Name

ReBit

Legal name

認定特定非営利活動法人ReBit

Website

https://rebitlgbt.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Social Services (LGBTQ Inclusion)

NAICS

Educational Support Services (611710)

akta.pro primary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

akta.pro secondary industries

Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF), Workforce Reentry Programs (Justice-Involved) (EDAAAOAG)

Keywords

• LGBTQ education programs
• Diversity training services
• Career support services
• Nonprofit consulting
• Municipal policy advisory

Headquarters

HQ city

Shibuya, Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: ReBit accepts individual donations through its website. The primary mechanism is the 'にじいろバトン' monthly donor program starting from 1,000 JPY per month, as well as one-time donations. This is the core funding model for a certified NPO.
2. Corporate Donations: ReBit receives corporate donations from companies including Starbucks, ZOZO, Bloomberg, Deloitte Tohmatsu, Dr. Martens, JSOL, Kiehl's/Japan L'Oréal, FamilyMart, Yokohama Rubber, Mizuho FG, SMBC, Mitsubishi UFJ FG, and others. Companies support through direct donations, product sales donations, event donations, volunteer time donations, and matching donations.
3. Rainbow School Project / Corporate Training: Corporate-funded school programs such as the Rainbow School Project in partnership with Starbucks, where companies fund LGBTQ awareness sessions in schools. Also includes consulting and training services for companies.
4. Government Grants (休眠預金活用事業): ReBit serves as a Fund Distributing Organization (資金分配団体) for the Dormant Deposit (休眠預金) program, administering 12-30 million JPY grants to 5-6 LGBTQ advocacy organizations nationwide over a 2.5-year period (2025-2028). This represents significant non-operating grant revenue.
5. Merchandise Sales: ReBit operates an online store (rebitlgbtsupporters.net) selling the Ally Teacher's Tool Kit physical packages and other LGBTQ support merchandise, with prices ranging from 1,000 to 20,000 JPY.
6. Municipal Training and Consulting Services: Fee-for-service training programs, policy consulting, and endorsement services for municipal governments and public institutions. ReBit provides customized LGBTQ/SOGI training for municipal employees, welfare workers, and company employees under contract.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

ReBit is a certified Japanese nonprofit (認定NPO法人) that delivers LGBTQ inclusion programs across four areas: education (school-based LGBTQ awareness curriculum, Ally Teacher's Tool Kits, picture books), career support (employment transition services for LGBTQ job seekers, job-matching platform diversity works), municipal and welfare consulting (policy advisory, e-learning for welfare workers, SOGIE handbook for local governments), and allyship (youth leadership programs). ReBit sells no technology platform; its core offering is service-based social impact delivery funded primarily by donations, grants, and consulting fees.

Product overview

ReBit offers a portfolio of LGBTQ+ inclusion products and services structured around four core business areas: Education (educational materials, teacher training kits, classroom programs), Career (employment support services, job search platforms, career forums), Administration/Welfare (municipal consulting, policy support, e-learning for welfare workers), and Allyship (youth leadership programs, community building). The main products include the picture book series 「これがじぶんのいろ！」, three variants of Ally Teacher's Tool Kit (for elementary, junior high, and teacher self-training), the municipality LGBTQ/SOGIE handbook, and the LGBTQ e-learning course. Supporting services include Diversity Career employment support, Ally Teacher's School online resource center, diversity works job platform, and the DIVERSITY CAREER FORUM event. ReBit also operates dormant deposit projects for funding LGBTQ organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Ally Teacher's Tool Kit: Teaching materials and resource kits for teachers to create LGBTQ-inclusive schools, including three variants: Safe School Building, Elementary School Upper Grades, and Junior High School editions.
• にじいろバトン (Niji-iro Baton)
• diverseeds
• LGBTQ/SOGIE Inclusive Society Promotion Project

