Alverde

What Alverde does

Alverde, doing business as Nextstep, is a SaaS provider of a customer relationship management (CRM) platform targeting small and mid-sized businesses across the United States, Mexico, and Spanish-speaking markets. The company operates from Monterrey, Nuevo León, Mexico, and maintains a US-listed address at 250 Executive Park Blvd, Suite 3400, San Francisco, California. The platform is offered through three monthly subscription tiers — Principiante ($35), Profesional ($65), and Avanzado ($125) — that progressively unlock modules, personalization, and support levels. All tiers share an "instant setup, money-back guarantee" positioning and are sold via a self-serve / product-led growth motion with online sign-up.

The underlying technology is the Nextstep platform built on the Odoo framework, leveraging Odoo's CRM modules and website builder. The product surface spans sales tracking, marketing automation, accounting integration, and sales administration, with localization across English (US), Spanish (Mexico), and Spanish (Spain). The company has 11 employees and no disclosed management team, investors, or revenue figures, and operates without a parent company or subsidiaries.

The business model is a pure recurring subscription with monthly billing, three published price points, and a self-serve distribution channel supplemented by contact forms for sales-assisted inquiries. No named customers, integrations beyond Odoo, certifications, patents, awards, or funding events are disclosed in the available material, and the company carries no stated AI/ML capabilities.

Name

Alverde

Legal name

Nextstep

Website

https://aluz.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nextstep (Alverde) is a SaaS CRM platform built on the Odoo framework, offered via three monthly subscription tiers and sold self-serve to small and mid-sized businesses in the United States, Mexico, and Spain.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

Keywords

• CRM software
• Customer relationship management
• Sales automation
• Marketing automation
• Cloud CRM

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS CRM Subscription: Monthly subscription-based CRM software with three pricing tiers (Principiante $35/mo, Profesional $65/mo, Avanzado $125/mo). Higher tiers include more features, personalization options, and support levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Nextstep is a CRM platform built on the Odoo framework that provides sales tracking, marketing automation, accounting integration, and sales administration tools for small to enterprise teams. The offering is sold as a monthly SaaS subscription across three tiers (Principiante $35/mo, Profesional $65/mo, Avanzado $125/mo) with progressive feature unlocking, available via self-serve online sign-up with instant setup and a money-back guarantee.

Product overview

Nextstep is a unified CRM platform offered through three pricing tiers. The platform consists of Principiante (entry-level, basic sales/marketing for 2 users), Profesional (complete CRM for any team size with all modules), and Avanzado (unlimited powerful CRM with all features and customization). The tiers progressively unlock functionality from basic sales accounting to full module access with 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Nextstep CRM Nextstep is a SaaS CRM platform built on the Odoo framework that provides sales tracking, marketing automation, accounting integration, and sales administration for small to enterprise teams. The platform is sold as a monthly subscription with three tiers that progressively unlock modules, personalization, and support levels.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OdoocoreTechnology or IntegrationNextstep platform is powered by Odoo, utilizing Odoo's CRM framework and website building capabilities. The website footer includes Odoo branding and attribution.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• HubSpot: HubSpot offers a free CRM with paid tiers for sales, marketing, and customer service, directly competing with Nextstep's three-tier SMB CRM model through a similar product-led growth approach.
• Insightly: Insightly is an SMB CRM with tiered pricing, sales pipeline management, and marketing automation features, directly comparable to Nextstep's CRM offering.
• Odoo: Odoo is the underlying CRM framework on which Nextstep is built, offering its own branded CRM as part of a comprehensive business suite. Odoo is both Nextstep's technology partner and a direct competitor.
• Pipedrive: Pipedrive is a sales-focused CRM for SMBs with tiered pricing, directly competing with Nextstep's sales and marketing CRM offering.
• Copper: Copper is a CRM designed for SMBs that integrates with Google Workspace, offering tiered pricing and sales-focused features similar to Nextstep's CRM offering.
• Bitrix24: Bitrix24 offers a free and low-cost CRM with sales, marketing, and collaboration tools for SMBs, competing in the same affordable CRM tier as Nextstep.
• Freshsales: Freshsales by Freshworks is a SaaS CRM with tiered pricing targeting SMBs, offering sales and marketing automation similar to Nextstep's CRM offering.
• Zoho CRM: Zoho CRM offers a tiered SaaS CRM for SMBs with sales, marketing, and customer service features, directly competing with Nextstep's positioning and pricing structure.

Broad incumbents

• Salesforce: Salesforce is the dominant CRM platform with extensive sales, marketing, and service capabilities. While not a direct SMB competitor, it sets the competitive standard for the entire CRM market.

Emerging players

• monday.com: monday.com started as a work management platform and has expanded into CRM functionality, competing with Nextstep in the SMB CRM space with broader workflow capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/aluz-ecotienda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alverde