What Slumber Cloud does

Slumber Cloud is a Denver, Colorado-based direct-to-consumer advanced bedding company, founded in 2013, that designs, markets, and ships temperature-regulating sleep products exclusively through its slumbercloud.com Shopify storefront. The product catalog spans sheet sets (Performance TENCEL, Performance Cotton, Performance Linen Blend, Essential), duvet covers, pillowcases, comforters (UltraCool, Performance Cotton), blankets, pillows, mattress pads and protectors (including a crib-sized SKU), loungewear for men and women, bath towels, and pet accessories, plus a Crib Mattress Protector and a Silk Sleep Mask. A sister brand, Avec, sells a separate line built around the patented Align System — a zippered 2-in-1 top sheet and duvet cover designed to eliminate tangling. The company is led by CEO Willy Van Dehy and CFO Chad White, is privately held with no disclosed institutional funding, and claims to have served over 30,000 sleepers lifetime.

The core technical differentiator is an inbound-exclusive license with Outlast Technologies for NASA-developed phase change material (PCM) — a thermoregulatory fiber technology that absorbs, stores, and releases body heat to maintain a stable microclimate, the only textile technology to receive the Space Foundation's Certified Space Technology mark. This is paired with complementary materials: TENCEL lyocell (moisture-wicking), ClimaDry fiberfill (comforter and blanket fill), UltraCool nylon/spandex fabric for high Qmax (coolness) values, and European Flax linen for select blends. Marketing claims rest on Outlast's published sleep studies (50% reduction in night sweats, 20% improvement in sleep efficiency).

The business model is straightforward unit-pricing DTC with no subscription, no wholesale, and no marketplace presence. Regular price points range from approximately $89 (Essential Sheet Set) to $299 (UltraCool Comforter); effective pricing is sustained by a perpetual promotional cadence including up to 80% off holiday sales, free gift-with-purchase thresholds at $300 and $500, free U.S. shipping, 30-60 night risk-free trials, free returns, and a 30-day price match guarantee. Customer acquisition runs through the owned blog/site, email marketing, organic and paid social (Facebook, Instagram, Pinterest, TikTok, X), and earned media in Real Simple, Good Housekeeping, The Strategist, and The Spruce. The customer base is fragmented across consumer segments: hot sleepers and thermally incompatible couples (primary), people with night sweats, convenience-focused consumers (driving Avec), and pet owners.

Name

Slumber Cloud

Legal name

Slumber Cloud

Website

https://slumbercloud.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Slumber Cloud is a Denver-based direct-to-consumer bedding brand selling temperature-regulating sheets, comforters, pillows, loungewear, and bath products through its own website. Its products are built around an exclusive NASA-engineered Outlast phase change material license, with sister brand Avec adding patented tangle-free bedding.

Ownership category

akta.pro rank

Product category

Bedding & Sleep Products

SIC

Household Furniture (2510)

akta.pro primary industry

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

akta.pro secondary industry

Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)

Keywords

• Temperature regulating bedding
• Cooling sleep products
• Phase change textiles
• Direct consumer bedding
• Advanced sleep technology

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Bedding Product Sales: One-time purchase of temperature-regulating bedding products including sheet sets, duvet covers, comforters, pillows, mattress pads, throws, and loungewear. No subscription component; customers purchase individual items or bundles. Upsell opportunities through product bundles and cross-sell through complementary products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Slumber Cloud designs and sells temperature-regulating bedding and sleep products directly to consumers through its own e-commerce site, including sheet sets, duvet covers, comforters, pillows, mattress pads, blankets, loungewear, and bath textiles. Its core differentiator is the exclusive use of NASA-engineered Outlast phase change material (PCM) in bedding fibers, paired with TENCEL lyocell for moisture control, under a direct-to-consumer model with no retail or marketplace distribution. The company also operates a sub-brand, Avec, featuring the patented Align System for tangle-free bed-making.

