Nissan Romania

What Nissan Romania does

Nissan Romania (NSN RO S.R.L.) is the exclusive national distributor of Nissan vehicles in Romania, registered in Bucharest (Str. Menuetului 12, Sector 1) and operating under the AutoWallis and Caetano group via parent AW Caetano Holding Zrt. The entity sells the full Nissan lineup through a network of 30+ authorized dealers and service partners covering major Romanian cities, offering 100% electric vehicles (LEAF, Ariya, e-NV200 Combi, forthcoming Micra Electric), E-POWER self-charging hybrids (Qashqai, X-TRAIL, Juke), and conventional combustion and light commercial models (Pulsar, Navarra, 370Z NISMO, Townstar, Interstar). Vehicles are sold by licensed dealers, while the corporate website (nissan.ro) functions as the digital front door for browsing, test-drive booking, offer requests, and customer service.

The underlying technology stack is anchored by the NissanConnect ecosystem: an in-vehicle infotainment platform supporting Apple CarPlay, Android Auto, Google Assistant, Alexa, TomTom live traffic, and in-car Wi-Fi via Orange Romania roaming; a companion smartphone app (NissanConnect Services, plus the legacy NissanConnect EV and Door-to-Door Navigation apps) for remote control, EV battery management, vehicle health, and driving history; and a Connected Vehicle Data Access service launched under the EU Data Act (effective September 2025) covering LEAF, NAVARA, JUKE, QASHQAI, ARIYA, and X-TRAIL. Business mechanics combine one-time new-vehicle sales (RON 15,840–RON 45,990+ list prices), dealer-facilitated financing with third-party institutions, recurring NissanConnect subscriptions after a 3-year free period, and after-sales revenue from maintenance, parts, accessories, extended warranty, and an 8-year/160,000 km EV battery warranty — with up to 6 years unlimited-km warranty on new officially imported vehicles as of July 2025.

Name

Nissan Romania

Legal name

NSN RO S.R.L.

Website

https://nissan.ro

Company type

Private

Operating status

Operating

Short description

Nissan Romania (NSN RO S.R.L.) is the exclusive national distributor of Nissan vehicles in Romania, selling BEVs, E-POWER hybrids, combustion, and light commercial vehicles through 30+ authorized dealers under the AutoWallis and Caetano group.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales (New Vehicles): Primary revenue stream from sales of new Nissan vehicles including Juke, Qashqai, X-TRAIL, Ariya, Leaf, Micra, 370Z NISMO, Navarra, and commercial vehicles such as Townstar Van and Interstar. Prices listed in Romanian Leu (RON) on official website.
2. Vehicle Financing Services: NSN RO offers or facilitates financing services for vehicle purchases through the dealer network. Financing information presented subject to conditions and approval by financing institution.
3. NissanConnect Connected Services Subscriptions: Connected vehicle services including Maps & Live Traffic, Remote Control, Smart Alerts, Vehicle Health, Driving History & Analysis are offered free for 3 years on eligible vehicles, then available via paid subscription. Wi-Fi in-car available at additional cost.
4. After-Sales Services and Warranty: Post-sale services including maintenance, repairs, accessories, extended warranties, and battery warranty (8 years or 160,000 km for EV batteries).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

NSN RO S.R.L. (Nissan Romania) is the exclusive national distributor of Nissan-branded passenger and light commercial vehicles, spare parts and accessories in Romania. It sells the full Nissan range (including the Ariya, LEAF, Qashqai, X-TRAIL, Juke, Micra, NAVARA, e-NV200 Combi, 370Z NISMO, Pulsar, Townstar and Interstar) through an authorised dealer network, and bundles them with NissanConnect connected-vehicle services, after-sales warranty support, and dealer-arranged financing.

Product overview

Nissan Romania operates as the national distributor for Nissan vehicles, offering a diverse portfolio of electric, hybrid, and conventional vehicles. The product lineup includes fully electric models (LEAF, Ariya, e-NV200, Micra Electric), e-POWER self-charging hybrids (Qashqai, X-TRAIL, JUKE), and conventional vehicles (Pulsar, NAVARA, 370Z NISMO). The connected services ecosystem centers on NissanConnect Services platform with dedicated apps for EVs (NissanConnect EV) and navigation (Door-to-Door Navigation), all integrated with Apple CarPlay, Android Auto, Google Assistant, and Alexa. New vehicles from 2019-2022 production onwards are equipped with connected vehicle technology enabling remote control, vehicle health monitoring, and data access rights under the EU Data Act.

