Maximum Impact Life & Business

What Maximum Impact Life & Business does

Maximum Impact Life & Business Inc. (MILB) is a privately held, founder-led leadership development company based in North Port, Florida, operating as an Executive Director entity within the John Maxwell Leadership Team. The company delivers a portfolio of professional services built around Maxwell's leadership frameworks — including the Five Levels of Leadership, the 21 Irrefutable Laws of Leadership, and DISC behavioral assessments — to individuals, executives, entrepreneurs, community leaders, and youth audiences. Core offerings span keynote speaking, one-on-one and group executive coaching, customized corporate training and workshops, online leadership assessments (a 360-degree Maxwell Leadership Assessment and DISC), the interactive Leadership Game (for adults and teens), mastermind groups, and free youth programs through the Global Youth Initiative / YouthMax. Revenue is generated primarily through paid speaking engagements, monthly coaching subscriptions, corporate training contracts, event ticket sales (Live2Lead at $147 individual / $732 group-of-six), and assessment licensing, all delivered directly by CEO Cliff Wilt. The flagship acquisition channel is the annual Live2Lead Southwest Florida conference, hosted by MILB for 11 consecutive years and simulcast through Maxwell's global network of 300+ locations, supplemented by a digital funnel that includes a free Everyday Excellence Quiz, website lead capture, email newsletter, and Calendly-based clarity calls. MILB also participates in the Global Youth Initiative, which it credits with reaching 560,000+ youth across 52 countries annually via free programming delivered to schools, churches, and youth organizations.

Name

Maximum Impact Life & Business

Legal name

Maximum Impact Life & Business Inc.

Website

https://maximumimpactlb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maximum Impact Life & Business is a Florida-based, founder-led leadership development firm that delivers Maxwell-certified speaking, coaching, training, and assessment services to executives, organizations, and youth audiences.

Ownership category

akta.pro rank

Product category

Leadership Development Services

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Organizational Culture & Values-Based Leadership (EDABAAAE)

Keywords

• Leadership development services
• Executive coaching
• Corporate training programs
• Keynote speaking services
• Behavioral assessments

Headquarters

HQ city

North Port

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Event Tickets: Revenue from Live2Lead annual leadership conferences. Individual tickets sold at $147 and table packages (6 seats) at $732 with $150 group discount. Events offer SHRM credits for professional development.
2. Coaching Services: One-on-one executive and leadership coaching services. Includes complimentary 30-minute assessment, followed by 90-minute sessions twice monthly. Coaching focuses on leadership growth, accountability, and personal transformation.
3. Training and Workshops: Corporate training, workshops, seminars, lunch and learns, executive retreats delivered to organizations. Customized to fit individual, team needs, budgets and timeframes. Includes mastermind group participation.
4. Keynote Speaking: Keynote speaking services by Cliff Wilt for conferences, leadership retreats, corporate events, churches, schools, and team development sessions. Cliff has 30+ years of experience and Maxwell Leadership certification.
5. Leadership Assessments: Online leadership assessments including Maxwell Leadership Assessment (360-degree) and DISC assessments. Provides detailed reports on leadership influence, communication styles, and behavioral strengths.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Maximum Impact Life & Business delivers leadership development services including keynote speaking, one-on-one executive and team coaching, customized corporate training and workshops, and behavioral assessments (DISC and 360-degree leadership assessments). Offerings are built around John C. Maxwell's leadership methodologies and are delivered via personal engagements by founder/CEO Cliff Wilt, the annual Live2Lead conference, mastermind groups, and the Global Youth Initiative youth program.

Product overview

Maximum Impact Life & Business (MILB) is a leadership development company offering a unified portfolio of coaching, speaking, training, and assessment services built around John Maxwell's leadership methodology. The core offerings include Speaking Services, Coaching & Consulting, Team Training & Workshops, and Maxwell Leadership Assessments (including DISC). Supporting offerings include the interactive Leadership Game (for adults and teens), Live2Lead Events, Global Youth Initiative, and Mastermind groups. John Maxwell's Programs provide book-based curricula covering laws of leadership, growth, communication, and success. A free Everyday Excellence Quiz serves as an entry point for lead generation. The products work together as a comprehensive leadership development ecosystem, progressing from awareness (assessments/quiz) through learning (programs/training) to application (coaching/games/events).

Differentiator

Problem solved

Functional benefit

Brands

• Global Youth Initiative: Youth leadership development program inspired by John Maxwell's teachings, offering free events for children, students, schools, churches, and youth organizations ages 8-18
• Live2Lead
• YouthMax

Products and services

• Speaking Services

Quantifiable outcome

• 560,000+ youth reached through nearly 2,000 events across 52 countries annually
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• John Maxwell Leadership / Maxwell LeadershipcoreStrategic or Co-development PartnerMaximum Impact Life & Business operates as an Executive Director on the John Maxwell Team. The company delivers Maxwell's leadership programs, assessments, and methodologies including The 21 Irrefutable Laws of Leadership, 15 Invaluable Laws of Growth, and other Maxwell titles. This partnership provides access to world-class content, global brand recognition, and a network of certified trainers worldwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilson Learning: Global sales and leadership development provider offering customized training, assessments, and coaching. Comparable in delivering corporate training, leadership assessments, and coaching services to enterprise clients across multiple industries.
• Hogan Assessments: Provider of personality and leadership assessment tools used in executive development, coaching, and selection. Comparable as a leadership assessment vendor whose 360-degree and behavioral tools overlap with MILB's Maxwell DISC and Leadership Assessment offerings.
• VitalSmarts (Crucial Learning): Leadership and communication training company offering Crucial Conversations, Crucial Influence, and related programs. Comparable as a content-anchored corporate training and leadership development provider targeting professionals and organizations.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a major leadership development and executive coaching practice. Comparable in the executive coaching and leadership advisory category, though operates at a much larger scale with broader HR consulting capabilities.
• DDI (Development Dimensions International): Global leadership development firm specializing in leadership assessment, selection, and development. Directly comparable in the leadership assessment and 360-feedback category, with overlap in executive coaching and team training delivery.
• Ken Blanchard Companies: Leadership and management training firm built around The One Minute Manager methodology. Comparable as a book-based, content-licensed leadership development provider offering executive coaching, training, and assessments to enterprise and individual customers.
• John Maxwell Team: The parent affiliation network of certified coaches, speakers, and trainers that Maximum Impact is an Executive Director within. Directly comparable as the source of all core IP, content, and methodology used by MILB, and the most direct competitive structure for executive coaching and leadership training.
• Center for Creative Leadership: Non-profit leadership research and education provider offering executive education, assessments, and coaching. Comparable in serving executive and senior leadership development needs through assessments, coaching, and customized programs.
• Dale Carnegie Training: Long-established leadership, sales, and communication training provider offering courses, corporate workshops, and assessments. Comparable in delivering leadership training, executive coaching, and corporate workshops to the same target audience of professionals and organizations.
• FranklinCovey: Global leadership and organizational effectiveness firm offering The 7 Habits, Leadership Greatness, and execution-focused training. Directly comparable in target market (enterprise leadership development) but operates at much larger scale with broader content portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MaximumImpactlb
• LinkedInlinkedin.com/company/maximum-impact-life-business
• Instagraminstagram.com/maximumimpactlb

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximum Impact Life & Business