Opti-lube Additives & Lubricants

What Opti-lube Additives & Lubricants does

Opti-Lube Additives & Lubricants is a privately held specialty chemical company founded in 1998 and headquartered in Orem, Utah. The company formulates and sells diesel and gasoline fuel additives, oil treatments, specialty greases, and related automotive accessories through its own e-commerce website and a dealer network. Its core competency is fuel additive chemistry addressing diesel-specific concerns including lubricity, cetane improvement, cold-weather anti-gel performance, water separation (using a demulsifier approach preferred by fuel system manufacturers), injector deposit control, and corrosion protection. The flagship XPD All-Season product combines seven functional benefits into a single formulation, with lubricity claims validated through HFRR (High Frequency Reciprocating Rig) testing and real-world mileage outcomes documented in third-party vehicle testing.

The product portfolio spans approximately 20 SKUs across four categories: diesel fuel additives (XPD, XL Extreme, Summer+, Winter, Boost!, Single Clean, Gel Melt, Preserve, AG, Marine, Competition), oil products (ZDDP Oil Fortifier, StictionRx for Ford Powerstroke), grease products (Ultimate Grease, multiple lithium and soda block greases with optional molybdenum disulfide), and accessories (EZ Oil Drain Valves, aerosol sprays, FASS lift pump products, gasoline Gas Enhance). Pricing is unit-based, with retail SKUs ranging from $8.15 for an 8oz Single Clean injector treatment to $72.05 for a gallon XPD All-Season bundle with accessories; bulk drum pricing is available through dealer channels via truck freight.

The business operates a dual-channel go-to-market: direct-to-consumer e-commerce through opti-lube.com (supporting PayPal, Amazon Pay, Google Pay, Apple Pay, and major credit cards via Zoho Commerce) and a B2B2C dealer network of automotive parts retailers and diesel service shops. The customer base is fragmented across individual diesel vehicle owners (Ford Powerstroke and VW TDI communities), agricultural equipment operators, bulk fuel storage users, and diesel performance enthusiasts. Geographic operations are confined to the United States with no disclosed international activity, and the company employs between 1 and 10 people with no disclosed management team, outside investors, or institutional backing.

Name

Opti-lube Additives & Lubricants

Legal name

Opti-Lube Additives & Lubricants

Website

https://opti-lube.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Opti-Lube Additives & Lubricants is a privately held Orem, Utah-based specialty chemical company that formulates and sells diesel and gasoline fuel additives, oil treatments, greases, and automotive accessories to individual diesel vehicle owners, agricultural operators, and diesel performance enthusiasts in the United States through direct e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Automotive Fuel Additives

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), All Other Petroleum and Coal Products Manufacturing (324199)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)

akta.pro primary industry

Fuel Additives & Lubricant Additives (IMAEAMAL)

akta.pro secondary industries

Lubricant Additives & Performance Chemicals (EUALAJAB), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Diesel fuel additives
• Fuel system cleaners
• Engine oil treatments
• Industrial grease products
• Lubricity improvers

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Diesel Fuel Additives: Sale of bottled diesel fuel additives in various sizes (8oz bottles, 1 gallon) and formulations for different applications including XPD All-Season, XL Extreme Lubricant, Summer+, Boost!, Winter, Single Clean, Gel Melt, Preserve
2. Oil Products: Sale of oil treatment products including ZDDP Oil Fortifier and StictionRx for Powerstroke engines
3. Grease Products: Sale of specialty greases including Universal Grease and Block Grease variants
4. Accessories: Sale of add-on products including EZ Oil Drain Valves, hand pumps, empty bottles, and FASS lift pump products

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Opti-Lube Additives & Lubricants manufactures and sells specialty chemical fuel and lubricant additive products, primarily for diesel engines. Its core lineup includes diesel fuel additives (XPD All-Season, XL Xtreme Lubricity, Summer+, Winter Anti-Gel, Boost!, Single Clean, Gel Melt, Preserve, AG Agricultural, Marine, and Competition formulations), oil treatments (ZDDP Oil Fortifier, StictionRx for Powerstroke), greases (Ultimate Grease, lithium and soda block greases with and without moly), gasoline additives (Gas Enhance), aerosol sprays, and oil drain accessories. Products are sold direct-to-consumer via opti-lube.com and through a dealer network of automotive parts retailers and diesel service shops.