Product overview

Slumber Cloud is a direct-to-consumer bedding company offering temperature-regulating sleep products powered by NASA-engineered Outlast® technology (the world's only textile technology with Certified Space Technology™ mark by the Space Foundation). The product portfolio is organized across multiple categories: (1) Sheet Sets including Performance TENCEL™, Performance Cotton, Performance Linen Blend, and Essential lines; (2) Duvet Covers in matching Performance TENCEL™, Cotton, and Linen Blend varieties; (3) Pillowcases across the same fabric lines plus UltraCool; (4) Comforters including UltraCool and Performance Cotton; (5) Blankets including Plush Throw, Woven Throw, and Textured Blanket; (6) Pillows including UltraCool, Core Down Alternative, UltraCool Body Pillow, Ziggy Pillow, and Hybrid Pillow; (7) Mattress Pads and Protectors including Performance and Core lines; (8) Loungewear for men and women with NASA temperature-regulation technology; (9) Bath products including Performance Plush Towels; (10) Pet products including Align Easy-Clean Pet Duvet Cover; and (11) a sub-brand called Avec featuring the patented Align System for tangle-free bedding with zippered connections between top sheet and duvet cover. All Slumber Cloud products are designed and shipped from Denver, Colorado, with free US shipping, 30-night risk-free trials, and price match guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• Avec: A bedding brand designed to make routines easier, featuring the patented Align System with attachable duvet cover and top sheet for tangle-free sleeping. Brought to customers by the same team behind Slumber Cloud.

