Phyts Hungary

What Phyts Hungary does

Phyts Hungary is the exclusive Hungarian distribution and e-commerce operation for PHYT'S, a French certified-organic biocosmetics brand founded in 1972 and self-described as France's largest professional bio-cosmetics brand by turnover. The Hungarian entity is operated by Nativedrop Kft., a private limited company (Kft.) registered in Budapest on 2007-03-28 (Company Registration Number 01-09-880658) at 1026 Budapest, Júlia utca 15, with the Hungarian webshop at phyts.hu / phytsbio.hu operational since 2012. The firm distributes 100% natural-origin, COSMEBIO-certified cosmetics manufactured by the French parent across 16+ product families spanning facial care, body care, makeup, sun protection, men's grooming, and baby/mother care, including a 2024-launched Biocosmeceutical high-tech bio serum line featuring plant-based Botox, peptide, and retinol ingredients. Underlying product technology centers on plant-based active ingredients, botanical extracts, and essential oils, with notable specialty lines such as physical/mineral sunscreens (PHYT'Solaire) and a zero-waste solid format range (SOLIDE).

The company runs a hybrid go-to-market: a direct-to-consumer e-commerce storefront (Hungarian-language webshop with bank transfer, cash-on-delivery, and SimplePay electronic payment options) paired with a professional beautician channel that targets certified naturo-cosmeticians through a dedicated 'Kozmetikusoknak' section and a beautician finder tool. Domestic fulfillment is handled via GLS Hungary courier service (next-business-day delivery for orders placed before 10:00), with optional in-person pickup at the Budapest headquarters Monday-Friday 8:30-16:00. Pricing is listed in Hungarian Forint inclusive of VAT, with free shipping for orders above 19,500 Ft paid by bank transfer. Marketing relies on content (blog, email newsletter), Pinterest social sharing, organic SEO, and professional endorsement through the naturo-cosmetician network rather than paid advertising. Headcount is reported at 1-10 employees, the firm is privately held with no institutional funding disclosed, and the parent PHYT'S (France) is the strategic operating parent.

Name

Phyts Hungary

Legal name

Nativedrop Kft.

Website

https://phyts.hu

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Phyts Hungary distributes the French PHYT'S range of COSMEBIO-certified organic skincare, body care, makeup, and sun-protection products to Hungarian consumers via its webshop and a professional beautician network.

Ownership category

akta.pro rank

Product category

Organic Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Organic skincare products
• Certified natural cosmetics
• Professional beauty supplies
• Mineral sunscreen products
• Anti-aging skincare

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase model for cosmetic products including skincare, makeup, body care, sun protection, and baby-mother products. Customers purchase through e-commerce platform with various payment options including bank transfer, cash on delivery, and in-store payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Phyts Hungary distributes and retails PHYT'S, a French certified organic biocosmetics brand founded in 1972, across Hungary. The company operates an e-commerce webshop (phyts.hu and phytsbio.hu) and a Budapest pickup location, selling COSMEBIO-certified organic skincare, body care, makeup, sun care, baby/mother care, and men's grooming products to individual consumers and a network of professional beauticians.

Product overview

Phyts Hungary operates as an e-commerce platform for PHYT'S, a French certified biocosmetics brand established in 1972. The product portfolio consists of multiple distinct product families organized by skin concern and product type: Biocosmeceutical (high-tech serums with peptides and plant Botox), MILLESIME (premium anti-age), SOLIDE (zero-waste solid format skincare), Aqua (hyaluronic acid hydration), Aromalliance (aromatherapy rejuvenation), Panacée (luxury anti-aging), Anti-Pollution (detox/oxygenating), Sensi PHYT'S (hypoallergenic for sensitive/rosacea skin), White bio active (pigment spot treatment), Sublime eyes (eye contour care), Phyt'ssima (argan oil nutrition), and Aromaclear (oily/acne-prone skin). The comprehensive range extends to Bio arcápolás (facial care products), Bio Testápolás (body care including firming and deodorants), Bio Smink (certified natural makeup), Bio Baba-Mama (baby/mother care), PHYT'S Men (men's grooming), and PHYT'Solaire (physical sunscreen/after-sun). All products carry COSMEBIO certification and are 100% natural origin.

