Mb Race
- Company typePrivate
- Founded2009
- HeadquartersSallanches, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
Mb Race firmographics
Firmographics- Name
- Mb Race
- Legal name
- Association MB Race
- Website
- https://mb-race.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mb Race industry classification
Industry- Product category
- Mountain Bike Race Events
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
- akta.pro secondary industries
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Mb Race is headquartered
LocationHeadquarters
- HQ city
- Sallanches
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Mb Race business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Race Registration Fees: Registration fees collected from participants for various race categories including MB Ultra Somfy, MB Explore, MB Enduro, MB eRando, MB eGourmande, MB Minimes, MB Kids, MB Draisienne, and MB FTT. Additional revenue from optional add-ons such as personalized jerseys and companion meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MB Ultra Somfy - 70/100/140 km ultra marathon race |
| One time/ perpetual license | Pay-as-you-go | MB Explore - 20/35/55 km race |
| One time/ perpetual license | Pay-as-you-go | MB Enduro - enduro race with 6 special stages |
| One time/ perpetual license | Pay-as-you-go | MB eRando ATMB - e-bike rando 35/55 km |
| One time/ perpetual license | Pay-as-you-go | MB eGourmande - e-bike rando 15 km with gourmet stop |
| One time/ perpetual license | Pay-as-you-go | MB Minimes - 12 km race for 13-14 year olds |
| One time/ perpetual license | Pay-as-you-go | MB Kids - races for children 5-12 years |
| One time/ perpetual license | Pay-as-you-go | MB Draisienne - balance bike race for 2-4 year olds |
| One time/ perpetual license | Pay-as-you-go | MB FTT - handcycle race for mobility-impaired athletes |
| Unit Pricing | Pay-as-you-go | Optional: Companion meal |
| Unit Pricing | Pay-as-you-go | Optional: Personalized jersey |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Mb Race product offering
Product offeringCore offering
MB Race is a French non-profit association that organizes mountain bike racing events in the Mont-Blanc region of the French Alps, including the flagship MB Ultra Somfy (70/100/140 km endurance races) plus eight other race categories covering exploration, enduro, e-bike touring, handisport, and youth formats. The organization also runs the MTB Alpine Cup multi-event challenge and sells branded cycling apparel and accessories through the MB Center Shop, generating revenue from registrations, sponsorships, and merchandise.
Product overview
MB Race is a mountain bike racing event series held in Megève and Combloux, France, featuring 10 distinct race products spanning competitive events (MB Ultra Somfy, MB Explore, MB Enduro), recreational e-MTB tours (MB eRando, MB eGourmande), adaptive cycling (MB FTT), youth races (MB Minimes, MB Kids, MB Draisienne), and the multi-event MTB Alpine Cup challenge. The flagship MB Ultra Somfy 140km with 7,000m D+ is recognized as the world's toughest mountain bike race. Additional offerings include MB Camp training programs and official merchandise through MB Center Shop.
Differentiator
Problem solved
Functional benefit
Brands
- MB Ultra Somfy: The flagship ultra marathon mountain bike race offering 70km, 100km, and 140km distances with up to 7,000m of elevation gain - known as the world's toughest mountain bike race
- MB Explore
- MB Enduro
- MB eRando ATMB
- MB eGourmande
- MB FTT
- MB Minimes
- MB Kids
- MB Draisienne
Products and services
- MB Ultra Somfy Ultra-endurance mountain bike race offered in 70 km, 100 km, and 140 km formats in the Mont-Blanc region, with the 140 km / 7,000 m D+ format marketed as the world's toughest single-day mountain bike race and the 70 km format holding UCI Hors Classe certification.
- MB Explore Recreational mountain bike event offered at three accessible distances of 20 km, 35 km, and 55 km in the Pays du Mont-Blanc, aimed at amateur riders seeking a non-ultra-endurance ride.
- MB Enduro Enduro-format mountain bike race offering timed special stages in the Mont-Blanc area, geared toward riders preferring enduro competition over marathon distances.
- MB eRando ATMB Non-competitive e-bike (VAE) rally organized in partnership with ATMB, offering electric mountain bike riders a guided outing in the Mont-Blanc region.
- MB eGourmande Gourmet e-bike outing combining electric mountain biking with food and culinary stops, aimed at leisure e-bike riders.
- MB FTT Adaptive (handisport) mountain bike race dedicated to athletes with reduced mobility, using handbikes, tandem bikes, or other adapted equipment.
- MB Minimes Youth mountain bike race category for adolescent riders (minimes age group) within the MB Race event weekend.
- MB Kids Children's mountain bike race organized for young riders as part of the MB Race event weekend.
- MB Draisienne Balance-bike (draisienne) race for the youngest children, introducing pre-pedal-age kids to cycling within the MB Race event environment.
- MTB Alpine Cup Multi-event challenge combining several MB Race races (and partner events) into a season-long Alpine mountain bike cup competition for participants who compete across multiple events.
- MB Center Shop Online and on-site store selling branded MB Race cycling apparel and accessories, including jerseys, shorts, caps, and other merchandise.
Quantifiable outcome
- Only 1 Finisher completed the 140km course in 2010 out of 600+ participants, establishing the race's extreme difficulty reputation.
- +2 more outcomes
Companies that use Mb Race
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Mb Race technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Mb Race partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, core, technical, official, media and institutional.