Products and services

• Performance TENCEL Sheet Set Premium 300 thread count sheet set blending Outlast viscose fibers with TENCEL lyocell for proactive temperature regulation and reactive moisture-wicking, sold to consumers seeking better sleep through advanced cooling bedding.
• Performance Cotton Sheet Set 300 thread count sheet set combining cotton (70%) with Outlast viscose fibers (30%) for traditional soft cotton feel with proactive temperature regulation, targeted at consumers who want classic cotton hand-feel with cooling performance.
• Performance Linen Blend Sheet Set 300 thread count sheet set with 60% viscose / 30% Outlast viscose / 10% FLAX linen composition for elevated textured look that gets softer with each wash, sold to consumers wanting linen aesthetics plus temperature regulation.
• Essential Sheet Set Entry-level 300 thread count sheet set (40% Outlast viscose / 60% cotton) offering year-round temperature regulation at an accessible price point, targeted at value-oriented consumers entering the brand.
• Performance TENCEL Duvet Cover Duvet cover blending Outlast viscose and TENCEL lyocell for balanced temperature regulation throughout the night, with corner ties, satin piping seams, and European envelope button closure.
• Performance Cotton Duvet Cover Duvet cover combining cotton with Outlast viscose fibers for traditional soft cotton feel with temperature regulation, featuring satin piping on three sides and a zippered closure.
• Performance Linen Blend Duvet Cover Duvet cover combining Outlast temperature-regulation technology with linen for an elevated textured look and breathable comfort.
• UltraCool Comforter Premium cooling comforter with ClimaDry by Outlast technology, 89% cooling nylon / 11% spandex outer cover, available in Lightweight and All-Season weights, clinically proven to reduce night sweats by up to 50%.
• Performance Cotton Comforter Lightweight comforter combining cotton with Outlast temperature-regulation fibers for breathable year-round comfort.
• Performance TENCEL Pillowcases Pillowcase set featuring NASA-engineered Outlast viscose and moisture-wicking TENCEL lyocell for dual temperature regulation; clinically shown to reduce night sweats by 50%.
• UltraCool Pillowcase Cooling pillowcase made of 89% cooling nylon and 11% spandex jersey, softer than silk, with zippered enclosure and lab-proven high Qmax values for coolness feeling.
• UltraCool Pillow NASA-engineered cooling pillow with premium Outlast technology that actively regulates temperature; named 'Best Cooling Pillow' by Good Housekeeping, offered in two firmness levels with hypoallergenic fill.
• Core Down Alternative Pillow Entry-level pillow infused with NASA-engineered temperature-regulation technology, offering down-alternative fill for support and softness.
• UltraCool Body Pillow Full-body cooling pillow with dual-sided comfort and included cooling washable cover, made in USA.
• Hybrid Pillow (Avec) Two-pillows-in-one design combining plush comfort with customizable support via a removable shredded memory foam core, allowing personalization of loft and firmness.
• Performance Mattress Pad Award-winning cooling mattress pad voted 'Best Cooling' by Good Housekeeping, designed to cool hot mattresses using innovative temperature-regulating technologies.
• Core Mattress Pad Entry-level mattress pad with Outlast technology for temperature regulation at an accessible price point.
• Performance Mattress Protector Waterproof mattress protector with Outlast temperature regulation technology that protects mattresses while managing heat and moisture.
• Align Linen Viscose 5 Piece Sheet Set (Avec) 5-piece sheet set featuring the patented Align System — a 2-in-1 top sheet and duvet cover with invisible zippered connections that eliminates sheet tangling; 300 thread count 90% viscose from bamboo / 10% European Flax linen blend.
• Down Alternative Duvet Insert (Avec) Premium down alternative duvet insert with eco-friendly materials, allergy-safe design, and all-season fill weight for comfort upgrade, sold under the Avec sub-brand.
• Cotton Quilt (Avec) Airy, relaxed cotton quilt adding dimension and texture, with down alternative fiberfill in two weights (Lightweight and All-Season) to align with sleep style.
• Align Easy-Clean Pet Duvet Cover (Avec) Pet-friendly duvet cover featuring a removable Pet Sheet that keeps bedding safe from fur, paw prints, and everyday messes while allowing easy cleanup without washing the entire duvet.
• Performance Plush Bath Towels Performance Plush collection of premium bath towels, hand towels, and bath bundles offering soft, absorbent comfort, sold as part of the brand's expansion beyond bedding into bath.
• STAY COOL Sleepwear (Women's Short) Women's sleepwear co-developed with Dagsmejan, blending eucalyptus fibers and Nattcool technology for coolness and moisture control during sleep.
• UltraCool Men's Loungewear (Pocket Tee, Raglan Pullover Tee, Raglan Long Sleeve, V-Neck Tee) Men's loungewear line of breathable jersey knit tops — Pocket Tee, Raglan Pullover Tee, Raglan Long Sleeve, and V-Neck Tee — built with NASA-engineered temperature regulation for everyday wear.
• UltraCool & Essential Women's Loungewear (Pocket Tee, Raglan Pullover Tee, V-Neck Tee, Crop Tee, Crop Hoodie, Lounge Shorts, Tank) Women's loungewear line of soft, breathable jersey knit tops and bottoms — Pocket Tee, Raglan Pullover Tee, V-Neck Tee, Essential Crop Tee, Essential Crop Hoodie, Essential Lounge Shorts, and UltraCool Tank — with NASA-engineered temperature regulation.
• Silk Sleep Mask Luxury silk sleep mask with Outlast temperature regulation technology to help keep users cool and comfortable throughout the night.
• Plush Throw Blanket Reversible plush throw blanket with patented ClimaDry fiberfill for temperature regulation, plush flannel on one side and soft microfiber on the other.
• Woven Throw Blanket Cozy woven throw blanket utilizing NASA-engineered temperature-regulating fibers with elegant checkered, herringbone, and diamond patterns.
• Textured Blanket Award-winning textured blanket with NASA-engineered Outlast fiberfill for proactive temperature regulation, designed for layering.
• Core Mattress Protector — Crib Crib-sized mattress protector featuring Outlast temperature-regulation technology that regulates baby's sleep temperature while guarding against liquids and germs.

Quantifiable outcome

• Clinically proven to reduce night sweats by up to 50% (Outlast Humidity Sleep Study)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, minor and supporting.

