 40+ countries.
- Ownership category
- akta.pro rank
Luan East West International Trade Co., Ltd. industry classification
Industry- Product category
- Functional Bedding Manufacturing (OEM/ODM)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM)
Keywords
Where Luan East West International Trade Co., Ltd. is headquartered
LocationHeadquarters
- HQ city
- Luan
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Luan East West International Trade Co., Ltd. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- OEM/ODM Manufacturing: B2B manufacturing revenue from original design manufacturing (ODM) and original equipment manufacturing (OEM) services. Produces customized functional bedding products for brands with flexible MOQ starting at 100 pcs. Revenue generated through product sales to DTC brands, Amazon sellers, and retailers.
- Private Label & Branding Services: Private label manufacturing with flexible branding and eco-friendly packaging options. Revenue from branding customization, packaging design, and logo services alongside product manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Eye Mask Products (MOQ 100-500 pcs) |
| Unit Pricing | Pay-as-you-go | Custom/OEM/ODM Products (MOQ 100-1000 pcs) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Luan East West International Trade Co., Ltd. product offering
Product offeringCore offering
Luan East West International Trade Co., Ltd. (EastWest) is a B2B OEM/ODM manufacturer and brand incubator specializing in functional bedding products. The company produces and customizes quilts, blankets, pillows, bedding sets, mattress accessories, sleep masks, mother-and-baby bedding, and pet bedding using advanced materials such as PCM, copper-infused fibers, graphene, and memory foam. Services include private label manufacturing, branding, packaging design, and compliance support with low MOQs starting at 100 units.
Product overview
EastWest (Luan East West International Trade Co., Ltd.) is an Innovative Functional Bedding Incubator and OEM/ODM manufacturer specializing in smart, health-focused sleep and wellness products. The product portfolio centers on seven core product categories: Functional Quilts & Blankets (including PCM temperature-regulating and weighted options), Functional Pillows (memory foam, cooling, ergonomic neck support), Functional Bedding Sets, Functional Mattress Accessories, Functional Eye Masks, Moms/Kids & Comfort Toys, and Functional Pet Bedding. The company operates from concept to market in 20 days, offering private label, ODM/OEM development with advanced materials (PCM, copper-infused fibers, graphene, memory foam), compliance testing (OEKO-TEX, REACH, BSCI), low MOQ starting at 100 pcs, and scalable production. Target customers include DTC sleep brands, Amazon FBA sellers, functional wellness startups, boutique retailers, hotels, and maternity/wellness brands. They have served 300+ global partners across 40+ countries and helped 50+ brands scale past $10 million in revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Functional Quilts & Blankets Comforters and blankets engineered with functional design and smart materials — including weighted blankets for deep-pressure relief, PCM cooling comforters for thermal regulation, and all-season quilts. Offered with OEM and private-label options for wellness brands, specialty retailers, and premium bedding programs.
- Functional Pillows Pillow series designed to enhance sleep quality through ergonomic and material technologies, including memory foam cervical support, PCM cooling, weighted sleep pillows for pressure relief, anti-snoring, adjustable loft, hypoallergenic natural, and aromatherapy options. Targeted at wellness brands, retailers, and medical-use scenarios.
- Functional Bedding Sets Bedding sets with temperature-regulating sheets using PCM technology, antibacterial and hypoallergenic fabric sets, and silky-soft sets for sensitive skin. Combines innovation, practicality, and modern design for hot sleepers and allergy sufferers, available through OEM and private-label manufacturing.
- Functional Mattress Accessories Mattress accessories combining advanced material technology and ergonomic design, including PCM cooling mattress toppers, pressure-relieving memory foam layers, and waterproof antibacterial protectors for wellness brands, hotels, and sleep-focused businesses.
