Heart To Beat LLC

What Heart To Beat LLC does

Heart To Beat LLC is a private safety-services company founded in 2016 and headquartered in Owings Mills, Maryland. It provides emergency-response preparedness services to organizations that face medical and security incidents in the workplace, including CPR, AED, first aid, bleeding control, and active-threat/Stop the Bleed training. Instruction is delivered by active and former police, SWAT, EMS, military, and federal personnel, and the company supplements training with consulting and end-to-end AED program management. It is an authorized dealer for all five major AED manufacturers and operates a dedicated training facility in Owings Mills.

The company's core product stack is a bundled, tiered offering—Bronze, Silver, and Gold packages—spanning instructor-led training, AED equipment sales and placement, and recurring equipment management. Underpinning the equipment side is a Mendix-based portal that logs AED installations, inspections, and lifecycle data, creating recurring revenue and a data record that raises switching costs over time. Customer organizations range from 25 to 50,000+ employees and span at least seven verticals, with named logos including Under Armour, Amtrak, the Washington Commanders, the University of Maryland, Albertsons, JLL, and Mission BBQ.

Go-to-market combines an enterprise sales motion (programmatic training, multi-site AED rollouts, consulting) with a consumer channel via Eventbrite for individual CPR/AED/first-aid classes. The company expanded from 6 to 17 states in 2021, acquired Bay Area CPR in April 2022 (adding ~70 commercial clients), and in October 2025 partnered with Sisu Partners (Mike Britton, John Ryan, Dave Stefanski) to recapitalize and pursue an acquisition roll-up in the safety and emergency-response services market.

Name

Heart To Beat LLC

Legal name

Heart To Beat LLC

Website

https://hearttobeatllc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart To Beat LLC provides CPR, AED, first-aid, and active-threat training, consulting, and equipment management—delivered by active and former emergency responders—to U.S. enterprises ranging from 25 to 50,000+ employees across multiple verticals.

Ownership category

akta.pro rank

Product category

Workplace Safety Training and Equipment Management Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG), EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)

Keywords

• CPR AED training
• First aid certification
• Workplace safety consulting
• AED equipment management
• Emergency response training

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Safety Training Programs: Heart To Beat delivers fee-for-service safety training courses — including CPR/AED, First Aid, Active Assailant, Stop the Bleed, Mental Health First Aid, OSHA courses, Lifeguarding, and more — to organizations on-site and to individuals at the public training facility. Courses are priced per participant or as group/contract packages. Most certifications are valid for two years, creating recurring certification renewal revenue.
2. AED & First Aid Equipment Sales: Heart To Beat sells AEDs, First Aid cabinets, bleeding control cabinets, and related supplies. As an authorized dealer for multiple AED manufacturers including Philips, the company generates revenue through equipment hardware sales, often bundled with installation services.
3. AED & First Aid Equipment Management Programs: Ongoing monthly or quarterly service contracts for AED and First Aid cabinet management. Technicians perform inspections, restocking, compliance documentation, and remote database updates. This generates recurring subscription-like revenue under multi-year or rolling contracts.
4. Safety Consulting Services: Customized safety consulting engagements covering safety equipment audits, security and threat assessments, and emergency response program design, typically sold as project-based or retainer engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Heart To Beat delivers safety training, equipment management, and consulting services to organizations and individuals, with offerings spanning CPR/AED, First Aid, Active Assailant, Stop the Bleed, Mental Health First Aid, Lifeguarding, and OSHA courses, bundled together with AED and First Aid cabinet management under customized Comprehensive Safety Programs. Training and equipment services are delivered on-site at client locations, remotely, or at the company's Owings Mills training facility by certified instructors with emergency services backgrounds, supported by a Mendix-based client portal for ongoing compliance and equipment monitoring.

