Polo Properties
Polo Properties is a Paris-headquartered luxury real estate brokerage founded in 2023, serving ultra-high-net-worth international buyers of prestige residential property across France, Spain, Italy, Morocco, the USA, and the UAE via owned and franchised offices.
- Company typePrivate
- Founded2023
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Polo Properties does
Polo Properties is a privately held luxury real estate brokerage founded in 2023 and headquartered at 93 Rue du Faubourg Saint-Honoré, Paris 8th arrondissement. The company is led by CEO and Founder David Scheffler, drawing on the Scheffler family's real estate heritage that dates to 1968 in Germany and on Scheffler's prior 25-year tenure as CEO of Engel & Völkers France-Benelux. Polo Properties serves ultra-high-net-worth individuals and international buyers — primarily from the United States, the Middle East, and the United Kingdom — seeking prestige residential assets in Paris, Mediterranean Europe, Morocco, the United States, and the UAE. Its core offerings are luxury property sales, long-term and seasonal rentals, and off-plan/new-development programs, with typical inventory ranging from roughly €1.9M Paris apartments to over €16.7M Dubai penthouses and €5M+ Marrakech and Casablanca villas.
Polo Properties firmographics
Firmographics- Name
- Polo Properties
- Legal name
- Polo Properties
- Website
- https://polo-properties.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Polo Properties is a Paris-headquartered luxury real estate brokerage founded in 2023, serving ultra-high-net-worth international buyers of prestige residential property across France, Spain, Italy, Morocco, the USA, and the UAE via owned and franchised offices.
- Ownership category
- akta.pro rank
Where Polo Properties is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Polo Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from luxury property sales transactions. The company acts as a real estate agency facilitating property transactions between buyers and sellers.
- Property Rental Commission: Commission from rental transactions, including long-term and seasonal rentals. Examples include €3,800/month for Paris apartments up to €10,000/month for luxury villas.
- Franchise Fees: Revenue from franchise network expansion. Franchisees pay to join the Polo Properties network and open agencies under the brand in France and internationally.
- New Development Programs: Commission from new construction development programs, including off-plan properties in Morocco, Dubai, and other international markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Luxury rental apartments in Paris |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Polo Properties product offering
Product offeringCore offering
Polo Properties is a luxury real estate brokerage that facilitates the sale, long-term rental, and seasonal rental of high-end residential properties across France and international markets including Spain, Italy, Morocco, the UAE, and the USA. It additionally markets off-plan new development programs and operates an international franchise network enabling cross-border listing sharing and referrals. The company serves ultra-high-net-worth individuals seeking prestige properties in prime locations, with typical transactions ranging from approximately €155,000 to over €16.7 million.
Product overview
Polo Properties is a luxury real estate company offering a comprehensive portfolio of services centered on high-value residential property transactions. The core offering consists of luxury property sales, rentals (long-term and seasonal), and new development programs across France, Spain, Italy, Morocco, UAE, and the USA. The business operates through a franchise network model supported by APIMO transaction software, with online property valuation tools as a client acquisition service. The brand extends beyond real estate into adjacent luxury lifestyle services including Polo Aviation (private aviation) and Polo School (equestrian activities), positioning the company within an exclusive lifestyle ecosystem tied to polo and prestige property.
Differentiator
Problem solved
Functional benefit
Brands
- Polo Aviation: A personalized private aviation service offering confidential international travel, operated in partnership with a Swiss-based private aviation company. Offers access to a network of more than 5,000 aircraft worldwide.
Products and services
- Luxury Real Estate Sales Sale of luxury residential properties including apartments, houses, mansions, villas, and estates in prime locations in Paris, France, and internationally (Spain, Italy, Morocco, UAE, USA). Transactions range from approximately €155,000 to over €16.7 million.
- Luxury Property Rentals Long-term and seasonal rental of luxury residential properties, including apartments, houses, villas, and mansions in Paris and international markets. Rental prices range from approximately €2,500/month to €21,000/month.
- New Development Programs Off-plan and new construction property programs featuring luxury villas and apartments in international markets including Morocco (Marrakech, Casablanca) and UAE (Dubai).
- Franchise Network International franchise opportunity allowing independent agencies to operate under the Polo Properties luxury real estate brand, supported by APIMO software, marketing tools, training, and ongoing development assistance. Active franchises in France, Spain, Italy, and Morocco.
Quantifiable outcome
- 25% increase in buyer inquiries in January 2025 compared to 2024
Companies that use Polo Properties
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Polo Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Polo Properties partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- APIMOcoreAPIMO is the transaction software used as the technical foundation for coordination across all Polo Properties agencies. It is adapted to each market's specifics including legal, commercial, language, and currency requirements. The software facilitates listing sharing and optimal synergy between all agencies in the international network.
