Land & Company

What Land & Company does

Land & Company is a privately held apartment property management firm headquartered at 1701 Porter St SW Suite 6, Wyoming, Michigan, operating rental housing communities across West Michigan. The company manages a portfolio of named properties that include York Creek Apartments, Woodfield Apartments, Highpointe Apartments, and Fieldstone, serving residential renters across the Grand Rapids, Kalamazoo, Holland, and Allegan sub-markets. Legal entity is Land & Company Inc, governed by the laws of the State of Michigan, with no public listing, parent company, or institutional capital disclosed. Headcount is reported at 51-100 employees.

The company generates revenue through recurring rental income from its apartment portfolio. Go-to-market is direct-to-consumer via the company website at landcoapartments.com, with market-specific landing pages for Grand Rapids, Kalamazoo, Holland, and Allegan, supplemented by email marketing for resident communications. Resident services are delivered through a third-party portal (Securecafe) for login, payments, and service requests, and supported by an in-house How-To Hub of instructional maintenance videos launched in 2025 covering tasks such as air filter changes, drain clearing, GFCI resets, and emergency procedures. Pricing is not publicly disclosed.

Land & Company has earned the Top 100 Management Company designation with an epIQ grade A from ApartmentRatings.com in 2021, 2022, 2023, and 2024, and community-level awards in 2018, 2020, and 2025. The firm operates a substantial community outreach program spanning more than 50 local partnerships including Meals on Wheels of Western Michigan, the Fair Housing Center of West Michigan, Toys for Tots, and the Kentwood Community Church mentoring program. The company is an Equal Housing Opportunity provider and the recipient of the 2011 Fair Housing Award for Outstanding Organization, with subsequent fair housing recognition in 2017 and 2018.

Name

Land & Company

Legal name

Land & Company Inc

Website

https://landcoapartments.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Land & Company is a privately held apartment property management firm headquartered in Wyoming, Michigan that manages rental housing communities across Grand Rapids, Kalamazoo, Holland, and Allegan, serving West Michigan residential renters.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property management
• Apartment rental services
• West Michigan housing
• Apartment community operations
• Tenant resident services

Headquarters

HQ city

Wyoming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Apartment Rental Income: Land & Company generates revenue through rental income from their apartment properties across West Michigan communities including Grand Rapids, Kalamazoo, Holland, and Allegan areas.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Land & Company is a residential property management company that leases and manages apartment homes across multiple West Michigan communities, including Grand Rapids, Kalamazoo, Holland, and Allegan. The company operates its own portfolio of named apartment communities (such as York Creek Apartments, Woodfield Apartments, Fieldstone, and Highpointe Apartments), supports residents through a third-party online portal (Securecafe) and an in-house How-To Hub of maintenance videos, and is recognized as a Top 100 Management Company by ApartmentRatings.com.

Product overview

Land & Company is a property management company operating apartment communities across West Michigan (Grand Rapids, Kalamazoo, Holland, and Allegan). The core offering is apartment rental services with resident management via a third-party portal. Supporting services include a How-To Hub with maintenance instructional videos. Named properties include York Creek Apartments, Woodfield Apartments, Fieldstone, and Highpointe Apartments. The company has been recognized multiple times as a Top 100 Management Company by ApartmentRatings.com with an epIQ grade A.

Differentiator

Problem solved

Functional benefit

Brands

• York Creek Apartments: Apartment community managed by Land & Company, home to many students of Kenowa Hills Public Schools
• Woodfield Apartments
• Highpointe Apartments
• Fieldstone

