Licc - Large Ice Cream Company

What Licc - Large Ice Cream Company does

LICC - Large Ice Cream Company (legal entity: LICC AS) is a Norwegian for-profit company founded in 2023 by Sophia (age 13 at founding) and her father Christian Træland in Oslo. The company operates mobile ice cream wagons at public locations across Norway and Sweden and provides ice cream catering for corporate events, weddings, and private gatherings. Its core product is a dual-sided seasonal business: (1) a network of public ice cream wagons operating daily during the Norwegian and Swedish summer season (93+ active wagons planned for 2026, spanning from Tromsø to Mandal in Norway, with operations in Sweden), and (2) an event catering service that delivers freezer units, ice cream, cups, and youth serving staff to client locations. All ice cream is sourced exclusively from Hennig-Olsen under the Kremen av Iskrem brand, with a standardized six-flavor menu (chocolate, Oreo, salt caramel, pistachio, raspberry sorbet, mango sorbet) plus allergy-friendly options.

The technology stack is intentionally lightweight: a WIX-based website for booking and locations, the toGet.work mobile app for youth recruitment, and Vipps and Stripe as payment processors. LICC operates as a fully cashless business under a Norwegian legal exemption from kontantplikten for mobile seasonal operators. The workforce is comprised of teenagers aged 14-17 (the company description specifies "first-time jobs for teenagers"), employed on full contracts with wages, holiday pay, pension, and insurance; in 2025 the company employed 935 youth across Norway and Sweden and targets 1,200 in 2026.

The revenue model combines direct-to-consumer transactional ice cream sales (per-scoop pricing at wagon locations) with per-event quote-based catering (starting from 9,000 NOK excluding VAT per freezer unit, including 100 servings and youth serving staff). GTM is event-driven (corporate events, weddings, public gatherings) combined with daily public wagon operations during summer. Marketing relies on a network of 20+ corporate partners — main partners include Nordea, EY, Ice (telecom), If Insurance, and Hafslund, with support partners including PHM Group, Drivalia, Tingstad, Jernia, Fjord Line, Privatmegleren, Nordisk Film, Oslo Spektrum, and Lyreco — whose brands appear on wagons and at events, providing visibility and supporting the youth-employment mission narrative.

Name

Licc - Large Ice Cream Company

Legal name

LICC AS

Website

https://licc.no

Company type

Private

Founded year

2023

Operating status

Operating

Short description

LICC operates a network of 100+ mobile ice cream wagons and an event catering service across Norway and Sweden, employing teenagers aged 14-17 in their first jobs during the summer season. Revenue is generated via consumer scoop sales at public locations and per-event corporate/private catering bookings.

Ownership category

akta.pro rank

Product category

Mobile Ice Cream Vending and Catering

akta.pro primary industry

Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG)

Keywords

• Mobile ice cream vending
• Youth employment programs
• Event catering services
• Ice cream kiosks
• Corporate ice cream catering

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Ice Cream Sales: Direct consumer sales of ice cream through mobile wagons at public locations. Ice cream sourced from Hennig-Olsen (Kremen av Iskrem brand), sold directly to consumers at each location.
2. Corporate Event Catering: Ice cream catering service for corporate events, private parties, weddings, and special occasions. Pricing is per freezer unit with set serving capacity. Includes delivery, setup, and youth employees serving at the event.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

LICC operates a mobile ice cream vending and catering business in Norway and Sweden, selling Hennig-Olsen brand ice cream from 100+ mobile wagons stationed at public locations during the summer season. The company also delivers ice cream catering to corporate events, weddings, and private parties, bringing freezer units, ice cream, equipment, and youth employees to client locations. Pricing for catering starts at 9,000 NOK per freezer unit including 100 servings.

