White Label Events
White Label Events is a Wuppertal-based full-service event agency, founded in 2006, that plans and executes corporate events, incentives, trade shows, and digital/hybrid events for large enterprise clients across Germany and internationally, using an in-house streaming studio.
- Company typePrivate
- Founded2006
- HeadquartersWuppertal, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What White Label Events does
White Label Events GmbH is a Wuppertal, Germany-based full-service event agency founded in 2006 by Oliver Wurch, operating with approximately 20 full-time employees. The company plans and executes corporate events, incentive travel, promotions, company celebrations, and trade shows for large enterprise clients, with a named roster that includes Douglas, Vorwerk, Geberit, Shiseido, Puma, Targobank, AOK, and Vaillant. Its service portfolio spans core live event products and an add-on Digital Events & Streaming line delivered from an in-house streaming studio/expo location and integrated with the Hopin platform; supporting services include photography, visual documentation, and 3D visualization. The go-to-market is sales-led direct enterprise engagement handled by dedicated project managers, with a professional-restraint brand positioning that prioritizes the client's brand over the agency's own.
The business model is professional services revenue: project fees and service contracts for individual event executions, with pricing not publicly disclosed and offered on a quote basis. Distribution is direct B2B sales targeting the Large Enterprise tier, supported by a multi-channel digital marketing presence (paid search, social platforms, email newsletter) and an international supplier network enabling cross-border event coordination. The firm is founder-owned, privately held as a German GmbH, has no external funding, and reports no M&A or subsidiary activity. Operational maturity is evidenced by 18+ years of continuous operation, EcoVadis Silver CSR status, GDPR/BDSG/TMG compliance, and industry recognition including a 2015 Deutscher Digital Award and a 2016 FAMAB Award.
White Label Events firmographics
Firmographics- Name
- White Label Events
- Legal name
- White Label Events GmbH
- Website
- https://whitelabelevents.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Label Events is a Wuppertal-based full-service event agency, founded in 2006, that plans and executes corporate events, incentives, trade shows, and digital/hybrid events for large enterprise clients across Germany and internationally, using an in-house streaming studio.
- Ownership category
- akta.pro rank
White Label Events industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Sponsorship Activation & Experiential Marketing (THAHAGAC), General & Multi-Industry Trade Show Organizers (THAHABAA)
Keywords
Where White Label Events is headquartered
LocationHeadquarters
- HQ city
- Wuppertal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
White Label Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Event planning and management services: Full-service event agency revenue from conception, planning, and execution of corporate events, incentives, promotions, company celebrations, trade fairs, and digital events. Revenue generated through project fees, service contracts, and one-time event executions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
White Label Events product offering
Product offeringCore offering
White Label Events is a full-service event agency that plans and executes corporate events, incentive travel programs, promotional campaigns, company celebrations, and trade show/exhibition booths for large enterprise clients. It also delivers digital and hybrid event formats using an in-house streaming studio and platforms such as Hopin, with supporting photography, visual documentation, and 3D visualization services. End-to-end delivery is handled by an in-house team of dedicated project managers from concept to execution.
Product overview
White Label Events is an event agency offering full-service event management for corporate clients. The core offering includes the planning and execution of Corporate Events, Incentive Travel, Promotions, Company Celebrations, and Trade Shows & Exhibitions. The company also provides Digital Events & Streaming as an add-on module, enabling virtual and hybrid event formats. Supporting services include Photography & Visual Documentation and 3D Visualization & Design. All services are delivered by an in-house team of project managers and technical planners, providing end-to-end solutions from concept to execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Events Planning and execution of corporate events for large enterprise clients, including conferences, conventions, sales conventions, and business meetings, delivered end-to-end by a dedicated project manager.
- Incentive Travel
- Promotions
- Company Celebrations
- Trade Shows and Exhibitions
- Digital Events and Streaming
Quantifiable outcome
- 47 digital works awarded with precious metal
- +1 more outcomes
Companies that use White Label Events
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
White Label Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature1 record
White Label Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PayPalminorPayment processing integration for client transactions. PayPal (Europe) S.à.r.l. & Cie. S.C.A. handles online payment processing for paid services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
White Label Events competitors and assessment
Company assessmentDirect peers
- facts and fiction: Cologne-based cross-media agency building corporate events, brand experiences, and content-driven live communication for major German brands — overlapping WLE on enterprise client roster and live experience focus.
- Stagg & Friends: German creative event agency headquartered in Cologne delivering corporate events, incentives, and live communication for large enterprises — directly overlapping WLE's service mix and target customer profile.
- DRP Group: German full-service agency (part of LLR Partners) offering corporate events, live communication, and incentive travel alongside digital services — a comparable full-service enterprise event agency in Germany.
- Joke Event: German full-service event agency with comparable offerings in corporate events, conventions, and incentive travel, serving mid-market and enterprise clients across Germany.
- Uniplan: German event and live-marketing agency with expertise in corporate events, brand experiences, and trade shows — a head-to-head comparison for enterprise event planning in the DACH region.
- Insglück: Berlin-based creative event and live-marketing agency serving German and international enterprise clients with strategy, conception, and execution of corporate events — a close comparability match on offering and customer segment.
Broad incumbents
- MCI Group: Geneva-headquartered global events, association management, and meetings group operating at significantly larger scale — competing for many of the same enterprise and association event programs WLE serves.
- Jack Morton Worldwide: Global experiential brand marketing agency (Interpublic Group) operating brand experiences and corporate events at enterprise scale — overlapping WLE on corporate event execution with significantly larger resources and geographic reach.
- MKG (Havas Live): US-headquartered experiential marketing agency (part of Havas Creative Network) delivering brand experiences and corporate events globally — comparable service category at a meaningfully larger scale.
Regional players
- DEAG Deutsche Entertainment: Berlin-based live entertainment group producing and promoting events, concerts, and corporate shows across Germany and Europe — adjacent event-production business with German regional overlap.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
White Label Events social profiles
Digital presenceWhite Label Events compliance and trust
Trust signalCompliance4 records
White Label Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Label Events leadership team
Management profileNumber of profiles
Profiles10 records
White Label Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Label Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Label Events
What does White Label Events do?
White Label Events is a full-service event agency that plans and executes corporate events, incentive travel programs, promotional campaigns, company celebrations, and trade show/exhibition booths for large enterprise clients. It also delivers digital and hybrid event formats using an in-house streaming studio and platforms such as Hopin, with supporting photography, visual documentation, and 3D visualization services. End-to-end delivery is handled by an in-house team of dedicated project managers from concept to execution.
Is White Label Events a public or private company?
White Label Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Label Events founded?
White Label Events was founded in 2006. It employs 11 to 50 people.
Where is White Label Events based?
White Label Events is headquartered in Wuppertal, Germany, in the Europe region.
How does White Label Events make money?
One revenue line is on record: event planning and management services.
Who are White Label Events's main competitors?
Direct peers on record are facts and fiction, Stagg & Friends, DRP Group, Joke Event, Uniplan and Insglück. Broad incumbents are MCI Group, Jack Morton Worldwide and MKG (Havas Live). DEAG Deutsche Entertainment is listed as a regional player.
Does White Label Events have an API?
No public API is recorded for White Label Events.
What industry is White Label Events in?
White Label Events's product category is Corporate Event Management Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of THAHAGAC, Sponsorship Activation & Experiential Marketing. Its NAICS code is 561920 and its SIC code is 7310.