Orlemans & Orlemans

What Orlemans & Orlemans does

Orlemans & Orlemans is a Dutch family-owned training and coaching partnership founded in 1978 by Henny Orlemans as a sole proprietorship and converted to a V.O.F. (Vennootschap onder Firma / general partnership) in 1989. The firm is currently led by the founder's sons, Harmen Orlemans and Dirk-Paul Minderhoud, with additional trainers including Heidie van der Horst. It operates from a single headquarters in Bemmel, Netherlands, and serves organizations and individual professionals exclusively within the Dutch market.

The company's core offering is custom incompany training built on a proprietary three-pillar methodology covering (1) Behavioral Preferences — insight into communication style via instruments such as LIFO and APK Werkstijlen — (2) Skills, delivered through the Ui-model framework for four communication levels, practiced with trained actors — and (3) Self-management, applying Rational Emotive Management to identify and reframe irrational thoughts that block skill deployment. Supporting products include the Werkstijlenanalyse (APK) behavioral profiling tool, the LIFO digital assessment, individual coaching trajectories, and team development programs, underpinned by an online Knowledge Bank covering LIFO, assertiveness, STAR methodology, escalation handling, feedback, empathy, and other behavioral topics.

Commercially, Orlemans & Orlemans runs a sales-led, enterprise-field-motion business: programs are quoted and delivered on a custom basis, with multi-year contracts and no publicly disclosed pricing tiers. The firm markets the cost-effectiveness of incompany delivery compared to open-enrollment training and emphasizes face-to-face consultation, evening scheduling flexibility, and maatwerk (tailoring). Customers include organizations across horticulture (Botany), housing (Mooiland), healthcare (VieCuri), research/education (Wageningen University & Research), and financial services (Rabobank). Marketing is content-driven via a Knowledge Bank and organic social presence on LinkedIn, Facebook, and YouTube; the firm holds NRTO membership since 1994, CRKBO registration since 2010, and affiliations with the Dutch Institute of Psychologists (NIP), the Association for Behavioral Therapy (VGiP), and the Nederlandse Vereniging voor Opleiders (NVpO).

Name

Orlemans & Orlemans

Legal name

Orlemans & Orlemans

Website

https://orlemans.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Orlemans & Orlemans is a family-owned Dutch training partnership delivering customized incompany behavioral-development and communication programs to organizations and individual professionals across the Netherlands, built on a three-pillar methodology integrating LIFO, the Ui-model, and self-management techniques.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (61143), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Corporate training programs
• Behavioral development training
• Communication skills training
• Team coaching services
• Leadership development programs

Headquarters

HQ city

Bemmel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Incompany Training Programs: Customized training programs delivered at client organizations. Programs are tailored to specific wishes and needs of the organization, covering diverse themes in behavioral and communication development.
2. Individual Coaching Trajectories: Individual development paths combined with team development, focusing on personal effectiveness and behavioral change through intensive conversations.
3. Team Development Trajectories: Team development programs often combined with individual coaching, addressing team dynamics, communication effectiveness, and collective skill building.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Orlemans & Orlemans delivers customized incompany training programs for organizations built around a proprietary Three Pillars Framework covering behavioral preferences (Gedragsvoorkeuren), skills (Vaardigheden), and self-management (Zelfmanagement). The firm employs established methodologies including LIFO, the Ui-model, and APK Werkstijlen analysis to assess work styles and support team and leadership development.

Product overview

Orlemans & Orlemans offers a unified training and coaching service centered on three pillars: Gedragsvoorkeuren (behavioral preferences), Vaardigheden (skills), and Zelfmanagement (self-management). The core methodology includes Werkstijlenanalyse/APK for behavioral profiling and the LIFO Method for deeper behavioral style assessment. Services include customized Incompany Trainingen, Teamontwikkeltrajecten, and Individuele Coachtrajecten. A supporting Knowledge Bank provides educational resources on topics like assertiveness, feedback, empathy, and the Ui-model. The approach emphasizes adding new behaviors rather than unlearning existing ones, with safe learning conditions and practice through trained actors.

Differentiator

Problem solved

Functional benefit

Products and services

• Incompany Training Programs
• Three Pillars Training Framework
• LIFO Behavioral Assessment
• APK Werkstijlen Analysis
• Individual Coaching

Quantifiable outcome

• Significant progress achieved in relatively short time through intensive conversations

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Nederlandse Vereniging voor Opleiders (NVpO)minorOthersProfessional membership organization for training providers in the Netherlands. Affiliation indicates professional standing and adherence to industry standards.
• Vereniging voor Gedragstherapie (VGiP)minorOthersAssociation for Behavioral Therapy. Membership connects Orlemans to the behavioral therapy community and its methodologies.
• Nederlands Instituut van Psychologen (NIP) - Sectie Arbeid en OrganisatieminorOthersDutch Institute of Psychologists, specifically the Work and Organization section. Membership since 1994 provides professional credibility and connection to occupational psychology expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• TMA Method: Dutch-developed talent and behavioral assessment methodology with a network of certified practitioners offering incompany training and team development — competing head-to-head with Orlemans in the Dutch mid-market.
• Schouten & Nelissen: Large Dutch corporate training and personal development provider offering incompany programs, coaching, and behavioral methodologies — directly comparable to Orlemans in market, delivery model, and customer base across the Netherlands.
• GITP: Dutch HR and assessment firm specializing in talent assessments, behavioral analysis, and organizational development — overlapping with Orlemans on LIFO-style behavioral diagnostics and incompany team programs.
• Insights Discovery: Global provider of behavioral preference assessments and communication-style workshops used in corporate training — a directly comparable methodology-led competitor to Orlemans' LIFO/APK-based offerings.

Broad incumbents

• Dale Carnegie Training: Long-established international provider of communication, leadership, and interpersonal skills training with a global licensee network — comparable to Orlemans on incompany communication training.
• Skillsoft: Large-scale corporate learning and development platform offering behavioral, leadership, and communication content — competing for the same enterprise training budgets via digital delivery rather than in-person service.
• Korn Ferry: Global organizational consulting firm with leadership development, coaching, and assessment practices — a broader incumbent that competes in the enterprise behavioral and team effectiveness segment.
• FranklinCovey: Global leadership and effectiveness training provider covering communication, behavior change, and team performance — a much broader incumbent that competes with Orlemans for enterprise soft-skills budgets.

Emerging players

• CoachHub: Global digital coaching platform targeting enterprise L&D — competing for the same behavioral and personal effectiveness budgets as Orlemans, particularly with international and hybrid-work clients.
• BetterUp: Digital coaching and behavioral development platform serving enterprises with on-demand coaching and AI-enabled personalization — an emerging alternative to Orlemans' in-person coaching trajectories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEBrFMDhdGtbnTgVy7uc1Kg
• Facebookfacebook.com/bureau-orlemans-orlemans-100000230765947
• LinkedInlinkedin.com/company/orlemans-&-orlemans

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orlemans & Orlemans