Julie Baker Design
Julie Baker Design is a New York-based fine jewelry house founded in 2001 that designs and sells rare Keshi pearl and sapphire jewelry in 14k/18k gold through its Shopify site and 60+ luxury retailers including Bergdorf Goodman, Barney's, and Saks.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Julie Baker Design does
Julie Baker Design is a privately held fine jewelry house founded in 2001 and based in New York, operating as a single-designer brand under founder Julie Baker. The company designs and sells jewelry featuring rare Keshi pearls, briolette-cut sapphires, and other colorful gemstones (chalcedony, topaz, citrine, opal, amethyst, diamonds) set in 14k and 18k yellow gold. The product portfolio spans necklaces, rings, bracelets, and earrings across two collections: the original Fleur de Pearl line and the SAPPHIRE by Julie Baker line relaunched in 2022, with price points ranging from approximately $440 to $8,200 per piece.
The business operates a dual-channel go-to-market model. Direct-to-consumer sales are conducted through an owned Shopify e-commerce site with worldwide shipping, while wholesale distribution is maintained through more than 60 high-end retail doors globally, including Bergdorf Goodman, Barney's, and Saks. All pieces are made to order to ensure craftsmanship, and the brand has accumulated 500+ editorial features in Vogue, Elle, Town and Country, W, and In-Style over its history. Revenue is generated through one-time retail purchases with no subscription or recurring model.
The company is bootstrapped and founder-owned, with no institutional investors, parent entity, or disclosed funding rounds. Headcount is reported at 1-10 employees, consistent with a boutique, founder-led design operation. Customer acquisition relies on earned media (editorial coverage), wholesale visibility, and a VIP email list, rather than paid performance marketing.
Julie Baker Design firmographics
Firmographics- Name
- Julie Baker Design
- Legal name
- Julie Baker Design
- Website
- https://juliebakerdesign.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Julie Baker Design is a New York-based fine jewelry house founded in 2001 that designs and sells rare Keshi pearl and sapphire jewelry in 14k/18k gold through its Shopify site and 60+ luxury retailers including Bergdorf Goodman, Barney's, and Saks.
- Ownership category
- akta.pro rank
Julie Baker Design industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- High Jewelry & Haute Joaillerie (CRAKAAAE)
- akta.pro secondary industries
- Pearl Jewelry (CRAKAAAC), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)
Keywords
Where Julie Baker Design is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Julie Baker Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct Jewelry Sales: One-time purchase model for luxury fine jewelry. Products are sold at fixed retail prices ranging from approximately $440 to $8,200 per piece. No subscription or recurring revenue model indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Luxury Fine Jewelry - Price Range $440-$8,200 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Julie Baker Design product offering
Product offeringCore offering
Julie Baker Design designs, produces, and sells fine jewelry featuring rare Keshi pearls and briolette cut sapphires set in 14k and 18k gold. The brand operates two main collections — Fleur de Pearl and SAPPHIRE by Julie Baker — spanning necklaces, rings, bracelets, and earrings, sold directly to consumers via its own Shopify website and through over 60 high-end retail doors worldwide. All pieces are made to order, with price points ranging from approximately $440 to $8,200.
Product overview
Julie Baker Design is a fine jewelry brand offering two main collections: Fleur de Pearl (featuring rare Keshi pearls paired with 14k/18k gold) and Sapphire by Julie Baker (featuring briolette cut sapphires with 14k gold). The product portfolio spans four categories: necklaces (pearl, sapphire, chalcedony, and gemstone designs priced $440-$5,700), rings (gemstone rings with diamonds and colored stones in 18k gold, $1,895-$2,400), bracelets (Keshi pearl and citrine designs, $530-$1,500), and earrings (drop, hoop, and dangle styles with various gemstones, $440-$8,200). All pieces are made to order to guarantee quality and craftsmanship.
Differentiator
Problem solved
Functional benefit
Brands
- Fleur de Pearl: A collection featuring rare Keshi Pearls celebrated for their organic shapes and luminous, iridescent surfaces, paired with 14k gold.
- SAPPHIRE by Julie Baker
Products and services
- Fleur de Pearl Collection A fine jewelry collection featuring rare Keshi pearls paired with 14k and 18k yellow gold, designed for women who embrace elegance with ease. The collection emphasizes organic shapes, movement, and natural beauty across necklaces, earrings, bracelets, and rings.
- SAPPHIRE by Julie Baker Collection A jewelry collection featuring rare briolette cut sapphires paired with 14k gold, focusing on movement, color, and shape. Includes sapphire necklaces, earrings, and rings.
- Necklaces Fine jewelry necklaces including Keshi pearl necklaces, South Sea pearl necklaces, sapphire briolette necklaces, chalcedony necklaces, citrine and pearl necklaces, and gold nugget cameos, priced from $440 to $5,700.
- Rings Fine jewelry rings featuring gemstones such as blue topaz, opal, pink sapphire, green amethyst, and diamonds set in 18k gold, priced from $1,895 to $2,400.
