Turbo Wholesale Tires, Llc

What Turbo Wholesale Tires, Llc does

Turbo Wholesale Tires, LLC is a privately held, vertically integrated tire manufacturer and wholesale distributor founded in 1983 and headquartered at a 300,000+ square foot flagship facility in Irwindale, California. The company exclusively manufactures and distributes three proprietary tire brands — Lexani (luxury and high-performance), Rolling Big Power/RBP (off-road, truck, SUV, and commercial), and Lionhart (performance-oriented OE replacement) — selling exclusively through a selective network of thousands of authorized independent tire dealers across the United States, with no direct-to-consumer or drop-ship channels. Customers are independent tire dealers (primary), auto shops and service centers, and downstream light-truck and SUV owners, with the dealer program offering guaranteed margins, protected territories, tiered volume incentives, and marketing support designed to combat commoditization pressures.

The company operates a Product Innovation Center in Southfield, Michigan that drives next-generation tire development, supported by additional Michigan offices in Oak Park, Cadillac, and Kalamazoo. The product portfolio spans summer performance tires (Lexani Freccia GT-S), all-weather tires with 3PMSF certification (Lexani Quattro Tempo AW), EV-specific low-rolling-resistance tires (Lexani VOLT-EC), highway-terrain and all-terrain tires across both RBP and Lionhart brands, and a commercial truck and bus radial (TBR) line (RBP Constructor, Courior, Deliveror, Expressor). Order management runs through Tireweb, a proprietary B2B online ordering platform providing 24/7 inventory access, real-time pricing, and order tracking for authorized dealers.

Revenue is generated through wholesale hardware sales of proprietary-brand tires, with a volume-based tiered dealer pricing model under multi-year contracts, fixed pricing across the dealer network, and no minimum order requirements. Delivery options include factory-direct, warehouse will-call, trailer loads, LTL, and multi-stop shipments across a coast-to-coast distribution network. CEO Phillip Kane, with 40+ years of automotive experience spanning Goodyear, Pirelli, Continental, Snap-on, NAPA, and private equity, leads the company with a stated strategic emphasis on 'brand share' over 'distribution share,' evidenced by the prior acquisition and subsequent divestiture of TWI (Tire Wholesalers Inc.) to K&M Tire to avoid competing with distributor customers.

Name

Turbo Wholesale Tires, Llc

Legal name

Turbo Wholesale Tires, Inc.

Website

https://turbotires.com

Company type

Private

Founded year

1983

Operating status

Operating

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Light Truck/SUV Tires Manufacturing (IMANAKAB)

akta.pro secondary industries

Passenger Car Tires Manufacturing (IMANAKAA), Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Wholesale tire distribution
• Tire manufacturing
• Proprietary tire brands
• Off-road tires
• Performance tires

Headquarters

HQ city

Irwindale

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Tire Distribution: Turbo Wholesale Tires generates revenue through wholesale distribution of tires and automotive products to authorized customers including retailers, auto shops, and wholesalers. The company manufactures and distributes proprietary brands Lexani, Rolling Big Power, and Lionhart alongside other brands.
2. Proprietary Brand Manufacturing: As exclusive manufacturer of Lexani, RBP, and Lionhart brands, the company controls product quality, market positioning, and dealer profitability through full-scale manufacturing and brand development.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Turbo Wholesale Tires is a tire manufacturer and wholesale distributor founded in 1983 that supplies three proprietary tire brands—Lexani, Rolling Big Power (RBP), and Lionhart—exclusively to a network of independent tire dealers, auto shops, and service centers across the United States. The company produces passenger, light truck, SUV, commercial (TBR), and off-road tires at manufacturing facilities in Thailand and distributes them via its proprietary Tireweb online ordering platform with factory-direct, warehouse will-call, and LTL/multi-stop delivery options.

Product overview

Turbo Wholesale Tires is a tire manufacturer and wholesale distributor founded in 1983, operating three proprietary tire brands: Lexani (luxury/high-performance), Rolling Big Power/RBP (off-road/truck/commercial), and Lionhart (performance/OE replacement). The company manufactures tires at facilities in Irwindale, CA and develops products at a Product Innovation Center in Southfield, MI. Products are sold exclusively through authorized dealers via the Tireweb B2B ordering platform, offering various delivery options including factory-direct, warehouse will-call, trailer loads, LTL, and multi-stop shipments. The portfolio spans summer performance tires (Lexani Freccia GT-S), all-weather tires (Lexani Quattro Tempo AW), EV-specific tires (Lexani VOLT-EC), highway-terrain tires (RBP Guarantor H/T, Lionhart Imara H/T), all-terrain tires (RBP Repulsor A/T Plateau, Lionhart Kilima A/T), and commercial truck/bus radial tires (RBP TBR line).