- Scott SportsmajorMajor sponsor providing equipment partnership. Scott presents new models at MB Race and provides bike preparation advice through their blog content.
- SomfymajorTitle sponsor of MB Ultra Somfy, the flagship race of the event. Provides support for the main race's marketing and operations.
- ATMB (Autoroutes et Tunnels du Mont-Blanc)majorMobility partner since 2019, providing shuttle services and transportation coordination between event venues. Manages the official parking shuttle service.
- Culture Vélo SallanchesmajorMajor partner, local bicycle retailer providing equipment support and presence at the event.
- Mont-Blanc Natural ResortcoreDestination partner representing Compagnie du Mont-Blanc's commercial brand. Provides access to exceptional mountain terrain for the event.
- OverstimstechnicalNutrition partner providing energy products, gels, and bars at all aid stations. Offers nutrition plans and dietary advice for race preparation.
- CompexofficialOfficial partner providing electrostimulation equipment advice and recovery tips. Featured in preparation articles and event content.
- Radio Mont-BlancmediaMedia partner providing live radio broadcast from the event village. Features interviews and race coverage.
- LivetrailtechnicalTechnology partner providing live GPS tracking, live timing, and race results platform (mbrace.livetrail.net).
- DokeoptechnicalHandles medical certificate and license document verification for race participants.
- Haute-Savoie DepartmentinstitutionalInstitutional partner representing the local government authority.
- Megève Tourist OfficeinstitutionalInstitutional partner for local tourism promotion and event hosting.
- Combloux MunicipalityinstitutionalInstitutional partner hosting race starts and children's events.
- Auvergne-Rhône-Alpes RegioninstitutionalRegional institutional partner supporting the event.
- Demi-Quartier MunicipalityinstitutionalProvides official parking facilities for event participants.
Scale indicators5 records
Mb Race competitors and assessment
Company assessmentDirect peers
- Transvésubienne: Historic French MTB point-to-point race in the Vésubie valley — comparable as a long-running, iconic French mountain bike event with strong heritage.
- Grand Raid BCVS: Swiss MTB marathon event that is itself a partner in the MTB Alpine Cup alongside MB Race — directly comparable as a mass-participation Alpine marathon MTB race.
- Jura Bike Marathon: MTB marathon event in the Swiss Jura — directly comparable as an Alpine mass-participation MTB race and partner in the MTB Alpine Cup alongside MB Race.
- Megavalanche: Mass-start mountain bike race from Alpe d'Huez (France) — directly comparable as a marquee Alpine MTB event built on iconic terrain, similar in scale and international draw to MB Ultra Somfy.
- La Forestière: French MTB marathon event — directly comparable as a regional mass-participation MTB race and partner in the MTB Alpine Cup alongside MB Race.
- Cape Epic: Premier multi-stage MTB stage race held in South Africa — comparable as a high-prestige, international mountain bike event series targeting elite and aspirational amateur riders.
- Roc d'Azur: Mass-participation MTB event held annually in Fréjus, France — directly comparable to MB Race as a flagship French MTB race weekend with multiple disciplines and broad participant base.
Others
- UCI Mountain Bike Marathon Series: The UCI's sanctioned calendar of MTB marathon events (of which MB Race's 70 km is part) — comparable as the regulatory and competitive umbrella within which MB Race competes for elite entrants.
Broad incumbents
- A.S.O. (Amaury Sport Organisation): Major French mass-participation sports event organizer (Tour de France, Marathon de Paris, Haute Route) — comparable as a large-scale French event operator, though operating at much greater scale and across multiple sports.
Regional players
- Trans Baviaans: Self-supported MTB stage race in South Africa — comparable as a multi-stage mountain bike event but operating in a different geography than MB Race's French Alpine base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mb Race social profiles
Digital presenceMb Race financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mb Race leadership team
Management profileNumber of profiles
Profiles12 records
Mb Race funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mb Race M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mb Race
What does Mb Race do?
MB Race is a French non-profit association that organizes mountain bike racing events in the Mont-Blanc region of the French Alps, including the flagship MB Ultra Somfy (70/100/140 km endurance races) plus eight other race categories covering exploration, enduro, e-bike touring, handisport, and youth formats. The organization also runs the MTB Alpine Cup multi-event challenge and sells branded cycling apparel and accessories through the MB Center Shop, generating revenue from registrations, sponsorships, and merchandise.
Is Mb Race a public or private company?
Mb Race is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mb Race founded?
Mb Race was founded in 2009. It employs 1 to 10 people.
Where is Mb Race based?
Mb Race is headquartered in Sallanches, France, in the Europe region.
How does Mb Race make money?
One revenue line is on record: race Registration Fees.
Who are Mb Race's main competitors?
Direct peers on record are Transvésubienne, Grand Raid BCVS, Jura Bike Marathon, Megavalanche, La Forestière, Cape Epic and Roc d'Azur. UCI Mountain Bike Marathon Series is listed as an others. A.S.O. (Amaury Sport Organisation) is listed as a broad incumbent. Trans Baviaans is listed as a regional player.
Does Mb Race have an API?
No public API is recorded for Mb Race.
What industry is Mb Race in?
Mb Race's product category is Mountain Bike Race Events. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives), with a secondary code of MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.). Its NAICS code is 711211 and its SIC code is 7948.