Perilla Fare, Llc

What Perilla Fare, Llc does

Perilla Fare, LLC is a privately held, founder-owned Chicago restaurant group operating two distinct Korean American dining concepts. The original Perilla Fare, opened in July 2019 in Chicago's West Loop, centers on communal table-side Korean BBQ grilling, modern interpretations of classic Korean dishes, and an extensive Korean alcoholic beverage program (soju, makgeolli, sool) curated by a Certified Sommelier. The company expanded in July 2024 with Perilla Steakhouse, Chicago's first Korean American steakhouse, located on the Riverwalk inside the L7 Hotel and offering breakfast, lunch, dinner, weekend brunch, a daily happy hour, and a pre-theatre prix fixe, alongside premium cuts, A5 wagyu, and caviar service.

The business is a pure direct-to-consumer, dine-in operation with no proprietary technology platform. Revenue is generated through dine-in service at two locations, a dedicated catering program operating seven days a week, private dining and event bookings managed through TripleSeat, and direct online ordering for pickup and delivery via ToastTab. Pricing is unit-based with no subscription or membership component: Perilla Fare tasting plates and shareables range roughly $16–$75 per person; Perilla Steakhouse breakfast $12–$38, lunch $19–$42, dinner steakhouse sets $70–$105, plus a $65 pre-theatre prix fixe. Marketing relies on earned media, Instagram and Facebook, an email signup, and integrations with OpenTable and TripleSeat, rather than paid acquisition.

The company is led by co-founders Executive Chef Andrew Lim (2026 Jean Banchet Nominee for Chef of the Year) and Director of Operations/Sommelier Thomas Oh (Certified Sommelier since 2019). The leadership team draws heavily from Chicago's Michelin-starred kitchen ecosystem, with Chef de Cuisine David Weinstock (Band of Bohemia, North Pond, plus Singapore's Labyrinth and Alma) heading the Steakhouse kitchen. Perilla Fare has earned five consecutive MICHELIN Bib Gourmand recognitions (2021–2025/26), and the Steakhouse was named The Infatuation's Best New Steakhouse 2024 and a 2025 Jean Banchet finalist. The company is entirely bootstrapped — no venture capital, private equity, or external institutional investment is disclosed in the available data.

Name

Perilla Fare, Llc

Legal name

Perilla Fare, LLC

Website

https://perillachicago.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Perilla Fare, LLC operates two Chicago Korean American dining concepts: Perilla Fare (West Loop, communal table-side BBQ since 2019) and Perilla Steakhouse (Riverwalk inside L7 Hotel since 2024). The founder-owned group serves upscale diners, business clientele, hotel guests, and private-event customers.

Ownership category

akta.pro rank

Product category

Korean American Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Steakhouses & Seafood Restaurants (THAFACAE), Hotel & Resort Restaurants (THAFACAH), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Korean BBQ restaurants
• Korean American cuisine
• Table-side grilling
• Communal dining experience
• Korean steakhouse

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in service (both locations): Full-service dine-in at Perilla Fare (West Loop) and Perilla Steakhouse (Riverwalk), serving breakfast, lunch, dinner, weekend brunch, and happy hour. Communal table-side Korean BBQ grilling experience.
2. Catering: Full catering service for events, parties, and meetings available 7 days a week with 48-hour notice required. Catering PDF packet and inquiry form available.
3. Private dining & events: Private event bookings for corporate dinners, celebrations, and intimate gatherings at both locations, managed through TripleSeat platform.
4. Online ordering (pickup & delivery): Direct online ordering for carryout and delivery at both Perilla Fare and Perilla Steakhouse via ToastTab platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Perilla Fare, LLC owns and operates two distinct Korean American restaurants in Chicago: Perilla Fare (West Loop, est. July 2019) — a communal table-side Korean BBQ experience with modern Korean American fare and an extensive Korean alcohol program — and Perilla Steakhouse (Riverwalk, est. 2024 inside the L7 Hotel) — a Korean American steakhouse combining Korean BBQ traditions with Chicago steakhouse classics. The company additionally provides off-site catering for events and private dining/event hosting at both locations.

