Housing Trust Placer
Housing Trust Placer is a Placer County, California 501(c)(3) non-profit founded in 2020 that administers county first-time homebuyer and workforce housing down payment assistance programs and develops affordable rental housing, including the 44-unit Parkside at Sabre City community and a planned 240-unit Hope Way Apartments project.
- Company typePrivate
- Founded2020
- HeadquartersRoseville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Housing Trust Placer does
Housing Trust Placer, Inc. (HTP) is a 501(c)(3) non-profit housing organization founded in 2020 and headquartered in Placer County, California, with EIN 85-0810342. The organization connects public and private capital to deliver affordable housing across the county, operating three interlocking lines of business: program administration, affordable housing development, and advocacy/education. Under a May 2025 contract with Placer County, HTP exclusively administers both the First-Time Homebuyer Down Payment Assistance Program (deferred loans with 15-year HOME/CDBG or 30-year PLHA resale restrictions) and the Workforce Housing Preservation Down Payment Assistance Program for income-eligible households in unincorporated Placer County. On the development side, HTP is building Parkside at Sabre City — a 3.78-acre, 44-unit manufactured-home community paired with accessory dwelling units (ADUs) on each lot, acquired in December 2022, final-mapped in 2023, and under construction since a November 2024 groundbreaking with expected completion by end of 2025. In June 2024, HTP contracted with USA Properties Fund, Inc. to acquire 3130 Penryn Road for a 240-unit affordable apartment community (Hope Way Apartments).
The revenue model is a hybrid of three streams: county funding and state/federal grants and tax credits (the dominant capital source for development and program financing), charitable donations and sponsorship tiers ranging from $1,000 (Bronze/Housing Proponent) to $50,000+ (Platinum/Housing Champion), and program administration fees earned from Placer County. Tenants at Parkside at Sabre City pay $1,699/month (2-bedroom) or $2,232/month (3-bedroom), targeting households at or below 80% of Placer County Area Median Income (e.g., $73,600 for a one-person household in 2026 limits). Property management is outsourced to Titan Property Management, and the First-Time Homebuyer program is distributed through an approved loan officer network including American Pacific Mortgage, Guaranteed Rate, and Guild Mortgage.
HTP is governed by a 12-member board drawing expertise from affordable housing finance (Morgan Stanley's $600M community development loan portfolio, Bank of the West's FHLB SF AHP program, Low Income Investment Fund, USA Properties Fund, CADA, SHRA), residential development (Inspire Homes, Cresleigh Homes, MacKay and Somps Civil Engineers), design (BSB Design), and law (Inman Law Group). Day-to-day operations are run by CEO Robyn van Ekelenburg (25 years of real estate development, 18 in affordable housing) and Housing Consultant Teresa Martinez Gonzales. The organization has no parent company, no subsidiaries, and no disclosed parent-level funding rounds; it operates as an independent non-profit with diversified public, philanthropic, and earned-revenue funding.
Housing Trust Placer firmographics
Firmographics- Name
- Housing Trust Placer
- Legal name
- Housing Trust Placer, Inc.
- Website
- https://housingtrustplacer.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Housing Trust Placer is a Placer County, California 501(c)(3) non-profit founded in 2020 that administers county first-time homebuyer and workforce housing down payment assistance programs and develops affordable rental housing, including the 44-unit Parkside at Sabre City community and a planned 240-unit Hope Way Apartments project.
- Ownership category
- akta.pro rank
Housing Trust Placer industry classification
Industry- Product category
- Affordable Housing Services
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)
Keywords
Where Housing Trust Placer is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Housing Trust Placer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- County Funding & Grants: Leverage County funding along with state and federal grants and tax credits to finance affordable housing development and programs.
- Donations: Receive donations from banks, hospitals, companies, individuals, and charitable foundations to support operations and housing initiatives.
