NILA Living s.r.o.
NILA Living s.r.o. is a Prague-based retailer of sustainable womenswear, footwear, accessories, home goods, and cosmetics. Operating five physical stores and e-commerce platforms in the Czech Republic and Slovakia, its Studio Nila private label and Bio Body & Hair Care line complement 150+ curated international ethical brands.
- Company typePrivate
- Founded2011
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NILA Living s.r.o. does
NILA Living s.r.o. is a privately-held Czech company, founded in 2011 by Eva Urbanová and headquartered in Prague, that operates as a curated multi-brand fashion and lifestyle retailer. The company curates more than 120 international ethical and sustainable brands — spanning womenswear, footwear, bags, jewelry, accessories, and home goods — and sells them through five physical stores in Prague (Vinohrady, Karlín, Lazarská, Letná, and an Outlet & Reloved) plus owned e-commerce sites serving the Czech Republic (nila.cz) and Slovakia (nila.sk). Alongside the third-party portfolio, NILA owns and operates the Studio Nila private-label apparel line (designed in Prague and manufactured in Portugal, using GOTS-certified organic cotton, linen, and other natural fibers) and the NILA Bio Body & Hair Care line (proprietary formulations developed with a cosmetic chemist and certified aromatherapist). The Reloved branded resale program adds a circular-fashion vertical.
The business model is direct-to-consumer retail, with revenue generated primarily through one-time product sales across fashion, footwear, accessories, home goods, and cosmetics, supplemented by physical and electronic gift vouchers (200–5,000 Kč denominations, six-month validity) and seasonal sales with up to 60% discounts. Pricing is in Czech koruna for the domestic market and EUR for Slovakia; free shipping is offered above 3,500 Kč. Marketing is content-led, anchored by the NILA magazine/blog, podcast, editorial photography, a newsletter offering 10% off first purchase, and the founder's published book. The company is run as a family business by Eva Urbanová (founder, marketing and product) and Pavel Urban (co-owner, operations, finance, and business development); no external funding, parent, or subsidiary entities are disclosed, indicating a bootstrapped structure.
There is no proprietary technology platform: NILA's defensible assets are its brand identity, curation expertise over 150+ brands, Studio Nila designs, proprietary cosmetic formulations, and the content ecosystem (magazine, podcast, book). Customer segments are conscious, sustainability-oriented women seeking verified ethical fashion, plus a secondary segment of vegan and fairtrade consumers; the company maintains return rates below 20% by providing detailed product information.
NILA Living s.r.o. firmographics
Firmographics- Name
- NILA Living s.r.o.
- Legal name
- NILA Living s.r.o.
- Website
- https://nila.cz
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NILA Living s.r.o. is a Prague-based retailer of sustainable womenswear, footwear, accessories, home goods, and cosmetics. Operating five physical stores and e-commerce platforms in the Czech Republic and Slovakia, its Studio Nila private label and Bio Body & Hair Care line complement 150+ curated international ethical brands.
- Ownership category
- akta.pro rank
NILA Living s.r.o. industry classification
Industry- Product category
- Multi-brand Sustainable Fashion and Lifestyle Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Beauty & Personal Care Omnichannel (CRAFAEAB)
Keywords
Where NILA Living s.r.o. is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices5 records
Markets served
NILA Living s.r.o. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail product sales: NILA generates revenue primarily through the sale of fashion, accessories, footwear, bags, jewelry, home goods, cosmetics, and lifestyle products across its 5 physical stores in Prague and its e-commerce platform. The company offers both curated third-party brand products and its own Studio Nila private label clothing line.
- Gift vouchers: NILA sells physical and electronic gift vouchers in denominations of 200 Kč, 500 Kč, 1,000 Kč, 2,000 Kč, and 5,000 Kč. Gift vouchers are valid for 6 months from purchase and can be redeemed both online and in physical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price retail across fashion, accessories, home goods and cosmetics |
| One time/ perpetual license | Pay-as-you-go | Gift vouchers |
| Transaction based/ take rate | Pay-as-you-go | Seasonal sale discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
NILA Living s.r.o. product offering
Product offeringCore offering
NILA Living s.r.o. is a Czech sustainable fashion and lifestyle retailer curating over 120 international ethical brands alongside its own Studio Nila private label clothing line and a proprietary bio body and hair care line. The company sells women's fashion, footwear, bags, jewelry, accessories, home goods, and cosmetics through five physical concept stores in Prague and e-commerce platforms serving the Czech Republic (nila.cz) and Slovakia (nila.sk).