Product overview

Perilla Fare, LLC operates two distinct Korean American restaurant concepts in Chicago. The original Perilla Fare (West Loop, est. 2019) is a Korean American fare restaurant centered around traditional Korean BBQ with table-side grilling and communal dining, featuring modern interpretations of classic Korean dishes alongside an extensive Korean alcohol (sool) program. The second concept, Perilla Steakhouse (Riverwalk, opened 2024), is a Korean American steakhouse combining Korean BBQ traditions with classic Chicago steakhouse offerings, featuring premium cuts including A5 wagyu, caviar service, and a beverage program built around soju, makgeolli, and wine. Both locations offer catering services and private dining/event hosting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Perilla Fare (West Loop dine-in restaurant) Full-service, dine-in Korean American restaurant in Chicago's West Loop offering table-side Korean BBQ grilling with communal dining, modern interpretations of classic Korean dishes, a sommelier-curated sool program (soju, makgeolli, craft beers, wine), happy hour, and five-time MICHELIN Bib Gourmand-recognized menu. Open Sun-Thu 5pm-8:30pm and Fri-Sat 5pm-9:30pm.
• Perilla Steakhouse (Riverwalk dine-in restaurant) Full-service Korean American steakhouse located on the Chicago Riverwalk inside the L7 Hotel, open 7 days a week for breakfast, lunch, dinner, and weekend brunch. Combines Korean BBQ traditions (table-side grilling) with classic Chicago steakhouse offerings, including premium beef (A5 wagyu, Miyazaki wagyu, dry-aged cuts), caviar service, a sommelier-curated soju/makgeolli/wine program, daily happy hour, and a pre-theatre prix fixe menu.
• Catering Services Full-service off-site catering for events, parties, corporate functions, weddings, and meetings at both Perilla Fare and Perilla Steakhouse, offered 7 days a week with 48-hour advance notice. Includes customizable Korean BBQ and Korean American menus in half-tray/quarter-tray format serving 8-10 people, banchan, and rental items (chafing rack, sternos, utensils).
• Private Dining & Events Bookable private dining and event hosting at both Perilla locations for corporate dinners, intimate gatherings, birthdays, rehearsal dinners, weddings, and showers. Includes custom built table-side grilling for lunch and dinner services at the Steakhouse. Managed via TripleSeat online event inquiry platform.

