What Schupp does

Schupp GmbH & Co. KG is a German specialty retailer and manufacturer of physiotherapy, fitness, and wellness equipment, headquartered in Dornstetten in the Black Forest region and operating since 1934. The company sells therapy tables (proprietary TEDAVI, Bolani, Trendino series), massage preparations and consumables manufactured in-house, KGG/MTT strength and cardio equipment under the atama24 sub-brand, training accessories, hygiene products, and ergonomic furniture — much of it distributed under partnerships with German manufacturers including Möckel Feinmechanik, HAIDER BIOSWING, and Meditrade.

The underlying technology base is electromechanical rather than digital: electric height-adjustable scissor-lift tables with BfArM-compliant safety systems (including an anti-crash monitoring feature on the Trendino), load capacities up to 250 kg, and configurable head sections. The proprietary Schupp preparations line covers massage lotions, oils, creams, and cleaning agents such as the alcohol-free Polsterclean disinfectant.

Commercially, Schupp runs a direct-to-customer e-commerce storefront at schupp.shop with a registration-gated professional/Fachkunde pricing tier for physiotherapists and wellness practitioners, supplemented by phone and email inside-sales support and a nationwide German logistics network (DHL, DPD, Trans-o-flex, Dachser, Spedition Fritz). Revenue is generated primarily through one-time product sales across the catalog, with additional service revenue from practice-setup consulting, training, and maintenance contracts. The customer base is fragmented and long-tail, reportedly exceeding 70,000 cumulative customers and 500 practice installations in the past five years, with no disclosed enterprise anchors or funding activity.

Name

Schupp

Legal name

Schupp GmbH & Co. KG

Website

https://schupp.shop

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Schupp GmbH & Co. KG is a 90-year-old German manufacturer and e-commerce retailer of physiotherapy, fitness, and wellness equipment — including therapy tables, massage preparations, and rehabilitation devices — serving healthcare professionals and practices primarily in Germany.

Ownership category

akta.pro rank

Product category

Physiotherapy Equipment

NAICS

Health Care and Social Assistance (62), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Physiotherapy equipment
• Therapy tables
• Rehabilitation devices
• Massage supplies
• Medical training equipment

Headquarters

HQ city

Dornstetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Online storefront selling therapy equipment, massage supplies, rehabilitation devices, and wellness products directly to healthcare professionals. Products include treatment tables, therapy devices, exercise equipment, hygiene supplies, and proprietary preparations.
2. Consulting Services: Additional revenue from practice setup consulting, business concept development, service and maintenance contracts, and continuing education/training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Schupp manufactures and sells physiotherapy, fitness, and wellness equipment including its proprietary TEDAVI treatment tables, MTT and functional training devices under the atama24 sub-brand, massage supplies, and in-house manufactured preparations (massage oils and lotions), serving primarily professional healthcare practices such as physiotherapy clinics, rehabilitation facilities, wellness businesses, and hospitals in Germany.

Product overview

Schupp operates as a German e-commerce platform specializing in physiotherapy, fitness, and wellness equipment. The product portfolio spans multiple categories including Massage (lotions, oils, creams, heat therapy, accessories), KGG/MTT (strength training devices, cardio equipment, assessment systems), Training (functional training, mats, yoga, coordination, weights, fascia training), Therapy Tables/Chairs (treatment couches like the SCHUPP Tedavi Vojta, Bolani, Tedavi Elle, Trendino, and third-party Möckel therapy tables; gymnastics tables, sling tables), Practice Supplies (measurement devices, organization, cleaning, tapes, physical therapy equipment, hygiene), and Body Care (skincare, bath additives, shower products, salts). The core branded product lines include the SCHUPP Tedavi series (Vojta, Elle, Bolani, Trendino) - specialized treatment tables with various lift mechanisms (scissor, tilting lever), the BioSwing Foxter therapeutic stool, and various stool types (gymnastics, plastic, pendulum, universal) with accessories like protective covers, positioning supports, and cleaning products. The company serves professional healthcare providers with medical device products and offers consultation services for practice establishment.

Differentiator

Problem solved

Functional benefit

Brands

• TEDAVI: Product line of therapy tables including Tedavi Vojta, Tedavi Elle models
• atama24