- Functional Eye Masks Sleep masks meeting modern sleeper needs including weighted masks for deep relaxation, aroma-infused masks for calming, ergonomic light-blocking masks for travel, and cooling/heating masks for soothing eye relief. Engineered for better rest, mental wellness, and sensory comfort, offered through OEM/ODM and private label.
- Moms, Kids & Comfort Toys Bedding Bedding product line tailored for expecting mothers, kids, teens, babies, and toddlers, including pregnancy pillows, nursing pillows, sleeping bags, and calming toys. Available through OEM and private-label manufacturing.
- Functional Pet Bedding Functional bedding designed for pets, including calming weighted pet blankets, cooling pet blankets, and cooling pet beds, manufactured for pet-product brands via OEM/ODM services.
- The Balance Pillow Spring pillow combining individually pocketed micro-springs with premium memory foam and a luxuriously soft fabric cover to balance comfort with cervical support. Designed for brands seeking a flagship ergonomic pillow SKU for OEM/ODM production.
- Adjustable 3D Light-Blocking Sleep Mask Sleep mask with 3D contoured eye cups that eliminate pressure on eyelids and eyelashes, featuring 100% light blocking, memory foam cushioning, breathable materials, and an adjustable strap. Notable seller with 120,000+ units sold in 3 months.
- Hand Knitted Weighted Blanket Hand-knitted weighted blanket engineered to provide deep-pressure stimulation for stress and anxiety reduction, available in multiple weight options and curated colors for OEM/ODM brand partners.
- Hybrid Weighted Duvet Innovative 2-in-1 duvet that combines weighted-duvet sleep-enhancing properties with the comfort of a down duvet, offered through OEM/ODM for premium bedding programs.
- Cooling Blanket Cooling comforter available in Twin/Twin XL sizes, designed for hot sleepers and all-season use with breathable lightweight construction to address night sweats.
- PCM Cooling Duvet/Blanket Duvet/blanket utilizing Phase Change Materials (PCM) technology for active thermal regulation, absorbing and releasing heat to maintain optimal sleeping temperature across seasons.
Quantifiable outcome
- 50+ brands scaled from 0 to $10M+ in revenue
- +3 more outcomes
Companies that use Luan East West International Trade Co., Ltd.
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Luan East West International Trade Co., Ltd. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Luan East West International Trade Co., Ltd. partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Luan East West International Trade Co., Ltd. competitors and assessment
Company assessmentDirect peers
- American Textile Company: American Textile Company is a US bedding and home-textiles manufacturer producing allergen-barrier bedding, pillows, mattress encasements, and related sleep products for retail and private-label customers. Comparable to EastWest as a contract manufacturer of functional sleep accessories, including protective and performance-driven categories.
- Pacific Coast Feather Company: Pacific Coast Feather Company manufactures pillows, comforters, featherbeds, and bedding accessories sold under its own brands and through retail private labels. Directly comparable to EastWest as a bedding manufacturer with both branded and OEM/wholesale distribution, though focused more on down/feather than functional materials.
- Carpenter Co. Carpenter Co. is a major global manufacturer of polyurethane foam and bedding components including memory foam pillows, mattress toppers, and comfort materials. Comparable to EastWest on the materials and mattress-accessory side, supplying both finished bedding and component foam to brands worldwide.
- WestPoint Home: WestPoint Home is one of the largest US-based bedding and home-textiles manufacturers, producing private-label and licensed sheets, comforters, pillows, and mattress pads for major retailers. It is directly comparable to EastWest as an OEM/ODM bedding supplier, though at significantly larger scale and primarily serving mass-market rather than emerging DTC brands.
- Hollander Sleep Products: Hollander Sleep Products is a large North American bedding manufacturer supplying pillows, mattress pads, comforters, and basic bedding under retailer private labels. It is a direct comparable as an OEM bedding supplier serving mass retailers, though with less focus on the emerging-DTC and functional-wellness niches that EastWest targets.