Product overview
NILA Living s.r.o. is a Czech fashion and lifestyle e-commerce retailer and multi-brand store founded in 2011 by Eva Urbanová. The business operates as a curated marketplace offering over 120 international ethical and sustainable fashion brands alongside its own private label Studio Nila. Product portfolio spans women's fashion (clothing, shoes, bags, jewelry, accessories), home and living products (735+ items including fragrances, décor, cosmetics), and NILA's own bio-certified body and hair care line. The company also owns four physical retail stores in Prague and an outlet. Studio Nila designs clothing in Prague with production in Portugal, featuring organic materials like GOTS-certified cotton, linen, and responsible denim. The business model emphasizes ethical production, sustainability, and slow fashion principles.
Differentiator
Problem solved
Functional benefit
Brands
- Studio Nila: NILA's own fashion label featuring modern silhouettes, feminine details, and natural materials. Designs are created in Prague with local designers and manufactured in Portugal.
- NILA Bio Body & Hair Care
Products and services
- Studio Nila Private Label Fashion NILA's own fashion label featuring modern silhouettes, feminine details, and natural materials including organic cotton, linen, denim, and wool. Designs are created in Prague with local designers and manufactured in Portugal. Targeted at women seeking sustainable, transparently produced wardrobe staples.
- NILA Bio Body and Hair Care NILA's own bio-certified body and hair care line including body soap, body balm, hand soap, shampoo, and conditioner with natural ingredients and sustainable packaging. Products use a proprietary fragrance inspired by North African markets, developed in collaboration with cosmetic chemist Mariana Dančíková and aromatherapist Kateřina Kloudová.
- Curated Multi-brand Women's Fashion and Accessories Curated assortment of over 120 international ethical and sustainable fashion brands across women's clothing (dresses, skirts, tops, shirts, pants, jeans, sweaters, jackets, swimwear), footwear (sandals, sneakers, ballerinas, loafers, ankle boots), bags and wallets, jewelry and watches, fashion accessories (caps, scarves, umbrellas, belts, glasses), and underwear and socks. Targeted at conscious women seeking verified ethical brands.
- Curated Home and Living Products Curated assortment of home fragrances and candles, interior and dining items, vases, flower pots, decorations, textiles, cosmetics and skincare, household items, photo and paper products, and children's items (plush toys, wooden toys, baby products, puzzles, children's sunglasses, water bottles). Features 735 products from various brands.
- Gift Vouchers Physical and electronic gift vouchers available in denominations of 200 Kč, 500 Kč, 1,000 Kč, 2,000 Kč, and 5,000 Kč. Valid for 6 months from purchase and redeemable both online and in physical stores.
- Physical Retail Store Experience Five physical retail locations in Prague: Vinohrady (Korunní 91), Outlet & Reloved (Korunní 91), Karlín (Šaldova 5), Lazarská (Lazarská 3), and Letná (Milady Horákové 4). Each store carries the full product range, with personal service, in-store product reservations by phone, and positioning as community lifestyle destinations.
- E-commerce Platform (nila.cz and nila.sk) Online shopping platforms delivering the full NILA product catalog throughout the Czech Republic (nila.cz) and Slovakia (nila.sk), with detailed product descriptions, sizing guides, material information, and free shipping on orders above 3,500 Kč.
Quantifiable outcome
- Return rate kept below 20% of shipped products
- +2 more outcomes
Companies that use NILA Living s.r.o.
Customer profileSegments2 records
Ideal customer profiles2 records
NILA Living s.r.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NILA Living s.r.o. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PlovecoreStudio Nila collaborated with Czech brand Plove to develop a co-branded swimwear collection, Inner Flow Nordic Edition. The collection includes two swimwear models (Fjord and Veksta) developed from initial design sketch through final silhouette, with emphasis on detail, rhythm, and naturalness. The designs are based on hand-drawn lines by textile designer Juraj Straka, with colours inspired by Nordic landscapes.
- Juraj StrakacoreRenowned textile artist Juraj Straka collaborates with Studio Nila on original print designs. For SS26, he created a hand-drawn vertical stripe pattern exclusively for NILA and a botanical print for the Solo Traveller linen collection. His work is featured across multiple Studio Nila collections.
- Libri Mutti (Florence)minorFlorence-based bookbinding studio Libri Mutti produced a co-branded herbarium-notebook included with the Studio Nila Solo Traveller linen collection. The notebook features botanical illustrations and is designed for recording summer memories.
- Kateřina Kloudová (Aroma ateliér)coreCertified aromatherapist and perfumer Kateřina Kloudová from Aroma ateliér custom-composed the fragrance blend for NILA's own bio cosmetics line. The scent combines frankincense, orange, clove, and ylang-ylang for body products, with Czech linden added for the body balm.
