Yeah Rad
Yeah Rad is an Australian creative production agency producing social-first content, film, photography, animation and design for brands, events and causes. Founded in 2017, the studio serves music, craft beer, action sports, hospitality and festival clients from Newton Boyd, Australia.
- Company typePrivate
- Founded2017
- HeadquartersNewton Boyd, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Yeah Rad does
Yeah Rad is an Australian creative production agency founded in 2017 and headquartered in Newton Boyd, New South Wales. The studio produces social-first content — film, photography, animation and design — for brands, events, music artists and causes. Its service offering spans the full creative pipeline from art direction and concept development through production, post-production and promotional campaign execution, delivered through project-based engagements rather than software platforms.
The company's deliverable stack is built on industry-standard photography, videography, motion graphics and graphic design tooling. No proprietary technology, patents, registered trademarks, SDKs, APIs or AI/ML capabilities were disclosed; the core asset is the team's cultural production expertise and the curated Squarespace-hosted portfolio (portfolio.yeahrad.com.au, with social presence on Instagram, Facebook and Vimeo). Operating geographies span Australia, the United Kingdom and the United States, though delivery remains project-led rather than entity-led.
Yeah Rad operates as a professional-services creative studio. Revenue is generated through project-based fees paid by clients across music (Lady Lyon, The Dead Love, DZ Deathrays), craft beer and spirits (Young Henrys, Heaps Normal, Jack Daniels, Travla), action sports (Volcom, Santa Cruz, Vans), hospitality (Avi's Kantini, Tamworth Hotel), festivals (Download Festival, Tamworth Country Music Festival), and enterprise brands (Aperol, South Sydney Rabbitohs). Go-to-market is sales-led via direct relationships, portfolio visibility and referrals, with new inquiries routed through [email protected]. The company is privately held with 1-10 employees, no disclosed external funding, no parent entity, and no leadership team published.
Yeah Rad firmographics
Firmographics- Name
- Yeah Rad
- Legal name
- Yeah Rad
- Website
- https://yeahrad.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yeah Rad is an Australian creative production agency producing social-first content, film, photography, animation and design for brands, events and causes. Founded in 2017, the studio serves music, craft beer, action sports, hospitality and festival clients from Newton Boyd, Australia.
- Ownership category
- akta.pro rank
Yeah Rad industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Video Production (51211), Graphic Design Services (541430), Commercial Photography (541922)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Public Service Announcements (PSAs) (MPADAEAL)
Keywords
Where Yeah Rad is headquartered
LocationHeadquarters
- HQ city
- Newton Boyd
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Yeah Rad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Services: Project-based creative services including art direction, photography, video production, animation, design, and promotional campaign development for brands and artists.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Yeah Rad product offering
Product offeringCore offering
Yeah Rad is a creative production agency that delivers end-to-end content services for brands, events, and artists, including photography, videography, animation, art direction, design, and social media campaign development. Engagements are project-based and span concept development, production, post-production, and promotional rollout across music, beer/alcohol, skate/surf, and lifestyle sectors.
Product overview
Yeah Rad is a creative production agency operating as a single integrated service offering, not a software platform. The company delivers a comprehensive suite of creative services including video production, photography, animation/motion graphics, art direction, design, and social media campaign development. Their portfolio demonstrates work across music artist campaigns (Lady Lyon-CUB album release, The Dead Love releases and tours), brand collaborations (Young Henrys beer launches, Volcom workwear campaigns, Volcom Stone 30th anniversary Beeradise event), sports partnerships (Young Henrys x Rabbitohs, Download Festival coverage), skate culture content (Santa Cruz board launches, YR x Sindy Sinn USA Tour), and live music programming (Empty Room Sessions, Tamworth Country Music Festival coverage). The agency's services span the full creative pipeline from concept development and art direction through production, post-production, and promotional campaign execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Production Services End-to-end creative campaign production including concept development, art direction, photography, videography, animation, graphic design, and social media content for brands, artists, festivals, and events in music, craft beer, action sports, and hospitality sectors.
- Empty Room Sessions Original live music video content series produced during the COVID-19 pandemic, featuring artist performances and promotional content for the music industry in lieu of live events.
Quantifiable outcome
- Young Henrys Hazy campaign was Young Henrys' most successful campaign to date, with three month rollout and continued social presence for over twelve months.
- +3 more outcomes
Companies that use Yeah Rad
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Yeah Rad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yeah Rad partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Young HenryscoreRecurring collaboration with Australian craft brewery Young Henrys on numerous projects including Download Festival sponsorship activation, product launches, social media campaigns, and event coverage. Multiple campaigns delivered for Young Henrys including their most successful campaign to date.
- VolcomcoreLong-term relationship with action sports brand Volcom including skate trips, workwear campaign development, and product photography. Collaborated on 30th anniversary celebration event.