Product overview

Heart To Beat LLC is a safety training and consulting firm offering a unified platform of life-safety solutions. The company provides interactive safety training programs (including CPR/AED, Active Assailant, First Aid, Stop the Bleed, Mental Health First Aid, Lifeguarding, and OSHA courses) combined with Safety Equipment Implementation & Management services (AED and First Aid cabinet management, monitoring, and restocking). Training is delivered on-site, remotely, or at their Owings Mills training facility by active and former emergency services professionals. The company operates a proprietary Mendix-based client portal for remote equipment management across client locations nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Training Interactive, on-site, and remote safety training courses including CPR/AED, Active Assailant, First Aid, Bleeding Control, Mental Health First Aid, Lifeguarding, and OSHA courses, delivered to organizations and individuals by instructors with emergency services and law enforcement experience.
• Safety Equipment Implementation and Management Full-service management of AED and First Aid equipment including implementation, state compliance monitoring, monthly or quarterly inspections, restocking, and 24/7 support for deployed or malfunctioning units.
• Comprehensive Safety Programs Customized bundled safety programs combining Safety Training, Safety Consulting, and Equipment Management into tailored packages (Bronze, Silver, Gold tiers) to meet the needs of organizations of all sizes.
• CPR/AED Training CPR and AED certification training for non-healthcare individuals including daycare workers, teachers, industrial workers, and community members, with certifications from American Heart Association, American Red Cross, and American Safety & Health Institute.
• Active Assailant Training Training to identify potential violence in advance, implement effective response during an assailant situation, and coordinate with law enforcement, delivered by decorated law enforcement personnel with decades of supervisory experience.
• First Aid Training First Aid training covering life-threatening injury recognition, epinephrine auto-injector administration, inhaler use, and tourniquet application for medical emergencies.
• Stop the Bleed - Bleeding Control Training Bleeding control training program developed by the American College of Surgeons, teaching techniques to control severe bleeding in emergency situations.
• Mental Health First Aid Training Mental health crisis intervention training program from the National Council for Mental Wellbeing, teaching participants how to recognize signs of mental health struggles, engage in supportive conversations, and direct individuals to appropriate resources.
• Lifeguarding and Pool Operator Training American Red Cross-certified lifeguarding courses, lifeguard recertification, safety training for swim coaches, and pool operator certification and recertification programs.
• OSHA Safety Training OSHA 10 and OSHA 30 training courses for construction industry workers covering hazard identification, safety standards, and regulatory compliance.
• AED Management Program Comprehensive AED program management including implementation or assumption of existing AEDs, state and ADA compliance verification, database monitoring, proactive servicing 30-45 days before expiration, and same-day response for stolen, malfunctioned, or deployed units.
• First Aid Management Program First Aid cabinet and equipment management including quarterly or monthly on-site visits for inventory, cleaning, restocking, and staff consultation on potential needs.
• Safety Consulting Services Customized safety consulting engagements covering safety equipment audits, security and threat assessments, and emergency response program design, typically sold as project-based or retainer engagements.
• AED and First Aid Equipment Sales Sale of AEDs, First Aid cabinets, bleeding control cabinets, and related supplies as an authorized dealer for multiple AED manufacturers including Philips, often bundled with installation and management services.
• Heart To Beat Client Portal Cloud-based proprietary portal hosted on the Mendix low-code platform (htbportal.mendixcloud.com) enabling clients to access their AED management data, service schedules, inspection records, and compliance documentation.

Quantifiable outcome

• Immediate CPR and defibrillation can boost cardiac arrest survival rates by over 50%.
• +2 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ProTrainings: ProTrainings offers blended online and in-person CPR/AED/First Aid certification, OSHA training, and a national instructor network. It targets the same corporate and individual customer base that Heart To Beat serves with remote and on-site safety training.
• AED Superstore: AED Superstore is an authorized online retailer of AEDs, batteries, pads, and cabinets from multiple manufacturers. It competes with Heart To Beat's AED hardware sales and AED management program for the same organizational buyers.
• AED Brands: AED Brands is a multi-brand AED distributor that sells defibrillators and accessories and offers program management. It overlaps with Heart To Beat's equipment and managed-services offering for enterprise and government buyers.
• Health & Safety Institute (HSI / ASHI): HSI (parent of ASHI and MEDIC First Aid) provides CPR, AED, First Aid, and safety training certifications, and competes directly with Heart To Beat for the same corporate and institutional customers. Like Heart To Beat, HSI certifies instructors to deliver courses at client sites.
• CPR Certification Baltimore: A regional provider of AHA-certified CPR/AED and First Aid classes serving the Baltimore metro area. Overlaps directly with Heart To Beat on consumer public classes, event-driven training, and small-business CPR certifications.
• Rescue One Training: Rescue One Training provides on-site CPR, AED, First Aid, and bloodborne pathogen training to businesses, schools, and healthcare providers in the Mid-Atlantic region. It competes head-to-head with Heart To Beat for the same Maryland-based enterprise and education customers.
• Cardio Partners (a Sayers Group company): Cardio Partners sells AEDs, provides AED program management, and offers CPR/AED/First Aid training to organizations nationwide. It is one of the closest end-to-end comparables to Heart To Beat because it combines equipment distribution with managed services and training.

Broad incumbents

• American Heart Association (AHA Training Centers): The AHA sets CPR/AED certification standards and operates a nationwide network of training centers that deliver the same CPR, AED, and BLS courses Heart To Beat offers. It is the dominant brand in the category and a frequent alternative buyer for enterprise safety training programs.
• American Red Cross (Training Services): The American Red Cross is one of the largest CPR/AED, First Aid, lifeguard, and BLS training providers in the U.S. and issues certifications that Heart To Beat also offers (e.g., ARC lifeguarding). It competes for the same enterprise training dollars and consumer class registrations that Heart To Beat serves, though it does not offer integrated AED equipment management.
• Philips HeartStart ( AED manufacturer): Philips is one of the five major AED manufacturers whose products Heart To Beat sells as an authorized dealer. While not a training peer, Philips is comparable because its commercial AED business anchors a portion of Heart To Beat's equipment and managed-services revenue.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart To Beat LLC