Broad incumbents
- Tempur Sealy International: Tempur Sealy is a global incumbent mattress and bedding company operating Tempur-Pedic, Sealy, and Stearns & Foster brands, with substantial OEM and licensing operations. Comparable to EastWest as a broader bedding industry player with manufacturing depth, though at vastly larger scale and focused on mattresses rather than emerging functional-bedding niches.
Emerging players
- Casper Sleep: Casper is a pioneering DTC sleep brand selling mattresses, pillows, bedding, and sleep accessories directly to consumers. Comparable to EastWest as a sleep-category counterpart, though Casper is a brand/retailer rather than an OEM, and a representative example of the type of DTC sleep account that EastWest's incubation services target.
- Slumber Cloud: Slumber Cloud is a US-based DTC brand specializing in temperature-regulating bedding (cooling sheets, comforters, pillows) using proprietary Outlast phase-change technology. Comparable to EastWest on the functional-sleep-product axis, though positioned as a brand/customer rather than as a manufacturer, and a likely profile of the type of emerging DTC account EastWest serves.
Regional players
- Fuanna: Fuanna is one of China's largest listed bedding and home-textile manufacturers, producing sheets, quilts, pillows, and mattresses under its own brand and via OEM for domestic and export customers. Comparable to EastWest as a Chinese bedding manufacturer, though at materially larger scale and primarily serving China and traditional retail channels.
- Luolai Lifestyle Tech: Luolai Lifestyle Tech is a leading Chinese home-textile and bedding company with manufacturing, branded retail, and OEM operations. Comparable to EastWest as a Chinese bedding manufacturer with significant scale and an extensive product portfolio in bedding and sleep accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Luan East West International Trade Co., Ltd. social profiles
Digital presenceLuan East West International Trade Co., Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luan East West International Trade Co., Ltd. leadership team
Management profileNumber of profiles
Luan East West International Trade Co., Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luan East West International Trade Co., Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luan East West International Trade Co., Ltd.
What does Luan East West International Trade Co., Ltd. do?
Luan East West International Trade Co., Ltd. (EastWest) is a B2B OEM/ODM manufacturer and brand incubator specializing in functional bedding products. The company produces and customizes quilts, blankets, pillows, bedding sets, mattress accessories, sleep masks, mother-and-baby bedding, and pet bedding using advanced materials such as PCM, copper-infused fibers, graphene, and memory foam. Services include private label manufacturing, branding, packaging design, and compliance support with low MOQs starting at 100 units.
Is Luan East West International Trade Co., Ltd. a public or private company?
Luan East West International Trade Co., Ltd. is a private company. It is classified as unknown and is currently operating.
When was Luan East West International Trade Co., Ltd. founded?
Luan East West International Trade Co., Ltd. was founded in -1. It employs 11 to 50 people.
Where is Luan East West International Trade Co., Ltd. based?
Luan East West International Trade Co., Ltd. is headquartered in Luan, China, in the Asia region.
How does Luan East West International Trade Co., Ltd. make money?
Two revenue lines are on record. OEM/ODM Manufacturing is the primary driver. The others are private Label & Branding Services.
Who are Luan East West International Trade Co., Ltd.'s main competitors?
Direct peers on record are American Textile Company, Pacific Coast Feather Company, Carpenter Co., WestPoint Home and Hollander Sleep Products. Tempur Sealy International is listed as a broad incumbent. Emerging players are Casper Sleep and Slumber Cloud. Regional players are Fuanna and Luolai Lifestyle Tech.
Does Luan East West International Trade Co., Ltd. have an API?
No public API is recorded for Luan East West International Trade Co., Ltd..
What industry is Luan East West International Trade Co., Ltd. in?
Luan East West International Trade Co., Ltd.'s product category is Functional Bedding Manufacturing (OEM/ODM). Its primary akta.pro industry code is IMAOAEAM, Contract / Private Label Cut & Sew Manufacturing (OEM/ODM). Its SIC code is 5020.