Idhl Group
IDHL Group is a UK-based, privately held digital marketing and commerce services firm with 25 years of operating history, delivering integrated digital marketing, web and technology, strategy, and brand and creative services to enterprise and mid-market brands across the UK and US.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What Idhl Group does
IDHL Group is a UK-incorporated, privately held digital marketing and commerce services firm with approximately 25 years of operating history. It delivers four integrated service lines — digital marketing (SEO, digital PR, paid media, marketing automation, organic social, measurement and attribution), web and technology (eCommerce and DXP platform builds, development, design/UX, integrations, CRO), strategy and consultancy (audits, growth mapping, market intelligence, digital transformation, AI strategy, tech stack consultancy), and brand and creative services (brand strategy, identity, GTM campaigns, film/animation, AI creative) — to enterprise and mid-market brands. The group operates from five offices: London, Leeds, Manchester, and Southampton in the UK, plus New York in the US.
The underlying technology stack combines certified, top-tier partnerships with commerce and DXP platforms — Shopify (Platinum), BigCommerce (Elite), Kentico (Gold), Umbraco (Gold), Adobe (Silver), and Scayle — alongside advertising and analytics platforms (Google, Meta, StackAdapt, Trustpilot). Proprietary capability is concentrated in IDHL Labs, an AI incubator funded with £1.5m that houses two internal platforms: Labs IP, an opportunity-identification and prioritization tool, and Labs CP, a creative testing and refinement platform for paid media. Group structure comprises the IDHL parent together with wholly-owned specialist subsidiaries MTM (brand and creative), Fostr (specialist digital marketing), Vervaunt (specialist services), and IDHL Labs.
The business model is professional services-led, generating revenue through project-based engagements and multi-year retainer contracts priced per scope; pricing is not publicly disclosed. Customer base spans enterprise brands across fashion and luxury (Radley, Bordelle, Heidi, Exodus), publishing (Hachette), jewellery retail (F.Hinds), tools and manufacturing (Milwaukee, Ryobi), beverage (Camden Town Brewery), paint and coatings (Craig & Rose), furniture (Hammonds), entertainment retail (HMV), cryptocurrency (Byte Federal), and urban development (NEOM), with documented outcomes such as +54% organic visibility for Radley, +272% organic growth for HMV, +186% organic performance for Byte Federal, and +230k conversions for Milwaukee. Leadership comprises CEO Lewis Sellers and COO Dan Paget (appointed 2025-06-23).
Idhl Group firmographics
Firmographics- Name
- Idhl Group
- Legal name
- IDHL Group
- Website
- https://idhlgroup.com
- Company type
- Private
- Operating status
- Operating
- Short description
- IDHL Group is a UK-based, privately held digital marketing and commerce services firm with 25 years of operating history, delivering integrated digital marketing, web and technology, strategy, and brand and creative services to enterprise and mid-market brands across the UK and US.
- Ownership category
- akta.pro rank
Idhl Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Idhl Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Integrated digital marketing retainer and project-based engagements covering SEO, digital PR, paid media, marketing automation, organic social, and measurement/attribution. Revenue generated through ongoing client relationships and project fees.
- Web and Technology Services: eCommerce platform development and optimisation, DXP implementation, development, design/UX, systems integrations, and analytics/CRO services. Delivered as project-based engagements and ongoing retainer relationships.
- Strategy and Consultancy Services: Strategic consulting including audits, growth mapping, market intelligence, digital transformation, AI strategy, and tech stack consultancy. Typically delivered as project or retainer engagements.
- Brand and Creative Services: Brand strategy, identity development, creative production, film/animation, GTM campaigns, and monitoring/sentiment analysis. Delivered through project-based engagements and studio retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements tailored to client requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Idhl Group product offering
Product offeringCore offering
IDHL Group delivers integrated digital marketing, web and technology, strategy and consultancy, and brand and creative services to enterprise and mid-market commercial brands across the UK and US. Offerings span SEO, paid media, digital PR, marketing automation, eCommerce platform builds (Shopify, BigCommerce, Adobe Commerce, SCAYLE), DXP implementation (Kentico, Umbraco), development and CRO, AI strategy and creative, and brand strategy and identity work, delivered through multi-year project and retainer engagements.
Product overview
IDHL Group is a connected group of agencies offering integrated digital marketing and web services. The portfolio comprises four service lines (Digital Marketing, Web & Technology, Strategy & Consultancy, Brand & Creative) supported by three specialist sub-brands (MTM, Fostr, Vervaunt). At the center is IDHL Labs, an AI incubator with two proprietary platforms—Labs IP (opportunity identification) and Labs CP (creative testing for paid media)—representing a £1.5m AI investment. The group operates across UK (London, Leeds, Manchester, Southampton) and US (New York), serving brands including Milwaukee, Radley, HMV, and Byte Federal.
Differentiator
Problem solved
Functional benefit
Brands
- MTM: Brand and creative services subsidiary specializing in making brands mean more through brand stories, identity and creative systems.
