What HD PHYSIOTECH does

HD Physiotech is a privately-held French SARL founded in 1989 by Daniel Haar and headquartered in Soultz-sous-Forêts, Alsace. The company operates as a specialized B2B e-commerce distributor of physiotherapy, rehabilitation, fitness, and wellness equipment, serving healthcare professionals (primarily physiotherapists, osteopaths, and rehabilitation/SSR centers) across France, with regional exclusivity as the distributor and repairer for Enraf-Nonius in the Grand-Est sector since 2012. Its catalog spans thousands of SKUs organized across 15+ therapy categories including electrotherapy, ultrasound therapy, shockwave, Tecar therapy, pressotherapy, cryotherapy, laser therapy, high-energy induction, hydrotherapy, and shortwave diathermy, sourced from 14+ international brands (Airex, Thera-band, Zimmer MedizinSysteme, Nethos, MediStream, Emotion Fitness, Cefar/Compex/DJO, and others). HD Physiotech also owns the Rolling Mass brand of wooden reflexology massage accessories (acquired 2011, manufactured in Jura, France), and offers financing options and after-sales repair services to support high-value equipment purchases (€8,000–€27,000+).

Revenue is generated through three primary streams: one-time equipment and consumable product sales via direct e-commerce and a dealer/reseller network; professional repair and after-sales services (anchored by the Enraf-Nonius exclusive repair authorization); and managed financing arrangements for high-value medical devices. Pricing is tiered from low-cost consumables (€0.25–€40 for electrodes, gels, creams) through mid-range professional equipment (€250–€12,000) to premium specialized systems requiring quotation (€25,000+). The go-to-market combines a full-featured online storefront with quote-request functionality, a formal dealer/reseller program, direct phone/email sales for enterprise buyers, and annual trade show participation (Rééduca). Free shipping is offered on orders over €200 in mainland France. The company has 1–10 employees, €200,000 in stated SARL capital (established 2010), no external funding rounds, and is wholly founder-owned with Daniel Haar remaining the principal stakeholder.

Name

HD PHYSIOTECH

Legal name

HD Physiotech

Website

https://hd-physiotech.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

HD Physiotech is a French B2B distributor (founded 1989) selling physiotherapy, rehabilitation, fitness, and wellness equipment from 14+ international brands to physiotherapists, osteopaths, and rehabilitation centers across France, with regional Enraf-Nonius exclusivity in Grand-Est.

Ownership category

akta.pro rank

Product category

Physiotherapy Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Hot Stone & Thermotherapy Massage (HSADAHAK)

Keywords

• Physiotherapy equipment
• Rehabilitation devices
• Medical equipment distribution
• Therapy modalities
• Fitness wellness products

Headquarters

HQ city

Soultz-sous-forêts

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment and Product Sales: One-time sales of physical therapy equipment including electrotherapy devices, ultrasound machines, rehabilitation tables, fitness equipment, massage products, and accessories. Revenue generated through direct e-commerce sales and dealer/reseller channels.
2. Repair and After-Sales Services: Exclusive distributor and repairer for Enraf-Nonius products in Grand-Est sector. Provides maintenance and repair services for distributed equipment brands.
3. Financing Services: Offers financing options for equipment purchases, enabling professionals to acquire high-value medical equipment through payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HD Physiotech is a French distributor and online retailer specializing in physiotherapy, rehabilitation, fitness and wellness equipment. The company sells thousands of SKUs across therapy modalities (electrotherapy, ultrasound, shockwave, Tecar, laser, cryotherapy, thermotherapy, pressotherapy, hydrotherapy), rehabilitation and sports equipment, massage tables, fitness gear, and consumables. It also provides exclusive distribution and after-sales repair services for brands such as Enraf-Nonius in the Grand-Est region and manufactures its own Rolling Mass wooden massage brand in France.

