NATURES WORKSHOP PLUS INC
Nature's Workshop Plus is a privately held, family-run e-commerce and retail store founded in 1992 that sells homeschool science kits, curriculum, nature study materials, and educational toys primarily to U.S. homeschool families.
- Company typePrivate
- Founded1992
- HeadquartersDanville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NATURES WORKSHOP PLUS INC does
Nature's Workshop Plus is a privately held, family-operated retail business founded in 1992 and headquartered in Danville, Indiana. The company sells educational materials directly to consumers through a Shopify-based e-commerce website and a single physical storefront in Danville. Its catalog centers on homeschool science kits, curriculum, nature study materials, books, learning aids, arts and crafts, and educational toys and games. The primary customer segment is homeschool families in the continental United States, served via direct-to-consumer e-commerce with free shipping on orders of $150 or more, supplemented by in-person shopping at the Indiana retail location.
The core commercial offering is the NWP Kits line — private-label bundles that pair publisher curricula from Apologia, Alpha Omega, Berean Builders, and DIVE Science with pre-assembled lab supplies. Authorized reseller agreements with these publishers, plus minor relationships with Saxon Math, Horizon Math, Chronicle Books, and Laurence King Publishing, form the supplier backbone. Distribution runs exclusively through the company's own website and physical store, with no marketplace or wholesale channels identified. Customer acquisition relies on organic social media (Facebook, Instagram, Pinterest, YouTube), an email newsletter, and active participation in homeschool conventions.
Revenue is generated entirely through one-time retail product sales at unit pricing with periodic promotional discounts of 3%–70%. No subscriptions, licensing, or recurring revenue models are in place. The company has no disclosed headcount, no external funding, no management bios published, and operates as a bootstrapped lifestyle-to-mid-market business. The technical stack is limited to standard Shopify storefront functionality with no proprietary technology, API, or AI/ML components identified.
NATURES WORKSHOP PLUS INC firmographics
Firmographics- Name
- NATURES WORKSHOP PLUS INC
- Legal name
- Nature's Workshop Plus
- Website
- https://workshopplus.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nature's Workshop Plus is a privately held, family-run e-commerce and retail store founded in 1992 that sells homeschool science kits, curriculum, nature study materials, and educational toys primarily to U.S. homeschool families.
- Ownership category
- akta.pro rank
NATURES WORKSHOP PLUS INC industry classification
Industry- Product category
- Homeschool Educational Materials Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Services-Educational Services (8200), Laboratory Apparatus & Furniture (3821)
- akta.pro primary industry
- Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)
- akta.pro secondary industries
- Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces) (EDAEAIAC), Kids Crafts & Educational Craft Kits Retail (CRALACAG), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)
Keywords
Where NATURES WORKSHOP PLUS INC is headquartered
LocationHeadquarters
- HQ city
- Danville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NATURES WORKSHOP PLUS INC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Retail sale of educational materials including homeschool science kits, curriculum, books, learning aids, arts & crafts, toys and games. Products are sold directly to consumers through their e-commerce platform and physical retail store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with occasional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
NATURES WORKSHOP PLUS INC product offering
Product offeringCore offering
Nature's Workshop Plus is a direct-to-consumer retailer of homeschool educational materials, selling science lab kits, curriculum, books, learning aids, math curriculum, arts and crafts, and educational toys through its own Shopify e-commerce site and a physical retail store in Danville, Indiana. Its flagship NWP Kits line bundles lab supplies with publisher curricula from Apologia, Berean Builders, DIVE Science, Alpha Omega, Saxon Math, and Horizon Math.
Product overview
Nature's Workshop Plus is a retail e-commerce platform (built on Shopify) serving homeschool families with educational materials spanning science kits and curriculum, nature study products, books, learning aids, math and language arts curriculum, arts and crafts, and toys and games. The core product offerings center on NWP Kits—pre-assembled lab kits for homeschool science curriculum featuring partnerships with publishers like Apologia, Alpha Omega, Berean Builders, and DIVE Science. The company supplements these with a broad catalog of hands-on science materials (dissection supplies, microscopes, labware, geology specimens), nature-themed books and field guides (including Nature Friend Magazine), learning aids (charts, flashcards, workbooks), math manipulatives (Saxon Math, Horizon Math), and educational toys and games. The store operates as a traditional e-commerce retail site with physical retail location in Danville, Indiana.
Differentiator
Problem solved
Functional benefit
Brands
- NWP Kits: The company's own branded kit line featuring science curriculum kits from various publishers including Alpha Omega, Apologia, Berean Builders, DIVE Science, and custom lab supplies.
Products and services
- NWP Kits (Homeschool Science Kits)
Companies that use NATURES WORKSHOP PLUS INC
Customer profileSegments1 record
Ideal customer profiles1 record
NATURES WORKSHOP PLUS INC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NATURES WORKSHOP PLUS INC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ApologiacoreNature's Workshop Plus is an authorized reseller of Apologia science curriculum and lab kits, including Elementary Science, Secondary Science, and their math products.