Product overview

Opti-Lube Additives & Lubricants is a specialty fuel and lubricant additive company offering a comprehensive portfolio of diesel fuel additives, gasoline additives, oil products, and grease formulations primarily for diesel engine applications. The core product line centers on diesel fuel additives including the flagship XPD All-Season (all-around additive), XL Xtreme Lubricity (maximum lubricity), Summer+ (warm-weather), Boost! (cetane booster), Winter (cold-weather anti-gel), Single Clean (injector cleaner), Gel Melt (emergency gelled fuel treatment), Preserve (fuel stabilizer), AG Agricultural, Marine, and Competition variants. Oil products include ZDDP Oil Fortifier and StictionRx for Powerstroke engines. The grease line features Ultimate Grease, Lithium Block Grease, Lithium Complex Block Grease, Soda Block Grease, and Soda Block Grease with Moly. Additional products include aerosol sprays, EZ Oil Drain Valves, and gasoline additives. The company serves various markets including consumer, agricultural, marine, and diesel competition applications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Volkswagen TDI real-world test: 44.63 mpg with XPD vs 40.29 mpg without additive (10.8% improvement)
• +1 more outcomes

Named customers2 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Lucas Oil: Broad-line specialty lubricants and additives company (Lucas Upper Cylinder Lube, oil stabilizers, fuel treatments) competing with Opti-Lube across consumer diesel/gasoline additive categories, with much larger scale and brand recognition.
• Stanadyne: Established fuel injection and additive company with a diesel fuel additive line (Stanadyne Performance Formula) and OEM fuel-system heritage, competing in the same lubricity/anti-gel/cetane categories for diesel owners.
• BG Products: Automotive fuel, oil, and additive manufacturer focused on professional service channels (dealer/installer network), with overlapping fuel injector cleaners, oil treatments, and fuel system products targeting similar diesel and gasoline applications.

Direct peers

• Marvel Mystery Oil: Heritage automotive additive brand selling fuel and oil treatments through mass retail and aftermarket — a comparable specialty additive SKU portfolio and customer overlap in the consumer automotive maintenance segment.
• Hot Shot's Secret: Direct competitor specializing in diesel and gasoline fuel additives, oils, and lubricants marketed to diesel performance enthusiasts and truck owners. Operates a similar DTC + dealer model with comparable SKU structure (e.g., oil treatments, cetane boosters, anti-gel).
• Howes Products: Family-owned specialty diesel additive and lubricant maker (Meaner Power Klean, Diesel Treat) with overlapping SKUs in anti-gel, cetane, and lubricity, sold via similar truck-stop/aftermarket channels.
• Power Service Products: Long-established diesel fuel additive brand (Cetane Boost, Diesel Kleen, Diesel Fuel Supplement) competing directly in the same cetane, anti-gel, lubricity, and cold-weather SKU categories across diesel aftermarket and agricultural channels.
• Schaeffer's Specialized Lubricants: Independent specialty lubricants and fuel additive manufacturer serving diesel, agricultural, and industrial customers — directly comparable on greases, oil treatments, and fuel additives, with comparable direct + distributor GTM.
• Archoil: Niche diesel and industrial fuel additive specialist offering comparable products (AR9100, AR6500) for lubricity, cetane, injector cleaning, and fuel system protection — frequently mentioned alongside Opti-Lube in enthusiast comparisons.

Regional players

• Liqui Moly: German specialty lubricants and additive manufacturer offering MoS2 anti-wear, oil additives, and fuel additives comparable to Opti-Lube's ZDDP and diesel additive lines, primarily serving European and global markets but with US distribution overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/opti-lube-additives-lubricants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opti-lube Additives & Lubricants