Product overview

HD Physiotech is a specialized distributor and online retailer of physiotherapy, rehabilitation, and fitness equipment based in Alsace, France. Founded in 1989 by Daniel Haar, the company operates as a SARL (since 2010) and serves healthcare professionals across France. HD Physiotech offers thousands of product references organized across multiple therapy categories including: electrotherapy devices (TensMed, CEFAR, Compex), ultrasound therapy (Sonopuls series), shockwave therapy (Endopuls, PulsWAve), StimaWELL O.D.P. 120 MTRS neurostimulation, Tecar therapy (Técarpuls II, Docteur TECAR), pressotherapy (Lymphastim, TP series, Recovery 12), cryotherapy (CryoJet, Cryo 7, CRYO ONE), laser therapy, thermotherapy, and hydrotherapy (MEDISTREAM beds). The company also distributes rehabilitation equipment including Nethos hydraulic training devices, Motion cardio ergometers (Cycle 900, Cross 900), tables (electric, traction, verticalization), neuro athletic training tools (ARTZT), and fitness equipment (AIREX, Bosu). HD Physiotech is the exclusive distributor and repair agent for ENRAF-NONIUS in the Grand-Est sector, and owns the Rolling Mass brand (acquired 2011, made in France). Their portfolio also includes massage/wellness products (Kinecure creams/oils, Rolling Mass wooden massage tools), anatomy models, and hygiene/disinfection supplies. The company positions itself as a specialist offering comprehensive solutions for physiotherapy cabinets, rehabilitation centers, and sports facilities, with an emphasis on discovering new technologies in rehabilitation, fitness, and wellness.

Differentiator

Problem solved

Functional benefit

Brands

• Rolling Mass: Massage accessories brand acquired in 2011, manufactured entirely in France (Jura region, beech wood)