- Alpha OmegacoreAuthorized reseller of Alpha Omega lab kits for homeschool science education.
- Berean BuilderscoreReseller of Berean Builders science curriculum including Discovering Design and Science Through HiStory series.
- DIVE SciencecoreAuthorized reseller of DIVE Science lab kits including Chemistry, Biology, Earth Science, and Integrated Chemistry & Physics kits.
- Saxon MathminorReseller of Saxon Math curriculum kits and manipulative kits.
- Horizon MathminorReseller of Horizon Math homeschool curriculum.
- Chronicle BooksminorReseller of Chronicle Books educational and activity titles including Welcome to the Museum series.
- Laurence King PublishingminorReseller of Laurence King educational games including Bird Bingo and Bug Bingo.
Scale indicators2 records
Expansion highlights4 records
NATURES WORKSHOP PLUS INC competitors and assessment
Company assessmentDirect peers
- Christianbook.com: Large Christian-focused retailer whose homeschool curriculum and science kit categories overlap heavily with NWP, particularly around Apologia and Berean Builders resale, plus a comparable physical-anchor operational model.
- Memoria Press: Classical homeschool curriculum publisher and retailer offering bundled kits and materials through its own storefront — a comparable combination of publisher relationships and direct curriculum/kit sales.
- Homeschool Buyers Co-op: Group-buying cooperative serving the exact same homeschool-family buyer with discounts on curriculum and kits — competes on price/value and reaches the same segmented audience.
- Sonlight Curriculum: Homeschool curriculum package retailer that sells bundled literature and science kits directly to homeschool families, sharing the curriculum-plus-kit bundling model and the same primary buyer persona.
- Timberdoodle Co. Specialist e-commerce retailer of homeschool curriculum and STEM kits, serving the exact same homeschool-family buyer with curated hands-on science and enrichment kits — the closest one-to-one competitor to Nature's Workshop Plus.
- Rainbow Resource Center: One of the largest US homeschool curriculum and educational supplies retailers, offering a similar blended catalog of publisher curricula, kits, and learning aids shipped nationwide — directly comparable assortment and customer.
Broad incumbents
- Amazon: General retailer that stocks nearly all of NWP's publisher SKUs (Apologia, DIVE, Saxon, Chronicle Books) with Prime shipping — the principal large-scale competitive threat on commodity science kits, books, and curriculum.
- Apologia Educational Ministries: Flagship science curriculum publisher whose kits NWP resells, but also a direct competitor via its own DTC storefront — overlapping product on the most important line of NWP's business.
- DIVE Science: Publisher of the chemistry, biology, earth science, and physics lab kits NWP resells; a source-of-supply partner but also a potential direct competitor if publisher channels expand.
- Berean Builders: Science curriculum publisher carried by NWP (Discovering Design, Science Through HiStory) that also sells direct, presenting both a partnership and a channel-competition dynamic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NATURES WORKSHOP PLUS INC social profiles
Digital presenceNATURES WORKSHOP PLUS INC financial estimates
Financial estimateRevenue estimate
Valuation estimate
NATURES WORKSHOP PLUS INC leadership team
Management profileNumber of profiles
NATURES WORKSHOP PLUS INC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NATURES WORKSHOP PLUS INC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NATURES WORKSHOP PLUS INC
What does NATURES WORKSHOP PLUS INC do?
Nature's Workshop Plus is a direct-to-consumer retailer of homeschool educational materials, selling science lab kits, curriculum, books, learning aids, math curriculum, arts and crafts, and educational toys through its own Shopify e-commerce site and a physical retail store in Danville, Indiana. Its flagship NWP Kits line bundles lab supplies with publisher curricula from Apologia, Berean Builders, DIVE Science, Alpha Omega, Saxon Math, and Horizon Math.
Is NATURES WORKSHOP PLUS INC a public or private company?
NATURES WORKSHOP PLUS INC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NATURES WORKSHOP PLUS INC founded?
NATURES WORKSHOP PLUS INC was founded in 1992. It employs 1 to 10 people.
Where is NATURES WORKSHOP PLUS INC based?
NATURES WORKSHOP PLUS INC is headquartered in Danville, United States, in the North America region.
How does NATURES WORKSHOP PLUS INC make money?
One revenue line is on record: product Sales.
Who are NATURES WORKSHOP PLUS INC's main competitors?
Direct peers on record are Christianbook.com, Memoria Press, Homeschool Buyers Co-op, Sonlight Curriculum, Timberdoodle Co. and Rainbow Resource Center. Broad incumbents are Amazon, Apologia Educational Ministries, DIVE Science and Berean Builders.
Does NATURES WORKSHOP PLUS INC have an API?
No public API is recorded for NATURES WORKSHOP PLUS INC.
What industry is NATURES WORKSHOP PLUS INC in?
NATURES WORKSHOP PLUS INC's product category is Homeschool Educational Materials Retail. Its primary akta.pro industry code is EDAMABAA, Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs), with a secondary code of EDAEAIAC, Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces). Its NAICS code is 459 and its SIC code is 8200.