Institut für Persönlichkeit

What Institut für Persönlichkeit does

Institut für Persönlichkeit is a Cologne-based, privately-held consulting and training firm founded in 2006 that delivers diagnostics-based personality development, leadership development, team development, and organizational development services to corporate clients. The institute operates with a 12-person team and serves primarily German, Austrian and Swiss enterprises across industries including insurance (Allianz), automotive (Daimler, Toyota, Porsche Consulting, Michelin), pharmaceuticals (Bayer, Novartis), chemicals (BASF), manufacturing (Schott, Saint-Gobain), retail (REWE, EDEKA), media (WDR), beverages (Coca-Cola), and education (Frankfurt School of Finance & Management).

The core product portfolio consists of four registered proprietary and licensed diagnostic instruments — Reiss Motivation Profile®, 9 Levels of Value Systems®, Insights Discovery® and SCIL Profile® — supplemented by the proprietary FührungsFitnessTest leadership assessment. These instruments are grounded in established psychological frameworks (C.G. Jung typology, Steven Reiss motivation research, Graves/Beck/Cowan Spiral Dynamics) and are offered both as the analytical backbone of consulting engagements and as standalone certifications for external trainers, consultants and coaches. Delivery formats include in-person and virtual workshops, business coaching, VR workshops, LEGO® Serious Play® sessions, the up/SKILL-Club e-learning subscription platform, and an AI Professional certification program.

The revenue model combines project-based professional services, certification program fees, workshops, and a subscription-based e-learning channel. Pricing is quote-based and not publicly disclosed. The company markets through its website, academy, webinars (one webinar on LEGO® Serious Play® drew 1,800 registrations), affiliate trainer networks, and the up/SKILL-Club, Expertenclub and Kompendium partnerships. The firm has no external funding, no parent company, no disclosed investors, and no M&A history; it operates as an independent founder-led entity.

Name

Institut für Persönlichkeit

Legal name

Institut für Persönlichkeit

Website

https://institut-fuer-persoenlichkeit.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Institut für Persönlichkeit is a Cologne-based, privately-held consulting firm founded in 2006 that provides diagnostics-based personality, leadership, team, and organizational development training to enterprise clients across the DACH region using proprietary psychometric tools.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK)

Keywords

• Organizational development consulting
• Leadership development training
• Personality diagnostic tools
• Team development workshops
• Executive coaching services

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services & Consulting: Business solutions including organizational development, leadership development, team development, conflict resolution, and business coaching for organizations.
2. Certification Programs: Certified tool certification programs (Blended Learning formats) for trainers, consultants, and coaches. Includes Reiss Motivation Profile Master, 9 Levels Berater certifications.
3. Workshops & Training: Individual workshop offerings covering topics such as self-management, collegial consultation, team culture, vision & mission, change management, conflict resolution, and leadership skills.
4. Live-Online-Trainings & Webinars: E-learning offerings through up/SKILL-Club including virtual workshops and online training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Institut für Persönlichkeit delivers diagnostics-based personality and organizational development services, including psychometric assessments, leadership and team development workshops, executive coaching, organizational development consulting, and blended-learning certification programs. The firm sells its services to enterprise clients across DACH and offers certified tool training and subscription e-learning to individual professionals. It is supported by a 12-person specialist team and a portfolio of proprietary and licensed diagnostic instruments.

Product overview

Institut für Persönlichkeit operates as a diagnostics-based personality and organizational development consultancy offering a portfolio of proprietary analysis tools and training services. The core product portfolio includes four main personality diagnostic instruments (Reiss Motivation Profile®, 9 Levels of Value Systems®, Insights Discovery®, and SCIL Profile®), complemented by a leadership fitness assessment (FührungsFitnessTest). These diagnostic tools are supported by a range of service offerings including business coaching, team development workshops, leadership development programs, and organizational development consulting. The institute also offers innovative learning formats such as VR workshops, LEGO® Serious Play® methodology sessions, and the up/SKILL-Club e-learning platform. The AI Professional Certification program represents their entry into emerging technology training. All offerings are delivered by a 12-person team to corporations including major German companies since 2006.

Differentiator

Problem solved

Functional benefit

Brands

• up/SKILL-Club: E-learning platform offering live-online-trainings, webinars, and digital learning resources for leadership development, organizational skills, and AI professional certification.
• Expertenclub

Products and services

• Reiss Motivation Profile

Quantifiable outcome

• 1800 webinar registrations demonstrating high demand and brand recognition

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• up/SKILL-ClubcoreGTM or Marketing PartnerE-learning platform partnership offering subscription-based learning programs and leadership content. Provides extended reach through online training offerings.
• ExpertenclubminorGTM or Marketing PartnerExpert network collaboration for extending professional development reach.
• Kompendium (persoenlichkeitsanalysen.de)minorGTM or Marketing PartnerKnowledge platform partnership for personality analysis resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• IMD Business School: Swiss-based executive education provider offering leadership development programs and certifications for senior executives. Comparable in adjacent executive learning and certification offerings rather than directly competing on psychometric-based consulting.

Emerging players

• BTS (Business Training Solutions): Global consulting firm specializing in leadership development, simulations, and organizational transformation. Comparable in delivering enterprise leadership and team programs; differs via simulation-heavy methodology versus psychometric diagnostics.

Broad incumbents

• Mercer: Global consulting firm providing HR and talent advisory, leadership development, and organizational transformation services. Comparable in serving enterprise buyers with personality and culture diagnostics, but as part of a much wider consulting portfolio.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent management. Comparable in serving enterprise clients with diagnostics-led leadership solutions, but at much broader scale and portfolio.
• Gallup: Global strengths-based consulting and engagement firm operating at much larger scale in the same personality/leadership/team development category. Comparable in methodology-led consulting; differs via global breadth and proprietary CliftonStrengths IP.

Direct peers

• Haufe Group: German training, HR, and organizational development platform providing certified training programs, e-learning, and consulting. Comparable in combining diagnostic-led learning, certifications for professionals, and DACH-focused enterprise sales.
• Hogan Assessments: Personality assessment firm specializing in leadership diagnostics used in executive coaching, succession planning, and organizational consulting. Comparable as a diagnostics-led leadership development player with a similar practitioner certification model.
• Insights Group: Owner of the Insights Discovery® diagnostic tool that the institute licenses and certifies practitioners on. Comparable as both a methodology provider and a training/consulting network across personality-based team and leadership development.
• Kienbaum: German leadership and executive consulting firm offering personality-diagnostics-driven leadership development, executive search, and organizational consulting. Direct comparable given shared German market focus and similar methodology-led service model.
• Reiss Profile (Dr. Steven Reiss / RSI): Originator and licensor of the Reiss Motivation Profile® master methodology used by the institute. Comparable as the upstream creator of one of the institute's flagship diagnostic tools and operator of its own practitioner certification ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/institut-fuer-persoenlichkeit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institut für Persönlichkeit