Haymaker Creative

What Haymaker Creative does

Haymaker Creative is a privately held, founder-owned creative marketing agency operating virtually with no fixed office premises, headquartered in Barkhamsted, United States, though a 717 area-code phone number suggests a Pennsylvania client base. Founded in 2016 and operating with a headcount of 1-10, the firm is staffed by four named principals — Kelly Lamark (Principal, Director of Account Services), Bryan Reilly (Creative Director), Josh Dennis (Director of Digital Strategy), and Rich Denver — positioning themselves as 'big-agency evacuees' who explicitly rejected the traditional 'churn n' burn' agency model. The team markets itself as a 'happy team of premium marketing assets' providing relationship-driven, accessible creative services either as a full-service solution or as an extension of client internal teams.

The firm's core offering is a full-service creative marketing suite delivered as project-based professional services rather than a platform product. Service lines include brand standards development, dimensional mailers and direct mail campaigns, brochures and booklets, logos and identity systems, websites and digital strategy, marketing/advertising campaigns, and media production including TV spots (demonstrated by Capital BlueCross school and family TV work and senior living community promotional videos hosted on Vimeo). The underlying 'technology' is the team's collective creative process and campaign management expertise rather than any proprietary software platform — no APIs, SDKs, or integrations are disclosed, and there is no evidence of an AI/ML workflow. Award validation comes from the 25th annual National Mature Media Awards, where the firm won Gold (Marketing/Advertising Campaign for The Evergreens Retirement Community) and Bronze (Brochure/Booklet for Panorama Retirement Community).

The business model is professional services with contact-based pricing (no published rates, intake via website form and 717-773-0625 phone line). Go-to-market is sales-led and direct, relying on portfolio demonstration, award recognition, and referral relationships rather than broad-based digital marketing. Revenue derives from project-based engagements with enterprise clients, with the senior living / retirement community vertical as the dominant segment and healthcare/insurance (Capital BlueCross) representing a secondary area. The customer base is concentrated among a small number of named enterprise accounts — The Evergreens, Panorama Retirement Community, Cornerstone Village, Longwood at Oakmont, and Capital BlueCross — yielding meaningful single-account concentration risk given the lean team size. The firm has no disclosed external funding, no parent company, and no institutional investment, operating as a bootstrapped boutique.

Name

Haymaker Creative

Legal name

Haymaker Creative

Website

https://teamhaymaker.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Haymaker Creative is a privately held, founder-owned creative marketing agency that provides project-based brand development, media production, digital strategy, and campaign services primarily to retirement community and healthcare enterprise clients across the United States.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Graphic Design Services (54143), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative marketing services
• Brand development
• Media production
• Advertising campaigns
• Web design services

Headquarters

HQ city

Barkhamsted

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Marketing Services: Project-based professional services revenue model. Haymaker offers full-service creative marketing solutions including brand standards, dimensional mailers, special insert brochures, campaigns, consumer products, event mailers, logos, websites, and media production (TV spots). Revenue is generated through client engagements for creative and marketing deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Haymaker Creative is a full-service creative marketing agency delivering brand development, advertising campaigns, direct mail design (dimensional and event mailers, special insert brochures), brochures and booklets, logos, websites, and media/video production (TV spots) for client campaigns. The agency operates either as a standalone creative solution or as an embedded extension of a client's internal team, targeting primarily senior living and healthcare organizations.

Product overview

Haymaker Creative is a full-service creative marketing agency that functions as a single unified service offering rather than a platform-with-modules architecture. The company provides a comprehensive suite of marketing services including creative strategy, media production, brand standards development, direct mail campaigns (dimensional mailers, event mailers, special insert brochures), advertising campaigns, print collateral (brochures/booklets), logo design, and website development. Their award-winning work includes a Gold Award at the 25th National Mature Media Awards for marketing/advertising campaigns and a Bronze Award for brochure/booklet design. The agency positions itself as an alternative to large agency models, offering personalized service as either a complete marketing solution or an extension of a client's existing team.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Creative Marketing

Quantifiable outcome

• Gold and Bronze award wins at the 25th annual National Mature Media Awards for retirement community marketing campaigns

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ogilvy: Global advertising agency network with full-service creative, brand, and direct marketing offerings. Comparable in creative campaign and direct mail capabilities, but operates at holding-company scale versus Haymaker's boutique model.
• Rapp: Global direct, data, and creative marketing agency. Comparable to Haymaker's direct mail, campaign development, and brand response services, but operates at much larger scale with data and technology capabilities Haymaker lacks.
• Wieden+Kennedy: Large independent creative agency with global brand campaign capabilities. Comparable in creative-first positioning and independent ownership, but vastly larger in scale, geographic reach, and resources.

Direct peers

• Doe-Anderson: Privately held, full-service advertising and marketing agency. Comparable to Haymaker in independent ownership, integrated creative + media + production offerings, and mid-market client focus.
• Brownstein Group: Independent creative agency with brand, advertising, PR, and digital capabilities. Comparable as a mid-sized full-service creative firm competing for similar mid-market brand and direct-response engagements.
• Barkley: Independent, employee-owned full-service agency offering brand strategy, creative, media, and production. Comparable to Haymaker in independent ownership model and broad creative services portfolio.
• Wray Ward: Independent, full-service marketing agency known for brand, content, and digital work. Comparable to Haymaker as a privately held creative shop offering integrated campaign services without holding-company overhead.
• The Richards Group: Independent, full-service creative agency known for integrated brand campaigns. Comparable to Haymaker as a privately held, full-service creative firm with a similar mix of brand strategy, direct mail, and campaign execution capabilities.
• Wax Custom Communications: Boutique full-service creative agency with deep healthcare and senior living expertise. Directly comparable to Haymaker in vertical focus (mature-market marketing), service scope (brand, direct mail, digital, video), and boutique scale.
• Godfrey: Independent B2B and consumer creative agency with brand, advertising, and digital capabilities. Comparable to Haymaker as a privately held, full-service creative firm competing for similar mid-market accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haymaker-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haymaker Creative