- Bracelets Fine jewelry bracelets featuring Keshi pearls, citrine, and gold accents, priced from $530 to $1,500.
- Earrings Fine jewelry earrings including drop earrings, hoop earrings, dangle earrings, and post earrings featuring chalcedony, sapphires, topaz, pearls, and Keshi pearls in gold settings, priced from $440 to $8,200.
Companies that use Julie Baker Design
Customer profileSegments1 record
Ideal customer profiles2 records
Julie Baker Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Julie Baker Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Bergdorf GoodmancoreHigh-end luxury department store retailer where Julie Baker Design jewelry has been sold as part of their jewelry collection. Represents the brand's presence in premium retail channels.
- Barney'scoreLuxury department store where Julie Baker Design jewelry has been sold, establishing the brand's positioning in the high-end luxury retail segment.
- SakscoreMajor luxury department store retailer carrying Julie Baker Design jewelry, part of the brand's 60+ high-end retail doors distribution network.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Julie Baker Design competitors and assessment
Company assessmentDirect peers
- Irene Neuwirth: Irene Neuwirth is a designer fine jewelry brand known for colored gemstones and one-of-a-kind pieces in 14k/18k gold. Directly comparable in founder-led design, gemstone-led aesthetic, made-to-order model, and luxury department-store placement.
- Stephen Russell: Stephen Russell is an independent NYC fine jewelry designer known for elegant everyday fine jewelry in precious metals and gemstones. Directly comparable in founder identity, NYC base, and luxury department-store wholesale presence.
- Monica Vinader: Monica Vinader is a UK-based accessible luxury fine jewelry brand using 18k gold vermeil, gemstones, and pearls with strong DTC and department-store wholesale. Comparable in everyday-luxury positioning, pearl/gemstone emphasis, and DTC + wholesale channel mix.
- Mejuri: Mejuri is a digitally-native fine jewelry brand selling 14k/18k gold and gemstone pieces direct-to-consumer. Closely comparable in target customer (affluent women seeking everyday fine jewelry), price band, and DTC-led model, though at much greater scale.
- Catbird: Catbird is an independent NYC-based fine jewelry designer/retailer with a similar made-to-order, designer-led ethos and 14k gold + gemstone focus. Directly comparable on size, city origin, DTC + boutique wholesale mix, and price segment.
- Maya Brenner: Maya Brenner is an LA-based fine jewelry designer with signature pieces (e.g., personalized necklaces) in 14k gold. Directly comparable as a small founder-led designer brand with department-store wholesale and DTC.
Broad incumbents
- Kendra Scott: Kendra Scott is a large accessible fine jewelry brand with gemstone-led design and a heavy DTC + wholesale model. Comparable in color/gemstone-driven fine jewelry positioning, though operating at much higher scale and lower average price points.
- David Yurman: David Yurman is a major American fine jewelry house with broad assortment across gold, gemstones, and pearls at premium price points. Comparable product category and department-store wholesale overlap, but at vastly larger scale and broader assortment.
- Tasaki: Tasaki is a Japanese luxury pearl jeweler with strong design-led positioning in pearls and precious metals. Comparable to Julie Baker Design in material specialization (pearls + gold), but with larger global distribution and broader price range.
- Mikimoto: Mikimoto is the global benchmark for cultured pearl fine jewelry with deep department-store and DTC presence. Directly comparable to Julie Baker Design in pearl-led precious-metal jewelry, but at much larger scale and broader product assortment.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Julie Baker Design social profiles
Digital presenceJulie Baker Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Julie Baker Design leadership team
Management profileNumber of profiles
Profiles1 record
Julie Baker Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Julie Baker Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Julie Baker Design
What does Julie Baker Design do?
Julie Baker Design designs, produces, and sells fine jewelry featuring rare Keshi pearls and briolette cut sapphires set in 14k and 18k gold. The brand operates two main collections — Fleur de Pearl and SAPPHIRE by Julie Baker — spanning necklaces, rings, bracelets, and earrings, sold directly to consumers via its own Shopify website and through over 60 high-end retail doors worldwide. All pieces are made to order, with price points ranging from approximately $440 to $8,200.
Is Julie Baker Design a public or private company?
Julie Baker Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Julie Baker Design founded?
Julie Baker Design was founded in 2001. It employs 1 to 10 people.
Where is Julie Baker Design based?
Julie Baker Design is headquartered in New York, United States, in the North America region.
How does Julie Baker Design make money?
One revenue line is on record: direct Jewelry Sales.
Who are Julie Baker Design's main competitors?
Direct peers on record are Irene Neuwirth, Stephen Russell, Monica Vinader, Mejuri, Catbird and Maya Brenner. Broad incumbents are Kendra Scott, David Yurman, Tasaki and Mikimoto.
Does Julie Baker Design have an API?
No public API is recorded for Julie Baker Design.
What industry is Julie Baker Design in?
Julie Baker Design's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAE, High Jewelry & Haute Joaillerie, with a secondary code of CRAKAAAC, Pearl Jewelry. Its NAICS code is 458310 and its SIC code is 5944.