• Outlast TechnologiescoreTechnology or IntegrationExclusive licensing partner for Outlast phase change material (PCM) technology in bedding applications. Outlast is the only textile technology to receive Certified Space Technology quality mark from Space Foundation. NASA-engineered PCM absorbs, stores, and releases heat for proactive temperature regulation.
• TENCEL (Lenzing AG)coreTechnology or IntegrationSupplier of TENCEL lyocell fiber material used in Performance sheet sets and duvet covers. TENCEL provides moisture-wicking properties that complement Outlast's proactive heat management with reactive moisture control.
• DagsmejanminorStrategic or Co-development PartnerCollaboration for STAY COOL Sleepwear collection. Dagsmejan provides eucalyptus fibers and Nattcool technology integrated into Slumber Cloud sleepwear products.
• OEKO-TEX AssociationsupportingTechnology or IntegrationCertification body for STANDARD 100 textile safety certification. Products tested and certified to be free from harmful levels of chemicals. Certification numbers like SH025 151577 TESTEX used for quality assurance.
• European Flax (FLAX)supportingTechnology or IntegrationSupplier of European Flax linen fiber used in Performance Linen Blend products. 10% FLAX linen combined with Outlast viscose and regular viscose for textured, breathable bedding.
• YKK GroupsupportingTechnology or IntegrationSupplier of zippers used in Align System duvet covers and top sheets. YKK zippers designed specifically to attach Align Top Sheet to Align Duvet Cover with hidden, comfortable design.
• Avec (Sister Brand)coreStrategic or Co-development PartnerSlumber Cloud sister brand focused on convenience-oriented bedding. Products designed by same team but target different pain points (tangle-free bed-making vs temperature regulation). With the Align System, the team brought European-style bedding approach to US market.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brooklinen: Brooklinen is a leading premium DTC bedding brand offering sheets, comforters, pillows, and loungewear direct to consumers. Highly comparable to Slumber Cloud in target customer (premium sleep-focused millennials), DTC-first go-to-market, and product breadth across bedding categories.
• Cozy Earth: Cozy Earth sells premium cooling bamboo sheets, comforters, and sleepwear direct to consumers, with strong celebrity endorsement and a focus on temperature-regulating bedding. Directly comparable to Slumber Cloud's positioning around cooling and sleep quality.
• Buffy: Buffy is a DTC home textiles brand built around sustainable comforters, sheets, and pillows. Comparable to Slumber Cloud as a digitally native bedding brand competing for the same eco-conscious, premium-bedding consumer with similar product breadth.
• Parachute Home: Parachute is a premium home brand offering sheets, duvets, pillows, and bath linens through DTC and select retail. Comparable to Slumber Cloud in product categories served, premium positioning, and DTC-led distribution.
• Boll & Branch: Boll & Branch is a premium DTC sheet and bedding brand emphasizing ethically sourced materials. Comparable to Slumber Cloud in DTC distribution, premium pricing, and focus on differentiated textile performance and quality.
• Casper Sleep: Casper is a publicly traded DTC sleep brand offering mattresses, pillows, sheets, and bedroom furniture. Comparable to Slumber Cloud in DTC sleep category leadership and adjacent bedding accessories, though broader in product scope and much larger in scale.
• Eight Sleep: Eight Sleep sells smart temperature-regulating mattress pods and sleep technology to consumers directly. Comparable to Slumber Cloud in addressing sleep temperature regulation through proprietary technology and premium positioning, though with a hardware/software approach rather than textile-only.
• Helix Sleep: Helix is a DTC sleep brand selling mattresses, bedding, and sleep accessories. Comparable to Slumber Cloud as a digitally native sleep products company with a focus on personalization and direct-to-consumer fulfillment.
• Snowe Home: Snowe was a DTC premium home brand offering bedding, bath, and table linens with a direct-to-consumer model. Highly comparable to Slumber Cloud in DTC distribution, premium home textiles focus, and millennial target customer.

Broad incumbents

• Sleep Number: Sleep Number is an established smart-bed manufacturer with temperature regulation features (e.g., Climate360) sold through its own retail stores. Comparable to Slumber Cloud in sleep temperature regulation as a category theme, but operates at scale with retail distribution and proprietary hardware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SlumberCloud
• Facebookfacebook.com/slumbercloud
• Instagraminstagram.com/slumbercloud
• Pinterestpinterest.com/slumbercloud
• TikToktiktok.com/@slumber.cloud
• LinkedInlinkedin.com/company/slumber-cloud

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slumber Cloud