ZOOT
ZOOT (zoot.cz; DaniDarx s.r.o.) is a Prague-based, privately held multi-brand fashion e-commerce retailer founded in 2009, selling clothing, footwear, accessories, and home goods from 15+ international brands to Czech consumers via website and mobile apps.
- Company typePrivate
- Founded2009
- HeadquartersPrague, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What ZOOT does
ZOOT (operating as zoot.cz; legal entity DaniDarx s.r.o.) is a Czech Republic-based, privately held multi-brand fashion e-commerce retailer founded in 2009 and headquartered in Prague. It sells women's, men's, and children's clothing, footwear, bags and accessories, and has expanded into home and design products, distributing an inventory of more than one million items sourced from over a dozen international brands including Under Armour, GAP, Geox, Orsay, ALPINE PRO, Celio, Horsefeathers, Moodo, numoco, BIG STAR SHOES, Thule, Meatfly, Marks & Spencer, Modibodi, and Love Luna, alongside its own private-label sub-brands ZOOT.Fan and ZOOT.Original.
The platform is delivered through a transactional e-commerce website (zoot.cz) and native iOS and Android mobile applications. Underlying technology is a standard retail e-commerce stack — no AI/ML features, APIs, or proprietary technical components are disclosed. Order economics are designed for conversion: free shipping on orders above 2,000 Kč, same-day dispatch, 30-day returns, and heavy reliance on promotional codes and seasonal sales events (e.g., 30% off with code ZAJEDNA, brand-specific markdowns such as Under Armour up to 50%).
ZOOT generates revenue by purchasing third-party fashion and lifestyle brands at wholesale and reselling them directly to Czech consumers at a margin, supplemented by private-label sales. Distribution is exclusively digital and exclusively domestic — no physical retail locations and no cross-border operations are evidenced. The company employs 51–100 people, has raised a disclosed $6.4M (2015, 3TS Capital Partners) on its capital record, and is led by founder/CEO Ladislav Trpak with Sara Risticova as Head of Strategy & Investments and Finance Manager.
ZOOT firmographics
Firmographics- Name
- ZOOT
- Legal name
- DaniDarx s.r.o.
- Website
- https://zoot.cz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ZOOT (zoot.cz; DaniDarx s.r.o.) is a Prague-based, privately held multi-brand fashion e-commerce retailer founded in 2009, selling clothing, footwear, accessories, and home goods from 15+ international brands to Czech consumers via website and mobile apps.
- Ownership category
- akta.pro rank
Where ZOOT is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
ZOOT business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Retail Sales: ZOOT generates revenue by selling third-party fashion brands directly to consumers through its e-commerce platform. The company acts as an online retailer, purchasing products from brands and selling them to end customers, earning margins on the difference between wholesale and retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Standard retail pricing with promotional discounts and codes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ZOOT product offering
Product offeringCore offering
ZOOT is an online multi-brand fashion and lifestyle retailer that purchases inventory from third-party fashion labels and resells it to Czech consumers through its own e-commerce website (zoot.cz) and iOS/Android mobile applications. Its assortment spans women's, men's, and children's clothing, footwear, bags, accessories, and home & design products, supplemented by private-label sub-brands ZOOT.Fan and ZOOT.Original, with over one million items in stock and ongoing promotional pricing, discount codes, and seasonal sales.
Product overview
ZOOT operates as an online fashion e-commerce platform and multi-brand marketplace offering women's, men's, and children's clothing, footwear, accessories, and home & design products. The platform features a broad portfolio of third-party fashion brands including Orsay, GAP, Under Armour, Geox, Moodo, numoco, BIG STAR SHOES, ALPINE PRO, Celio, Horsefeathers, Ombre Clothing, Thule, Meatfly, and Marks & Spencer, alongside private label offerings. Product categories span clothing (dresses, tops, sweaters, jeans, jackets), footwear (sneakers, sandals, boots, flats), bags and backpacks, accessories (jewelry, watches, wallets, hats, scarves), home and design items (towels, candles, kitchenware), and children's items including school supplies. ZOOT also offers a mobile application for iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Brands
- ZOOT.Fan: Sub-brand mentioned in the brand listing
- ZOOT.Original
Products and services
- ZOOT Online Fashion Retail Platform (zoot.cz) Multi-brand e-commerce platform at zoot.cz selling women's, men's, and children's clothing, footwear, bags, accessories, and home & design products to Czech consumers. Includes search, brand filtering, promotional pricing, discount codes, and a free-shipping threshold over 2,000 Kč with same-day dispatch and a 30-day return policy.
- ZOOT Mobile Application (iOS and Android) Native mobile applications for iOS and Android that provide full access to the ZOOT product catalog along with exclusive mobile promotions, enabling Czech consumers to browse and purchase fashion, footwear, bags, accessories, and home goods from their mobile devices.
Companies that use ZOOT
Customer profileSegments4 records
Ideal customer profiles4 records
ZOOT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ZOOT partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Under ArmourcoreZOOT resells Under Armour products including athletic wear, footwear, and accessories. Under Armour is featured prominently as a top brand with dedicated promotional campaigns, including exclusive discounts up to 50% extra.
- GAPcoreGAP products including clothing, linens, and accessories are sold through ZOOT's platform. GAP is featured as a major brand partner with regular product launches.
- GeoxcoreGeox footwear and clothing products are distributed through ZOOT. The brand is prominently featured across women's, men's, and children's categories.
