Premier Sales Group Of Georgia

What Premier Sales Group Of Georgia does

Premier Sales Group of Georgia, operating under the legal entity SA, Inc., is an independent manufacturer's sales representative firm headquartered in Cumming, Georgia, founded in 1997 by Todd Bagley. The company represents 14 construction-product manufacturers — spanning doors, door hardware, cabinetry, closet systems, mirrors, aluminum shower and glass enclosures, garage storage, and decorative commercial hardware — and sells those products through wholesalers and contractors across the southeastern United States, with a stated territory running from North Carolina to Florida. Its revenue model is commission-based: Premier earns transaction fees on sales its partner manufacturers generate through the firm's regional channel relationships, and it additionally provides installation services and guides for several represented product lines such as glass railing and shower enclosures.

The company's go-to-market is sales-led and relationship-driven, with no disclosed software platform, proprietary technology, or digital product. Field operations center on cold calling, face-to-face meetings, and territory management with established wholesalers, contractors, and builders, supplemented by annual industry show attendance and a basic marketing website (psgog.com). Customer segments are wholesalers and contractors in residential and commercial construction; pricing is not publicly disclosed and is effectively determined by the manufacturers and channel partners Premier represents. The firm carries no external funding, has no subsidiaries, and operates as a privately held, founder-led business with a small team evidenced by its first external sales hire — a Territory Sales Manager based in Nashville — signaling early geographic expansion into Tennessee.

Name

Premier Sales Group Of Georgia

Legal name

SA, Inc.

Website

https://psgog.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Sales Group of Georgia is an independent manufacturer's sales representative firm, founded in 1997, that represents 14 construction-product manufacturers and sells doors, hardware, mirrors, closets, cabinetry, and aluminum products to wholesalers and contractors across the southeastern United States on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sales Commission: The company operates as a manufacturer's sales representative, earning commissions on sales generated through their partner manufacturers. Their revenue is derived from commission-based compensation for sales to wholesalers and contractors in the construction industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Premier Sales Group Of Georgia is an independent manufacturer's sales representative firm that sells door hardware, builders' hardware, framed mirrors, closet systems, cabinetry, and bath/shower enclosures on behalf of its manufacturer partners to two-step wholesalers and contractors across the southeastern United States. The agency is headquartered in Cumming, Georgia, and earns commissions by generating sales for the roughly ten building-products brands it represents. The firm also coordinates installation services for end customers purchasing the products it represents.

