Mullet Marketing

What Mullet Marketing does

Mullet Marketing is a privately held, US-based (Nashville, TN area code) marketing services firm founded by CJ McMahon (Co-Founder) and Julian Burca (CMO) that operates a done-for-you job generation program aimed at home service businesses. Its core customers are SMB contractors in verticals such as painting, roofing, solar, and landscaping that need a higher volume of vetted, booked jobs on their calendar without managing marketing or call screening in-house. The company handles the full funnel from paid media through to appointment setting, replacing fragmented agency tooling with a single bundled offering.

The underlying technology is the proprietary InboundCalls.io platform, which powers omni-channel lead generation across Facebook, Instagram, TikTok, Google, and YouTube; routes inbound calls through trained call-center representatives who specialize per-client booking protocols; and delivers executive-grade reporting on marketing trends, cash flow, and projected profits. The company markets a 30-day launch schedule covering asset build, tech stack setup, reporting, and rep training, positioning itself as an outsourcing layer rather than a SaaS tool.

Mullet Marketing operates on a hybrid pricing model: an initial setup fee (entry points from $997 for younger brands to $15,000-$25,000 for established brands) plus a fixed commission on every valid job booked for the client. There are no recurring retainers; compensation is outcome-based on performance. GTM is consultative and sales-led via website CTAs ("Book a Demo," "Book a Call"), with reported scale of 1000+ businesses on the platform, 596+ actively served local businesses, $100M+ in cumulative media spend, 100K+ monthly inbound calls, and $410M+ in generated client revenue.

Name

Mullet Marketing

Legal name

Mullet Marketing

Website

https://mulletmarketing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mullet Marketing is a US-based, founder-led marketing services firm that runs a done-for-you job generation program for home service SMBs — handling paid media lead generation, trained call-center booking, and executive reporting on a commission-per-job basis.

Ownership category

akta.pro rank

Product category

Home services marketing and lead generation

NAICS

Advertising Agencies (54181), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

akta.pro secondary industry

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)

Keywords

• Home service marketing
• Lead generation services
• Job generation program
• Call center booking
• Performance based marketing

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Performance-Based Commission: Fixed commission earned when a valid job is booked for the client. No retainers or hidden fees. Initial setup fee charged, followed by commission-based compensation for job generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Mullet Marketing sells a done-for-you job generation program for home service businesses, running paid media campaigns across Facebook, Instagram, TikTok, Google, and YouTube to deliver exclusive leads, then using trained call center representatives to book those leads into valid jobs on the client's calendar. The service bundles omni-channel lead generation, full-service lead management, and executive-grade reporting, priced via a setup fee plus a performance-based commission on each booked job, with no retainers.

Product overview

Mullet Marketing offers a single, unified done-for-you job generation platform for home service businesses. The core offering combines three integrated capabilities: Omni-Channel Lead Generation (for acquiring exclusive leads across Facebook, Instagram, TikTok, Google, and YouTube), Full Service Lead Management (with trained call center reps to book leads into jobs), and Executive Grade Reporting (for tracking marketing trends, cash flow, and profits). Entry points start at $997 for younger brands, with established brands typically at $15,000-$25,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Done-For-You Job Generation Program A managed service for home service businesses in which Mullet Marketing runs paid media campaigns across major digital channels, qualifies leads through a trained call center, and books vetted jobs directly onto the client's calendar, supported by executive-grade reporting on marketing, cash flow, and projected profit. The service is sold with a setup fee plus a performance-based commission on each booked job, with no retainers.

Quantifiable outcome

• Best client result: $314.4M generated with 5.3M spend at 59.2 ROI
• +5 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• InboundCalls.iocoreTechnology or Integration1000+ businesses use the InboundCalls.io platform. Mullet Marketing's technology infrastructure for lead generation and call management. Platform enables omni-channel lead generation and call center integration for booking leads into jobs.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ServiceTitan: Vertical software platform for home service businesses, increasingly offering integrated marketing and lead-management tools. Comparable on shared customer base (contractors, roofers, HVAC, etc.) and overlap in lead-to-job workflows.
• Scorpion: Established marketing and technology provider for local businesses including home services, combining websites, paid media, and customer engagement software. Comparable on target customer (home services SMBs) and full-funnel demand gen, but broader in scope and tooling than Mullet.
• Angi Leads (formerly HomeAdvisor): National marketplace and lead-generation business connecting homeowners with local service professionals. Comparable on the demand-generation outcome (delivering leads/jobs to home-services SMBs), though it operates as a marketplace rather than a managed agency.
• Thumbtack: Online marketplace that matches customers with local professionals across home services and other categories. Comparable on the lead-generation outcome for the same home-services SMB buyer, though delivered through a self-serve marketplace model.

Direct peers

• Modernize: Lead generation platform for home improvement services (roofing, windows, HVAC, solar). Comparable because it monetizes by routing vetted homeowner leads to home-services businesses, mirroring Mullet's core 'booked jobs' value proposition.
• RYNO Strategic Solutions: Digital marketing agency focused on home services and contractors offering done-for-you lead generation, web design, and SEO. Highly comparable because both firms target the same SMB home-services buyer with a managed, performance-oriented demand-generation offering.
• Hook Agency: Marketing agency specialized in contractors and home service businesses, providing lead generation, SEO, and web services. Directly comparable on customer segment (home services SMBs) and channel mix (paid + organic lead gen).
• Blue Corona: Digital marketing agency offering paid media, SEO, and analytics, with a strong home services and contractor client base. Comparable on managed lead-generation services for the same buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mullet-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mullet Marketing