Connecting Agri & Food

What Connecting Agri & Food does

Connecting Agri & Food B.V. is a Uden, Netherlands-based independent consultancy founded in 2014 that operates at the intersection of agricultural science, government policy, and on-farm practice. With a team of approximately 10–12 specialists under director Linda de Bie (since end-2023), the firm is organized around three service pillars: Smart Farming (precision livestock farming with sensor and vision technology), Beleid/Policy Analysis (modeling the effects of agricultural policy measures), and Markt en Keten/Market and Chain (developing sustainability-oriented chain concepts, pricing systems, and revenue models).

Its product portfolio combines project-based advisory with proprietary technology tools, including the Stalklimaatindex (Barn Climate Index) launched in February 2024 and an Emissiemonitoring Dashboard released in December 2025, both built on continuous sensor data from livestock stables measuring ammonia, methane, CO2, temperature, and humidity. The firm works with ICT partners for sensor and vision infrastructure, including AI-enabled cameras that monitor pig behavior and climate simultaneously. It also contributes to the transition from rule-based to target-based emission permitting through projects such as 'Vergunnen met Sensoren' with Agrifirm and government ministries.

The business model is professional services: revenue comes from commissioned research, consulting, and pilot projects for dozens of clients including agricultural cooperatives (Agrifirm, StarFarmers), processors and retailers (Vion Food Group, Albert Heijn), genetics companies (Hendrix Genetics, Topigs Norsvin), research institutions (Wageningen University & Research), and Dutch national and provincial governments. Go-to-market is sales-led and reputation-driven, supported by conferences, webinars, and earned media in agricultural trade publications. The firm is ISO 9001:2015 certified (December 2025), is privately held with no external investment, and operates almost exclusively in the Netherlands with tentative early signals toward Germany.

Name

Connecting Agri & Food

Legal name

Connecting Agri & Food B.V.

Website

https://connectingagriandfood.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Connecting Agri & Food is a Netherlands-based independent consultancy providing advisory, policy analysis, and smart farming technology for the Dutch livestock sector, serving farmers, processors, retailers, and government with proprietary sensor-based climate and emission monitoring tools.

Ownership category

akta.pro rank

Product category

Agri-Food Advisory Services

NAICS

Support Activities for Animal Production (115210), Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Precision livestock farming
• Agricultural policy analysis
• Smart farming sensors
• Emission monitoring solutions
• Agri-food chain consulting

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Project-based consulting and advisory services: Connecting Agri & Food generates revenue through commissioned research, analysis, and consulting projects for clients across the agri-food sector. Projects span policy analysis, smart farming technology development, and market chain optimization. The company works for dozens of clients including agricultural cooperatives, food processors, industry bodies, governments, and NGOs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Connecting Agri & Food is an independent Dutch consultancy delivering advisory, analysis, and project implementation services to the agri-food sector across three pillars: Smart Farming (precision livestock farming with sensor technology), Policy Analysis (regulatory impact assessment), and Market & Chain (chain cooperation, revenue models, and pricing systems). The firm also develops and deploys proprietary technology products including the Stalklimaatindex (Barn Climate Index) and an emission monitoring dashboard for livestock stables.

Product overview

Connecting Agri & Food offers a portfolio of consulting services and technology products for the agricultural and food sector. Their core services include Smart Farming (precision livestock farming with sensor technology), Policy Analysis, and Market & Chain consulting. They have developed proprietary products including the Stalklimaatindex (Barn Climate Index) for comprehensive barn climate assessment and a Dashboard for emission monitoring of barns. The company works with ICT partners to develop applications for precision livestock farming, integrating data collection, analysis, and reporting capabilities for farmers and chain partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Farming Precision livestock farming advisory and implementation involving sensor technology, data collection, and analysis to monitor barn climate, animal health, and emissions. Developed in collaboration with ICT companies for real-time monitoring and management of livestock operations.
• Beleid (Policy Analysis) Analysis services that map expected effects of alternative policy measures, helping stakeholders understand the implications of regulatory changes on agricultural operations.
• Markt en Keten (Market and Chain) Services leveraging knowledge of consumer and buyer preferences to support the development of demand-driven sustainable chain concepts, including revenue models, pricing systems, and chain cooperation.
• Dashboard voor emissiemonitoring van stallen (Emission Monitoring Dashboard for Barns) A user-friendly dashboard providing livestock farmers with quick and clear insight into barn emission performance. The system enables efficient and organized monitoring of ammonia, methane, and other emissions in real time.
• Stalklimaatindex (Barn Climate Index) The Barn Climate Index provides an at-a-glance overview of barn climate conditions. Farmers can zoom in further to identify opportunities for improvements and optimization in temperature, humidity, CO2, and ammonia levels. Delivered via round reports after each production cycle.

Quantifiable outcome

• Reduced mortality to 0.6% from weaning; daily weight gain of 370 grams from birth; near-zero antibiotic use on participating pig farms using smart barn sensors.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core.