Differentiator

Problem solved

Functional benefit

Products and services

• Nissan Ariya All-electric crossover SUV offered across multiple trim levels with starting manufacturer price of €49,990, positioned for individual Romanian buyers seeking a family BEV.
• Nissan Noul LEAF All-electric compact hatchback sold through Nissan Romania with a starting price of €38,990 and managed remotely via the NissanConnect EV app.
• Nissan Noul Qashqai Compact family crossover SUV equipped with e-POWER hybrid technology, offered in Romania from €34,990 across Acenta, N-Connecta and Tekna-style trims.
• Nissan X-TRAIL Mid-size SUV featuring e-4ORCE all-wheel drive with electrified powertrain, available in Romania from €49,490 with e-POWER and e-4ORCE variants.
• Nissan Noul Juke Compact crossover with mild-hybrid technology sold in Romania from €26,490, positioned for urban and young-adult buyers.
• Nissan Micra B-segment supermini sold in Romania from €19,310, serving as the entry-level passenger offering in the Nissan range.
• Nissan NAVARA Double-cab pickup truck sold in Romania from €49,590, targeted at trades, off-road users and lifestyle buyers.
• Nissan e-NV200 Combi All-electric MPV offered in Romania from €35,790, providing zero-emission passenger transport for families and shuttle operators.
• Nissan 370Z NISMO Performance sports coupe sold in Romania from €52,150, targeting enthusiast drivers seeking NISMO-tuned dynamics.
• Nissan Pulsar C-segment compact hatchback available in Romania from €20,290, marketed as a practical daily-driver passenger car.
• Nissan Townstar Furgon Compact light commercial van sold through Nissan Romania's dealer network to small businesses and tradespeople for urban last-mile delivery.
• Nissan Interstar Large light commercial van offered in Romania for high-payload fleet, distribution and conversion applications through the Nissan dealer network.
• NissanConnect Services Subscription-based in-car connected services including navigation, remote vehicle control, security alerts, and door-to-door navigation, bundled with new Nissan vehicles in Romania.
• Connected Vehicle Data Access (EU Data Act) Web portal that lets Nissan vehicle owners in Romania request and download the data generated by their connected car, compliant with the EU Data Act.
• Nissan Warranty and After-Sales Service 5-year manufacturer warranty plus authorised after-sales maintenance, parts and repair service delivered through the Nissan Romania dealer network.
• Nissan Pro+ Business Solutions and Financing Vehicle-financing offers, fleet and mobility solutions for Romanian businesses, structured through the Nissan Pro+ business programme and the authorised dealer network.

Quantifiable outcome

• Up to 6-year warranty on new vehicles (first 3 years / 100,000 km, then 3 years unlimited km), with EV battery warranty of 8 years / 160,000 km

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, minor and supporting.

