Ths Group

Name

Ths Group

Legal name

True-Blue Hospitality Solution Pvt Ltd

Website

https://thsgroup.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Holiday Memberships & Hospitality Services

NAICS

Accommodation (721), Traveler Accommodation (7211), Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Membership Organizations (8600), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industries

Luxury Villa Property Management & Concierge Services (THAMAEAJ), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Resort Convention Hotels (THAGALAC), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD)

Keywords

• Holiday memberships
• Vacation packages
• Resort stays
• Lifestyle discounts
• Hospitality services

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Resort Membership Sales: THS sells Resort Memberships that provide up to 3 nights complimentary stay at 8 resorts, food coupons worth Rs. 6,000, and discounted stay coupons worth Rs. 6,000, valid for 365 days. This is a one-time or annual membership fee model generating upfront revenue.
2. Villa Membership Sales: THS sells Villa Memberships offering up to 50% discount at 8 verified villas, providing recurring membership revenue from repeat bookings.
3. Lifestyle Membership Sales: THS sells Lifestyle Memberships providing discounts at partner stores across Pune (restaurants, cafes, boutiques, salons, etc.) for a 1-year validity period. This generates membership fees and may include affiliate/referral commissions from partner transactions.
4. Property Booking Revenue: THS earns revenue from direct property bookings (villas/resorts) where guests pay booking fees. Terms indicate 100% payment at booking plus a Rs. 5,000 refundable security deposit. Cancellation policy provides credit notes for partial refund.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

THS Group is a hospitality membership company that sells annual holiday memberships—Resort Membership, Villa Membership, Lifestyle Membership, and THS Buddy Membership—connecting members to verified nature-based properties across India (resorts, villas, hotels, camping, glamping, agro-tourism) and to discount benefits at lifestyle partner stores in Pune. The company also books direct villa/resort stays on a pay-as-you-go basis with full payment at booking plus a Rs. 5,000 refundable security deposit.

Product overview

THS Group operates as a holiday membership platform offering four distinct membership programs: Resort Membership (accommodation at nature-based resorts), Villa Membership (private villa stays with 50% discounts), Lifestyle Membership (discounts at partner stores and restaurants across Pune), and Buddy Membership (community support for senior citizens and newcomers). The company connects members with verified properties including resorts, villas, hotels, camping, glamping, and agro-tourism destinations across India.

Differentiator

Problem solved

Functional benefit

Products and services

• THS Resort Membership Annual holiday membership that gives members up to 3 nights complimentary stay at 8 verified resort properties (including Valley View Mahabaleshwar, Taalish Resort Junnar, ICamp Resort Wai, and others), Rs. 6,000 in food coupons, and Rs. 6,000 in discounted stay coupons, valid for 365 days. Aimed at Indian families and individuals seeking budget-friendly nature-based getaways.
• THS Villa Membership Annual villa-focused membership offering up to 50% discount at 8 verified villas across India, prioritizing privacy, security, and nature-based stays. Targeted at small groups, families, and Rotaract/community groups seeking private villa getaways.
• THS Lifestyle Membership Annual lifestyle discount membership valid for 1 year, granting discounts (5–63%) at 30+ partner stores across Pune covering restaurants, cafes, boutiques, salons, fabric stores, and daily-needs stores. Aimed at Pune-based consumers seeking savings on routine lifestyle purchases.
• THS Buddy Membership Community support membership focused on helping senior citizens and newcomers to Pune fulfill basic needs, build supportive relationships, and assist each other. Built around community building and word-of-mouth referrals as a growth lever within Pune.
• THS Property Bookings (Villa & Resort) Direct villa and resort bookings available to guests on a per-stay basis without a membership, with 100% payment required at booking plus a Rs. 5,000 refundable security deposit. Maximum occupancy of 3 guests per room; check-in 01:00 PM, check-out 11:00 AM. Cancellation policy provides credit notes/partial refund. Targeted at individual travelers and corporate groups seeking one-off stays.

Quantifiable outcome

• 3 nights complimentary stay + Rs. 12,000 worth of coupons per Resort Membership
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Dodge (Nanotechnology Powered Products)minorGTM or Marketing PartnerLifestyle partner offering up to 10% discount. Dodge provides Nanotechnology Powered Products for everyday life enhancement. Located in Aundh, Pune.
• Creative CollectionminorGTM or Marketing PartnerHand bag dealers offering ladies' score totes, slings, potlis, backpacks. Located on FC Road, Pune. Lifestyle membership discount partner.
• Taarka CreationsminorGTM or Marketing PartnerDesigner boutique with exclusive designer and traditional dresses/sarees. Located on Bhandarkar Road, Pune.
• Very Me BoutiqueminorGTM or Marketing PartnerTrendy, chic ladies boutique in Koregaon Park, Pune. Offers up to 15% discount for THS Lifestyle members.
• Gel & Mousse Beauty SalonminorGTM or Marketing PartnerBeauty parlour in Koregaon Park, Pune offering up to 50% discount to THS Lifestyle members.
• Suzani The Luxury WardrobeminorGTM or Marketing PartnerLuxury women's clothing and wardrobe boutique. Located in Camp, Pune. THS Lifestyle partner.
• Spice Garden RestaurantminorGTM or Marketing PartnerLarge hilltop restaurant with city views and lawn tables serving Indian tandoori fare and Asian dishes. Located in Kothrud, Pune.
• The CultminorGTM or Marketing PartnerStylish venue near Koregaon Park with varied DJ sets, Indian dining, and table bottle service. THS Lifestyle partner.
• Various Property Owners (Resorts & Villas)coreStrategic or Co-development PartnerTHS partners with property owners to list their resorts, villas, hotels, camping, and glamping properties on the THS platform. Properties span 20+ destinations across India including Mahabaleshwar, Manali, Udaipur, Kanha, Pench, and more.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RCI (Resort Condominiums International): Global timeshare exchange network with India operations, enabling members to swap holiday inventory. Adjacent membership-exchange model relevant to THS's network of partner properties.
• Club Mahindra (Mahindra Holidays & Resorts India): India's largest timeshare/holiday membership operator offering multi-year memberships across 100+ resorts. THS competes in the same Indian holiday-membership category with a much smaller footprint and capital base.
• Sterling Holiday Resorts: Holiday ownership/timeshare operator in India with resort properties across leisure destinations. Closely comparable membership-model business targeting Indian families, similar to THS Resort and Villa Memberships.

Broad incumbents

• OYO Rooms: Large hospitality aggregator/franchisor of budget hotels and holiday stays across India. Overlaps THS's verified-property positioning with broader inventory and deeper marketing budgets.
• MakeMyTrip: India's largest OTA covering flights, hotels, holidays and experiences. Competes with THS on Indian leisure travel demand capture and increasingly on membership/loyalty.
• Treebo Hotels: Indian mid-budget hotel brand with quality-assured properties. Comparable to THS's "verified property" differentiator but at significantly larger scale and brand recognition.
• Yatra.com: Major Indian OTA offering holidays, hotels and corporate travel. Comparable to THS's corporate group-booking capability and competes for the same mid-market Indian leisure traveler.
• SOTC Travel: Established Indian tour operator with packaged holidays across domestic destinations. Overlaps THS's resort-and-villa holiday offerings, especially in Maharashtra and Himachal circuits.
• Airbnb: Global alternative-accommodation marketplace with growing India villa/private-stay inventory. Directly comparable to THS's Villa Membership use case but operates at global scale.
• EaseMyTrip: Listed Indian OTA competing on price and holiday packages. Comparable to THS's budget-conscious family positioning and Pune/metro corporate travel customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ths-hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ths Group