Joro Experiences Limited
Joro Experiences Limited is a London-based luxury travel company that designs and delivers bespoke, rare land and sea expeditions for high-net-worth individuals and families, operating with a 15-person specialist team and partnerships with Burgess and White Label Events.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Joro Experiences Limited does
Joro Experiences Limited is a privately-held, London-based (3 Wimpole Street, W1G 9SQ; Company No. 11021642) luxury travel company that designs and delivers bespoke, high-touch travel experiences on land and sea for high-net-worth individuals and families. Co-founded by Henry Comyn and Duncan Over, with Justin Packshaw serving as Chairman, the company operates with a 15-person specialist team including senior travel designers, event planners, expedition leaders, and creative roles. It generates revenue through three streams: professional services planning fees, one-time package bookings (ATOL-licensed for flight-inclusive trips), and mandatory carbon offset fees tied to its B Corp commitments. Pricing is bespoke and quote-based, with 30% standard deposits (100% if booked within 3 months of travel) and no public pricing tiers.
Joro Experiences Limited firmographics
Firmographics- Name
- Joro Experiences Limited
- Legal name
- Joro Experiences Limited
- Website
- https://joroexperiences.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Joro Experiences Limited is a London-based luxury travel company that designs and delivers bespoke, rare land and sea expeditions for high-net-worth individuals and families, operating with a 15-person specialist team and partnerships with Burgess and White Label Events.
- Ownership category
- akta.pro rank
Joro Experiences Limited industry classification
Industry- Product category
- Luxury Travel Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)
- akta.pro secondary industries
- Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK), Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)
Keywords
Where Joro Experiences Limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Joro Experiences Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Travel Planning and Advisory Services: Planning fee charged as part of total booking cost, covering bespoke itinerary design, specialist knowledge, and coordination of complex multi-destination journeys.
- Package Trips and Travel Services: Organized travel packages combining transport, accommodation, and experiences including yacht charters, land expeditions, and multi-generational journeys. Subject to ATOL protection for flight-inclusive packages.
- Carbon Offset Fees: Mandatory carbon offset fee included in booking cost as part of B Corp certification commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke luxury travel experiences - pricing varies by complexity, destination, duration, and scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Joro Experiences Limited product offering
Product offeringCore offering
Joro Experiences Limited designs and delivers a limited number of bespoke luxury travel experiences each year for high-net-worth individuals and families. Offerings span rare land and sea adventures worldwide, including superyacht expeditions (via partnership with Burgess), supercar and 4x4 driving experiences (via partnership with White Label Events), specialized expeditions such as submarine piloting and rally driving, and dedicated event planning for milestone celebrations.
Product overview
Joro Experiences Limited operates as a luxury travel company offering a portfolio of interconnected experiences. The core offering centers on rare travel experiences spanning land and sea expeditions, yacht charters (in partnership with Burgess), and supercar/4x4 driving adventures (in partnership with White Label Events). Additional services include dedicated event planning for milestone occasions and specialized expedition experiences such as submarine piloting and rally driving. The company positions itself as curators of extraordinary, inaccessible experiences for discerning travelers, integrating conservation and cultural respect into all offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Rare Travel Experiences
- Yacht Charter Services
- Supercar & Adventure Driving Experiences
- Expedition Experiences
- Event Planning
Quantifiable outcome
- Certified B Corp - highest standards for social and environmental performance
- +2 more outcomes
Companies that use Joro Experiences Limited
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Joro Experiences Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Joro Experiences Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- BurgesscorePartnership with Burgess provides access to the world's largest and best-quality fleet of superyachts. Joro curates expedition experiences using Burgess vessels, including REV Ocean expeditions launching in 2027.
- Expedition SciencecoreJoro is the exclusive travel partner of Expedition Science, facilitating access to conservation and research projects that deliver genuine impact while providing clients access to scientific expeditions.
- The Conscious Travel FoundationcoreJoro is a founding member and main sponsor of The Conscious Travel Foundation, a non-profit global membership community for sustainably-minded travel businesses. The foundation reached 100 members by 2024.
- White Label EventscorePartnership delivering automotive adventures including supercar experiences on Icelandic ring-roads, 4x4 adventures, and Namibia expeditions. JORO x WLE combines off-grid travel expertise with luxury driving experiences.