- OrsaycoreOrsay women's fashion and clothing sold through ZOOT platform, featuring new collections and seasonal items.
- ALPINE PROcoreALPINE PRO outdoor and sports clothing available on ZOOT across multiple categories including footwear.
- CeliominorCelio men's clothing including shirts, pants, and swimwear distributed through ZOOT.
- BIG STAR SHOESminorBIG STAR SHOES footwear brand sold through ZOOT platform, particularly featured in sandals and fashion footwear categories.
- numocominornumoco women's fashion brand featuring dresses and occasion wear sold on ZOOT.
- MoodominorMoodo fashion brand offering women's clothing including dresses, pants, and tops featured on ZOOT.
- Marks & SpencerminorMarks & Spencer clothing and underwear products distributed through ZOOT platform.
- ModibodiminorModibodi menstrual swimwear and underwear products featured on ZOOT's dedicated menstrual swimwear landing page.
- Love LunaminorLove Luna menstrual swimwear and underwear products available on ZOOT.
- HorsefeathersminorHorsefeathers men's clothing and accessories sold through ZOOT.
- ThuleminorThule bags, backpacks, and outdoor accessories distributed through ZOOT.
- MeatflyminorMeatfly brand products available on ZOOT across men's and children's categories.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
ZOOT competitors and assessment
Company assessmentDirect peers
- Zalando: Europe's largest multi-brand fashion e-commerce platform selling apparel, footwear, and accessories from hundreds of third-party brands direct to consumers. Directly comparable to ZOOT in business model (multi-brand aggregator), customer base (fashion shoppers), and product mix, though Zalando operates at pan-European scale versus ZOOT's single-country footprint.
- ASOS: UK-based global multi-brand fashion e-commerce platform selling third-party and private-label apparel, footwear, and accessories. Comparable to ZOOT in pure-play online fashion aggregator model, mobile app experience, and promotional pricing mechanics; serves many of the same international brands ZOOT carries.
- Reserved (LPP): Polish fashion retail brand operating physical stores and online across CEE including Czech Republic, offering apparel for men, women, and children. Comparable to ZOOT in customer demographics and category coverage; operates its own retail brand rather than third-party aggregation, with physical + omnichannel versus ZOOT's pure-play e-commerce model.
- About You: European multi-brand fashion e-commerce retailer headquartered in Hamburg, offering apparel, shoes, and accessories from third-party and private-label brands. Closely comparable to ZOOT in assortment strategy, mobile-first experience, and discount-driven customer acquisition model, with stronger scale across DACH and CEE markets.
- Modivo: Central European multi-brand fashion and footwear e-commerce platform operating across Poland, Czech Republic, and other CEE markets. Directly comparable to ZOOT in product mix, brand aggregator model, and regional customer base; overlaps in Czech market.
- Bonprix: European multi-channel fashion retailer (owned by Otto Group) selling apparel, footwear, and accessories across multiple European markets including Czech Republic. Comparable to ZOOT in multi-brand fashion e-commerce model and CEE customer reach, though Bonprix has stronger own-brand focus.
Regional players
- CCC: Polish footwear retailer with strong CEE and Czech market presence selling multi-brand shoes via physical stores and e-commerce. Comparable to ZOOT in footwear category overlap (Geox, BIG STAR SHOES, etc.) and CEE customer base, though CCC is footwear-specialist.
Broad incumbents
- Mall.cz: Largest Czech general-merchandise marketplace offering fashion alongside electronics, sports, and home goods. Comparable to ZOOT as a domestic Czech e-commerce destination, but operates as a broader multi-category marketplace rather than fashion-focused aggregator.
- Alza.cz: Czech Republic's largest online retailer with broad assortment including fashion, electronics, and home goods, plus same-day delivery and own logistics network. Comparable to ZOOT as a domestic e-commerce competitor for Czech consumer wallet, but with substantially broader category breadth and logistics scale.
Emerging players
- Notino: Czech-founded beauty and lifestyle e-commerce retailer with similar origin geography to ZOOT and comparable mid-size European footprint. Comparable as a Central European-born e-commerce brand that scaled internationally, though Notino operates in beauty/personal care verticals rather than fashion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ZOOT social profiles
Digital presenceZOOT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZOOT leadership team
Management profileNumber of profiles
Profiles2 records
ZOOT funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZOOT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZOOT
What does ZOOT do?
ZOOT is an online multi-brand fashion and lifestyle retailer that purchases inventory from third-party fashion labels and resells it to Czech consumers through its own e-commerce website (zoot.cz) and iOS/Android mobile applications. Its assortment spans women's, men's, and children's clothing, footwear, bags, accessories, and home & design products, supplemented by private-label sub-brands ZOOT.Fan and ZOOT.Original, with over one million items in stock and ongoing promotional pricing, discount codes, and seasonal sales.
When was ZOOT founded?
ZOOT was founded in 2009. It employs 51 to 100 people.
Where is ZOOT based?
ZOOT is headquartered in Prague, Czechia, in the Europe region.
How does ZOOT make money?
One revenue line is on record: retail Sales.
Who are ZOOT's main competitors?
Direct peers on record are Zalando, ASOS, Reserved (LPP), About You, Modivo and Bonprix. CCC is listed as a regional player. Broad incumbents are Mall.cz and Alza.cz. Notino is listed as an emerging player.
Does ZOOT have an API?
No public API is recorded for ZOOT.