- Fostr
- Vervaunt
- IDHL Labs
Products and services
- Digital Marketing Services
- Web and Technology Services
- Strategy and Consultancy Services
- Brand and Creative Services
- IDHL Labs
Quantifiable outcome
- +54% organic visibility for Radley
- +4 more outcomes
Companies that use Idhl Group
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Idhl Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature3 records
Idhl Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- ShopifycoreShopify Platinum Partner status, the highest tier in Shopify's partner programme. Enables IDHL to deliver eCommerce solutions for clients on the Shopify platform with enhanced support, resources, and co-marketing opportunities.
- BigCommercecoreBigCommerce Elite Partner, representing top-tier partnership status. Supports delivery of enterprise eCommerce builds on the BigCommerce platform with advanced technical capabilities.
- KenticocoreKentico Gold Partner status for Digital Experience Platform (DXP) implementation and iteration. Supports long-term value delivery for clients requiring enterprise content management and digital experience capabilities.
- UmbracocoreUmbraco Gold Partner status for DXP implementation. Provides capability to deliver flexible, customisable digital experience solutions on the Umbraco platform.
- AdobesupportingAdobe Silver Solution Partner for enterprise digital experience and commerce requirements, complementing other eCommerce and DXP capabilities.
- ScaylesupportingTechnology partner for enterprise commerce solutions, enabling scalable commerce platform implementations.
- GooglesupportingPlatform partner providing advertising, analytics, and search technology capabilities integral to digital marketing service delivery.
- MetasupportingPlatform partner for social advertising and marketing capabilities across Meta's family of apps and services.
- StackadaptsupportingProgrammatic advertising platform partner enabling advanced audience targeting and campaign execution capabilities.
- TrustpilotsupportingCustomer review platform partnership supporting credibility and social proof capabilities for client brands.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Idhl Group competitors and assessment
Company assessmentBroad incumbents
- Jellyfish (The Brandtech Group): Jellyfish is a global digital marketing agency under Brandtech Group, offering media, SEO, paid social, creative, and analytics. Overlaps with IDHL's full-service digital marketing and web/technology capabilities but operates at significantly larger scale globally.
- Accenture Song: Accenture Song is the digital creative and marketing arm of Accenture, offering strategy, creative, commerce, and technology services. Competes with IDHL for large enterprise digital transformation engagements, but at a global consulting scale.
- Wavemaker (WPP): Wavemaker is the global media, content, and technology agency within WPP. Overlaps with IDHL's paid media and digital marketing services but operates at holding-company scale with much broader geographic reach.
Direct peers
- Tug: Tug is an international digital marketing agency offering paid media, SEO, and creative services. Directly comparable to IDHL's digital marketing services line and serves similar enterprise clients.
- Reading Room: Reading Room is a UK digital agency offering web development, digital strategy, and content. Comparable to IDHL's web and technology services line and competes for the same UK-based enterprise eCommerce and DXP clients.
- Stickyeyes: Stickyeyes is a UK-based digital marketing agency with deep SEO and content marketing heritage. Directly comparable to IDHL's SEO-led origins and competes for the same UK enterprise search and content budgets.
- Croud: Croud is a UK-headquartered digital marketing agency offering SEO, paid media, content, and analytics. Competes directly with IDHL for UK enterprise digital marketing budgets and shares a similar mid-market, multi-channel positioning.
- Impression: Impression is a UK-based digital marketing agency specialising in SEO, paid media, and digital PR. Directly comparable to IDHL's digital marketing service line and competes for similar UK enterprise clients.
- Dept: Dept is a global digital agency with strong eCommerce, creative, and engineering capabilities. Directly comparable to IDHL's integrated brand-creative-tech offering and competes for the same enterprise digital transformation briefs.
- The&Partnership: The&Partnership (now &Walsh) is an integrated creative, media, and technology agency network. Comparable to IDHL's integrated brand-creative-tech offering and competes for UK and global enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Idhl Group social profiles
Digital presenceIdhl Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idhl Group leadership team
Management profileNumber of profiles
Profiles2 records
Idhl Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Idhl Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idhl Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idhl Group
What does Idhl Group do?
IDHL Group delivers integrated digital marketing, web and technology, strategy and consultancy, and brand and creative services to enterprise and mid-market commercial brands across the UK and US. Offerings span SEO, paid media, digital PR, marketing automation, eCommerce platform builds (Shopify, BigCommerce, Adobe Commerce, SCAYLE), DXP implementation (Kentico, Umbraco), development and CRO, AI strategy and creative, and brand strategy and identity work, delivered through multi-year project and retainer engagements.
Is Idhl Group a public or private company?
Idhl Group is a private company. It is classified as management employee owned and is currently operating.
When was Idhl Group founded?
Idhl Group was founded in -1.
How does Idhl Group make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are web and Technology Services, strategy and Consultancy Services and brand and Creative Services.
Who are Idhl Group's main competitors?
Broad incumbents on record are Jellyfish (The Brandtech Group), Accenture Song and Wavemaker (WPP). Direct peers are Tug, Reading Room, Stickyeyes, Croud, Impression, Dept and The&Partnership.
Does Idhl Group have an API?
No public API is recorded for Idhl Group.
What industry is Idhl Group in?
Idhl Group's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.