Quantifiable outcome

• 5x Michelin Bib Gourmand recognition (2021, 2022, 2023, 2024, 2025, 2026 implied)
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Allen BrothersminorOthersAllen Brothers is listed as a supplier/partner purveyor for high-quality beef and meat products used at Perilla Steakhouse.
• Closed Loop FarmsminorOthersClosed Loop Farms is listed as a local farm partner supplying fresh produce to Perilla.
• D'Amato's BakeryminorOthersD'Amato's Bakery is listed as a partner purveyor supplying baked goods to Perilla.
• Fortune FishminorOthersFortune Fish is listed as a seafood supplier/partner purveyor for Perilla's seafood program.
• Four Star MushroomsminorOthersFour Star Mushrooms is listed as a supplier/partner providing specialty mushrooms for Perilla's menu.
• Harrison's PoultryminorOthersHarrison's Poultry is listed as a partner supplier providing chicken and poultry for Perilla's Korean fried chicken and other dishes.
• Nichols Farm & OrchardminorOthersNichols Farm & Orchard is listed as a local farm partner supplying produce to Perilla.
• Publican Quality BreadminorOthersPublican Quality Bread is listed as a partner bakery supplying bread products (including sourdough toast for breakfast) to Perilla.
• Rare Tea CellarsminorOthersRare Tea Cellars is listed as a partner supplier providing specialty teas for Perilla's tea program (boricha, Dublin Breakfast, Wild Dried Thai Banana).
• RegalisminorOthersRegalis is listed as a partner supplier providing specialty and imported ingredients for Perilla's premium dishes.
• Volition TeaminorOthersVolition Tea is listed as a partner supplier providing specialty teas (red jade, chamomile blossom, High Mountain Dragon Well, Big Red Robe) for Perilla's tea program.
• Werpb FarmsminorOthersWerpb Farms is listed as a partner farm supplying produce to Perilla.
• Whittingham MeatsminorOthersWhittingham Meats is listed as a partner supplier providing premium meats for Perilla's steakhouse program.
• L7 HotelcoreStrategic or Co-development PartnerPerilla Steakhouse is located inside the L7 Hotel on Chicago Riverwalk — a flagship co-location partnership. The restaurant is described as 'Chicago's first Korean steakhouses' inside this hotel property, making it a strategic hospitality partnership.
• Lim Family (City Rock Korean Kitchen)minorStrategic or Co-development PartnerAndrew Lim previously co-owned City Rock Korean Kitchen downtown in the Loop with his brother Billy Lim before founding Perilla. Thomas Oh reconnected with Andrew Lim while operating Lim's City Rock Korean Kitchen. The Lim family partnership led directly to the founding of Perilla.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Alinea: Grant Achatz's flagship Chicago tasting-menu restaurant. Comparable as a Michelin-recognized, premium experiential Chicago dining destination competing for similar high-spending diners and media attention, though it operates a fine-dining model without Perilla's Korean identity or hotel location.
• Gibsons Bar & Steakhouse: Iconic Chicago steakhouse group (Gibsons Bar & Steakhouse, Gibsons Italia, Hugo's Frog Bar). Directly comparable as a Chicago steakhouse competing for premium diners in the same geography, though anchored in traditional American steakhouse tradition rather than Korean BBQ fusion.

Direct peers

• Maple & Ash: Chicago steakhouse concept with locations in Gold Coast and Scottsdale. Comparable as a newer-generation, design-forward steakhouse competing for affluent diners, group events, and special occasions in overlapping Chicago catchment areas.
• Swift & Sons: Chicago steakhouse from the Gibsons Restaurant Group with a contemporary feel. Comparable as a Chicago premium steakhouse targeting business diners and special occasions; overlapping customer base with Perilla Steakhouse and West Loop dining circuit.
• Cindy's: Rooftop restaurant and bar at the Chicago Athletic Association Hotel. Comparable as a hotel-based premium Chicago dining destination with sweeping city views, similar tourist/business diner mix and hotel-channel economics to Perilla Steakhouse at L7.
• S.K.Y. Restaurant: Stephen Gillanders' Pilsen restaurant known for globally-inspired tasting plates. Comparable as an independent chef-driven Chicago restaurant competing for similar adventurous diners and event bookings, with overlapping Front-of-House talent (Perilla's Veronica Nunez previously served at S.K.Y.).
• Carnivale Chicago: Chicago full-service restaurant with strong private-events and catering business. Comparable as an event-driven Chicago restaurant group layering catering and private events over a single-location dine-in core, similar to Perilla's multi-channel monetization.
• Roister: Andrew Brochu's Chicago restaurant in the Alinea Group portfolio. Comparable as an aspirational, chef-driven Chicago restaurant competing for culinary talent (Perilla's team has worked there) and diners interested in modern creative cuisine.

Regional players

• San Soo Gab San: Long-standing Korean BBQ destination in Chicago's Lakeview/West Ridge area. Comparable as a Chicago Korean BBQ concept serving KBBQ enthusiasts, though operating a casual all-you-can-eat model rather than Perilla's premium table-side concept.
• Angry Crab Shack: Asian-American seafood boil concept. Comparable only at a high level as a casual communal-dining Asian-fusion concept; weaker direct competition but representative of the broader communal-dining trend Perilla rides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perillachicago
• Instagraminstagram.com/perillasteak
• LinkedInlinkedin.com/company/perilla-korean-american-fare

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perilla Fare, Llc