Onori Fashion & Gifts

What Onori Fashion & Gifts does

Onori B.V. (trading as Onori Fashion & Gifts) is a Dutch private limited company headquartered in Harderwijk, Netherlands, operating as a B2B distributor and customizer of corporate apparel, workwear, and gifts. Its catalog spans 516+ products across five categories: Business, Equestre (equestrian), Healthcare, Promotional, and Workwear, supplied under both proprietary and licensed brand names including Snickers Workwear, Helly Hansen, Kübler, Mascot, PRO-job, Hugo Boss, Cerruti 1881, and Ungaro. Specialized technical inputs include shorn-wool and polyester/elastane blends for healthcare garments and Coolmax shell technology in its modern-fit workwear line.

Onori serves corporate and institutional buyers — banks, insurers, travel operators, healthcare providers, security and hospitality firms, equestrian clients, and enterprises seeking branded gifts — via a three-tier ordering model: Standard (1+ pieces from stock), Customized (1+ pieces with logo embroidery, printing, or other modifications), and Custom Made (150+ pieces manufactured to specification). A dedicated GiftCard product, supported by personalized codes and global delivery, extends the offering into digital corporate gifting, while the WeCARE collection addresses ESG-oriented apparel demand.

The business model is quote-based B2B distribution with no public pricing; revenue is generated through per-order unit sales, customization service fees, and bulk uniform contracts. The company markets through a multilingual (Dutch/English) website and maintains a presence on Facebook, Instagram, and LinkedIn. No public financials, funding history, headcount figures, or named anchor customers are disclosed.

Name

Onori Fashion & Gifts

Legal name

Onori B.V.

Website

https://onori.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Onori B.V. is a Dutch B2B distributor and customizer of corporate apparel, workwear, healthcare garments, equestrian clothing, and luxury gifts, serving banks, insurers, healthcare providers, and enterprises across more than 500 SKUs via stock, customized, and made-to-order programs.

Ownership category

akta.pro rank

Product category

Corporate Apparel & Workwear

NAICS

Apparel Manufacturing (315), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Corporate workwear
• Promotional clothing
• Healthcare apparel
• Equestrian clothing
• Corporate gifts

Headquarters

HQ city

Harderwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Fashion Sales: Primary revenue stream from selling corporate clothing including business attire, workwear, blazers, shirts, trousers, and accessories to businesses for employee uniforms. Products available in Standard, Customized, and Custom Made options with logo printing services.
2. Promotional Clothing: Branded event clothing and promotional wear for company events, trade shows, and exhibitions.
3. Corporate Gifts: Relationship gifts ranging from budget items (pens, lighters, mugs, bags, notebooks) to luxury branded items (Hugo Boss, Cerruti 1881, Ungaro) and GiftCard solutions. Includes electronic gadgets, USB products, and accessories.
4. Healthcare Apparel: Specialized workwear for healthcare sector including care jackets, tunics, blouses, polos, hoodies, jackets, and medical work shoes.
5. Equestre Products:

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Onori Fashion & Gifts is a Dutch B2B apparel provider that supplies customizable corporate clothing, promotional wear, healthcare workwear, equestrian apparel, and corporate gifts. The company operates three ordering tiers — Standard (logo on stock items from 1 piece), Customized (logo printing and small modifications from 1 piece), and Custom Made (fully bespoke design from 150 pieces) — and complements apparel with a corporate gifting program that includes branded merchandise from budget to luxury tiers and a GiftCard solution.

Product overview

Onori Fashion & Gifts is a Dutch B2B fashion company offering a comprehensive portfolio of customizable workwear and corporate clothing. The core offerings include Corporate Fashion (business attire, workwear, healthcare wear), Promotional Clothing for events, Equestre equestrian clothing, Healthcare clothing, and Corporate Gifts. They operate three service models: Standard (from 1 piece with logo), Customized (from 1 piece with custom printing), and Custom Made (from 150 pieces with full custom design). The company also offers branded workwear through partnerships with Snickers Workwear, Helly Hansen, Kübler, and Mascot, plus luxury gift items from Hugo Boss, Cerruti 1881, and Ungaro. Their WeCARE program emphasizes sustainability and ethical production.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Fashion
• Promotional Clothing
• Healthcare Apparel
• Equestre Collection
• Corporate Gifts
• Onori GiftCard
• WeCARE Collection

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• PRO-jobminorChannel Partner/ Reseller/ DistributorWorkwear brand distributed through Onori. Onori carries PRO-job products as part of their technical workwear collection.
• Snickers WorkwearminorChannel Partner/ Reseller/ DistributorWorkwear brand available through Onori. Part of the technical workwear assortment including work shoes.
• Helly HansenminorChannel Partner/ Reseller/ DistributorTechnical workwear brand distributed through Onori's workwear collection.
• KüblerminorChannel Partner/ Reseller/ DistributorGerman workwear manufacturer whose products are available through Onori. Products include bodywarmers and workwear items.
• MascotminorChannel Partner/ Reseller/ DistributorWorkwear brand available through Onori's workwear category.
• Hugo BossminorChannel Partner/ Reseller/ DistributorLuxury brand whose products are available as high-end corporate gifts through Onori.
• Cerruti 1881minorChannel Partner/ Reseller/ DistributorLuxury fashion brand available as premium corporate gift items through Onori.
• UngarominorChannel Partner/ Reseller/ DistributorLuxury brand represented in Onori's exclusive gift collection for high-end corporate gifts.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Quality Logo Products: US-based promotional products e-commerce platform with broad branded merchandise catalog. Comparable in serving SMB and enterprise buyers for branded apparel and gifts, though with a different geographic focus.

Broad incumbents

• 4imprint: Large North American/UK promotional products and corporate gifts distributor. Competes with Onori's promotional clothing and gift categories through e-commerce scale and broader catalog.
• Mascot International: Danish workwear brand whose products Onori distributes; a larger established manufacturer with broader European reach. Comparable as both a partner and a competitor in the technical workwear category.
• Snickers Workwear (Hultafors Group): Premium European workwear brand distributed via Onori but also sold direct across Europe. Larger brand portfolio and broader geographic reach make it both a supplier and a partial competitor.
• Helly Hansen Workwear: Global Norwegian workwear and technical apparel brand whose workwear line Onori distributes. Competes in technical and protective workwear segments while also serving as a brand supplier to Onori.
• Kariban Brands: European corporate apparel brand offering customizable workwear and promotional clothing. Overlaps with Onori's corporate fashion and promotional segments across the European B2B market.

Direct peers

• HAVEP: Dutch manufacturer of corporate and industrial workwear with comparable B2B focus and customization services. Directly competes for the same enterprise customers in the Benelux market.
• Tricorp Workwear: Dutch corporate workwear brand serving overlapping B2B customers with similar customization and logo-service capabilities. Geographic and segment overlap makes this one of the most direct competitors in the Netherlands.
• C&B (Corporate Basics): European B2B supplier of corporate apparel and promotional textiles serving similar enterprise customers (banks, hospitality, healthcare). Comparable product breadth, custom logo capability, and B2B sales-led model make it the closest direct competitor in the Dutch/German market.
• Engelbert Strauss: Major European workwear manufacturer and direct-to-business seller specializing in technical and corporate workwear. Highly comparable in target buyer (enterprise procurement), product mix (workwear + corporate apparel), and direct sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onori Fashion & Gifts