Product overview

Premier Sales Group Of Georgia is a sales representative organization, not a software product company. They do not offer a unified software product or platform. Instead, they serve as manufacturer sales representatives for construction-related products across the Southeast US, representing partner brands in the following categories: closet storage and organization systems, kitchen cabinetry, door locks and hardware, decorative framed mirrors, commercial and residential doors, and shower and glass enclosures. The company offers sales representation, relationship-based selling, and installation services for their partner product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer Sales Representation Services Direct field sales representation services provided by Premier Sales Group on behalf of its manufacturer partners to two-step wholesalers and contractors across the southeastern US (North Carolina to Florida). The firm sells door hardware, builders' hardware, framed mirrors, closet systems, cabinetry, and bath/shower enclosures, generates and tracks orders, and serves as the primary point of contact between its manufacturer partners and their dealer/contractor customers.
• Installation Services Coordinated installation services for end customers purchasing represented products such as bath/shower enclosures, closet systems, and cabinetry, delivered through the firm's installation partners for dealers and contractors.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Sauder ClosetscoreChannel Partner/ Reseller/ DistributorSauder Closets is a manufacturer partner providing closet storage and organization solutions. Premier Sales Group represents their products in the Southeast US market.
• Sauder CabinetrycoreChannel Partner/ Reseller/ DistributorSauder Cabinetry is a manufacturer partner offering kitchen cabinetry solutions. Premier Sales Group represents their products in the Southeast US market.
• Southeastern Aluminum ProductscoreChannel Partner/ Reseller/ DistributorSoutheastern Aluminum Products manufactures shower and glass enclosures. Premier Sales Group represents their products including CrystalSoft shower door design software.
• Virginia Glass & Mirror (Gilded Mirrors)coreChannel Partner/ Reseller/ DistributorVirginia Glass & Mirror (Gilded Mirrors) manufactures decorative framed mirrors. Premier Sales Group has represented them for over a decade.
• Venture Circle International, LLCminorChannel Partner/ Reseller/ DistributorVenture Circle International is a manufacturer partner represented by Premier Sales Group.
• Philadelphia Hardware GroupcoreChannel Partner/ Reseller/ DistributorPhiladelphia Hardware Group manufactures door locks and hardware for commercial and residential applications. Premier Sales Group represents their products in the Southeast.
• Frascio Renaissance FR Int'lcoreChannel Partner/ Reseller/ DistributorFrascio Renaissance FR Int'l manufactures custom decorative commercial door hardware. Premier Sales Group represents their products including hardware showcase videos.
• SureRock Fiberglass WorkscoreChannel Partner/ Reseller/ DistributorSureRock Fiberglass Works manufactures commercial and residential doors. Premier Sales Group represents their products in the Southeast US market.
• GSI Garage Storage SolutionsminorChannel Partner/ Reseller/ DistributorGSI Garage Storage Solutions provides garage organization products. Premier Sales Group represents their products in the Southeast.
• Preferred Bath Accessories Inc.minorChannel Partner/ Reseller/ DistributorPreferred Bath Accessories Inc. (PBA) is a manufacturer partner for bathroom products. Premier Sales Group represents their products.
• CC Doors and FramescoreChannel Partner/ Reseller/ DistributorCC Doors and Frames manufactures commercial and residential doors and frames. Premier Sales Group represents their products.
• US Building SupplyminorChannel Partner/ Reseller/ DistributorUS Building Supply (TrapLoc) is a manufacturer partner. Premier Sales Group represents their products in the Southeast market.
• FutureGlassminorChannel Partner/ Reseller/ DistributorFutureGlass manufactures glass railing products. Premier Sales Group represents their products including glass railing installation.
• Clarke ProductsminorChannel Partner/ Reseller/ DistributorClarke Products is a manufacturer partner represented by Premier Sales Group in the Southeast US.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• White Cap (formerly HD Supply Construction Solutions): Large distributor of construction supplies and tools to professional contractors across the US, with strong Southeast presence. Comparable channel participant serving the same contractor customer base Premier Sales Group calls on for doors, hardware, mirrors, and closet systems.
• Foundation Building Materials: Specialty distributor of building products including drywall, insulation, metal framing, and commercial doors across the US. Overlaps with Premier's commercial doors and hardware focus and serves the same commercial contractor base in the Southeast.
• Lansing Building Products: Specialty distributor of exterior building products (windows, siding, trim, doors, railings) serving the Southeast and Mid-Atlantic. Operates as a value-added channel partner in the same product categories Premier represents (doors, hardware, trim, railings) and serves overlapping contractor customers.
• BlueLinx Holdings: National distributor of building products including doors, millwork, and specialty building materials serving the Southeast and broader US. Comparable channel participant in adjacent product categories to those Premier Sales Group represents.
• Boise Cascade Company: Manufacturer and distributor of engineered wood and building products serving residential and commercial construction. Adjacent participant in the building materials supply chain that Premier Sales Group's contractor and wholesaler customers operate within.
• Ferguson Enterprises: Large plumbing, HVAC, and building products distributor serving contractors across the US, including the Southeast. Comparable as a downstream channel partner serving the same contractors and builders that Premier Sales Group's principals rely on, though Ferguson is a distributor rather than a rep firm.
• ABC Supply Co. National distributor of roofing, siding, windows, and building products serving contractors. Operates in the same Southeast contractor channel and competes indirectly for the same end-customer wallet share as the construction products Premier represents.
• SRS Distribution: National building products distributor serving contractors across residential and commercial construction. Operates in the same Southeast contractor/wholesaler channel that Premier Sales Group covers, but at vastly greater scale and as a distributor rather than a manufacturer's rep.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premier-sales-group-of-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Sales Group Of Georgia