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Joia

Full company profile

uuid02lpiu3

Namestring
Joia
Legal namestring
Joia
Websiteurl
joiacomunicacao.com.br
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Joia is a São Paulo, Brazil-based live marketing agency founded in 2012 by Dani Helena Sanzone and Flavia Morizono. The firm plans and produces customized corporate events, award ceremonies, summits, and brand experiences for enterprise clients, operating across a horizontal set of industries including automotive, retail, beauty, grocery, investment, healthcare, industrial, and technology. Its service portfolio centers on end-to-end event lifecycle management — strategic briefing, creative direction, partner selection, budget management, and on-site execution — supplemented by a secure ethics reporting channel (Canal de Comunicação) backed by a published Código de Ética.

The agency's core offering is human-led creative service delivery with no proprietary technology platform disclosed; production tools, partner networks, and creative IP form the operational backbone rather than any software or AI product. Notable showcased work includes the Honda 102 KI Premiação, MNB 2026 with TikTok Shop, Adtech & Branding events for IAB, and the Prime Partner program for Americanas Empresas, with a video case-study library hosted on YouTube and active social media presence across LinkedIn, Instagram, TikTok, Facebook, and a weekly email newsletter.

Commercially, Joia runs a B2B professional services model with project-based, negotiated pricing — no publicly disclosed rate cards, no subscription or recurring contracts, and no disclosed revenue figures. The go-to-market motion is sales-led through direct enterprise outreach, referrals, and portfolio showcasing. The company is privately held by its two co-founders, has no disclosed external funding, no parent company, and no disclosed subsidiaries, and operates from a single headquarters office in the Vila Mariana neighborhood of São Paulo with a headcount in the 11–50 range.

Short descriptiontext

Joia is a São Paulo-based live marketing agency, founded in 2012, that plans and produces customized corporate events, brand experiences, award ceremonies, and summits for enterprise clients across automotive, retail, beauty, healthcare, and technology sectors in Brazil.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSão Paulo, Brazil
HQ citystring
São Paulo
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
live marketing agency, corporate event production, brand experience design, experiential marketing services, event management agency
Industry2 codes
1Live Event Marketing, Sponsorship & Brand Partnerships
CodeMPAIAFAIPrimaryYes
2Promotions, Shopper & Retail Marketing (Sales Promotion, POS)
CodeBPAFAAAOPrimaryNo
NAICS code1 code
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Event Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Live Marketing and Event Production Services
TypeProfessional Services
Description

Professional services revenue from conceiving, planning, and executing corporate events and brand experiences. Revenue is project-based, typically one-time engagements with clients including strategic direction, creative development, production management, and post-event analysis.

joiacomunicacao.com.br
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Joia is a live marketing agency that plans and produces customized corporate events and brand experiences for enterprise clients. The agency handles the full event lifecycle including strategic briefing comprehension, intelligent budget management, partner selection, and execution of award ceremonies, summits, product launches, and brand activations. Founded in 2012 in São Paulo, Brazil, Joia serves major brands across automotive, retail, beauty, healthcare, investment, and technology sectors.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Joia is a live marketing agency offering a unified portfolio of event production and brand experience services. The core offering consists of live marketing services and brand experience design, supported by strategic event planning modules that include briefing, budget management, and partner selection. The agency also operates a secure communication channel for ethical reporting. The company was founded 12 years ago by Dani Helena Sanzone and Flavia Morizono, serving clients including Grupo L'Occitane, Grupo Pão de Açúcar, TikTok, Sephora, Mercedes-Benz, and Volvo Trucks.

Product and service3 records
1Live Marketing Services
CategoryLive Marketing and Event Production
Description

Full-service live marketing and event production offering for enterprise clients, covering corporate events, brand experiences, award ceremonies, summits, and strategic partnerships across multiple industries.

2Brand Experience Design
CategoryBrand Experience and Experiential Marketing
Description

Strategic creation and execution of brand experience projects designed to transform lives, businesses, and brands through events and experiential marketing for enterprise clients.

3Strategic Event Planning
CategoryEvent Planning and Production Management
Description

Comprehensive event planning service including strategic briefing comprehension, intelligent budget management, careful partner selection, and rigorous action scheduling to deliver brand experience projects for corporate clients.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Jüssi
TypeDirect peer
Description

Brazilian brand experience and integrated marketing agency with significant experiential/event capabilities. Overlaps with Joia in live marketing services and enterprise client segments.

2Live Marketing
TypeDirect peer
Description

Brazilian agency specializing in live marketing and corporate events for enterprise brands. Most directly comparable competitor given similar service scope, geography, and target customer base.