- Program Administration Fees: Earn fees for administering Placer County's First-Time Homebuyer and Workforce Housing Preservation Down Payment Assistance Programs on behalf of the county.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Bronze Sponsorship - Housing Proponent |
| Other | Annual | Silver Sponsorship - Housing Supporter |
| Other | Annual | Gold Sponsorship - Housing Advocate |
| Other | Annual | Platinum Sponsorship - Housing Champion |
| Unit Pricing | Monthly | 2-Bedroom Rental Homes |
| Unit Pricing | Monthly | 3-Bedroom Rental Homes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Housing Trust Placer product offering
Product offeringCore offering
Housing Trust Placer is a Placer County, California non-profit that delivers affordable housing solutions through first-time homebuyer down payment assistance, workforce housing preservation down payment assistance, gap financing for affordable housing developers, and directly developed affordable rental housing communities. It also provides housing advocacy and education to income-eligible households and partners with property management firms to operate its rental portfolio.
Product overview
Housing Trust Placer operates as a non-profit housing organization that administers two primary programs: the First Time Homebuyer Down Payment Assistance Program and the Workforce Housing Preservation Down Payment Assistance Program. These programs provide deferred loans and financing to help income-eligible households purchase homes in unincorporated Placer County. The organization also develops affordable housing properties including Parkside at Sabre City (44 units with ADUs) and Hope Way Apartments in Penryn (240 units), while offering gap financing and advocacy services for affordable housing initiatives throughout Placer County.
Differentiator
Problem solved
Functional benefit
Products and services
- First Time Homebuyer Down Payment Assistance Program Down payment assistance program that helps income-eligible first-time homebuyers in Placer County purchase a primary residence by subsidizing the down payment, often through sponsored loan officers. Available at varying loan amounts based on income eligibility.
- Workforce Housing Preservation Down Payment Assistance Program Down payment assistance program for income-eligible current homeowners and workforce households in Placer County, designed to preserve the local workforce housing stock and help residents remain homeowners amid rising costs.
- Parkside at Sabre City (affordable rental community) Affordable rental housing community developed and operated by Housing Trust Placer in Placer County, providing below-market rental homes built using manufactured homes combined with ADUs to reduce per-unit costs.
- Hope Way Apartments (planned affordable rental community) Planned affordable rental apartment community in Placer County, to be developed and operated by Housing Trust Placer to expand income-eligible rental housing supply.
- Affordable Housing Gap Financing Below-market gap financing provided to affordable housing developers operating in Placer County to close funding gaps and make affordable housing projects financially viable.
- Housing Advocacy and Education Education and advocacy services that help income-eligible households navigate homebuyer education, financing options, and tenant resources, while also advancing affordable housing policy in Placer County.
Companies that use Housing Trust Placer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Housing Trust Placer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Housing Trust Placer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supportive.
- USA Properties Fund, Inc.coreHousing Trust Placer is under contract to acquire 3130 Penryn Road, Penryn for the development of 240 affordable apartment homes in partnership with USA Properties Fund, Inc. This represents a major affordable housing development initiative in the Penryn area.
- SMUD (Sacramento Municipal Utility District)supportiveProvides support for the Parkside at Sabre City affordable housing development project, contributing to the funding and resource coordination for the community.
- Taylor BuilderssupportiveEvent Sponsor for Housing Trust Placer's annual fundraiser, supporting the organization's mission to provide affordable housing in Placer County.
- North State Building Industry AssociationsupportiveSponsor for Housing Trust Placer's annual fundraiser, supporting affordable housing initiatives and community development efforts in the region.
- Titan Property ManagementcoreLocally-based property management company now accepting applications for homes at Parkside at Sabre City on first-come, first-served basis. Contact: Ryan Miller and Claire Stewart, (916) 349-7625, [email protected]
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Housing Trust Placer competitors and assessment
Company assessmentEmerging players
- Rural Community Assistance Corporation (RCAC): Nonprofit community development organization providing funding, technical assistance, and affordable housing development support to rural communities across the Western U.S. Mission-comparable to Housing Trust Placer's rural unincorporated county focus (e.g., Meadow Vista, Foresthill, Kings Beach) and serves similarly small, low-income rural populations.
