Vookal
Vookal AS is a Norwegian full-service communications and marketing agency in Førde, with branches in Florø and Oslo, providing design, website development, digital marketing, PR, photography, and video to Norwegian businesses of all sizes, including long-term outsourced marketing department retainers.
- Company typePrivate
- Founded2021
- HeadquartersFørde, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vookal does
Vookal AS is a privately held Norwegian full-service communications and marketing agency headquartered in Førde, with branch offices in Florø and Oslo. The company operates as a Norwegian AS (org.nr. 983670059 MVA) under CEO Ole Jonny Klopstad (Dagleg leiar), supported by a team of approximately 6-10 named professionals spanning design, digital marketing, communications advisory, photography, and video production.
The agency delivers an integrated service portfolio covering graphic design and visual identity, custom-coded website development, digital marketing (social media management and paid campaigns across Google Ads, Facebook, Instagram, Snapchat, LinkedIn, and TikTok), strategic PR and communications consulting, professional photography, and video production. It is not a software or platform business: Vookal is a services firm whose core technology is its multidisciplinary creative team and its ability to produce custom-coded sites, branded visual identities, and content assets. No proprietary software products, APIs, AI models, or patents are disclosed.
Vookal makes money through project-based fees and ongoing 'external marketing department' (ekstern marknadsavdeling) retainer engagements, sold directly to Norwegian clients. Pricing is custom-quoted per project or retainer with no public rate cards or self-serve options. The customer base spans SMBs (driving schools, security firms, festivals), mid-market companies (Eigedomsmekling Sogn og Fjordane, JKE Design), large enterprises (Bjørn Eliassen AS, Fjord Base Gruppen, Nordic Mining, InFlow Media), and public/nonprofit organisations (Sunnfjord Kommune, Seniornett, Dramas). No institutional funding, partnerships, M&A, or board-level investor activity is disclosed.
Vookal firmographics
Firmographics- Name
- Vookal
- Legal name
- Vookal AS
- Website
- https://vookal.no
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vookal AS is a Norwegian full-service communications and marketing agency in Førde, with branches in Florø and Oslo, providing design, website development, digital marketing, PR, photography, and video to Norwegian businesses of all sizes, including long-term outsourced marketing department retainers.
- Ownership category
- akta.pro rank
Where Vookal is headquartered
LocationHeadquarters
- HQ city
- Førde
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Vookal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services — Design & Creative: Vookal delivers bespoke design services spanning visual identity, graphic design, logo creation, print materials, and trade show graphics. These are custom, project-based engagements.
- Professional Services — Website Development: Custom website design and development services, including coded sites and template-based solutions, plus ongoing website hosting and maintenance.
- Professional Services — Digital Marketing & Social Media: Ongoing management of social media accounts, digital advertising campaigns (Google Ads, Facebook, Instagram, Snapchat, LinkedIn, TikTok), and content production for clients operating under 'external marketing department' (ekstern marknadsavdeling) retainer arrangements.
- Professional Services — PR & Communications: Strategic communication consulting, press release writing, press video production, infographics, stakeholder analysis, customer journey mapping, and media relations services.
- Photography & Video Production: Professional photo and video production services for business communications, social media content, press videos, and product videos.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Vookal product offering
Product offeringCore offering
Vookal is a full-service Norwegian communications and marketing agency delivering design, custom website development, digital marketing, PR & communications, photography, and video production for businesses and organisations. The agency operates an "external marketing department" (ekstern marknadsavdeling) retainer model that provides clients with a multidisciplinary in-house team of designers, digital marketers, communications advisors, photographers, and video producers without the overhead of hiring these roles internally. Services are sold as bespoke project engagements or ongoing retainers directly to Norwegian clients.
Product overview
Vookal is a communications and marketing agency offering a unified suite of services that includes Design, Website (Nettside), Marketing (Marknadsføring), PR and Communications (PR og kommunikasjon), Photo (Foto), and Video production. These services work together as an integrated marketing offering, where the company delivers comprehensive projects combining visual identity, web development, digital marketing, and content creation. The agency positions itself as a one-stop provider for businesses seeking external marketing department capabilities, delivering coordinated campaigns across multiple channels and platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Graphic design services ranging from business cards to comprehensive visual identities, covering logos, colour palettes, typography, and design elements for businesses.
Companies that use Vookal
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Vookal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vookal partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Vookal competitors and assessment
Company assessmentRegional players
- Netlight: Nordic strategy and digital consultancy offering design, technology, and transformation services. Comparable to Vookal in the digital/creative delivery space, though primarily serving the Nordics with a consulting-heavy model.
Broad incumbents
- Knowit: Nordic consultancy with a dedicated Experience division offering digital, design, and marketing services. Comparable as a broader Nordic competitor in the integrated digital/design/marketing space, but much larger and more diversified.
- Snøhetta: Norwegian-founded global design and architecture firm with a brand and communication practice. Comparable to Vookal in design and brand identity work, but operates at vastly larger international scale.
- Publicis Norway: Norwegian arm of global advertising group Publicis, offering advertising, media, digital, and PR services. Comparable to Vookal as a Norwegian full-service communications provider, but operates with global network resources and scale.
- TRY Apt: One of Norway's largest creative agencies, offering advertising, design, digital, and communications services nationally. Comparable as a Norwegian full-service creative peer but operates at significantly larger scale than Vookal.
- Mindshare Norway: Norwegian media buying and planning agency within WPP's GroupM. Comparable to Vookal's paid media management services (Google Ads, social), though focused on media investment rather than full creative.
Direct peers
- ANTI: Bergen-based, Norwegian creative and communications agency offering integrated brand, design, digital, and content services. Closely comparable to Vookal in geography (Vestland proximity), service scope, and small-to-mid agency positioning.
- Apt: Oslo-based creative agency providing advertising, design, digital, and content services. Comparable to Vookal as a Norwegian full-service creative agency competing for the same client base, though larger and more established.
- Dist: Norwegian design and branding agency offering visual identity, communication, and digital design services. Comparable to Vookal's design and brand development offerings within the Norwegian market.
- Creuna: Nordic digital agency offering strategy, design, development, and marketing services across Scandinavia. Comparable to Vookal's digital marketing and web development offerings, with similar multi-disciplinary positioning though larger footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vookal social profiles
Digital presenceVookal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vookal leadership team
Management profileNumber of profiles
Profiles6 records
Vookal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vookal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vookal
What does Vookal do?
Vookal is a full-service Norwegian communications and marketing agency delivering design, custom website development, digital marketing, PR & communications, photography, and video production for businesses and organisations. The agency operates an "external marketing department" (ekstern marknadsavdeling) retainer model that provides clients with a multidisciplinary in-house team of designers, digital marketers, communications advisors, photographers, and video producers without the overhead of hiring these roles internally. Services are sold as bespoke project engagements or ongoing retainers directly to Norwegian clients.
Is Vookal a public or private company?
Vookal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vookal founded?
Vookal was founded in 2021. It employs 1 to 10 people.
Where is Vookal based?
Vookal is headquartered in Førde, Norway, in the Europe region.
How does Vookal make money?
Five revenue lines are on record. Professional Services — Design & Creative is the primary driver. The others are professional Services — Website Development, professional Services — Digital Marketing & Social Media, professional Services — PR & Communications and photography & Video Production.
Who are Vookal's main competitors?
Netlight is listed as a regional player. Broad incumbents are Knowit, Snøhetta, Publicis Norway, TRY Apt and Mindshare Norway. Direct peers are ANTI, Apt, Dist and Creuna.
Does Vookal have an API?
No public API is recorded for Vookal.