- Ateliér FAR (Kateřina Žentelová)minorNILA collaborated with architecture studio Ateliér FAR, led by MgA. Kateřina Žentelová, for the interior design of its Letná store opened in October 2021. The store is located in a newly reconstructed First Republic-era building.
- Karolína Brinková (Press contact)minorNILA's designated press contact for media enquiries, collaborations, and product loans. She handles media lending of products for photography and audiovisual presentation.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
NILA Living s.r.o. competitors and assessment
Company assessmentDirect peers
- COS: H&M-owned contemporary fashion retailer emphasizing timeless design, sustainable materials, and a curated store environment. Comparable to NILA in its private-label focus, quality-over-quantity ethos, and global omnichannel rollout.
- Reformation: Sustainable fashion brand and retailer combining proprietary design with ethical sourcing, sold direct-to-consumer across stores and online. Comparable to NILA on Studio Nila private label and slow-fashion values.
- & Other Stories: H&M-owned fashion label retailing curated women's apparel, footwear, bags, and beauty with a strong sustainability and storytelling focus. Comparable to NILA's private-label-plus-curation model and slow-fashion positioning.
- Free People: Multi-brand women's fashion and lifestyle retailer with strong curated assortment and an experiential store concept. Comparable to NILA in target customer, brand-portfolio model, and emphasis on artisanal, lifestyle-oriented positioning.
- Anthropologie: Curated multi-brand lifestyle retailer offering women's apparel, footwear, accessories, home goods, and beauty in concept store and e-commerce formats. Closely comparable to NILA's curation-driven, lifestyle-store model targeting fashion-conscious women.
Broad incumbents
- Zalando: Largest European fashion and lifestyle e-commerce platform offering a broad assortment including ethical/sustainable brands. Comparable to NILA's e-commerce operation and curated assortment, though at vastly larger scale and broader assortment.
- Sephora: Global omnichannel beauty retailer combining curated brand assortment with private label and experiential retail. Comparable to NILA's beauty segment and overall omnichannel-retail-with-curation model.
Emerging players
- Vinted: European peer-to-peer secondhand fashion marketplace. Comparable to NILA via the Reloved circular-fashion program and overlapping customer base of conscious consumers, though Vinted operates at fundamentally larger scale.
- Vestiaire Collective: Premium circular fashion resale platform operating across Europe. Comparable to NILA's Reloved program and could represent both a complementary distribution partner and a competitive threat in the secondhand fashion segment.
Regional players
- ZOOT: Czech online fashion retailer offering multi-brand women's apparel, footwear, and accessories. Comparable to NILA as a Czech-headquartered multi-brand fashion retailer; however, ZOOT lacks physical retail and a sustainability-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NILA Living s.r.o. social profiles
Digital presenceNILA Living s.r.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
NILA Living s.r.o. leadership team
Management profileNumber of profiles
Profiles2 records
NILA Living s.r.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NILA Living s.r.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NILA Living s.r.o.
What does NILA Living s.r.o. do?
NILA Living s.r.o. is a Czech sustainable fashion and lifestyle retailer curating over 120 international ethical brands alongside its own Studio Nila private label clothing line and a proprietary bio body and hair care line. The company sells women's fashion, footwear, bags, jewelry, accessories, home goods, and cosmetics through five physical concept stores in Prague and e-commerce platforms serving the Czech Republic (nila.cz) and Slovakia (nila.sk).
Is NILA Living s.r.o. a public or private company?
NILA Living s.r.o. is a private company. It is classified as family owned and is currently operating.
When was NILA Living s.r.o. founded?
NILA Living s.r.o. was founded in 2011. It employs 1 to 10 people.
Where is NILA Living s.r.o. based?
NILA Living s.r.o. is headquartered in Prague, Czechia, in the Europe region.
How does NILA Living s.r.o. make money?
Two revenue lines are on record. Retail product sales are the primary driver. The others are gift vouchers.
Who are NILA Living s.r.o.'s main competitors?
Direct peers on record are COS, Reformation, & Other Stories, Free People and Anthropologie. Broad incumbents are Zalando and Sephora. Emerging players are Vinted and Vestiaire Collective. ZOOT is listed as a regional player.
Does NILA Living s.r.o. have an API?
No public API is recorded for NILA Living s.r.o..
What industry is NILA Living s.r.o. in?
NILA Living s.r.o.'s product category is Multi-brand Sustainable Fashion and Lifestyle Retail. Its primary akta.pro industry code is CRAFAEAB, Beauty & Personal Care Omnichannel. Its NAICS code is 45811 and its SIC code is 5621.