- Northern California Land Trust: Community land trust operating in the Sacramento and Northern California region, providing permanently affordable homeownership through resale-restricted homes. Closely comparable to Housing Trust Placer's resale-restricted DPA program (15-year HOME/CDBG, 30-year PLHA resale restrictions) and AMI-based target population.
Broad incumbents
- John Stewart Company: Long-established California-based developer and manager of affordable and mixed-income housing, including properties in Northern California. Larger and more diversified than Housing Trust Placer but operates in the same affordable housing delivery space with similar tenant populations and public funding sources.
- BRIDGE Housing: Major California nonprofit affordable housing developer with a portfolio of income-restricted rental and for-sale housing. Significantly larger and more geographically diversified than Housing Trust Placer, but directly comparable in mission, use of LIHTC, and partnership with municipal entities.
- Mercy Housing: One of the largest national nonprofit affordable housing organizations, developing and operating affordable rental and mixed-income housing across the U.S. Operates at a significantly larger scale than Housing Trust Placer but shares the same mission of affordable housing development with pathway-to-ownership elements.
Direct peers
- Habitat for Humanity of Greater Sacramento: Nonprofit affordable housing organization serving the Sacramento region, including parts of Placer County, building affordable homes for low-income families through volunteer construction and below-market sales. Directly comparable in mission, target population (AMI-qualified first-time buyers), and reliance on community partnerships.
- EAH Housing: Large nonprofit developer and manager of affordable rental housing throughout California and Hawaii. Operates many income-restricted apartment communities similar to the Hope Way/Penryn Road project and partners with municipal agencies on affordable preservation, directly comparable to Housing Trust Placer's multifamily development and program administration activities.
- USA Properties Fund: Affordable housing developer and property manager based in Roseville, California that develops and operates affordable apartment communities. Active development partner of Housing Trust Placer on the 240-unit Hope Way Apartments project and manages multifamily properties in the same Placer/Sacramento region.
- Self-Help Enterprises: California nonprofit community development corporation that develops affordable rental and homeownership housing in the Central Valley and adjacent rural counties. Closely comparable to Housing Trust Placer in mission, geography-adjacent service area, and reliance on county partnerships and below-market-homeownership programs.
Others
- California Housing Finance Agency (CalHFA): State agency providing affordable housing financing, down payment assistance, and mortgage programs across California. Not a direct competitor but a complementary/funder role - Housing Trust Placer's county DPA programs and partnership with approved lenders operate adjacent to CalHFA's statewide programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Housing Trust Placer social profiles
Digital presenceHousing Trust Placer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Housing Trust Placer leadership team
Management profileNumber of profiles
Profiles5 records
Housing Trust Placer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Housing Trust Placer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Housing Trust Placer
What does Housing Trust Placer do?
Housing Trust Placer is a Placer County, California non-profit that delivers affordable housing solutions through first-time homebuyer down payment assistance, workforce housing preservation down payment assistance, gap financing for affordable housing developers, and directly developed affordable rental housing communities. It also provides housing advocacy and education to income-eligible households and partners with property management firms to operate its rental portfolio.
Is Housing Trust Placer a public or private company?
Housing Trust Placer is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Housing Trust Placer founded?
Housing Trust Placer was founded in 2020. It employs 1 to 10 people.
Where is Housing Trust Placer based?
Housing Trust Placer is headquartered in Roseville, United States, in the North America region.
How does Housing Trust Placer make money?
Three revenue lines are on record. County Funding & Grants are the primary driver. The others are donations and program Administration Fees.
Who are Housing Trust Placer's main competitors?
Emerging players on record are Rural Community Assistance Corporation (RCAC) and Northern California Land Trust. Broad incumbents are John Stewart Company, BRIDGE Housing and Mercy Housing. Direct peers are Habitat for Humanity of Greater Sacramento, EAH Housing, USA Properties Fund and Self-Help Enterprises. California Housing Finance Agency (CalHFA) is listed as an others.
Does Housing Trust Placer have an API?
No public API is recorded for Housing Trust Placer.
What industry is Housing Trust Placer in?
Housing Trust Placer's product category is Affordable Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of FSALAAAM, Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination. Its SIC code is 6552.