Santa Maria Sverige
- Company typePrivate
- Founded1911
- HeadquartersMölndal, Sweden
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Santa Maria Sverige firmographics
Firmographics- Name
- Santa Maria Sverige
- Legal name
- Santa Maria AB
- Website
- https://santamaria.se
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Santa Maria Sverige industry classification
Industry- Product category
- Spices and Seasonings
- NAICS
- Food Manufacturing (311), Spice and Extract Manufacturing (311942)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- International & Ethnic Packaged Foods (CRADAAAG)
- akta.pro secondary industries
- Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Imported & Regional Specialty Food Stores (CRAHAGAL)
Keywords
Where Santa Maria Sverige is headquartered
LocationHeadquarters
- HQ city
- Mölndal
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Santa Maria Sverige business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Consumer packaged goods sales: Santa Maria Sverige generates revenue through the sale of packaged food products including spices, Tex Mex products, Asian cuisine ingredients, Indian spices, BBQ sauces, tortillas, and organic products to Swedish consumers via retail grocery stores.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Santa Maria Sverige product offering
Product offeringCore offering
Santa Maria Sverige manufactures and sells packaged food products including a broad range of spices, Tex Mex items, Asian cuisine ingredients, Indian cooking sauces, BBQ sauces, and organic certified alternatives. Products are sold to Swedish consumers through major grocery chains and online retailers, with a foodservice line provided through Paulig PRO.
Product overview
Santa Maria Sverige is a food and seasoning company offering a diverse portfolio of spice products, meal solutions, and specialty food items. The product range includes multiple product lines: Tex Mex products (taco seasonings, tortilla chips, cheese dips), Asian products (coconut milk, fish sauce, oyster sauce), Indian cooking sauces (Tikka Masala, Korma, Butter Chicken), BBQ sauces, and a comprehensive spice line. The company also offers organic product alternatives and specialty items like spice pastes in convenient tube formats. All products are distributed through retail channels in Sweden and the company is owned by Paulig Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Tex Mex Products
- Asia Products
- Indian Cooking Sauces
- BBQ Sauces
- Spices (Kryddor)
- Giant Tortillachips
- Cheese Dip (Ostdipp)
- Organic Products (Ekologiska produkter)
- Spice Pastes
- Coconut Milk
- Curry Madras
- Tellicherry Pepper
- Egg Noodles
Companies that use Santa Maria Sverige
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Santa Maria Sverige technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Santa Maria Sverige partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Paulig GroupcorePaulig Group is the parent company of Santa Maria. Santa Maria operates as a brand under Paulig Group, a Finnish food and beverage company. Paulig PRO serves as the foodservice division of Santa Maria.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Santa Maria Sverige competitors and assessment
Company assessmentDirect peers
- Schwartz (McCormick): UK spice and seasoning brand owned by McCormick, sold across major UK grocers — directly comparable to Santa Maria in spice category mix, retail distribution model, and recipe-led consumer marketing.
- Everest Spices: India's largest spice brand, offering ground spices, blends, and ready-to-cook mixes — directly comparable to Santa Maria's core spice line and Indian cooking sauces in product format and category positioning.
- Thai Kitchen: US-based brand offering Asian cooking sauces, noodles, and coconut milk — directly comparable to Santa Maria's Asia line (coconut milk, fish sauce, oyster sauce, Asian cooking sauces) in product format and shelf positioning.
- McCormick & Company: Global leader in spices, seasonings, and condiments — direct comparable in spice manufacturing and ethnic-cuisine branded products (Schwartz in UK, Lawry's in US), serving retail grocery and foodservice channels.
- Old El Paso (General Mills): General Mills' global Tex Mex brand offering taco kits, tortillas, and Mexican-inspired sauces — directly comparable to Santa Maria's Tex Mex line (taco seasonings, tortilla chips, taco shells, cheese dips, salsa).
- Badia Spices: US-based Hispanic spice and seasoning brand offering authentic Latin blends, sauces, and marinades — directly comparable to Santa Maria's Tex Mex and Latin-influenced spice blends in target use case (home-cooking of international cuisines).
- TRS (Asian Food Products): UK supplier of South Asian flours, spices, lentils, and ready-made cooking pastes — directly comparable to Santa Maria's Indian line (Tikka Masala, Korma, Butter Chicken, spice pastes) and its broader spice portfolio.
- Blue Dragon: UK-based brand specializing in Asian sauces, noodles, and cooking ingredients — directly comparable to Santa Maria's Asia product line in format (coconut milk, stir-fry sauces) and retail grocery distribution.
- Santa Maria (other Nordic markets): Same Santa Maria brand operating in Finland and the Baltics under Paulig Group — same product portfolio (spices, Tex Mex, Asia, India, BBQ), distribution model, and brand DNA as the Swedish entity, making it the closest direct peer.
Broad incumbents
- Paulig Group: Finnish food and beverage company and parent of Santa Maria AB — operates across coffee, foodservice, and branded ethnic foods. Comparable as a broader incumbent in Nordic branded F&B and via its Paulig PRO foodservice channel.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Santa Maria Sverige social profiles
Digital presenceSanta Maria Sverige financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santa Maria Sverige leadership team
Management profileNumber of profiles
Profiles4 records
Santa Maria Sverige funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santa Maria Sverige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santa Maria Sverige
What does Santa Maria Sverige do?
Santa Maria Sverige manufactures and sells packaged food products including a broad range of spices, Tex Mex items, Asian cuisine ingredients, Indian cooking sauces, BBQ sauces, and organic certified alternatives. Products are sold to Swedish consumers through major grocery chains and online retailers, with a foodservice line provided through Paulig PRO.
Is Santa Maria Sverige a public or private company?
Santa Maria Sverige is a private company. It is classified as corporate owned and is currently operating.
When was Santa Maria Sverige founded?
Santa Maria Sverige was founded in 1911. It employs 501 to 1,000 people.
Where is Santa Maria Sverige based?
Santa Maria Sverige is headquartered in Mölndal, Sweden, in the Europe region.
How does Santa Maria Sverige make money?
One revenue line is on record: consumer packaged goods sales.
Who are Santa Maria Sverige's main competitors?
Direct peers on record are Schwartz (McCormick), Everest Spices, Thai Kitchen, McCormick & Company, Old El Paso (General Mills), Badia Spices, TRS (Asian Food Products), Blue Dragon and Santa Maria (other Nordic markets). Paulig Group is listed as a broad incumbent.
Does Santa Maria Sverige have an API?
No public API is recorded for Santa Maria Sverige.
What industry is Santa Maria Sverige in?
Santa Maria Sverige's product category is Spices and Seasonings. Its primary akta.pro industry code is CRADAAAG, International & Ethnic Packaged Foods, with a secondary code of AFAIAIAF, Ethnic Spices, Herbs & Seasonings Wholesale. Its NAICS code is 311 and its SIC code is 2000.