• Wageningen University & ResearchcoreStrategic or Co-development Partner · 1 January 2022Academic research partnership in which Wageningen University & Research collaborates on improving measurement methodologies for emission monitoring in livestock barns. WUR is researching how measurement methods can be further improved in the context of target-based permits.
• Hendrix GeneticscoreStrategic or Co-development Partner · 1 January 2022Breeding company partner in the 'Slimme Varkensketen' (Smart Pig Chain) initiative, working with Connecting Agri & Food and Vion Food Group on the 'Sturen op diergezondheid' (Steering on Animal Health) business case, combining sensor data with breeding/genetic data.
• Vion Food GroupcoreStrategic or Co-development Partner · 1 January 2022Major Dutch meat processor collaborating with Connecting Agri & Food on the 'Slimme Varkensketen' (Smart Pig Chain) initiative, including projects 'Sturen op diergezondheid' and 'Sturen op kwaliteit'. Vion contributes processing data and chain coordination.
• Topigs NorsvincoreStrategic or Co-development Partner · 1 January 2022Pig genetics company collaborating on the 'Slimme Varkensketen' projects, including research on the effect of stable climate on genetic potential expression, and camera-based fat quality measurement.
• StarFarmerscoreStrategic or Co-development PartnerAgricultural supplier cooperative with ~100 member pig farmers, all equipped with Slimme Stal sensors since 2022. StarFarmers member farmers participate in the 'Verduurzamen varkenshouderij door slim omgaan met stalklimaat' project coordinated by Connecting Agri & Food.
• ICT Companies (Slimme Stal)coreTechnology or IntegrationConnecting Agri & Food works with ICT companies to develop applications for precision livestock farming. The company uses sensors and monitoring technology from technology partners to build its emission and climate monitoring solutions.
• Coöperatie AgrifirmcoreStrategic or Co-development PartnerAgricultural cooperative that commissioned the 'Vergunnen met Sensoren' (Permitting with Sensors) project with Connecting Agri & Food and Agrifirm Exlan to develop permit application processes based on actual emissions measured by sensors rather than prescribed techniques.
• Agrifirm ExlancoreImplementation/ SI/ Consulting PartnerAgricultural advisory organization partnered with Connecting Agri & Food on the 'Vergunnen met Sensoren' project for sensor-based permitting, including regulatory and permitting expertise.
• Regio Deal Noordoost BrabantcoreOthers
• Province of Noord-BrabantcoreOthersProvincial government co-financing the 'Slimme Varkensketen' moonshot through Regio Deal Noordoost Brabant, and partner in pilot projects for sensor-based emission monitoring in the region.
• Ministry of Landbouw, Natuur en Voedselkwaliteit (LNV)coreOthersDutch Ministry of Agriculture, Nature and Food Quality involved in the 'Slimme Varkensketen' funding and engaged in the 'Vergunnen met Sensoren' project for developing target-based permitting frameworks.
• Province of GelderlandcoreOthersProvincial government co-financing the 'Verduurzamen varkenshouderij door slim omgaan met stalklimaat' project, with support from the European Agricultural Fund for Rural Development.
• Albert HeijncoreStrategic or Co-development PartnerDutch supermarket retailer running the 'Beter voor Natuur & Boer' (Better for Nature & Farmer) program, in which partner farmers use continuous stable monitoring to meet sustainability criteria, with Connecting Agri & Food involved in monitoring and implementation.
• AgriFoodInnovationcoreStrategic or Co-development PartnerInnovation platform under which the 'Slimme Varkensketen' (Smart Pig Chain) moonshot operates, coordinating multiple business cases including 'Sturen op kwaliteit' and 'Sturen op diergezondheid', with Connecting Agri & Food as a key implementation partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Royal Agrifirm Group: Dutch agricultural cooperative and feed supplier that is both a partner (via Agrifirm Exlan) and an adjacent ecosystem participant. Comparable as a stakeholder in the Dutch livestock value chain collaborating on the same nitrogen and smart-farming agenda.

Direct peers

• Nedap Livestock Management: Netherlands-based provider of precision livestock management technology for pigs, dairy, and poultry. Directly comparable on sensor-based monitoring for individual animal and herd management; offers a more commercialized software/hardware stack.
• Fancom: Dutch specialist in stable climate control, feeding, and management automation for pig and poultry houses. Overlaps with Connecting Agri & Food on stable climate monitoring and barn analytics, with a stronger hardware orientation.
• Connecterra: Dutch AI-driven dairy cattle monitoring company. Overlaps with Connecting Agri & Food on AI/IoT for livestock behavior and performance monitoring, though focused primarily on dairy rather than pig/poultry.
• Allflex Livestock Intelligence (MSD Animal Health): Global livestock identification and monitoring sensor provider (part of MSD Animal Health). Compares on individual animal monitoring sensors and data platforms, with deeper commercial scale and global reach.
• Hotraco Group: Dutch developer of climate and process automation systems for livestock housing. Compares on stable-climate sensing and control, serving a similar Dutch and European farmer base as Connecting Agri & Food's Smart Farming pillar.

Emerging players

• DairyMaster: Irish dairy technology provider with comparable offerings in automated milking, feeding, and herd health monitoring. Relevant as a regional peer in livestock farm technology with similar product overlap.
• SensoWave / SmaXtec: Austrian/German livestock health monitoring company offering in-rumen sensor analytics. Comparable as an emerging player applying continuous sensor data to livestock performance and health — partially overlapping with Connecting Agri & Food's data analytics pillar.

Broad incumbents

• Lely: Dutch global leader in dairy and livestock robotics and farm management. Compares to Connecting Agri & Food as a far larger incumbent with integrated precision livestock technology, but lacks Connecting Agri & Food's independent advisory and policy-bridging role.
• DeLaval: Global dairy farm technology and equipment incumbent. Comparable as a broader incumbent in livestock monitoring and farm management, but with a portfolio spanning milking hardware and broader dairy systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/connecting-agri-food

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connecting Agri & Food