Hi*Ball Energy

Name

Hi*Ball Energy

Legal name

Hi*Ball

Website

https://drinkhiball.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Hi*Ball Energy produces zero-sugar sparkling energy water with natural caffeine, B vitamins, ginseng, and guarana, sold via Amazon UK and BrewDog.com in four flavors targeting health-conscious UK consumers.

Ownership category

akta.pro rank

Product category

Functional Energy Beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Energy Drink Production (AFAFAFAA)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Energy Drinks & Energy Shots (CRADAHAJ)

Keywords

• Sparkling energy water
• Functional energy beverages
• Natural caffeine drinks
• Sugar-free energy drinks
• Vitamin infused beverages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Beverage Product Sales: Direct product sales of sparkling energy water in can formats (330ml). Products available in 4-pack and 12-pack configurations. Revenue generated through retail and e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hi*Ball Energy produces and sells sparkling energy water beverages in 330ml cans, formulated with natural caffeine (100mg), B vitamins (B3, B5, B6, B12), ginseng (35mg), and guarana (35mg). The brand offers four flavor variants (Wild Berry, Lemon Lime, Vanilla, Peach) and is positioned as a zero-sugar, zero-calorie, zero-artificial-sweetener alternative to traditional energy drinks. Products are manufactured by BeerSelect for parent company Tilray Brands.

Product overview

Hi*Ball Energy is a sparkling energy water brand launched by Tilray Brands. The product line consists of four distinct flavor variants—Wild Berry, Lemon Lime, Vanilla, and Peach—each offering the same core functional formula. Each 330ml can provides 100mg natural caffeine, B vitamins (B3, B5, B6, B12), 35mg ginseng, and 35mg guarana. The products are positioned as a healthier alternative to traditional energy drinks, featuring zero sugar, zero calories, zero artificial sweeteners, zero preservatives, and no artificial additives. All products are third-party tested for health and safety and are manufactured for Tilray Brands by BeerSelect.

Differentiator

Problem solved

Functional benefit

Products and services

• Hi*Ball Energy - Wild Berry Sparkling energy water with wild berry flavor, providing 100mg natural caffeine, B vitamins (B3, B5, B6, B12), 35mg ginseng, and 35mg guarana per 330ml can. Targeted at health-conscious consumers seeking sugar-free energy alternatives.
• Hi*Ball Energy - Lemon Lime Sparkling energy water with lemon and lime flavor, providing 100mg natural caffeine, B vitamins (B3, B5, B6, B12), 35mg ginseng, and 35mg guarana per 330ml can. Targeted at health-conscious consumers seeking clean, crisp energy alternatives.
• Hi*Ball Energy - Vanilla Sparkling energy water with vanilla flavor, providing 100mg natural caffeine, B vitamins (B3, B5, B6, B12), 35mg ginseng, and 35mg guarana per 330ml can. Targeted at health-conscious consumers seeking smooth, lightly energising beverages.
• Hi*Ball Energy - Peach Sparkling energy water with peach flavor, providing 100mg natural caffeine, B vitamins (B3, B5, B6, B12), 35mg ginseng, and 35mg guarana per 330ml can. Targeted at health-conscious consumers seeking familiar, tangy energy options.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Tilray BrandscoreOEM/ Whitelabel/ Licensing Partner · 18 June 2026Tilray Brands is the parent company that owns and launched the Hi*Ball Energy brand in the UK market. The brand operates under Tilray's beverage portfolio, with the UK launch marking an expansion of the sparkling energy water product line into new geographic markets.
• Amazon UKcoreChannel Partner/ Reseller/ Distributor · 18 June 2026Amazon UK serves as a primary e-commerce marketplace for Hi*Ball Energy products in the UK. Products available through dedicated Hi*Ball storefront on Amazon UK, enabling broad consumer access and home delivery.
• BrewDogcoreChannel Partner/ Reseller/ Distributor · 18 June 2026BrewDog.com serves as a key e-commerce partner and online storefront for Hi*Ball Energy products. BrewDog also hosts dedicated Hi*Ball product collections on its website, providing integrated shopping experience for UK consumers.
• BeerSelectcoreOEM/ Whitelabel/ Licensing PartnerBeerSelect is the contract manufacturer that produces Hi*Ball Energy products for Tilray Brands. Manufacturing relationship enables Hi*Ball to scale production without owning manufacturing facilities.

Scale indicators1 record

Recent moves1 record

Broad incumbents

• Monster Energy: Mass-market energy drink giant with deep UK distribution; sets the baseline competitor that Hi*Ball must dislodge in coolers and impulse channels.
• Lucozade (Suntory Beverage & Food): Iconic UK energy/sports drink brand from Suntory; represents the established home-grown competitor in the same functional, caffeine-containing beverage space.
• Red Bull: Global energy drink incumbent that defines the UK category and against which Hi*Ball explicitly positions itself as a 'healthier alternative'.
• AG Barr (Irn-Bru): Scottish CPG group behind Irn-Bru and other functional/energy SKUs; large UK soft drinks portfolio player that competes for UK energy-adjacent occasions.

Direct peers

• Celsius Holdings: Functional energy drink brand built around natural caffeine, B vitamins and 'fitness lifestyle' positioning; closest large-scale analog to Hi*Ball's better-for-you energy-water concept.
• Tenzing Natural Energy: UK-based natural energy drink using plant-based caffeine, B vitamins and fruit extracts with a similar clean-label, better-for-you positioning aimed at UK consumers.
• Alani Nu: Better-for-you energy/storm brand positioned around natural caffeine, low/no sugar and functional ingredients; competes for the same health-conscious energy drink consumer.

Emerging players

• Recess: US sparkling water beverage infused with adaptogens and hemp; shares Hi*Ball's sparkling-water-plus-functional-ingredient format aimed at wellness-oriented consumers.
• Ghia: Non-alcoholic functional aperitif brand built around botanicals and a clean-label narrative; comparable premium positioning and 'functional beverage for adults' brand-building playbook.

Regional players

• Mother Root: UK-based functional, no-added-sugar drink brand (switchel/ginger-based) targeting health-conscious UK consumers; comparable UK origin story and premium positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drinkhiball_uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi*Ball Energy