Differentiator

Problem solved

Functional benefit

Products and services

• Biocosmeceutical - High-tech bio szérumok High-tech bio serum line featuring advanced formulations with plant-based active ingredients including Botox alternatives, peptides, and retinol for comprehensive anti-aging solutions.
• MILLESIME - PRÉMIUM ANTI-AGE Premium anti-aging product line offering high-end skincare solutions for mature and aging skin.
• SOLIDE - Szilárd arc- és testápolók Solid/zero-waste format skincare products including solid cleansers, shampoos, and moisturizers designed for eco-conscious consumers.
• Aqua - biohidratálók Hydration-focused product line featuring hyaluronic acid-based moisturizers and micellar water for dehydrated and dry skin types.
• Aromalliance - fiatalítás Aromatherapy-based anti-aging line targeting skin rejuvenation and renewal.
• Panacée - Luxus anti-age Luxury global anti-aging cream and serum collection for mature, dry, and aging skin with intensive nourishing properties.
• Anti-Pollution - oxigenizálás Environmental protection line with oxygenating and detoxifying formulations to protect skin from pollution and urban stress.
• Sensi PHYT'S - Extra érzékeny bőrre Specialized hypoallergenic product line for extra sensitive and reactive skin, including rosacea-prone skin.
• White bio active - pigmentfoltokra Brightening and pigment spot treatment line to address hyperpigmentation and uneven skin tone.
• Sublime eyes - szemápolás Eye care collection including creams, serums, and treatments for eye contour area addressing wrinkles, dark circles, and puffiness.
• Phyt'ssima - táplálás Nourishing product line with argan oil for very dry and chapped skin, including face creams, body lotions, and nourishing soaps.
• Aromaclear - zsíros, aknés bőrre Clarifying line for oily and acne-prone skin with balancing and sebum-regulating properties.
• PHYT'Solaire - Bio napozás és fényvédelem Physical/mineral sunscreen collection providing UVA and UVB protection without white cast. Includes SPF 30 and SPF 50 products for face and body, children's formulas, after-sun care, and self-tanning products.
• PHYT'S Men - Bio férfi ápolás Men's grooming line with lightweight, fast-absorbing textures and fresh scents including cleansers, moisturizers, shaving products, and anti-aging creams.
• Bio Baba-Mama termékek Baby and mother care line featuring gentle cleansers, massage gels, diaper creams with zinc oxide, and stretch mark prevention products.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Nativedrop Kft.coreOthersHungarian operating company (registered 2007.03.28) that operates the PHYT'S Hungary webshop and handles local distribution. Tax number: 13935153-2-41. Registered office at 1026 Budapest, Júlia utca 15.
• GLS HungarycoreTechnology or IntegrationGLS (General Logistics Systems) courier service partner for domestic Hungarian delivery. Orders placed before 10:00 with payment confirmation arrive next business day. Delivery window 8:00-17:00 throughout Hungary. Customer service: +36 29 88 67 00 or +36 20 890 0660.
• K&H BanksupportingOthersBanking partner for PHYT'S Hungary. Account number: 10402142-50484954-49501011. IBAN for international transfers: HU63 1040 2142 5048 4954 4950 1011. Swift Code: OKHBHUHB.
• SimplePaysupportingTechnology or IntegrationElectronic payment service provider for in-store and online transactions. Mobile app or netbank payment option available for customers at the physical Budapest location.
• Webshop Experts Kft.supportingTechnology or IntegrationWebshop hosting and technical support provider for the PHYT'S online store. Contact: +3612345011; +36704104714, [email protected]

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lush: Global handmade cosmetics retailer known for fresh, natural ingredients and ethical positioning. Comparable as a natural beauty retailer with strong brand identity, similar fresh/natural product philosophy, and presence in Hungary through physical retail.
• L'Occitane en Provence: Global French beauty group with a wide portfolio including natural and organic skincare brands. Comparable as a broader incumbent in the natural beauty category with global scale, professional retail networks, and similar plant-based formulation heritage, though operating at much larger scale than Phyts Hungary.
• Natura Brasil: Latin American multinational beauty company with certified natural ingredients focus. Comparable as a global natural beauty incumbent with similar sustainability positioning, broad product portfolio, and certified natural formulations, though primarily operating outside Europe.

Direct peers

• Lavera: German natural cosmetics brand offering certified organic skincare, makeup, and body care products through DTC and retail channels. Comparable as a European natural beauty brand with comparable certifications (Natrue), broad product portfolio, and similar price positioning.
• Dr. Hauschka: German natural cosmetics brand with certified organic formulations distributed globally through professional beauticians and DTC channels. Closely comparable to PHYT'S in its professional beautician-led GTM, natural/organic positioning, and premium anti-aging focus.
• Weleda: Swiss-based manufacturer and global distributor of certified natural cosmetics and anthroposophic medicines. Directly comparable as a long-established European natural/organic skincare brand with professional and consumer channels, similar COSMEBIO-equivalent certifications, and overlapping product categories including facial care, body care, and baby care.
• Cattier Paris: French certified organic beauty brand offering skincare and body care with COSMEBIO certification. Closely comparable as a French COSMEBIO-certified organic beauty peer with similar product categories and price positioning, though smaller scale than PHYT'S.
• Melvita: French certified organic beauty brand owned by L'Occitane Group, specializing in natural skincare, body care, and makeup. Directly comparable as a French organic beauty peer with similar COSMEBIO-adjacent certifications, plant-based formulation philosophy, and product breadth.

Regional players

• Alverde (dm-drogerie markt): German natural cosmetics brand sold through dm drugstores with Natrue certification. Comparable as a natural beauty brand with certified organic formulations across skincare, body care, and makeup, though distributed primarily through German drugstore chains rather than Hungarian professional channels.

Others

• Yves Rocher: Major French botanical beauty company with extensive direct-sales and retail network across Europe. Comparable as a French plant-based beauty incumbent with broad product range including skincare and makeup, though at much larger scale and with less stringent organic certification than PHYT'S.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/phyts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phyts Hungary