- Polo AviationflagshipPolo Aviation is a personalized private aviation service partner based in Switzerland. The service offers total confidentiality for international travel with over 5,000 aircraft available worldwide. Fleet includes Citation jets, King Air 260, and CJ4 Gen2. Popular destinations include Paris, Côte d'Azur, London, Brussels, New York, and Los Angeles.
- Patrice MesnierminorRenowned sculptor and designer who created the exclusive Polo Properties logo. The logo represents a fusion of the Polo and luxury real estate universes, capturing the passion of polo and the grandeur of prestigious properties.
- Polo Properties MarocflagshipMoroccan franchise operation serving the Morocco market including Casablanca, Marrakech, and Rabat. Led by Hafsa El Khattabi as Associate Commercial Director and Founding Partner. Operates from Casablanca office.
- Polo Properties Valle d'ItriacoreItalian franchise operation serving the Italian market including Ostuni, Fasano, and the Puglia region. Located in Cisternino, Italy.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Polo Properties competitors and assessment
Company assessmentDirect peers
- Engel & Völkers: Global luxury real estate franchise where Polo Properties' founder David Scheffler previously led the France-Benelux region. Operates competing franchise networks in Paris and across Europe with overlapping buyer and franchisee pools.
- Daniel Féau: One of the leading Parisian luxury real estate agencies specializing in the 16th, 7th, and 8th arrondissements. Backs broader residential/prime Paris portfolio and competes directly for the same Parisian trophy listings and HNW clientele.
- Junot: Long-established Parisian luxury real estate agency operating across prime Paris arrondissements and selected international markets (London, Geneva, New York). Direct competitor for exclusive mandates and high-net-worth buyer representation.
- Christie's International Real Estate: Affiliated with Christie's auction house, this global luxury network services ultra-high-net-worth buyers in the same prime Paris, Western Europe, and Dubai markets as Polo Properties.
- Coldwell Banker Global Luxury: Global luxury franchise network affiliated with Coldwell Banker, with deep presence in the US (Miami, New York, California) and growing European footprint. Targets the same international HNW buyer pool as Polo Properties.
- Sotheby's International Realty: Global luxury real estate franchise network affiliated with the Sotheby's auction brand. Competes head-to-head with Polo Properties in the international HNW buyer segment across Paris, the Mediterranean, and the Americas.
- BARNES: Paris-headquartered luxury real estate network operating across 60+ countries with deep focus on prime Paris (8th, 16th, 7th) and international prestige markets. BARNES is the most direct French comparable to Polo Properties in scale, geography, and customer segment.
Emerging players
- VINGT Paris: Boutique Paris-based luxury real estate agency operating in the same prime arrondissements as Polo Properties. Comparable in scale, client profile, and positioning as a smaller, design-forward specialist competing for top-tier mandates.
Regional players
- Propriétés de France: French heritage real estate network focused on prestige properties across France (châteaux, estates, prime Paris). Competes with Polo Properties for high-end domestic resale inventory but with a more traditional, France-centric approach.
Broad incumbents
- Knight Frank: Global real estate consultancy with a strong luxury residential arm. Overlaps with Polo Properties in prime Paris and international markets but operates a much broader commercial, PRS, and advisory portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Polo Properties social profiles
Digital presencePolo Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Polo Properties leadership team
Management profileNumber of profiles
Profiles5 records
Polo Properties subsidiaries and ownership
Company hierarchySubsidiaries2 records
Polo Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Polo Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Polo Properties
What does Polo Properties do?
Polo Properties is a luxury real estate brokerage that facilitates the sale, long-term rental, and seasonal rental of high-end residential properties across France and international markets including Spain, Italy, Morocco, the UAE, and the USA. It additionally markets off-plan new development programs and operates an international franchise network enabling cross-border listing sharing and referrals. The company serves ultra-high-net-worth individuals seeking prestige properties in prime locations, with typical transactions ranging from approximately €155,000 to over €16.7 million.
Is Polo Properties a public or private company?
Polo Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Polo Properties founded?
Polo Properties was founded in 2023. It employs 1 to 10 people.
Where is Polo Properties based?
Polo Properties is headquartered in Paris, France, in the Europe region.
How does Polo Properties make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Commission, franchise Fees and new Development Programs.
Who are Polo Properties's main competitors?
Direct peers on record are Engel & Völkers, Daniel Féau, Junot, Christie's International Real Estate, Coldwell Banker Global Luxury, Sotheby's International Realty and BARNES. VINGT Paris is listed as an emerging player. Propriétés de France is listed as a regional player. Knight Frank is listed as a broad incumbent.
Does Polo Properties have an API?
No public API is recorded for Polo Properties.