Play On
- Company typePrivate
- Founded2009
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
Play On firmographics
Firmographics- Name
- Play On
- Legal name
- PlayOn Agency
- Website
- https://playonagency.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Play On industry classification
Industry- Product category
- Creative Content Production Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)
Keywords
Where Play On is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Play On business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Agency Services: Professional services revenue from content creation, video production, live streaming, branded content campaigns, and creative direction for brands. Project-based engagements covering strategy, marketing, production, design, and video services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Play On product offering
Product offeringCore offering
PlayOn Agency is a Barcelona-based creative content production agency that delivers storytelling-driven content for brand clients. Through a network of freelance specialists called "Players" covering strategy, marketing, production, design, and video, the agency offers project-based services including branding, events, editorial content, live video streaming, PR, and social media campaigns for values-aligned brands.
Product overview
PlayOn is a content creators agency based in Barcelona operating as a small team with a network of professional 'Players' specialists in strategy, marketing, production, design, and video. The company offers an integrated suite of content creation services centered around storytelling for brands: Content Creation Services (branding, events, editorial, PR, social media campaigns), Streaming Production (multicamera live streaming with real-time interaction), Film & Photo Content Production (cinematic-quality video and photography), Motion Graphics (animated brand elements), and Instagram Live Show Production. Their services are delivered as project-based work for brand clients rather than a self-serve software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Creation Services Full-service content creation covering branding, events, editorial content, video streaming, PR campaigns, and social media campaigns, delivered as project-based engagements to help brands tell their stories through narratives for values-aligned brand clients.
- Streaming Production Live video streaming production services using multicamera setups, typically in vertical format for Instagram Live, including real-time interaction features and motion graphics integration for brand campaign launches and live shows.
- Film & Photo Content Production Professional film and photography production services for brand campaigns, including creative direction, styling, and cinematography with cinema-quality equipment such as Blackmagic Pocket Cinema Camera 6K Pro shooting in BRAW with ZEISS Milvus lenses and color graded in DaVinci Resolve.
- Motion Graphics Animated graphics services including introductions, outros, bumpers, and animated typographic elements for video content, styled to match brand guidelines with vintage frame defect effects for branded content campaigns.
- Instagram Live Show Production Customized live streaming show production on Instagram Live featuring multicamera vertical format, live chat interaction with on-screen question overlays, scripted action, and real-time motion graphics, delivered for brand campaign moments such as product launches.
Companies that use Play On
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Play On technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Play On partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LLYCcoreStrategic partnership with LLYC agency for the Angostura Cocoa Bitters product launch. PlayOn handled technical production (multi-camera live streaming) while LLYC provided overall campaign strategy and client relationship. Collaborative execution combining LLYC's PR/marketing expertise with PlayOn's production capabilities.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Play On competitors and assessment
Company assessmentBroad incumbents
- DDB Spain: Established multinational creative network with Spanish operations producing advertising campaigns, branded content and film production; provides the broader incumbent competitive context for PlayOn.
- Kitchen (VML): Spanish creative agency (now part of VML) producing branded content, social campaigns and film work; comparable offering but operating at significantly greater scale within a global network.
- Lola MullenLowe: Madrid-headquartered creative network offering full-service advertising, content and PR; overlaps with PlayOn's creative services but at significantly larger scale and network reach.
Direct peers
- Oriol Villar: Barcelona-based creative studio producing advertising, editorial and content work for brands; shares PlayOn's boutique Barcelona location and integrated campaign/storytelling approach.
- China (agency): Spanish creative agency producing advertising and brand content with a strong emphasis on cultural relevance and storytelling — comparable in positioning and creative-discipline mix.
- Herraiz Soto & Co: Barcelona creative agency producing brand content, campaigns and editorial work for values-driven and lifestyle clients — directly comparable geography, scale, and brand-storytelling positioning.
- DoubleYou: Spanish digital creative agency focused on branded content, social campaigns and digital storytelling; comparable to PlayOn's digital-first content production and social media campaign work.
- Shackleton: Madrid-based independent creative agency offering multi-disciplinary brand storytelling across film, content, events and PR — closely comparable to PlayOn's integrated creative-services model and brand-campaign focus.
- Fuego Camina Conmigo: Independent Spanish creative agency producing branded content, campaigns and social-first storytelling for consumer brands; comparable in scale and service mix to PlayOn's boutique creative model.
Others
- LLYC: Major Spanish/international communications and PR firm that partnered with PlayOn on the Angostura and Courir engagements; relevant as a strategic partner and potential client channel rather than a direct creative competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Play On social profiles
Digital presencePlay On financial estimates
Financial estimateRevenue estimate
Valuation estimate
Play On leadership team
Management profileNumber of profiles
Profiles1 record
Play On funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Play On M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Play On
What does Play On do?
PlayOn Agency is a Barcelona-based creative content production agency that delivers storytelling-driven content for brand clients. Through a network of freelance specialists called "Players" covering strategy, marketing, production, design, and video, the agency offers project-based services including branding, events, editorial content, live video streaming, PR, and social media campaigns for values-aligned brands.
Is Play On a public or private company?
Play On is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Play On founded?
Play On was founded in 2009. It employs 1 to 10 people.
Where is Play On based?
Play On is headquartered in Barcelona, Spain, in the Europe region.
How does Play On make money?
One revenue line is on record: creative Agency Services.
Who are Play On's main competitors?
Broad incumbents on record are DDB Spain, Kitchen (VML) and Lola MullenLowe. Direct peers are Oriol Villar, China (agency), Herraiz Soto & Co, DoubleYou, Shackleton and Fuego Camina Conmigo. LLYC is listed as an others.
Does Play On have an API?
No public API is recorded for Play On.
What industry is Play On in?
Play On's product category is Creative Content Production Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAG, Video/Film Creative Agencies (Concept-to-Creative). Its NAICS code is 541810 and its SIC code is 7311.