Pet Peace Of Mind

What Pet Peace Of Mind does

Pet Peace of Mind is a 501(c)(3) nonprofit organization headquartered in Salem, Oregon, that operates the only national program dedicated to helping seriously ill patients care for their pets through the end of life. Founded by Dianne McGill with professionals from hospice care, veterinary medicine, and nonprofit operations, the organization trains hospice, home health, hospital, and palliative care organizations to deliver volunteer-driven pet care assistance, including feeding, walking, vet visits, temporary boarding, and rehoming services when patients pass away. Its core outputs are a mature program model consisting of manuals, training materials, and marketing assets that partner hospices implement using locally trained volunteers, plus the trademarked My Pet Placement Plan, a free, legally recognized planning document that enables pet owners to document care wishes.

The organization serves a two-sided audience: 300+ partner healthcare organizations across 43 states plus Washington DC, and the seriously ill pet-owning patients those partners reach. Quantified impact includes 4,500+ patients touched and 5,000+ pets helped annually according to the organization's website. Notable partners include Willamette Vital Health, Cornerstone Hospice, Capital Caring, Suncoast Hospice, and HopeWest. The organization holds GuideStar Silver Transparency recognition, a 2022 Innovation Award, and the 2024 NAVC Gives Marquee Award ($25,000).

Pet Peace of Mind generates revenue entirely through donations: monthly supporter programs ($10/month suggested, $120/year covers one pet), one-time pet care donations at tiered amounts up to $1,200 for 10 pets, Facebook fundraisers, vehicle donations processed through CARS (Charity Auto Resources), and periodic grants. All services are free to patients and partners. The volunteer-driven delivery model means headcount is small (1-10 employees) and operational scalability depends on partner adoption and local volunteer recruitment rather than internal hiring.

Name

Pet Peace Of Mind

Legal name

Pet Peace of Mind

Website

https://petpeaceofmind.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Peace of Mind is a 501(c)(3) nonprofit that trains hospice and healthcare organizations across 43 states to help seriously ill patients care for and rehome their pets through volunteer-driven programs and the trademarked My Pet Placement Plan.

Ownership category

akta.pro rank

Product category

Hospice Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Help Supply Services (7363)

akta.pro primary industry

Pet Errands & Pet Care Coordination (HSACAIAJ)

akta.pro secondary industries

Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB), Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD)

Keywords

• Hospice pet care
• Volunteer pet support
• End-of-life pet planning
• Hospice partner training
• Pet rehoming services

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The primary revenue stream comes from individual donors who make monthly ($10/month suggested) or one-time donations. Donation tiers target the cost of caring for one pet ($120/year), with higher tiers covering multiple pets ($240 for 2 pets, $480 for 4 pets, $600 for 5 pets, $1,200 for 10 pets).
2. Facebook Fundraisers: Facebook fundraisers are described as one of the most important donation streams. Users are encouraged to dedicate birthdays or their pet's birthdays to raising money through Facebook's fundraising platform.
3. Vehicle Donations: The organization accepts vehicle donations (cars, trucks, motorcycles, RVs, boats, airplanes, heavy equipment, farm machinery) in any condition through a partnership with CARS (Charity Auto Resources). Donors receive tax deductions based on the sales price.
4. Grants and Awards: The North American Veterinary Community (NAVC) awarded Pet Peace of Mind $25,000 as the 2024 NAVC Gives Marquee Award recipient. This represents a grant-based revenue stream from industry organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Pet Peace of Mind operates a national volunteer-driven program that trains and supports hospice, home health, hospital, and palliative care organizations in providing pet care assistance to seriously ill patients. Partners receive a ready-to-deploy program model including manuals, training materials, marketing assets, and ongoing coaching to deliver volunteer-driven daily pet care support and rehoming services. The organization also offers the My Pet Placement Plan®, a free trademarked pet care planning document for pet owners, and runs an annual Lights of Remembrance Walk memorial event.

Product overview

Pet Peace of Mind is a national nonprofit organization operating as a single, unified program focused on helping seriously ill patients care for their pets through the end of life. The core offering is a volunteer-driven care model that trains hospice, home health, and hospital partner organizations across 43 states. Key services include the Pet Peace of Mind Program for direct patient pet care assistance, My Pet Placement Plan® (a free legal document for pet care planning), the Lights of Remembrance Walk (annual memorial event), and a Volunteer Program. The organization serves over 300 partner organizations, touching 4,500+ lives and helping 5,000+ pets annually.

Differentiator

Problem solved

Functional benefit

Brands

• My Pet Placement Plan: A free tool designed to help pet parents document their wishes should they become unable to care for their pet due to illness, emergency, or death.