- REV OceanflagshipPartnership with Burgess to curate expeditions for REV Ocean, a state-of-the-art research and expedition vessel with 75% of expeditions dedicated to scientific research and 25% open for exclusive use. Expeditions launching in 2027.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Joro Experiences Limited competitors and assessment
Company assessmentDirect peers
- Black Tomato: Luxury travel company known for experiential, off-the-beaten-path journeys and adventure-led itineraries. Comparable to Joro in target customer (affluent experiential travelers), emphasis on storytelling, and curated expedition-style offerings.
- Pelorus: UK-based luxury travel company specializing in yacht expeditions and bespoke adventure experiences for high-net-worth clients. Directly comparable to Joro in target market, product mix (yacht + land expeditions), and curated, low-volume service model.
- Red Savannah: UK-based bespoke luxury travel company offering tailor-made holidays and expeditions. Comparable to Joro in geography, customer segment, bespoke-only positioning, and curated approach to unusual destinations.
- Jacada Travel: Luxury experiential travel company designing private, tailor-made journeys with a focus on unique access and insider experiences. Comparable to Joro in client profile, bespoke service model, and emphasis on exclusive access over volume.
- cazenove+loyd: Long-established luxury travel curator designing bespoke itineraries for affluent travelers worldwide. Comparable to Joro in client profile (HNW individuals), bespoke-only positioning, and focus on rare, hard-to-access experiences.
- Original Travel: UK-based award-winning bespoke travel company designing tailor-made itineraries for discerning travelers. Comparable to Joro in geography, target customer, and curated multi-destination journey offerings.
Broad incumbents
- Audley Travel: Large UK-based bespoke travel company offering tailor-made itineraries across global destinations. Comparable to Joro in geography and bespoke positioning, but operates at materially greater scale and with broader, less exclusive product positioning.
- Ponant: Luxury expedition cruise line offering small-ship voyages to polar and remote regions with onboard specialists. Comparable to Joro in luxury expedition cruising niche, though Ponant operates owned vessels at scale versus Joro's chartered-vessel curator model.
- Lindblad Expeditions: Established expedition cruise and travel company offering small-ship voyages with a science and conservation focus. Comparable to Joro in expedition-led positioning and conservation orientation, though operating owned fleet vessels at much larger scale than Joro's curated model.
Emerging players
- Cookson Adventures: Boutique bespoke adventure travel company focused on expedition-style and active adventures for HNW clients. Comparable to Joro in adventure-led positioning, though smaller scale and narrower product mix than Joro's yacht-plus-land portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Joro Experiences Limited social profiles
Digital presenceJoro Experiences Limited compliance and trust
Trust signalCompliance2 records
Joro Experiences Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joro Experiences Limited leadership team
Management profileNumber of profiles
Profiles15 records
Joro Experiences Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joro Experiences Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joro Experiences Limited
What does Joro Experiences Limited do?
Joro Experiences Limited designs and delivers a limited number of bespoke luxury travel experiences each year for high-net-worth individuals and families. Offerings span rare land and sea adventures worldwide, including superyacht expeditions (via partnership with Burgess), supercar and 4x4 driving experiences (via partnership with White Label Events), specialized expeditions such as submarine piloting and rally driving, and dedicated event planning for milestone celebrations.
Is Joro Experiences Limited a public or private company?
Joro Experiences Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joro Experiences Limited founded?
Joro Experiences Limited was founded in 2017. It employs 11 to 50 people.
Where is Joro Experiences Limited based?
Joro Experiences Limited is headquartered in London, United Kingdom, in the Europe region.
How does Joro Experiences Limited make money?
Three revenue lines are on record. Travel Planning and Advisory Services are the primary driver. The others are package Trips and Travel Services and carbon Offset Fees.
Who are Joro Experiences Limited's main competitors?
Direct peers on record are Black Tomato, Pelorus, Red Savannah, Jacada Travel, cazenove+loyd and Original Travel. Broad incumbents are Audley Travel, Ponant and Lindblad Expeditions. Cookson Adventures is listed as an emerging player.
Does Joro Experiences Limited have an API?
No public API is recorded for Joro Experiences Limited.
What industry is Joro Experiences Limited in?
Joro Experiences Limited's product category is Luxury Travel Services. Its primary akta.pro industry code is THAEABAF, Luxury Yacht & Small-Ship Expedition Cruises, with a secondary code of THAAADAF, Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV). Its NAICS code is 561520 and its SIC code is 7900.