Product overview

LICC (Large Ice Cream & Coffee) is a Norwegian youth employment company that operates a mobile ice cream cart rental service for events alongside a summer job program for teenagers aged 13–17. The core offering consists of two interconnected businesses: (1) LICC Isservering — mobile ice cream cart rental for corporate and private events (offices, weddings, parties) featuring Hennig-Olsen ice cream served by youth employees, with pricing from 9,000 NOK per freezer; and (2) LICC Kiosk Locations — a network of seasonal kiosks operated by youth across Norway and Sweden, growing from 8 locations in 2023 to 120+ in 2026. The company also runs a youth summer job program where teenagers apply via the toGet.work app and receive full employment contracts with wages, holiday pay, and pension. The LICC Partner Program allows corporations to sponsor events and gain brand visibility. The company was founded in 2023 by 13-year-old Sophia and her father, and aims to expand internationally from 2027 onward.

Differentiator

Problem solved

Functional benefit

Products and services

• LICC Isservering (Ice Cream Cart Rental) Mobile ice cream cart rental service where LICC brings freezers, ice cream from Hennig-Olsen, and youth employees to corporate events, weddings, parties, and private gatherings. Pricing starts from 9,000 NOK per freezer and includes 100 servings. Targeted at corporate event planners and private event hosts in Norway and Sweden.
• LICC Kiosk and Wagon Locations Seasonal ice cream kiosk and mobile cart locations across Norway and Sweden, operated by youth employees. Grown from 8 kiosks in 2023 to 93-120+ locations spanning from Tromsø to Mandal, selling Hennig-Olsen ice cream (Chocolate, Oreo, Salt Caramel, Pistachio, Raspberry Sorbet, Mango Sorbet) directly to consumers at public locations during summer season.
• LICC Sommerjobb (Youth Summer Job Program) Employment program for youth aged 14-17 years providing first job experience with real Norwegian employment contracts including wages, holiday pay, pension, and insurance. Applications are submitted via the toGet.work mobile app. The program is the primary mission-driven service offering of the company, with 935 youth employed in 2025 and a 2026 target of 1,200.
• LICC Partner Program Corporate partnership program allowing businesses to support youth employment by sponsoring LICC ice cream carts at their events or locations, gaining brand visibility on carts and event surfaces while associating their brand with the youth first-job mission. Main partners include Nordea, EY, If Insurance, Ice (telecom), Hafslund, and core supply partner Hennig-Olsen.

Quantifiable outcome

• 935 youth employed in 2025 across Norway and Sweden
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

22 partnerships are on record, tiered main partner, core and support partner.

• Nordeamain partnerGTM or Marketing PartnerMajor financial partner and main sponsor. Nordea provides visibility on LICC wagons and exposure at events, supporting youth employment mission.
• Ice (Telecom)main partnerGTM or Marketing PartnerTelecommunications partner supporting youth employment initiative through marketing visibility and sponsorship.
• EYmain partnerGTM or Marketing PartnerProfessional services firm providing marketing partnership and visibility support for youth employment platform.
• If Insurancemain partnerGTM or Marketing PartnerInsurance partner supporting youth employment mission through brand visibility and sponsorship.
• Hafslundmain partnerGTM or Marketing PartnerEnergy company partner providing marketing visibility and support for youth employment initiative.
• Hennig-OlsencoreStrategic or Co-development PartnerIce cream supplier providing Kremen av Iskrem products. LICC exclusively uses Hennig-Olsen ice cream, including chocolate, Oreo, salt caramel, pistachio, raspberry sorbet, and mango sorbet flavors. Always includes allergy-friendly options.
• PHM Groupsupport partnerGTM or Marketing PartnerSupport partner providing marketing visibility and sponsorship for youth employment platform.
• Drivaliasupport partnerGTM or Marketing PartnerVehicle/mobility partner supporting operations with marketing partnership.
• Tingstadsupport partnerGTM or Marketing PartnerSupport partner providing marketing visibility for youth employment mission.
• Jerniasupport partnerGTM or Marketing PartnerSupport partner providing marketing visibility for youth employment mission.
• Fjord Linesupport partnerGTM or Marketing PartnerSupport partner providing marketing visibility for youth employment mission.
• Privatmeglerensupport partnerGTM or Marketing PartnerSupport partner providing marketing visibility for youth employment mission.
• Nordisk Filmsupport partnerGTM or Marketing PartnerCinema and entertainment partner providing marketing visibility for youth employment platform.
• Solonsupport partnerGTM or Marketing PartnerSupport partner providing marketing visibility for youth employment mission.
• Aekosupport partnerGTM or Marketing PartnerSupport partner providing marketing visibility for youth employment mission.
• Oslo Spektrumsupport partnerGTM or Marketing PartnerEvent venue partner providing marketing visibility for youth employment platform.
• Over Spektrumsupport partnerGTM or Marketing PartnerEvent venue partner providing marketing visibility for youth employment platform.
• Jifsupport partnerGTM or Marketing PartnerSupport partner providing marketing visibility for youth employment mission.
• Lyrecosupport partnerGTM or Marketing PartnerSupport partner providing marketing visibility for youth employment mission.
• VippscoreTechnology or IntegrationDigital payment solution partner. LICC accepts Vipps as payment method for cashless transactions, prioritizing youth employee safety.
• StripecoreTechnology or IntegrationDigital payment processing partner. LICC accepts card payments through Stripe for cashless transactions.
• toGet.workcoreTechnology or IntegrationRecruitment app platform for youth job applications. Youth download toGet.work app, create profile, and apply for ice cream jobs through the platform.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Ben & Jerry's: Premium ice cream brand (Unilever-owned) with scoop shops and mobile/event activation presence across Europe. Comparable as a brand-led ice cream retailer with similar audience (younger consumers, event-driven demand), though operating at much larger scale and without the youth-employment mission.
• Menchie's Frozen Yogurt: Global frozen dessert franchise with kiosk/storefront and event catering formats. Comparable as a frozen dessert retail operator that combines physical points-of-sale with event-based revenue, though primarily North American and not focused on youth employment.
• Unilever (Wall's ice cream): Operates the iconic Wall's mobile ice cream van business in the UK and mainland Europe, the closest large-scale analogue to LICC's mobile wagon model. As a global ice cream incumbent it offers similar products through mobile and retail channels, but with a much broader portfolio and without LICC's youth-employment mission.
• Nestlé Ice Cream: Global ice cream manufacturer with brands (e.g., Hågen-Dazs, Mövenpick, Frisk) distributed via retail, foodservice, and event/catering channels in Europe. Comparable as a broad incumbent in the ice cream category whose products overlap with LICC's menu and whose out-of-home channels compete for the same event-spend wallet.

Others

• Sodexo: Global food services and event catering provider operating across corporate sites in Norway and Sweden. Comparable as a broad incumbent competing for the same corporate event catering budget that LICC's Isservering product targets.
• ISS A/S: Danish-headquartered facility services giant with a food services division serving corporate offices across the Nordics. Adjacent as a potential competitor for corporate event catering budgets and as a channel that could partner with or threaten LICC's B2B Isservering stream in the same Scandinavian offices.
• Compass Group: World's largest contract foodservice provider with Nordic operations. Relevant as a broad incumbent in event and corporate catering whose scale and existing corporate relationships could either pressure LICC's B2B pricing or represent a partnership/channels opportunity.
• toGet.work: Nordic youth recruitment mobile app and LICC's core hiring channel. Thematically linked as the platform powering LICC's youth-employment flywheel; not a direct competitor but a critical ecosystem partner that shapes LICC's labor cost and recruitment scale.

Direct peers

• Hennig-Olsen Is: Norway's largest domestic ice cream manufacturer (Kremen av Iskrem brand) and LICC's exclusive supplier. Operates its own retail/café presence in the same Norwegian market and supplies comparable premium positioning, making it a directly overlapping ice cream distribution and retail peer despite its manufacturing scale.
• Diplom-Is: Danish-owned Scandinavian ice cream brand with broad market coverage across the Nordics. Directly comparable as a regional ice cream competitor with mobile/cart distribution and event/retail presence in geographies adjacent to LICC's Sweden and Norway footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/licc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licc - Large Ice Cream Company