- Santa CruzcoreSkateboard brand collaboration for pro skateboarder Jesse Noonan's board launches, including promotional content and social media assets.
- Jack DanielsminorSponsor for Empty Room Sessions live music video series during COVID-19 pandemic, delivering approximately 30 episodes of live content.
- Lansdowne and Marys venuesminorVenue partnership for Empty Room Sessions COVID-era live music project, providing stage access for artist performances.
- South Sydney RabbitohsminorCollaboration on Glory Haze XPA beer launch featuring team supporters, with campaign driving record-breaking sales.
- Nat's What I ReckonminorInfluencer collaboration for Young Henrys Hazy campaign launch, part of comprehensive three-month rollout.
- Flex MamiminorInfluencer collaboration for Young Henrys Hazy campaign launch.
- DZ DeathraysminorInfluencer/artist collaboration for Young Henrys Hazy campaign launch.
- GrassfiresminorCollaboration on USA tour content project with Sindy Sinn and Santa Cruz, involving painting, photography, and content creation.
- TravlaminorTamworth Country Music Festival activation including photography, videography, fishing trip content, and branded photo postcards.
- Tamworth HotelminorVenue partnership for Travla Tamworth Country Music Festival activation.
- Secret WallsminorArt event in LA where Sindy Sinn painted, with Yeah Rad documenting the event.
- Jimbo PhillipsminorSurf, skate, and rock art royalty visited for studio interview and content creation.
- Print LordsminorScreen printing service for merchandise production.
Recent moves6 records
Expansion highlights4 records
Yeah Rad competitors and assessment
Company assessmentBroad incumbents
- We Are Social: Global social-first creative agency producing social campaigns, content, and creative strategy for major brands. Comparable in the social-first content delivery model but at vastly larger scale and broader geographic footprint.
- Droga5: Award-winning creative agency known for culturally resonant brand campaigns across beverage, entertainment, and lifestyle categories. Comparable in creative ambition and brand storytelling, though operating at global holding-company scale.
- VMLY&R: Global creative agency network producing brand campaigns, video, and content across categories including beverage and lifestyle. Comparable in commercial branded video and design output, though within a much broader agency portfolio.
- Mother: Globally recognized independent creative agency producing campaigns for major lifestyle, beverage, and entertainment brands. Comparable in creative campaign delivery, though at much larger scale and broader portfolio.
Direct peers
- Bullion Productions: Australian creative production studio delivering video, photography, and content for brands across lifestyle, music, and cultural categories. Comparable in scale, creative model, and brand-client focus.
- Frank Films: Australia-based creative production house specializing in branded video, documentary, and campaign content. Overlapping service offering and similar Australian lifestyle/music brand client mix.
- The Pool Collective: Australian creative collective producing film, photography, and content for fashion, lifestyle, and music brands. Closely comparable in scope (multi-discipline creative production) and customer base (lifestyle/music verticals in Australia).
- Tsquared: Australian creative studio with deep action sports and lifestyle brand experience. Closely comparable in the skate/surf/lifestyle vertical and Australia-based creative production model.
- Unlisted: Independent creative agency producing brand campaigns, content, and design for lifestyle and cultural clients. Comparable as a boutique independent creative shop competing for similar brand budgets.
Emerging players
- Cool Hunting: Cultural content agency covering music, design, lifestyle, and action sports. Comparable in the cultural-vertical content model and surfacing emerging brand stories, though more editorial than production-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Yeah Rad social profiles
Digital presenceYeah Rad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yeah Rad leadership team
Management profileNumber of profiles
Yeah Rad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yeah Rad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yeah Rad
What does Yeah Rad do?
Yeah Rad is a creative production agency that delivers end-to-end content services for brands, events, and artists, including photography, videography, animation, art direction, design, and social media campaign development. Engagements are project-based and span concept development, production, post-production, and promotional rollout across music, beer/alcohol, skate/surf, and lifestyle sectors.
Is Yeah Rad a public or private company?
Yeah Rad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yeah Rad founded?
Yeah Rad was founded in 2017. It employs 1 to 10 people.
Where is Yeah Rad based?
Yeah Rad is headquartered in Newton Boyd, Australia, in the Oceania region.
How does Yeah Rad make money?
One revenue line is on record: creative Services.
Who are Yeah Rad's main competitors?
Broad incumbents on record are We Are Social, Droga5, VMLY&R and Mother. Direct peers are Bullion Productions, Frank Films, The Pool Collective, Tsquared and Unlisted. Cool Hunting is listed as an emerging player.
Does Yeah Rad have an API?
No public API is recorded for Yeah Rad.
What industry is Yeah Rad in?
Yeah Rad's product category is Creative Production Services. Its primary akta.pro industry code is MPADAEAL, Public Service Announcements (PSAs). Its NAICS code is 51211 and its SIC code is 7311.