Products and services

• SCHUPP Tedavi Vojta (MD) Proprietary treatment table designed for Vojta therapy, a neurophysiological treatment method, sold to physiotherapy practices and rehabilitation facilities.
• SCHUPP Bolani (MD) Proprietary treatment table in the TEDAVI series, targeted at physiotherapy and rehabilitation professionals.
• SCHUPP Tedavi Elle (MD) Proprietary treatment table in the TEDAVI series, intended for physiotherapy practices and clinical use.
• SCHUPP Trendino (MD) Proprietary treatment table in the TEDAVI series, targeted at physiotherapy and wellness practices.
• SCHUPP Therapietisch ergo S52 / ergo S72 Electric height-adjustable therapy table offering professional treatment surface for physiotherapy and wellness practices.
• SCHUPP Universalhocker - konfigurierbar Configurable universal stool for therapy practices, available in multiple configurations for different practice settings.
• SCHUPP Pendelhocker / Stehhilfe Standing aid and pendulum stool that supports ergonomic postures for therapists and wellness practitioners.
• SCHUPP Gymnastikhocker Gymnastic stool for use in therapy, exercise, and wellness settings.
• SCHUPP Kunststoffhocker Plastic stool for general use in physiotherapy, wellness, and massage practices.
• SCHUPP Schutzauflage Disposable protective cover intended for use on therapy tables and treatment surfaces.
• SCHUPP Halbrolle Half-roll positioning aid used during therapy and treatment to support patient positioning.
• SCHUPP Polsterclean Upholstery cleaner formulated for cleaning therapy and treatment surfaces.
• SCHUPP Liegenschutzpapier Exam table paper used as a hygienic disposable covering for treatment surfaces.
• Schupp massage preparations (oils and lotions) In-house manufactured massage oils, lotions, and rub-in preparations supplied to physiotherapists, massage therapists, and wellness practitioners.
• MTT and functional training equipment (atama24) Medical training therapy (MTT) and functional training equipment for rehabilitation and physiotherapy practices, sold under the atama24 sub-brand.
• Practice-setup and business consulting services Advisory services to support healthcare professionals in setting up therapy practices and developing business concepts, supplied alongside the equipment offering.
• Service, maintenance, and continuing-education services Ongoing maintenance contracts, repair service, and continuing-education/training programs for physiotherapy and wellness practitioners using Schupp equipment.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Möckel FeinmechanikcoreTechnology or IntegrationGerman manufacturer of ergonomic specialty tables and therapy furniture. Schupp distributes Möckel products including Therapietisch ergo S52 and S72 therapy tables. Möckel is known for height-adjustable sit-stand desks, school tables, therapy tables, and rehabilitation furniture Made in Germany.
• HAIDER BIOSWING GmbHcoreTechnology or IntegrationManufacturer of sensomotorische Therapiesysteme (sensorimotor therapy systems). Schupp distributes Bioswing products including the BioSwing Foxter therapeutic stool with adaptive 3D seating technology that responds to micro-movements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• proxomed Medizintechnik: German manufacturer and supplier of medical training therapy and rehabilitation equipment to physiotherapy clinics. Comparable in product focus (MTT, therapy tables) and in serving prescription-reimbursed rehab practices in Germany.
• Physia GmbH: German distributor of physiotherapy, rehabilitation and wellness equipment serving practices, clinics, and wellness businesses. Directly comparable to Schupp in target customer (German physiotherapy practices), catalog breadth (tables, MTT, massage supplies), and professional registration model.
• TOGU GmbH: German manufacturer of balance, sensorimotor and functional training equipment sold to physiotherapy, fitness and rehabilitation customers. Comparable product overlap (training/coordination devices, balance trainers) and similar German-made brand positioning.
• ErgoFit GmbH: German manufacturer of medical training therapy (MTT) equipment, cardio and strength devices for rehabilitation and therapy practices. Overlaps directly with Schupp's KGG/MTT category and shares the physiotherapy practice buyer.
• SISSEL GmbH: German supplier of massage, wellness and physiotherapy accessories including bolsters, positioning aids, exercise tools, and massage supplies. Directly competes with Schupp's massage and practice-supplies catalog and shares the same professional customer base.

Broad incumbents

• Fleischhacker GmbH & Co. KG: German medical technology distributor supplying medical devices, instruments, and consumables to hospitals, clinics, and practices. A broader incumbent than Schupp in medical distribution, with overlap on professional healthcare buyers and equipment catalogs.
• Sport-Tiedje GmbH: One of Europe's largest fitness equipment retailers, headquartered in Germany. Overlaps with Schupp on cardio, strength and training equipment categories but serves a much broader consumer/SMB fitness market rather than the professional physiotherapy segment.

Regional players

• Bodytone International: European supplier of professional fitness, strength, and rehabilitation equipment. Regional (European) peer with comparable MTT/cardio product overlap, but not focused on the German prescription-physiotherapy reimbursement channel that anchors Schupp's core customer.

Emerging players

• Haider Bioswing GmbH: Manufacturer of sensomotor therapy systems (Bioswing) including the Foxter therapeutic stool that Schupp distributes. A specialized product-line peer with deep overlap in sensorimotor training and therapy furniture sold to German practices.
• Möckel Feinmechanik: German manufacturer of ergonomic therapy tables, height-adjustable desks, and rehabilitation furniture whose products are distributed by Schupp. Comparable niche specialty-manufacturer peer with similar Made-in-Germany positioning in therapy tables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@schupp-physiofitnesswellness
• Facebookfacebook.com/SchuppGmbH
• LinkedInde.linkedin.com/company/schupp-gmbh-&-co-kg
• Instagraminstagram.com/schuppgmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schupp