Products and services

• Electrotherapy Devices Electrical stimulation therapy equipment including cabinet devices (TensMed S82/S84, Vacotron 460, Endomed series) and portable units (Tens Cefar, Compex Pro Rehab) for muscle stimulation, pain relief and rehabilitation. Targeted at physiotherapy and rehabilitation professionals.
• Ultrasound Therapy Devices Therapeutic ultrasound devices including Sonopuls 190, 490, 492 and Sono One for treating pain, promoting healing, and improving functional recovery through deep tissue thermal and mechanical effects. For physiotherapy and rehabilitation practices.
• Shockwave Therapy Devices Shockwave therapy devices including Endopuls 811, PulsWAve Plus, enShock and Endopuls FSWT for treating tendinopathies, calcifications and chronic musculoskeletal pain. For physiotherapy and sports medicine professionals.
• StimaWELL O.D.P. 120 MTRS Neurostimulation and thermotherapy system for treatment of acute and chronic back pain, combining multifrequency electrostimulation with heat therapy for comprehensive spinal pain management. For physiotherapy and rehabilitation practices.
• Tecar Therapy Devices Capacitive and resistive energy transfer therapy devices including Técarpuls II and Docteur TECAR Smart for rehabilitation, manual therapy assistance and functional care.
• Cryotherapy Devices Cold therapy equipment including CryoJet Mini, Cryo 7, CRYO 6, CRYO ONE, CryoSpace cabin, IceCompression series, and CRYO PRO XL with various interchangeable envelopes for pain relief, inflammation reduction and recovery.
• Pressotherapy Devices Sequential pneumatic compression devices including Lymphastim EASY 6/12, TP03, TP05i, TP07i, PRO-8, Simple-4 and Recovery 12 for promoting blood and lymphatic circulation, edema treatment and muscle recovery.
• Laser Therapy Devices Laser therapy devices including Ilux Smart 15W, Endolaser HP, Endolaser 120 and various laser probes (100mW to 500mW, multidiodes) for targeted therapeutic applications.
• MEDISTREAM Hydromassage Beds Hydrotherapy massage beds (SPA and Design models) offering hands-free water massage with adjustable temperature (20-40°C), water pressure control up to 5 bars, and no water consumption for regular use. Targeted at wellness centers, spas and rehabilitation facilities.
• Electric Treatment Tables Motorized height-adjustable massage tables including PEXX3, ManuXelect 2, Aruba 2/3/5 plans, Classic 2/5 plans and Manumed Optimal for professional therapy and rehabilitation settings.
• TESI ComfoTrac Traction Tables Therapeutic traction tables including Eltrac 471, Manumed Traction, Manuxelect Traction and TESI ComfoTrac/ComfoTrac Duo for spinal decompression and vertebral treatment.
• Nethos Hydraulic Training Equipment German-made hydraulic combination training devices including Abdo-Dos NE03, Butterfly/Pressback NE02, Pull Down NE07, Leg Extension/Flexion NE04 with Class I medical device certification. Concentric/eccentric hydraulic system with aluminum and glass materials.
• Emotion Fitness Medical Ergometers Self-powered ergometers (Motion Cycle 900, Motion Cross 900) with Balance Motion technology displaying force comparison between left and right leg, certified as Class IIa medical devices according to 93/42 CEE, compatible with CUSTOMED software.
• Neuro Athletic Training Tools Neurological training equipment including colored neuro glasses (6-clip set), Brock String Neuro cord, neuro football kit with 18 tools, Vision Sticks, Rasterbrille Sport goggles, Brock String Flex and Neuro Mouth Tape for sensory and coordination training.
• Rolling Mass Wooden Massage Brand Wooden massage accessories based on foot reflexology principles, manufactured entirely in France from natural Jura beech wood. Includes rollers and massage tools for self-massage and relaxation. Owned proprietary brand.
• Professional Massage and Skincare Products Professional massage creams, oils and gels including Supergliss massage cream, neutral massage oil, Harpagocrème, Soft Lymph crème-gel texture, Thermobaum massage cream, and Cryo Spray for various therapeutic applications (Kinecure, Schupp brands).
• Rehabilitation Equipment Range Rehabilitation supplies including sports rehabilitation, upper/lower limb rehabilitation, pelvic floor rehabilitation devices and probes, proprioception tools, neuro athletic training, therapy balls, respiratory equipment, pulley therapy walls, taping supplies.
• Fitness Equipment Range Comprehensive fitness equipment including strength training, CrossFit gear, elastic bands/tubes/loops, yoga/Pilates equipment, aquafitness tools, trampolines, storage racks and various small fitness accessories (AIREX, Bosu, Flowin, Blazepods brands).
• Electrodes and Therapy Accessories Electrode products including Durastick, Durastick Plus, Durastick Premium self-adhesive electrodes, Stimex electrodes, carbon rubber electrodes, sponges, vacuum electrodes, and various cables/adapters for electrotherapy devices.
• Enraf-Nonius Repair and After-Sales Services Exclusive repair, maintenance and after-sales services for Enraf-Nonius physiotherapy equipment (Sonopuls ultrasound, Endomed electrotherapy, Curapuls shortwave, Endopuls shockwave, EmFieldPro) in the Grand-Est region of France. Also provides broader repair services for distributed brands.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Enraf-NoniuscoreChannel Partner/ Reseller/ Distributor · 1 January 2012Exclusive distributor and repairer for Enraf-Nonius products in the Grand-Est sector of France since 2012. Enraf-Nonius is positioned as a dominant player in the physiotherapy and rehabilitation market. The partnership includes both distribution rights and exclusive repair service capabilities for the territory.