Products and services

• Pet Peace of Mind Program

Quantifiable outcome

• Over 4,500 patients and 5,000 pets helped each year across 300+ partner organizations in 43 states
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Hospice Partner Organizations (300+)coreChannel Partner/ Reseller/ DistributorPet Peace of Mind partners with over 300 hospice, home health, hospital, and palliative care organizations across 43 states plus Washington DC. Partners include organizations such as Willamette Vital Health (Oregon), Cornerstone Hospice (Florida), Capital Caring (DC), Suncoast Hospice (Florida), HopeWest (Colorado), and many others listed on the Find a Local Program page. These partners implement the Pet Peace of Mind program using trained local volunteers to assist seriously ill patients with pet care.
• CARS (Charity Auto Resources)minorOthersCARS is the vehicle donation processing partner that handles all aspects of vehicle donations for Pet Peace of Mind, including pickup, sales, and tax documentation for donors.
• Willamette Vital HealthflagshipChannel Partner/ Reseller/ DistributorWillamette Vital Health has been a Pet Peace of Mind partner since 2012. In 2023 they provided services to 90 pets; in 2024 they provided care to 85 pets. They won the 2024 Ingrid Thornquist Award for outstanding commitment to the program's mission. They partner with local animal welfare organizations and raise awareness for the program at both local and national levels. Barb Hansen, CEO of Oregon Hospice and Palliative Care Association, accepted the award on their behalf at the NHPCO Annual Leadership Conference.
• Oregon Hospice and Palliative Care AssociationcoreStrategic or Co-development PartnerBarb Hansen, CEO of Oregon Hospice and Palliative Care Association, accepted the 2024 Ingrid Thornquist Award on behalf of Willamette Vital Health at the National Hospice and Palliative Care Organization Annual Leadership Conference, indicating a collaborative relationship with Pet Peace of Mind at industry events and award recognition.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pets for the Elderly Foundation: Nonprofit that helps elderly individuals keep and care for their pets by subsidizing adoption fees at participating shelters. Closely mirrors Pet Peace of Mind's mission of preserving the human-pet bond for vulnerable, often ill, older pet owners.
• Pet Partners: National nonprofit focused on the human-animal bond through therapy animal visits in healthcare settings. Highly comparable as a volunteer-driven, healthcare-channel nonprofit that leverages the human-pet bond to serve ill and aging populations.
• Pets of the Homeless: National nonprofit providing pet food, veterinary care, and crisis support for pets owned by people experiencing homelessness or health crises. Comparable in providing pet care assistance to medically or socially vulnerable pet owners through a donation-funded model.

Broad incumbents

• Petco Love: National pet welfare nonprofit funded by Petco that grants to animal welfare and pet-related causes. Referenced directly on Pet Peace of Mind's website and represents the type of well-capitalized incumbent that could absorb or replicate the hospice-pet niche.
• PetSmart Charities: Major pet welfare nonprofit funded by PetSmart, supporting adoption, access to veterinary care, and disaster relief. Comparable as a large national donor and grantmaker in the pet welfare space who could fund or build a competing hospice-pet initiative.
• Best Friends Animal Society: Large national animal welfare nonprofit focused on ending euthanasia in shelters and supporting pet owners. Comparable in scale and national donor reach within the broader pet welfare nonprofit category.
• ASPCA: One of the largest US animal welfare nonprofits, providing rescue, veterinary, and pet owner support programs. Comparable as a dominant, well-funded incumbent in the broader pet welfare nonprofit space.
• HABRI (Human Animal Bond Research Institute): Industry-funded nonprofit that funds and disseminates research on the health benefits of the human-animal bond. Comparable as an established national authority in the same human-pet bond space Pet Peace of Mind operates in, though research- rather than service-oriented.

Regional players

• St. Hubert's Animal Welfare Center: Regional animal welfare nonprofit in the northeastern US offering adoption, training, and community pet support programs. Comparable as a non-profit pet welfare organization with comparable programs (training, rehoming, community support) but operating in a more limited geography.

Others

• National Hospice and Palliative Care Organization (NHPCO): Industry association for the US hospice and palliative care sector, where Pet Peace of Mind already presents awards and partners. Comparable as a key ecosystem stakeholder that shapes hospice best practices and could institutionalize or deprioritize the program model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/petpeaceofmind
• Facebookfacebook.com/PetPeaceOfMind
• LinkedInlinkedin.com/company/petpeaceofmind
• Instagraminstagram.com/petpeaceofmindnational

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Peace Of Mind