Roister

What Roister does

Roister Inc. is a US-based, private software company that operates roister Core™, an AI-powered Sales Development Representative (SDR) platform. The platform combines autonomous AI agents with a dedicated human managed services team to deliver B2B outbound sales development — prospect list building, personalized email outreach, multi-channel execution, and meeting booking — for companies seeking to replace or augment in-house SDR functions.

The product stack is composed of ICP Data Agents that aggregate and cross-reference prospect data from 50+ sources (reported at 91% ICP match rate and 98%+ email accuracy), Messaging Agents that generate one-to-one personalized emails reviewed by humans before send, Smart Email Sequences with relevance/credibility/value stages, a CRM Enrichment module, and a human Managed Services Team that handles strategy, quality control, and execution. Native integrations with Salesforce and HubSpot support client CRM workflows including re-engagement of dormant contacts. AI capabilities span autonomous agents, NLP, knowledge retrieval, generative AI for personalization, and end-to-end process automation.

The business model is a premium, sales-led managed service sold on custom-priced, multi-year subscriptions. The company targets B2B SaaS as its primary segment and also serves B2B digital marketing, with named customers across cloud infrastructure (CloudSoda), market research (TrendCandy), franchise accounting software (Ceterus), e-commerce/shipping (Seel), compliance (Global Compliance Applications Corp.), and creative/marketing (Shredd Creative). Distribution is direct, segmented into enterprise field sales and mid-market inside sales, both anchored on demo-led consultation. The company does not disclose funding history, ownership, leadership beyond CEO Rob Craig, headcount, or revenue.

Name

Roister

Legal name

roister Inc.

Website

https://roister.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Roister Inc. operates roister Core™, an AI-powered SDR platform combining autonomous AI agents with a human managed services team to deliver B2B outbound prospecting, personalized email outreach, and CRM enrichment for mid-market and enterprise companies replacing in-house SDR functions.

Ownership category

akta.pro rank

Product category

Sales Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• AI SDR platform
• B2B lead generation
• Sales automation
• Outbound sales
• Managed sales services

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. roister Core™ Platform Subscription: Premium managed service subscription for AI-powered SDR platform. Pricing is customized based on specific needs, target market, and campaign scope. The service combines AI automation with human managed services for B2B lead generation and sales outreach.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Roister provides roister Core™, an AI-powered Sales Development Representative (SDR) platform that combines automated AI agents (ICP Data Agents and Messaging Agents) with a dedicated human managed services team to execute B2B outbound lead generation, personalized email outreach, prospect list building, CRM enrichment, and meeting booking for serious B2B companies.

Product overview

Roister offers roister Core™, a unified AI-powered SDR platform that combines automated AI agents with a dedicated managed services team. The platform comprises ICP Data Agents (for building accurate prospect lists from 50+ data sources), Messaging Agents (for crafting personalized email outreach), Smart Email Sequences (for multi-touch campaigns), and a Managed Services Team (for human strategy, quality control, and brand safety). The platform also includes CRM Enrichment capabilities for monetizing existing contact data. The core value proposition is that AI agents handle the heavy lifting of lead generation and qualification 24/7 while human experts ensure quality, refine strategy, and protect brand reputation.

Differentiator

Problem solved

Functional benefit

Brands

• roister Core™: AI-Powered Sales Development Representative platform with managed services, combining AI agents with human oversight for B2B lead generation, messaging, and marketing automation.

Products and services

• roister Core™ Platform Unified AI-powered Sales Development Representative (SDR) platform that combines automated AI agents with a dedicated managed services team to transform B2B lead generation, messaging, and marketing for serious B2B companies. Encompasses ICP Data Agents for prospect list building, Messaging Agents for personalized outreach, Smart Email Sequences, CRM Enrichment, and human expert oversight for strategy, quality control, and brand safety.

Quantifiable outcome

• 35% more qualified leads vs traditional outreach
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationCRM integration partner. Roister Core™ platform integrates seamlessly with Salesforce for seamless data sync, contact enrichment, and pipeline tracking. Enables clients to leverage existing Salesforce data within the AI SDR workflow.
• HubSpotcoreTechnology or IntegrationCRM integration partner. Roister Core™ platform integrates seamlessly with HubSpot for CRM enrichment, lead scoring, and automated workflow synchronization. Supports re-engagement campaigns for dormant contacts.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outreach: Outreach is a major sales execution platform covering cadences, emails, calls, and deal management with AI features. Comparable as a broad incumbent in the same outbound sales workflow that Roister automates.
• ZoomInfo: ZoomInfo is a large B2B data and intelligence platform with sales engagement/workflow tools. Comparable as an incumbent in B2B contact data and outbound prospecting that overlaps with Roister's data foundation.
• SalesLoft: SalesLoft is an established sales engagement platform with AI-augmented cadence, dialing, and email tools used by enterprise sales teams. Larger incumbent that overlaps with Roister's outbound automation use case across broader revenue workflows.

Direct peers

• Cognism: Cognism provides B2B sales intelligence, contact data, and AI-driven prospecting tools. Strong overlap with Roister's ICP Data Agent capability of cross-referenced prospect data with high accuracy and deliverability focus.
• Reply.io: Reply.io is a sales engagement platform offering AI-powered multichannel sequences (email, LinkedIn, calls) for outbound lead generation. Mirrors Roister's multi-channel AI outbound offering with comparable ICP targeting.
• Regie.ai: Regie.ai is an AI-powered sales engagement platform that automates personalized outreach and lead generation for B2B sales teams. Direct competitor in AI personalization and outbound automation.
• Apollo.io: Apollo.io combines a B2B contact database (200M+ contacts) with AI-powered outbound sequencing and email automation. Strong peer given overlap with Roister's ICP Data Agent (multi-source aggregation) and Messaging Agent capabilities.
• Artisan (Artisan AI): Artisan provides 'Ava,' an AI sales agent that automates outbound sales workflows including prospecting, email, and meeting booking. Closely comparable to Roister's Messaging Agents and ICP Data Agents offering.
• 11x.ai: 11x.ai offers an AI-powered SDR platform ('Alice') that automates B2B outbound prospecting and lead generation, directly competing with Roister Core in the AI SDR category. Both target B2B SaaS companies seeking to scale outbound without hiring humans.

Emerging players

• Clay: Clay is an AI-powered data enrichment and outbound workflow tool that lets GTM teams pull from many data sources and run personalized campaigns. Closely comparable to Roister's multi-source ICP data aggregation and personalized outreach playbook.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roister-lead-generation-and-sales-automation-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roister