Products and services

• Ally Teacher's Tool Kit

Quantifiable outcome

• Over 2,200 school sessions conducted; 220,000+ people educated; 13,000+ career consultations provided; 200+ municipalities supported
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• 認定NPO法人エティック (ETIC)coreStrategic or Co-development Partner · 1 September 2025ReBit and ETIC serve as Fund Distributing Organizations (資金分配団体) for the 休眠預金 LGBTQ/SOGIE Inclusive Society Promotion Project (2025-2028). ETIC brings 30+ years of experience in entrepreneurship support and social sector leadership development, while ReBit contributes 15+ years of LGBTQ-specific expertise. Together they provide both financial and non-financial support (伴走支援) to 5-6 LGBTQ advocacy organizations nationwide.
• スターバックス コーヒージャパン (Starbucks Coffee Japan)flagshipGTM or Marketing PartnerStarbucks funded the Rainbow School Project, donating to ReBit to deliver LGBTQ awareness sessions in schools. Starbucks employees participated as guest speakers. The project reached 43 schools and approximately 11,000 students and teachers, winning the PRIDE指標2021 Best Practice award.
• デロイト トーマツ グループ (Deloitte Tohmatsu Group)minorStrategic or Co-development PartnerProvided consultation support for the development of the Municipality LGBTQ/SOGIE Handbook, contributing professional expertise to the publication.
• 明石市・国立市 (Akashi City, Kunitachi City)minorStrategic or Co-development PartnerMunicipalities that provided consultation and case study input for the development of the Municipality LGBTQ/SOGIE Handbook.
• 株式会社ZOZOminorGTM or Marketing PartnerCorporate supporter of ReBit through donation programs, listed among supporting companies on ReBit's corporate donation page.
• ゆまに書房 (Yumani Shobo)minorStrategic or Co-development PartnerPublisher of the 'これがじぶんのいろ!' picture book series. ReBit supervised and co-produced this three-volume gender equality picture book series published by Yumani Shobo.
• 渋谷区・世田谷区 (Shibuya and Setagaya Ward)flagshipStrategic or Co-development PartnerShibuya and Setagaya wards were the first in Japan to implement partnership宣誓制度 in 2015, creating a 10-year milestone. ReBit collaborated with these municipalities for the LGBTQ symposium and works with them on municipal LGBTQ policy implementation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LGBT法連合会 (Japan Alliance for LGBT Legislation): Coalition of Japanese LGBTQ advocacy organizations focused on legislative reform including partnership制度 and SOGI理解増進法. Comparable to ReBit for municipal policy support and advocacy, though focused on legislative rather than service delivery.
• Workplace Pride: Amsterdam-based foundation that supports LGBTQ+ inclusion in workplaces globally through benchmarking, training, and corporate consulting. Directly comparable to ReBit's corporate DEI training and consulting business model, though serving a different geography.
• PFLAG: US-based organization supporting LGBTQ people, their parents, families, and allies through education and advocacy. Directly comparable to ReBit's allyship programs (diverseeds) and family/school education mission, though much larger and US-based.
• Nijiiro Diversity (虹色ダイバーシティ): Founded in 2010, Nijiiro Diversity is another major Japanese certified NPO focused on LGBTQ workplace inclusion and corporate DEI consulting. It directly overlaps with ReBit's corporate training, municipal consulting, and educational mission in the same Japanese market.
• NPO法人Out Japan: Japanese NPO supporting LGBTQ youth and young adults through community building, education, and employment support. Directly comparable to ReBit's youth-focused programs, including the diverseeds youth leadership program and career support services.

Broad incumbents

• Human Rights Campaign: Largest US LGBTQ civil rights advocacy organization operating at national scale across legislation, policy, and corporate engagement. Broadly comparable to ReBit's advocacy and corporate DEI work, though operates at vastly larger scale and broader scope.
• Stonewall: Major UK-based LGBTQ rights charity operating workplace programs, youth campaigns, and policy advocacy at significant scale. Comparable to ReBit for workplace training and educational mission but operates at much larger scale and broader scope.

Others

• GLAAD: US-based LGBTQ media advocacy organization working to amplify LGBTQ stories and narratives across media and corporate communications. Adjacent to ReBit's mission in promoting LGBTQ visibility but operates through media advocacy rather than direct service delivery.
• ETIC (認定NPO法人エティック): Japanese NPO with 30+ years of entrepreneurship and social sector leadership development experience. Direct partner with ReBit on the Dormant Deposit LGBTQ/SOGIE project; comparable as a fellow certified NPO in the Japanese social sector ecosystem but focused on entrepreneurship rather than LGBTQ services.

Regional players

• Pride House Tokyo: Tokyo-based LGBTQ community center opened during Tokyo Olympics offering events, exhibitions, and community programming. Comparable in mission and geography to ReBit but focuses on community space rather than service delivery and consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Re__Bit
• Facebookfacebook.com/Re.Bit.LGBT
• Instagraminstagram.com/re__bit
• LinkedInlinkedin.com/company/rebitlgbt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReBit