What HTH Persondata och cookies Privacy Notice Cookie-liste Sitemap does

HTH is a Scandinavian designer and manufacturer of kitchens, bathroom furniture, wardrobes, and laundry room solutions serving primarily residential homeowners, with an additional B2B division serving architects, housing associations, builders, and institutional kitchens. Founded in 1966 in Denmark by brothers Hans Henning and Tonny Haahr, HTH operates three in-house Danish factories with an annual production capacity of approximately 75,000 kitchens, an ISO 9001 certified test laboratory at its Ølgod facility, and a retail footprint of roughly 120 stores across four Northern European countries (Denmark, Sweden, Norway, Finland), of which 22 are located in Sweden.

The company generates revenue through a hybrid model combining company-owned retail showrooms, a franchise partner network, an e-commerce webshop for DIY customers, and a dedicated corporate/B2B sales channel. Pricing is built around custom kitchen design with starting kits from SEK 109,092 (e.g., the Nordic Roots line) and an installment financing product called HTH FlexPay (e.g., 3,031 SEK/month over 36 months). Customers can choose full-service design, delivery and installation, or self-installation through the Gör Det Själv (Do-It-Yourself) range. Digital sales-enablement tools include a 3D Kitchen Design service with 24-hour turnaround, a Moodboard Creator, a kitchen style quiz, and a 30,000+ subscriber newsletter. Appliances are sold as add-on revenue through partnerships with AEG, Siemens, Miele, NEFF, and BORA, with accessory partnerships for Quooker and RørosHetta. HTH is a subsidiary of Nobia Danmark A/S, itself part of Swedish kitchen conglomerate Nobia AB.

Name

HTH Persondata och cookies Privacy Notice Cookie-liste Sitemap

Legal name

HTH Køkkener A/S

Website

https://hth.se

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HTH is a Scandinavian designer and manufacturer of custom kitchens, bathrooms, wardrobes, and laundry solutions, producing ~75,000 kitchens annually across three Danish factories and selling through ~120 retail stores in Denmark, Sweden, Norway, and Finland, plus a B2B corporate division.

Ownership category

akta.pro rank

Product category

Kitchen and Bathroom Furniture Manufacturing

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industry

Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Custom kitchen manufacturing
• Scandinavian kitchen design
• Kitchen cabinets furniture
• Bathroom wardrobe solutions
• Kitchen retail showrooms

Headquarters

HQ city

Denmark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Kitchen, Bathroom, and Wardrobe Cabinets: HTH's primary revenue stream comes from selling custom and standard kitchen cabinets, bathroom furniture, and wardrobes. All cabinets are manufactured in their own Danish factories.
2. Installation Services: HTH offers complete installation services where their experienced installers handle the entire kitchen installation. Customers can also choose to install themselves (DIY option) or have HTH deliver and assemble only.
3. Appliances: HTH sells appliances from partnered brands including AEG, Siemens, Miele, NEFF, and BORA through their showrooms and webshop.
4. E-commerce/DIY Products: HTH operates a webshop selling kitchen cabinets, bathroom furniture, wardrobes, countertops, accessories, and spare parts for self-installation projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HTH designs, manufactures, and sells custom kitchens, bathroom furniture, wardrobes, and laundry room solutions to residential and business customers. Products are made in the company's own Danish factories and sold through retail showrooms, franchise stores, an e-commerce webshop, and a dedicated B2B corporate division. The company also provides design consultation, 3D visualization, installation, and consumer financing services.

Product overview

HTH is a specialized provider of custom-designed kitchens, bathrooms, wardrobes, and laundry rooms operating primarily in Sweden with approximately 22 stores. The company offers a comprehensive portfolio including 17+ kitchen model lines (Art, Base, Focus, Slät, Mono, Mood, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, Nova, One, Scandinavian Classic, Stockholm, Tendens, Reflection), matching bathroom furniture, wardrobe solutions with sliding doors, and laundry room products. Additional offerings include appliance brands (AEG, Siemens, Miele, NEFF, BORA), countertops in various materials, a Do-It-Yourself range, professional installation services, financing options, and 3D design visualization. Products are available through physical retail stores, an e-commerce webshop, and include design consultation services. The company emphasizes Scandinavian design, quality craftsmanship, and sustainability with Swan ecolabel certified products and FSC/PEFC certified wood.

Differentiator

Problem solved

Functional benefit

Products and services

• Kök (Kitchens) Custom-designed quality kitchens in various styles including Art, Base, Focus, Slät, Mono, Mood, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, Nova, One, Scandinavian Classic, Stockholm, Tendens, and Reflection. Manufactured in HTH's Danish factories.
• Badrum (Bathrooms) Bathroom furniture models matching kitchen designs including Focus, Slät, Mono, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, One, and Stockholm.
• Garderob (Wardrobes) Wardrobe solutions including sliding doors and interior systems for bedrooms and closets.
• Tvättstuga (Laundry rooms) Solutions extending home style to utility rooms and laundry areas.
• Vitvaror (Appliances) Kitchen appliances including AEG, Siemens, Miele, NEFF, BORA, RørosHetta, cooktops with integrated extraction (spishäll med inbyggd fläkt), ovens, and wine coolers.
• Gör Det Själv (Do-It-Yourself) Self-service kitchen cabinet range delivered unassembled in flat packages for customer installation.
• Bänkskivor (Countertops) Countertop options including Corestone, Corian, granite, ceramic, laminate, steel, and wood.
• Finansiering (Financing) Interest-free and fee-free consumer financing through HTH FlexPay for kitchen purchases made in HTH stores (e.g., 3,031 SEK/month over 36 months for Nordic Roots).
• Montering (Installation) Professional installation services carried out by HTH's experienced installers for customers who prefer not to self-install.
• Designmöte (Design consultation) Free, non-binding design consultation with HTH kitchen experts in store or via online booking.
• 3D-ritning (3D Drawing) 3D visualization service delivering kitchen drawings within 24 hours after customers upload a sketch and select a kitchen design.
• Företag (Business/Project solutions) Corporate solutions serving architects, housing associations, builders, craftsmen, and institutional kitchens with total concept solutions and LEED/BREEAM-SE certification documentation support.
• Anniversary kök Limited anniversary kitchen collection celebrating 60 years of HTH design experience.

Quantifiable outcome

• 75,000 kitchens produced annually
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nobia ABcoreOthersHTH is part of Nobia Danmark A/S, which is part of the Swedish group Nobia AB. Nobia AB is one of Europe's leading kitchen manufacturers with 20 strong kitchen brands. This parent company structure provides HTH with scale advantages and corporate resources.
• AEGminorOthersHTH offers AEG appliances including AEG steam products as part of their appliance range in showrooms and webshop.
• SiemensminorOthersHTH offers Siemens appliances including Siemens InductionAir Plus as part of their appliance range.
• MieleminorOthersHTH offers Miele appliances as part of their premium appliance range.
• NEFFminorOthersHTH offers NEFF appliances as part of their appliance range.
• BORAminorOthersHTH offers BORA appliances including cooktops with integrated extraction as part of their innovative appliance range.
• QuookerminorOthersHTH offers Quooker boiling water taps as an accessory for their kitchen solutions.
• RørosHettaminorOthersHTH offers RørosHetta range hoods as part of their kitchen ventilation solutions.
• HTH Franchise PartnerscoreChannel Partner/ Reseller/ DistributorHTH operates through franchise partners who operate HTH retail stores. The company recruits franchise partners as evidenced by their careers page offering franchise partnership opportunities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Poggenpohl: Poggenpohl is a German premium kitchen manufacturer with global distribution. It competes with HTH in the premium-customized kitchen segment and shares the Scandinavian/Germanic design vocabulary that drives much of HTH's brand positioning.
• Nolte Küchen: Nolte is one of Germany's largest kitchen manufacturers, exporting across Europe including Scandinavian markets. It competes with HTH in the custom-mid and premium kitchen segment via dealer showrooms and partner networks across Europe.
• IKEA (METOD kitchen system): IKEA's METOD kitchen line offers modular, design-led kitchens at mass-market price points across global markets including the Nordics. It is the largest indirect competitor to HTH, pulling price-sensitive renovation traffic away from mid- and premium-custom kitchen retailers.
• Nobia AB: Nobia AB is the Swedish kitchen conglomerate and HTH's parent group, owning ~20 kitchen brands across Europe. It is the most relevant broad incumbent as it controls HTH's strategy, capital allocation, and shared corporate resources.

Direct peers

• Schmidt Kitchens: Schmidt is a French kitchen manufacturer with a large European franchise showroom network, including presence in Scandinavia. It competes directly with HTH on custom-designed, mid-to-premium kitchen retail across multiple European markets.
• Marbodal: Marbodal is a Swedish kitchen manufacturer and sister brand within the Nobia AB group. It overlaps directly with HTH in Scandinavian kitchen production, custom cabinetry, and retail, sharing parent-company scale advantages.
• Kvik: Kvik is a Danish-owned kitchen retailer with showrooms across Northern Europe, offering custom-designed kitchens at price-competitive mid-market positioning. It directly competes with HTH on design-led kitchen retail in Denmark, Sweden, Norway, and Finland.
• Ballingslöv: Ballingslöv is another Nobia AB-owned Swedish kitchen brand operating through showrooms across the Nordics. It competes head-to-head with HTH in the same Scandinavian kitchen retail and custom-cabinetry market.

Regional players

• Magnet Joinery: Magnet is one of the UK's largest kitchen retailers, operating showrooms and a trade business. As a regional player, it is comparable to HTH on showroom-led kitchen retail, although it does not directly compete in the Nordic market.
• Howdens Joinery: Howdens is the UK's leading kitchen and joinery supplier, selling through a depot-and-trade model. While geographically focused on the UK, it is a relevant benchmark for kitchen retail scale, supply-chain efficiency, and trade-channel economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.se/hthsverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HTH Persondata och cookies Privacy Notice Cookie-liste Sitemap