Products and services

• Apartment Rental Services Residential apartment leasing and ongoing property management across a portfolio of West Michigan communities in Grand Rapids, Kalamazoo, Holland, and Allegan; offered to individual renters and families seeking professionally managed rental housing, with resident services delivered via a third-party portal (Securecafe).
• York Creek Apartments Apartment community managed by Land & Company featuring a community center and youth programming partnerships; serves residents including Kenowa Hills Public Schools students and their families.
• Woodfield Apartments Apartment community operated by Land & Company with an on-site Woodfield Community Center, hosting youth and community programs.
• Fieldstone Land & Company apartment community recognized for resident satisfaction with ApartmentRatings.com Top-Rated Community of 2020.
• Highpointe Apartments Land & Company apartment community located in Allegan, Michigan, awarded 2025's Best Apartment Rental Agency by ApartmentRatings.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Undue Medical DebtcoreOthersLand & Company proudly backs Undue Medical Debt, a national nonprofit dedicated to erasing financially burdensome medical debt. They've eliminated medical debt of $9,216,205.21 for 16,627 individuals in Kent County, Michigan.
• Property Management Association of West MichigancoreOthersLand & Company Communities and Land & Company are actively contributing and participating members of the Property Management Association of West Michigan, Property Management Association of Michigan, and the National Apartment Association with staff serving as Board Members and Committee Members.
• Fair Housing Center of West MichigancoreOthersLand & Company actively supports, sponsors & participates alongside the Fair Housing Center of West Michigan. They were awarded the 'Fair Housing Award for Outstanding Organization' in 2011 and recognized again in 2017 and 2018 for establishing clear occupancy standards.
• Meals on Wheels of Western MichiganminorOthersLand & Company has been a contributor to Meals on Wheels of Western Michigan since 2013 as a Presenting Sponsor. Meals on Wheels provides home-delivered, nutritionally balanced meals to seniors in Kent and Allegan counties.
• Kent County Food Drive / United Church Outreach MinistryminorOthersLand & Company Communities participate in the Kent County Food Drive through United Church Outreach Ministry which values individuals and builds community in southwestern Kent County.
• Toys for TotsminorOthersLand & Co. Communities partner with Toys for Tots program to establish donation and collection sites facilitating their toy drive each year.
• Salvation Army Angel TreeminorOthersEach year Land & Co. Communities set up Angel Tree donation sites where they sponsor children and families in need.
• Boy Scouts of America - Troop #333 Woodfield WoodchucksminorOthersWoodfield Apartments sponsors Troop #333 'Woodfield Woodchucks' providing opportunities for young men and women to better themselves and their communities.
• Kentwood Community ChurchminorOthersWoodfield Apartments has donated a building for Kentwood Community Church to use to promote an after-school mentoring program and establishing the Kentwood Campus.
• Michigan Chamber of CommerceminorOthersLand & Company supports the Michigan Chamber of Commerce helping to promote conditions favorable to job creation and business growth in Michigan.
• Alpine Township Business AssociationminorOthersYork Creek Apartments is a proud member of the Alpine Township Business Association.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Greystar Real Estate Partners: The largest multifamily property management company in the U.S. Greystar is the obvious incumbent peer; Land & Company competes for the same third-party management mandates and operates at far smaller scale in West Michigan.
• RPM Living: Large third-party multifamily property manager with national reach. Directly comparable business model to Land & Company—fee-based management of apartment communities for third-party owners.
• Lincoln Property Company: National multifamily management and development firm with a fee-based management arm. Comparable core offering to Land & Company's residential apartment management services.
• Bell Partners: National multifamily owner/operator and third-party manager. Comparable core business; meaningfully larger scale and geographic diversification than Land & Company.

Direct peers

• Village Green: Mid-sized multifamily property manager with a strong Midwest and Mid-Atlantic presence. Highly comparable to Land & Company in business model (fee-based residential management) and footprint pattern (regional/secondary market focus).
• ZRS Management: Apartment management firm operating across the Midwest and Southeast with multifamily-only focus. Direct peer in category, scale class, and go-to-market (third-party management for residential owners).
• Edward Rose & Sons: Midwest-based multifamily owner and operator with strong Michigan presence. Direct competitor for both tenants and management contracts in the same Michigan geographies Land & Company serves.
• KMG Prestige: Multifamily property management firm with strong Midwest footprint. Closely comparable in scale, operating model, and primary market focus (Midwest secondary markets).
• Bader Management: Regional multifamily management firm serving owners in the Midwest. Closely comparable in business model, customer type (third-party owners), and apartment-management-only focus.

Regional players

• McKinley Companies: Midwest-based multifamily owner, manager, and developer headquartered in Michigan. Direct regional competitor for both renter demand and management contracts in West Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land & Company