Momento Foundation (formerly Love Not Lost)

What Momento Foundation (formerly Love Not Lost) does

Momento Foundation (formerly Love Not Lost) is a 501(c)(3) nonprofit founded in 2014 by Ashley Jones after the loss of her daughter Skylar to a terminal condition. Headquartered in Dunwoody, Georgia, the organization preserves memories for families facing stage 4 cancer or any terminal diagnosis by connecting them with a network of volunteer professional photographers who donate portrait sessions at no cost to the family. Families request sessions through the momento.impact.app web platform, and volunteers are matched to families in their region, with current geographic reach spanning the Southeast and Northeast United States. The organization has served over 185 families across its 10-year history, with milestones including the Hill Family (first served), the Momin Family (100th served), and the Thakare Family among its publicly documented cases.

In 2023 the organization rebranded from Love Not Lost to Momento Foundation to reflect an expanded mission beyond photography. Alongside the Preserving Memories Program, Momento now operates a Community Support Program that provides 24/7 free access to grief tools, educational content, and inspirational stories, as well as workplace grief and empathy training for organizations. Operations run on standard nonprofit SaaS (Webflow, HubSpot, Asana, ShootProof, Kit, Slack) and the momento.impact.app intake portal. Distribution relies on direct family requests, the volunteer photographer network, and medical-institution referrals, with Northside Hospital as a core strategic partner. Marketing is primarily earned media (BBC, AJC, 11 Alive News) plus founder-led speaking engagements (TEDx, UC Berkeley, Conscious Capitalism).

The revenue model is donation-based, with funding sourced from individual donors, foundations, medical institutions, and corporate partners such as Kalon Creative, Whiteboard, and ShootProof. Services are provided entirely free to qualifying families, and revenue figures are not publicly disclosed. The team is small, comprising founder Ashley Jones, executive director Kristyn Back, a part-time program coordinator, and a volunteer board of directors and advisors. The organization has no patents, no proprietary AI/ML technology, no disclosed institutional funding rounds, and no parent company or external investment structure beyond charitable contributions.

Name

Momento Foundation (formerly Love Not Lost)

Legal name

Momento Foundation

Website

https://momentofoundation.org

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Momento Foundation is a 501(c)(3) nonprofit that provides free professional portrait photography sessions to families facing terminal diagnoses via a volunteer photographer network, alongside free grief resources, community tools, and workplace empathy training.

Ownership category

akta.pro rank

Product category

Grief Support and Memory Preservation Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

akta.pro industry

PRIMARYHSABAFAO

Volunteer & Companion Support Services (Hospice Volunteer Programs)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

Keywords

• Grief support services
• Memory preservation photography
• Nonprofit bereavement programs
• Community grief resources
• Workplace empathy training

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Individual donors contribute to support the free memory preservation sessions and grief resources. The organization explicitly solicits donations on their website with a 'Donate Now' call to action.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Momento Foundation is a nonprofit that provides free professional portrait photography sessions to families facing terminal diagnoses through a network of volunteer photographers, and offers free 24/7 grief education resources, community tools, and workplace grief and empathy training. All services are delivered at no cost to the family or individual recipient, sustained by individual donors, foundations, medical institutions, and corporate partners.

Product overview

Momento Foundation offers two primary programs: the Preserving Memories Program, which connects families facing terminal diagnoses with volunteer photographers for free portrait sessions, and the Community Support Program, which provides free grief resources and educational tools available 24/7. Families can request photography sessions through an online application portal. The organization does not operate a traditional software product but rather delivers services through volunteer photographers and digital resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Preserving Memories Program A program that connects families facing a terminal diagnosis (such as stage 4 cancer) with volunteer professional photographers who donate their time and talent to provide free portrait sessions, preserving memories at no cost to the family.
• Community Support Program A program providing 24/7 free access to grief tools, education, opportunities for meaningful connection, and inspirational stories of healing for individuals navigating loss or supporting others through grief.
• Photography Session Request Application A web-based application portal where families facing stage 4 cancers or terminal diagnoses can submit a request to receive a free photography session through the Momento Preserving Memories Program.
• Workplace Grief and Empathy Training

Quantifiable outcome

• 185+ families served over 10 years
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Northside HospitalcoreStrategic or Co-development PartnerNorthside Hospital is a partner of Momento Foundation, providing support for the organization's mission to preserve memories for families facing terminal diagnoses. The partnership helps connect patients with Momento's free photography services.
• Kalon CreativeminorGTM or Marketing PartnerKalon Creative provides sponsorship support to Momento Foundation as part of their corporate giving and marketing partnership.
• WhiteboardminorGTM or Marketing PartnerWhiteboard is a partner of Momento Foundation, featured in the organization's special thanks to partners section. Founder Ashley Jones has spoken at Whiteboard events.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Bo's Last Gift: Small nonprofit offering free professional photography sessions to hospice patients and their families. Highly comparable volunteer-photographer model to Momento's Preserving Memories program but operating at smaller scale and focused specifically on hospice populations.
• Camp Kesem: National nonprofit operating free summer camps and year-round support for children affected by a parent's cancer. Comparable target population (families impacted by cancer) with overlapping grief and memory-making services, though delivered through camps rather than photography.
• Experience Camps: National nonprofit providing free summer camps and year-round programs for grieving children who have experienced the death of a parent or sibling. Comparable bereaved-family mission and free service model, delivered through programs rather than photography.
• Dream Foundation: National nonprofit granting wishes and final dreams to terminally ill adults. Comparable beneficiary population (terminally ill individuals and families) and free service model, but delivers experiences rather than photography and tangible keepsakes.

Direct peers

• Now I Lay Me Down to Sleep: Nonprofit that provides free professional portrait photography sessions to families experiencing the loss of a baby, using a volunteer photographer network. Operationally near-identical to Momento's Preserving Memories program, but focused on infant and pregnancy loss rather than terminal illness broadly.
• Flashes of Hope: Nonprofit that provides free professional portrait photography sessions to children with cancer and their families, using volunteer photographers. Closely mirrors Momento's model with a narrower focus on pediatric cancer.

Broad incumbents

• Hospice Foundation of America: National nonprofit focused on end-of-life care education, hospice advocacy, and grief support. Operates in the same end-of-life and grief ecosystem as Momento, but as a broader education and advocacy organization rather than a direct service provider.
• The Compassionate Friends: Large established bereavement support nonprofit offering peer support, online community, and resources to families after the death of a child. Much larger scope and scale than Momento, but overlapping mission of grief support for bereaved families.
• National Hospice and Palliative Care Organization: Largest U.S. membership organization for hospice and palliative care providers, focused on advocacy, education, and industry standards. Adjacent to Momento's terminal-illness-serving mission but operates at an industry/institutional level rather than direct family service.
• Tragedy Assistance Program for Survivors (TAPS): Established national nonprofit providing bereavement support to families of military service members who have died. Comparable in mission scope (grief support for families facing loss) but distinct beneficiary population and operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/momentofoundation
• LinkedInlinkedin.com/company/momentofoundation
• Instagraminstagram.com/momentofoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momento Foundation (formerly Love Not Lost)