• Rolling Mass (Owned Brand)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2011Rolling Mass brand acquired by Daniel Haar in 2011. Products are entirely manufactured in France (Jura region), based on foot reflexology principles. This represents a proprietary product line within HD Physiotech's portfolio.
• AirexmajorChannel Partner/ Reseller/ DistributorGlobal leader in training and therapy mats. Partner brand for balance pads, yoga/pilates equipment, and fitness accessories.
• Thera-bandmajorChannel Partner/ Reseller/ DistributorWell-known brand for elastic bands, tubes, and resistance products for rehabilitation and fitness.
• Zimmer MedizinSystememajorChannel Partner/ Reseller/ DistributorGerman manufacturer of medical systems including cryotherapy (Cryo 7, Cryo 6) and Sono One ultrasound devices.
• Nethos (Reinbold)majorChannel Partner/ Reseller/ DistributorGerman manufacturer of hydraulic resistance training equipment for rehabilitation. Products include Abdo-Dos NE03, Butterfly/Pressback NE02, and other Class I medical devices.
• MedistreammajorChannel Partner/ Reseller/ DistributorKorean manufacturer of hydro-massage tables (MediStream SPA) offering hands-free water massage technology with German manufacturing quality.
• Emotion FitnessmajorChannel Partner/ Reseller/ DistributorManufacturer of medical-grade cardio equipment including self-powered ergometers certified for post-stroke, neurological, and orthopedic rehabilitation.
• Enraf-NoniusmajorChannel Partner/ Reseller/ DistributorDutch manufacturer of professional physiotherapy equipment including Sonopuls ultrasound, Endomed electrotherapy, TensMed, Curapuls shortwave, Endopuls shockwave, EmFieldPro high-energy induction, and Compact II systems.
• Artzt VitalityminorChannel Partner/ Reseller/ DistributorNeuroathletic training equipment including colored glasses, Brock string cords, and football training kits for sensory-motor coordination.
• Cefar/Compex (DJO)majorChannel Partner/ Reseller/ DistributorElectrotherapy devices including Cefar Rehab X2, Tens devices, and Compex Pro for muscle stimulation and pain management.
• KinecureminorChannel Partner/ Reseller/ DistributorFrench brand for massage creams, oils, cryo gels, and professional skincare products for physiotherapy.
• SchuppminorChannel Partner/ Reseller/ DistributorGerman manufacturer of massage creams and oils for physiotherapy and wellness applications.
• AniosminorChannel Partner/ Reseller/ DistributorHygiene and disinfection products for medical and professional use.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• BTL Group: International manufacturer of physiotherapy and aesthetic medicine equipment, with strong positions in shockwave, Tecar-like, laser, and electrotherapy devices — directly overlapping HD Physiotech's core product categories across multiple premium SKUs.
• DJO Global / Enovis: Large global orthopedic and rehabilitation device manufacturer (Chattanooga, Compex, Cefar brands — several of which HD Physiotech resells). Overlaps directly in electrotherapy, rehab tables, and physical therapy modalities, but operates across many segments and geographies.
• Gymna International: Belgian manufacturer of therapy tables, traction equipment, and rehabilitation devices. Directly competes with HD Physiotech's electric tables, traction tables, and verticalization tables portfolio across European PT clinics.
• Zimmer MedizinSysteme: German manufacturer of cryotherapy (Cryo 6/7), ultrasound, and shockwave systems. Active distribution partner of HD Physiotech, but also a global direct-sales competitor in the same modality categories.
• Mettler Electronics: US manufacturer of clinical electrotherapy, ultrasound, and shortwave diathermy devices. Sells into the same physiotherapy and rehabilitation channel, often via national distributors — directly comparable to the SKUs HD Physiotech sources from Enraf-Nonius and Cefar/Compex.
• Chattanooga Group (DJO): Established US brand for electrotherapy, ultrasound, and rehabilitation equipment, now part of Enovis/DJO. Overlaps in nearly every therapeutic modality HD Physiotech distributes, with global direct sales competing against distributors like HD Physiotech.

Direct peers

• Proxipi (CIFEC Group): French distributor of physiotherapy, medical and rehabilitation equipment serving healthcare professionals in France. Operates in the same vertical, same customer segments, and overlapping product categories (electrodes, tables, rehab accessories) as HD Physiotech.
• Kinetec: French-headquartered manufacturer and distributor of continuous passive motion (CPM) and rehabilitation equipment, selling to the same physiotherapy and rehabilitation-center customer base in France and Europe.
• Enraf-Nonius: Dutch manufacturer of professional physiotherapy equipment (Sonopuls, Endomed, Endopuls, Curapuls). HD Physiotech is its exclusive distributor and repairer in Grand-Est, so the two are tightly coupled commercially despite being on opposite sides of the distribution relationship.

Regional players

• Heinem Medizintechnik: German physiotherapy equipment distributor and manufacturer. Closely analogous business model to HD Physiotech (specialist regional distributor of PT equipment, B2B focus), but serves Germany rather than France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hd-physiotech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD PHYSIOTECH