• AW Caetano Holding Zrt. (AutoWallis Nyrt. și Caetano)coreStrategic or Co-development PartnerNSN RO SRL, the exclusive national distributor of Nissan in Romania, is a member of the AutoWallis and Caetano group (AW Caetano Holding Zrt.). This corporate relationship provides the strategic and financial backing for Nissan Romania's operations in the Romanian market.
• NSN RO Authorized Dealers and Service Partners (30+ entities)coreChannel Partner/ Reseller/ Distributor30+ authorized Nissan dealers and service partners operate across Romania as part of the NSN RO distribution network. Partners include AUTO COBĂLCESCU SRL, AUTO EUROPA SRL, EURO MOTOR SRL, AUTO BARA & CO SRL, GENERAL AUTOCOM SRL, DAREN AUTOMOBILE SRL, SERVICE AUTOMOBILE SA, TRANSILVANIA AUTOMOBILE, AUTO MOLDOVA, MIDA, SERUS, and others. They handle new vehicle sales, after-sales service, maintenance, repairs, and accessories.
• Marsh Broker de Asigurare Reasigurare SRLminorOthersInsurance partner for extended warranty products for utility vehicles. Data is shared with Marsh when customers opt for utility vehicle extended warranty products.
• Allianz-Tiriac Asigurari SAminorOthersInsurance partner for extended warranty products for utility vehicles. Data is shared with Allianz-Tiriac when customers opt for utility vehicle extended warranty products.
• Google LLC (Google Maps)supportingTechnology or IntegrationGoogle Maps is used on the Nissan Romania website to help customers find the nearest dealer and plan their route. Data collected includes IP address, location data (if permitted), and technical usage information. Data may be transferred to and stored on servers in the United States under the EU-U.S. Data Privacy Framework.
• TomTomsupportingTechnology or IntegrationTomTom provides live traffic information and speed camera alerts integrated into the NissanConnect navigation system. TomTom is also used in the Door-to-Door Navigation app.
• Apple (Apple CarPlay)supportingTechnology or IntegrationApple CarPlay is supported as a standard or optional feature across Nissan vehicle infotainment systems, allowing iPhone users to access apps through the vehicle display.
• Google (Android Auto)supportingTechnology or IntegrationAndroid Auto is supported as a standard or optional feature across Nissan vehicle infotainment systems, allowing Android users to access apps through the vehicle display.
• Amazon (Alexa)supportingTechnology or IntegrationAmazon Alexa integration allows voice commands to Nissan vehicles via the NissanConnect Services app ('Alexa, întreabă Nissan').
• Facebook, Instagram, YouTube (Social Media Platforms)supportingGTM or Marketing PartnerNissan Romania maintains official social media presence on Facebook, Instagram, and YouTube. These platforms are also used for targeted advertising campaigns, with data sharing for marketing purposes under user consent.
• Orange RomaniaminorOthersData roaming partner for In-Car Wi-Fi service. Data packages for connected vehicle services are obtained through roaming partners including Orange or affiliated local providers.
• DIGITAL ATELIER STUDIO S.R.L.supportingTechnology or IntegrationAuthorized data processor for Nissan Romania customer personal data operations.
• LOOKALIKE AGENCY S.R.L.supportingTechnology or IntegrationAuthorized data processor for Nissan Romania customer personal data operations.
• NEOCOMM BUSINESS DISTRIBUTION S.R.L.supportingTechnology or IntegrationAuthorized data processor for Nissan Romania customer personal data operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renault Romania: Official Renault distributor in Romania with deep local roots through the Dacia relationship. Competes head-to-head with Nissan in compact crossovers, BEVs (Megane E-Tech vs Leaf/Ariya), and LCVs through parallel authorized dealer networks.
• Toyota Romania: Official Toyota distributor in Romania selling passenger cars, hybrids, and SUVs through an authorized dealer network. Closest direct competitor in hybrid powertrain technology (Toyota's self-charging hybrid vs Nissan's E-POWER) and crossover SUV segments.
• Suzuki Romania: Official Suzuki distributor in Romania operating through an authorized dealer network. Competes with Nissan in compact and crossover segments (Vitara vs Qashqai, Swift vs Micra) with overlapping pricing and target customer profiles.
• Mazda Romania: Official Mazda distributor in Romania selling crossover SUVs (CX-30, CX-5) and saloons through authorized dealers. Competes with Nissan in mainstream crossover segments with comparable pricing and dealer-based distribution model.
• Hyundai Romania: Official Hyundai distributor in Romania operating through an authorized dealer network with a comparable SUV/EV lineup. Both companies compete directly in mainstream crossovers (Tucson vs Qashqai), BEVs (Ioniq 5 vs Ariya), and compact segments.
• Ford Romania: Official Ford distributor in Romania with an authorized dealer network covering passenger cars (Puma, Kuga), commercial vehicles (Transit, Ranger), and electrified variants. Direct competitor to Nissan in crossover SUVs and LCV segments.
• Mitsubishi Motors Romania: Official Mitsubishi distributor in Romania, historically linked to Nissan through the Renault-Nissan-Mitsubishi alliance. Competes in SUV segments (ASX, Eclipse Cross vs Juke, Qashqai) with a similar product and dealer-distribution playbook.
• Peugeot Romania: Official Peugeot (Stellantis) distributor in Romania operating through an authorized dealer network. Competes with Nissan in passenger cars (208 vs Micra), SUVs (2008/3008 vs Juke/Qashqai), and the expanding BEV lineup (e-208 vs Leaf).
• Volkswagen Romania: Official Volkswagen distributor in Romania selling passenger vehicles, SUVs, and ID. EVs through an authorized dealer network. Both Nissan and VW compete in mainstream SUVs (Tiguan vs X-TRAIL), crossovers, and electrification transitions.
• Kia Romania: Official Kia distributor in Romania, sister brand to Hyundai. Competes with Nissan across SUV (Sportage vs Qashqai), EV (EV6 vs Ariya), and family vehicle segments with similar pricing positioning and dealer-distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdpq265hNonDf8C_31SwSTw
• Facebookfacebook.com/NissanRomania
• Instagraminstagram.com/nissan.romania.official
• LinkedInlinkedin.com/company/nissan-romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan Romania