Differentiator

Problem solved

Functional benefit

Brands

• Lexani: Premium luxury and high-performance tire brand for luxury sedans and sports cars, featuring advanced silica compounds and precision-tuned construction.
• Rolling Big Power (RBP)
• Lionhart

Products and services

• Lexani
• Rolling Big Power (RBP)
• Lionhart
• Lexani VOLT-EC
• Lexani Freccia GT-S
• Lexani Quattro Tempo AW
• RBP Repulsor A/T Plateau
• RBP Guarantor H/T
• RBP Commercial / TBR Line
• Lionhart Ramani A/S
• Lionhart Imara H/T
• Lionhart Kilima A/T

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Team #122 (Tobi Hlavnicka and Caralina Carlson)minorGTM or Marketing Partner · 1 October 2025RBP tire sponsorship for Rebelle Rally competitors driving 2023 Ford Bronco Raptor. Team secured 4th place overall finish at 10th anniversary rally covering 2,500+ km of desert terrain, validating RBP tire performance in extreme off-road conditions.
• Detroit Red WingscoreGTM or Marketing Partner · 1 January 2025Multi-year partnership with NHL franchise including in-arena brand placements at Little Caesars Arena, engaging sweepstakes for fans, and innovative virtual glass placements during select games. Particularly significant given Lexani's 50+ year roots in Detroit and Turbo's three Michigan locations.
• LA KingscoreGTM or Marketing Partner · 1 January 2024Lexani Performance Tires serves as official partner of the two-time Stanley Cup champions for second consecutive season. Multi-year agreement includes presenting sponsor of LA Kings Game Preview on social channels, in-arena signage including dasher board and scoreboard branding at Crypto.com Arena, and fan engagement activations.
• AEG Global PartnershipsminorChannel Partner/ Reseller/ DistributorPartnership broker arranging LA Kings sponsorship and activation services.
• Ramona Tire & Service CentersminorChannel Partner/ Reseller/ DistributorLocal dealer partner hosting community event in Mission Viejo, CA showcasing Lexani and RBP brands. Turbo displayed vehicles on Lexani tires and distributed promotional materials to attendees.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Tire Rack: Direct-to-consumer tire distributor with deep testing/evaluation content; overlapping target audience (enthusiast performance and light truck/SUV owners) but operating a different DTC versus B2B wholesale model.
• Falken Tire: Sumitomo Rubber-owned brand with strong presence in light truck/SUV and performance categories; comparable to Turbo's portfolio mix across performance and all-terrain tires sold through dealer networks.
• Hercules Tire & Rubber Company: Independent tire brand manufacturer and wholesaler with proprietary brands (Hercules, Ironman, Atlas) distributed through independent dealers; closely comparable because of the same multi-brand proprietary wholesale model.
• Nitto Tire USA: Performance and off-road tire brand targeting light truck/SUV enthusiasts; comparable because Nitto competes directly with RBP in the off-road/all-terrain space and with Lexani in performance segments.
• Maxxis International (USA): Tire manufacturer with strong off-road, light truck, and passenger lines sold through dealers; comparable due to similar proprietary-brand positioning and product overlap with RBP and Lionhart ranges.

Broad incumbents

• Discount Tire / America's Tire: Largest US retail tire chain with proprietary brand strategy (e.g., private labels); comparable customer base to Turbo's dealers (end-consumer light truck and SUV owners) but operates downstream retail rather than wholesale.
• American Tire Distributors (ATD): Largest US tire distributor to independent dealers and retailers; comparable because both run selective distribution through thousands of dealers nationwide, though ATD carries many brands rather than proprietary manufacturing.
• TBC Corporation (Tire Kingdom, NTB, Midas): Vertically integrated tire distribution and retail company with proprietary and franchise brands; comparable due to scale distribution network and mix of proprietary plus third-party brand distribution.
• Cooper Tire & Rubber Company (Goodyear-owned): Major US tire manufacturer with broad passenger, light truck, and commercial lines distributed through independent dealers; overlapping dealer relationships and product portfolio with all three Turbo brands.

Emerging players

• Sentury Tire (Sentury / Landsail / Delmax): Asian-owned manufacturer rapidly expanding private-label and proprietary brand distribution in the US; competes with Turbo in the same dealer/pricing tiers with lower-cost tire alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_49t9ehRP9zfeTN_vpEvyg
• LinkedInlinkedin.com/company/turbotires
• Instagraminstagram.com/turbowholesaletires

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turbo Wholesale Tires, Llc