3George P. Johnson Experience Marketing
TypeBroad incumbent
Description

Large global experiential marketing agency serving many of the same enterprise brand categories (automotive, tech, healthcare). Comparable offering but at much greater scale and geographic breadth than Joia.

4Sparks
TypeBroad incumbent
Description

Global experiential marketing agency within the Havas network. Overlaps with Joia in delivering live brand experiences for enterprise clients but operates at significantly larger scale and global footprint.

5Jack Morton Worldwide
TypeBroad incumbent
Description

Global brand experience agency with deep enterprise client base. Operates in the same experiential marketing category as Joia but at significantly larger scale and with international reach.

6NewStyle Eventos
TypeDirect peer
Description

Brazilian corporate events and brand experience agency. Directly comparable in service offering and target market of large Brazilian corporations.

7MCI Group
TypeBroad incumbent
Description

Global meetings, events, and association management firm with strong presence in Latin America. Comparable in corporate event production but offers broader portfolio and international scale.

8Aktuell Mix
TypeDirect peer
Description

Brazilian agency focused on events, activations, and live marketing for major brands. Comparable in scale, geographic focus, and enterprise customer orientation.

9Grupo B/A
TypeDirect peer
Description

Brazilian live marketing and brand experience agency serving enterprise clients across multiple verticals. Comparable in offering portfolio, geographic focus, and customer profile to Joia.

10Ferré Eventos
TypeRegional player
Description

Brazilian events and activations agency serving enterprise clients. Similar offering profile and Brazilian geographic focus; comparable scale and customer base to Joia.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Joia

Event Marketing Servicesjoiacomunicacao.com.br

Joia is a São Paulo-based live marketing agency, founded in 2012, that plans and produces customized corporate events, brand experiences, award ceremonies, and summits for enterprise clients across automotive, retail, beauty, healthcare, and technology sectors in Brazil.

What Joia does

Joia is a São Paulo, Brazil-based live marketing agency founded in 2012 by Dani Helena Sanzone and Flavia Morizono. The firm plans and produces customized corporate events, award ceremonies, summits, and brand experiences for enterprise clients, operating across a horizontal set of industries including automotive, retail, beauty, grocery, investment, healthcare, industrial, and technology. Its service portfolio centers on end-to-end event lifecycle management — strategic briefing, creative direction, partner selection, budget management, and on-site execution — supplemented by a secure ethics reporting channel (Canal de Comunicação) backed by a published Código de Ética.

The agency's core offering is human-led creative service delivery with no proprietary technology platform disclosed; production tools, partner networks, and creative IP form the operational backbone rather than any software or AI product. Notable showcased work includes the Honda 102 KI Premiação, MNB 2026 with TikTok Shop, Adtech & Branding events for IAB, and the Prime Partner program for Americanas Empresas, with a video case-study library hosted on YouTube and active social media presence across LinkedIn, Instagram, TikTok, Facebook, and a weekly email newsletter.

Commercially, Joia runs a B2B professional services model with project-based, negotiated pricing — no publicly disclosed rate cards, no subscription or recurring contracts, and no disclosed revenue figures. The go-to-market motion is sales-led through direct enterprise outreach, referrals, and portfolio showcasing. The company is privately held by its two co-founders, has no disclosed external funding, no parent company, and no disclosed subsidiaries, and operates from a single headquarters office in the Vila Mariana neighborhood of São Paulo with a headcount in the 11–50 range.

Joia firmographics

Firmographics
Name
Joia
Legal name
Joia
Website
https://joiacomunicacao.com.br
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
11–50 employees
Short description
Joia is a São Paulo-based live marketing agency, founded in 2012, that plans and produces customized corporate events, brand experiences, award ceremonies, and summits for enterprise clients across automotive, retail, beauty, healthcare, and technology sectors in Brazil.
Ownership category
akta.pro rank

Joia industry classification

Industry
Product category
Event Marketing Services
NAICS
Advertising Agencies (54181)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
akta.pro secondary industry
Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

  • Live marketing agency
  • Corporate event production
  • Brand experience design
  • Experiential marketing services
  • Event management agency

Where Joia is headquartered

Location

Headquarters

HQ city
São Paulo
HQ country
Brazil
HQ region
Latin America

Offices1 record

Markets served

Joia business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Live Marketing and Event Production Services: Professional services revenue from conceiving, planning, and executing corporate events and brand experiences. Revenue is project-based, typically one-time engagements with clients including strategic direction, creative development, production management, and post-event analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Joia product offering

Product offering

Core offering

Joia is a live marketing agency that plans and produces customized corporate events and brand experiences for enterprise clients. The agency handles the full event lifecycle including strategic briefing comprehension, intelligent budget management, partner selection, and execution of award ceremonies, summits, product launches, and brand activations. Founded in 2012 in São Paulo, Brazil, Joia serves major brands across automotive, retail, beauty, healthcare, investment, and technology sectors.

Product overview

Joia is a live marketing agency offering a unified portfolio of event production and brand experience services. The core offering consists of live marketing services and brand experience design, supported by strategic event planning modules that include briefing, budget management, and partner selection. The agency also operates a secure communication channel for ethical reporting. The company was founded 12 years ago by Dani Helena Sanzone and Flavia Morizono, serving clients including Grupo L'Occitane, Grupo Pão de Açúcar, TikTok, Sephora, Mercedes-Benz, and Volvo Trucks.

Differentiator

Problem solved

Functional benefit

Products and services

  • Live Marketing Services Full-service live marketing and event production offering for enterprise clients, covering corporate events, brand experiences, award ceremonies, summits, and strategic partnerships across multiple industries.
  • Brand Experience Design Strategic creation and execution of brand experience projects designed to transform lives, businesses, and brands through events and experiential marketing for enterprise clients.
  • Strategic Event Planning Comprehensive event planning service including strategic briefing comprehension, intelligent budget management, careful partner selection, and rigorous action scheduling to deliver brand experience projects for corporate clients.

Companies that use Joia

Customer profile

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Joia technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Joia partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Joia competitors and assessment

Company assessment

Direct peers

  • Jüssi: Brazilian brand experience and integrated marketing agency with significant experiential/event capabilities. Overlaps with Joia in live marketing services and enterprise client segments.
  • Live Marketing: Brazilian agency specializing in live marketing and corporate events for enterprise brands. Most directly comparable competitor given similar service scope, geography, and target customer base.
  • NewStyle Eventos: Brazilian corporate events and brand experience agency. Directly comparable in service offering and target market of large Brazilian corporations.
  • Aktuell Mix: Brazilian agency focused on events, activations, and live marketing for major brands. Comparable in scale, geographic focus, and enterprise customer orientation.
  • Grupo B/A: Brazilian live marketing and brand experience agency serving enterprise clients across multiple verticals. Comparable in offering portfolio, geographic focus, and customer profile to Joia.

Broad incumbents

  • George P. Johnson Experience Marketing: Large global experiential marketing agency serving many of the same enterprise brand categories (automotive, tech, healthcare). Comparable offering but at much greater scale and geographic breadth than Joia.
  • Sparks: Global experiential marketing agency within the Havas network. Overlaps with Joia in delivering live brand experiences for enterprise clients but operates at significantly larger scale and global footprint.
  • Jack Morton Worldwide: Global brand experience agency with deep enterprise client base. Operates in the same experiential marketing category as Joia but at significantly larger scale and with international reach.
  • MCI Group: Global meetings, events, and association management firm with strong presence in Latin America. Comparable in corporate event production but offers broader portfolio and international scale.

Regional players

  • Ferré Eventos: Brazilian events and activations agency serving enterprise clients. Similar offering profile and Brazilian geographic focus; comparable scale and customer base to Joia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Joia social profiles

Digital presence

Joia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Joia leadership team

Management profile

Number of profiles

Profiles2 records

Joia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Joia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joia

What does Joia do?

Joia is a live marketing agency that plans and produces customized corporate events and brand experiences for enterprise clients. The agency handles the full event lifecycle including strategic briefing comprehension, intelligent budget management, partner selection, and execution of award ceremonies, summits, product launches, and brand activations. Founded in 2012 in São Paulo, Brazil, Joia serves major brands across automotive, retail, beauty, healthcare, investment, and technology sectors.

Is Joia a public or private company?

Joia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Joia founded?

Joia was founded in 2012. It employs 11 to 50 people.

Where is Joia based?

Joia is headquartered in São Paulo, Brazil, in the Latin America region.

How does Joia make money?

One revenue line is on record: live Marketing and Event Production Services.

Who are Joia's main competitors?

Direct peers on record are Jüssi, Live Marketing, NewStyle Eventos, Aktuell Mix and Grupo B/A. Broad incumbents are George P. Johnson Experience Marketing, Sparks, Jack Morton Worldwide and MCI Group. Ferré Eventos is listed as a regional player.

Does Joia have an API?

No public API is recorded for Joia.

What industry is Joia in?

Joia's product category is Event Marketing Services. Its primary akta.pro industry code is MPAIAFAI, Live Event Marketing, Sponsorship & Brand Partnerships, with a secondary code of BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS). Its NAICS code is 54181 and its SIC code is 7311.

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